Wei's Pictures, the department that operates the holographic channel Morningstar TV occupies an entire floor.
At 9 o'clock, Hao Qinxue, who was in charge of data statistics, was already sitting in her office chair, drinking coffee and waiting for yesterday's program ratings to come out from the backstage.
This kind of statistical work is what Hao Qinxue has to do every day. The 24-hour views and revenue growth of the works recommended on the channel will be important indicators for evaluating whether the project can continue to be promoted and how much resources are invested.
When filling in the corresponding playback volume and subscriptions of each film and television work according to the recommended level, one of the works had an increase that obviously exceeded the same period, which surprised Hao Qinxue slightly. She checked the data carefully again, and after confirming that she had not read or filled it in wrong, she retracted her gaze.
Exporting data, categorizing, making clear charts... half an hour had passed since she finished all this with ease. Hao Qinxue sent the electronic file of the data report to her supervisor, printed a report, went to the 16th floor, and handed it to the secretary of Xia Yangqiu, the head of the film and television department.
"Boss Xia, this is today's ratings report."
Xia Yangqiu waved his hand and signaled the secretary to put the report aside.
He has to read a lot of reports every morning, including various projects that have started filming or not, the box office of newly released movies, etc. The ratings report is just an unimportant part of them.
Suddenly, Xia Yangqiu thought of something and took the initiative to pick up the audience ratings report placed aside.
Unexpectedly, when he turned to the first page of the report, he saw the name that he originally thought could not appear on this page.
The first page of the report shows the top ten channels in terms of 24-hour subscription rates.
In the third place, "Swordsman 4" is listed.
The data department's report is for superiors to read, so it must be concise and clear, and express enough information through data.
The 24-hour subscription rate ranking is based on the most critical income potential of the work.
The subscription rate is based on the ratio of new views to subscriptions within 24 hours of a work. This data represents the proportion of viewers who, after watching the first ten minutes of the plot, do not want to be disturbed by advertisements, cannot wait to watch it for free, and are willing to pay to watch the rest of the plot. The larger this proportion, the more it demonstrates the potential of the work.
After all, investments need returns. Clicks on works can only be counted as popularity, and it takes time to convert popularity into revenue. Real paid subscriptions are more real and are what investors pay the most attention to.
Xia Yangqiu frowned as he scanned the list. Above "Swordsman 4", the first place was the signature romantic comedy 53% which had just released its finale, and the second place was the detective suspense drama 51% which was promoted on the channel's largest page.
Sword and Fairy has 48%, which is only 3 percentage points behind the second place.
Is it because the recommendation was too good?
The second row on the right is indeed a good recommendation position, but another romantic comedy in the same level recommendation position does not have such a subscription rate, 24%, and is directly ranked eighth. But based on Xia Yangqiu's experience, this is the normal data for this recommendation position.
He turned his attention to the fourth place, "Entrepreneurship Era" with 33%.
This drama is the dark horse that Xia Yangqiu really favors. Although it was given a slightly lower position than "Swordsman 4", it was all a deliberate trap on his part. He was planning to use the good performance of this drama to accuse Wei Mingjie of nepotism and disregarding the interests of the company.
On the surface, it seems that the recommendation position of "Entrepreneurship" was snatched away by "Sword and Blade", but in fact, "Entrepreneurship" had already mobilized more resources and bought many marketing accounts to promote it on various platforms.
In fact, if we only look at the 33% score of "Startup", it is indeed a dark horse. However, "Sword" has emerged as a dark horse. The total number of views and subscriptions are not high, but the subscription rate has reached 48%, which is extremely high for this type!
These data were so good that they were completely beyond Xia Yangqiu's expectations.
You should know that the two TV series ranked in the top are, one just released the finale, and the other has the natural advantage of being a suspense drama.
It is really strange that such an obviously unfinished project like "Sword 4" could have such a result. Did Wei Mingjie buy the marketing separately?
Xia Yangqiu immediately searched for information about "Sword 4" on the Internet and found the source...it turned out that it was recommended by a big V.
He usually doesn't pay much attention to Weibo, but when he saw that this big V called "A Little White Fish" had more than four million followers, he thought that although the other party said it was not an advertisement, there were some soft advertising tactics. He put aside his original shock a lot. Wei Mingjie thought highly of this new director, and maybe the other party had bought the marketing.
Xia Yangqiu was a little uneasy, but felt that everything was still under control. The popularity of the big V's recommendation would pass, and he could just ask "Entrepreneurship" to pay to find some influential marketing accounts to recommend it.
So, at the regular meeting that day, the manager in charge of the promotion department of Venusstar TV read the report and asked:
"Boss Xia, this drama is doing well. Do you want to recommend it to be promoted a level?"
Xia Yangqiu hesitated for a moment and replied, "Let's not talk about it for now. This type of thing is a little unpopular. Let's see the effect first."
At this time, he didn't dare to give a better recommendation position. If he did, it would not be a trap, but aiding the enemy.
But Xia Yangqiu didn't expect that this was just the beginning.
…
The next day, 2pm.
Qin Anzhi had just gotten up and was checking Weibo on his phone. He lit a cigarette and was struggling with the topic for the next video.
