After promising Wei Lan that they would find a movie queen, a mature woman over 40 years old, the public relations department became busy.
There is nothing to worry about in finding someone. There is only one Best Actress every year, and there are not many women who meet this condition. The difficult part is coordinating the other party's schedule and considering whether the other party agrees.
However, Wei Lan is no longer an unknown figure. Considering the momentum of having just won the Best Director award, the invitation she sent is also worthy of consideration by movie queens.
In addition to the film queen mentioned by Wei Lan, there are two other important female roles to choose from.
In addition to the important supporting actress Su Yining who had already been chosen, Wei Lan was once again shortlisted for another leading actress.
Originally, Wei Lan considered letting Su Yining play the leading female role, but in the end, considering that her appearance and temperament lacked that youthfulness, and her acting skills were not enough to bear the growth and changes in the film, he decided to choose another one.
This time, Su Yining was not obsessed with the female lead. Although she did not win any acting awards, her last movie "Rural Teacher" had already helped her get rid of the shadow of the Golden Raspberry Award. She has been receiving many film offers recently. In addition, she and Wei Lan have a good relationship now, and Su Yining admires her very much and is very well-behaved in front of her. She did not force it because Wei Lan said it was not suitable.
This is also what agent Gao Wen praised Su Yining for. In a way, this is another kind of high emotional intelligence.
There are actually no specific hard indicators for the selection of the heroine. She must be good-looking, have the youthfulness of a newcomer, and have a unique and outstanding temperament so that the audience can remember her. Her acting skills must also be good. Of course, the requirements are not as strict as for another role.
There are many young girls like this in the entertainment industry, and many popular actresses also meet the requirements. Because there are so many of them, it would be difficult to choose if they were interviewed one by one, but it is not a problem after all.
The new film Wei Lan plans to shoot is about the fashion circle and the workplace. After determining the theme, he will begin preliminary preparations such as investment.
After listening to the general outline of Wei Lan's new film, Wei Mingjie estimated an investment price for her: "In this case... even if it is an urban film, the budget must be temporarily set at 100 million. But we have money now. The profits from "Rural Teachers" can be used to invest in your film. If it is not enough, we can add more."
But Wei Lan was confused when she heard this: "Why is it so expensive?" Her budget, including the actress's salary, would be about 30 million at most.
"The biggest component here is the price of brand licensing and the actress' pay," Wei Mingjie explained to Wei Lan.
"Brand... authorization?"
Following Wei Mingjie's explanation, Wei Lan realized that the fashion and film circles in this world, especially the holographic film circle, were completely different from the complementary situations in her previous life.
The relationship between the film and fashion circles in this world has always been in a delicate state. On the one hand, the fashion circle cannot do without the star-making effect of movies, but on the other hand, it will not take the initiative to provide any support for movies in terms of costumes and props.
Because of a once popular urban drama, several major luxury brands in the fashion circle took it to court.
The brand sued the urban drama for plagiarizing their clothing without giving the brand corresponding notice or brand copyright fees.
Unlike the era of film sets, modern dramas require crews to either make their own clothes or borrow or buy them directly from brands. However, the characteristics of holographic movies are different, and any props, including costumes, can be generated by the director's consciousness.
This has led to a rather controversial situation. The crew's lawyer's argument was simple: the holographic movie world is the embodiment of human consciousness, and all of a person's cognitive images, even the imaginary part, are derived from the reflection of the real environment.
Consciousness is not controlled by humans. Things seen in reality may enter the director's brain unintentionally, and then the director conceives it when filming the movie. There are differences in the details. In this case, it is not conscious plagiarism in the subjective sense. If it is judged as plagiarism and copyright is required, then the famous real buildings that appear in the movie, the cultural relics in the costume dramas, etc....should the director also be asked for copyright fees?
In fact, any discerning person can see that the clothes in that drama are extremely similar to the high-end new models of several brands, and there is indeed a strong suspicion of plagiarism.
But at that time, holographic movies had just emerged, the corresponding regulations were not perfect enough, and there was no relevant authorization bill in this area.
Ultimately, the brands lost the case, and it was not until a year later that the relevant copyright protection law was improved.
But even with the bill, from the perspective of many modern drama crews and investors, every penny saved on investment is a penny earned. It is obvious that shooting in the director's camera does not cost any materials, so why should they pay the brand millions or hundreds of thousands of dollars to pay the equivalent of purchasing real costumes?
In the eyes of fashion designers, the material of clothing is not the embodiment of the value of clothing. The highest value of clothing lies in their inspired design.
Both parties have their own reasons, which has led to many film and television investors still taking advantage of loopholes and circumventing copyright fees by making minor changes to clothing. Fashion designers hate this kind of skirting behavior and are increasingly unwilling to lower the price of licensing fees. On the contrary, they even increase it. A vicious cycle is formed. If they can't afford to license clothes, they will take advantage of loopholes, and taking advantage of loopholes will lead to higher licensing fees...
But at the same time, the stars made famous by movies are an irresistible publicity force for the fashion industry, which leads to a very delicate relationship between the fashion industry and the film industry in this world.
Later, almost every one or two years, a clothing plagiarism incident would break out, and in the end, a lot of trouble would be involved. Some were successful, while others ended up in nothing.
Variety shows, on the contrary, have a more harmonious relationship with the fashion industry, because most variety shows are still in photography mode, and celebrities represent themselves rather than their characters when they appear on the show, so they naturally won’t wear copycat clothes.
The film that Wei Lan is going to shoot will feature many big fashion brands. Given the delicate relationship between the film and fashion circles, purchasing copyrights will be a huge expense, and many brands have peer avoidance. For example, for men's suits, if you use LT, don't expect to get authorization from Jeec.
“Why don’t you talk to the brand about advertising placement?”
"Advertising... product placement?" It was Wei Mingjie's turn to hesitate. After chewing on the word, he roughly understood what Wei Lan meant, and then shook his head: "There was a movie that tried this before, which led to box office failure and a lot of criticism. It was almost nailed to the low-scoring pillar of shame on Guangying.com."
Wei Lan was puzzled, and then he used his mobile phone to check the relevant film and television works on the market. Then he was speechless again to find that in the film industry of this world, there are relatively few advertisements. It can even be said that this concept has basically not yet emerged.
In other words, the advertising tentacles have only reached the television and variety show circles, and have not yet spread to the film industry.
As for the movie that Wei Mingjie mentioned, Wei Lan immediately went to watch it and quickly analyzed the reasons for the failure. The implantation effect was not clever and advanced enough, and the holographic movie market in this world was hot enough and investment was not scarce. With such a negative precedent, movie directors rarely made such attempts again.
But for the movie Wei Lan wants to make right now, it would be a complete waste if he doesn’t include advertising placement.
Thinking of this, Wei Lan couldn't help but sigh deeply: her ambition has always been to be a successful director, not to be a commercial marketing genius, but the inexplicable development lag of this world does not allow her to do so!
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