Qin Anzhi is a film and television commentary blogger, and he mainly comments on bad movies. However, to make a video about a bad movie, it has to be bad enough, with enough flaws to complain about, so that the video can attract audiences.
You have to know that it is not easy to find a suitable bad movie. If it can't even last three minutes, then it is not bad enough.
Qin Anzhi checked Weibo twice and saw a recommendation for "Swordsman 4" on his homepage.
'I watched one episode based on the recommendation, hahahaha this drama is really weird! '
After seeing a few funny screenshots with text attached, Qin Anzhi couldn't help laughing and clicked into the topic square.
Information on the Internet spreads in a viral manner, from one person to ten, and from ten to a hundred, with the speed of spread being incredibly fast.
At this time, the topic of "Swordsman 4" has exceeded 1,000, and most of the Weibo posts are screenshots of such funny jokes.
Qin Anzhi is considered a semi-professional film critic and has seen more things. Judging from the costumes and props in the screenshots, if one did not know that it was a new drama, one would have thought it was a martial arts drama from the 1970s or 1978s. The dialogues are also weird enough to satisfy both the funny points and the thunder points.
This is a new drama that has just been released, and no one has definitely made a video for it.
Qin Anzhi felt that he seemed to have found the topic for the next video, so he sat in his holographic cabin, clicked on "Swordsman 4" on Venus TV, and chose to play it directly.
As a film and television commentator, Qin Anzhi is naturally well prepared. He has the highest level membership in most mainstream channels, so this drama can be watched for free.
After watching the first episode, Qin Anzhi was very interested and continued to play the second episode which was just updated today without stopping.
At the beginning of the second episode, the second main character, Guo Jianglong, appeared.
The newly appeared Guojianglong was sitting on a boat, with two unsheathed long swords on his waist and a black eye patch on his left eye. His whole body was filled with a fierce and vicissitudes of life, and he was bragging about his experiences in the underworld to a group of ragged young people.
The actor who plays Guo Jiang Long is called Yan Xun, and he is also a frequent guest in Wei's film and television dramas. Because of his fierce appearance, he always plays villain roles such as gangsters. At this time, he plays a river bandit and looks like a powerful water stronghold leader.
"Back then, when I was in the Eighteen Villages of Dongting, I had no brothers and no martial arts skills. I relied on the two swords in my hands to chop my way from Qingfeng Village at the mouth of the lake all the way to Jiulong Village in the southernmost part..."
He was bragging when a fool in the crowd retorted, "But I heard you can't swim?"
Guo Jianglong's momentum collapsed, and he looked at the man angrily: "What are you talking about?"
Faced with other people's suspicious eyes, Guo Jianglong lost his temper and directed his criticism at the person who had questioned him before: "Say that again?!" As he said that, he was about to step forward and take action.
As a result, during the pulling process, he lost his balance and slipped, the boat shook, and he fell directly into the water.
"Help! Gurgle gurgle... help..."
The scene changes, and the embarrassed dragon sits on the shore, wringing a handful of water off its wet clothes.
The fishermen who were drying their fishing nets nearby cast curious glances.
Guo Jianglong angrily threw the clothes on himself. It should have been a cool and handsome action, but it looked particularly funny at this moment: "What are you looking at?"
"Hahaha..." Qin Anzhi felt that he remembered the actor who played the role of Guo Jianglong.
Soon, Guojianglong, who left the water fort, met Xiaoyu. It turned out that Xiaoyu was a habitual criminal and had once deceived the naive Guojianglong.
This time he ran into Guo Jianglong, who took away the things that Xiaoyu had stolen from Hou Lesheng.
Guo Jianglong also didn't believe that the secret book on Xiaoyu's body was the real secret book, but he got information from Xiaoyu and thought that Hou Lesheng might have clues about the secret book. With the mentality of taking a chance, he set out to find Hou Lesheng.
The scene switches to the killer organization Mingyue Tower. They get a clue and know that "The Mysterious Secret of Destiny" might be in Hou Lesheng's possession.
He Zixuan’s character An Shiyi made a handsome appearance, but unfortunately his handsomeness did not last more than three seconds, as he immediately provided another laugh.
Finally, the perspective returned to Lu An Ning. Hou Le was afraid that Lu An Ning would find out that the secret book had been stolen, so he secretly forged a fake secret book and wore it on his underwear...
This is the end of the second episode.
It took Qin Anzhi more than an hour to watch the first two episodes without stopping. When he left the holographic cabin, a happy smile still remained on his face.
After ordering some takeout, he turned on his computer and started editing the text for the new video.
This drama is so interesting that Qin Anzhi felt that inspiration was constantly flowing. He wrote for half an hour in a trance until he was interrupted by the knock on the door by the delivery boy.
Editing, dubbing, music composition... After working all night, the next morning, Qin Anzhi logged into his account on D Station, the most influential barrage video website in the Federation, clicked upload to upload the finished video, and went straight to the bed not far away and fell asleep.
A prompt popped up on the computer that was not shut down.
Your video '【Zhi Ge】Hero, times have changed! A collection of all kinds of anti-routine peculiar martial arts drama "Swordsman 4"' has been uploaded successfully!
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