The fashion circle has a long history, and there are many top luxury brands that the public cannot avoid talking about. Some of them started out as women's clothing brands include Rrss, EO, Kalo, GM... and so on. They are all well-known enough and can meet Wei Lan's requirements.
Previously, Wei Mingjie had asked Wei's public relations department to negotiate the authorization. At this time, he received a phone reply. According to the normal market value estimate, each company offered several million in authorization fees.
"Didn't you say that I was looking for cooperative sponsorship?" Wei Mingjie asked Secretary Wang on the phone.
Secretary Wang shook his head. "I took the proposal over. When the assistant heard that we were from a production company, he took it away and put it together with a pile of documents. It didn't look like he had any intention of submitting it for a closer look."
He was using the hands-free mode. Wei Lan, who was standing nearby, held her forehead in her hand after hearing this. The relationship between the film and fashion circles in this world was even worse than she had imagined, otherwise there wouldn't be even this little threshold.
After watching Wei Mingjie hang up the phone, Wei Lan took out a brand list that he had written earlier.
"Dad, can you invite the regional heads of these luxury brands to a meeting?"
Wei Mingjie looked at the list and thought for a while, then said, "With the name of Wei, plus your first film after winning the Best Director award, they should be willing to come..."
He looked into Wei Lan's eyes: "But the important thing is, are you confident that you can convince them?"
"Of course." Wei Lan raised his little eyebrows.
…
On the top floor of Kalo's office building, a tall figure stood by the window, thinking about the phone call he had just received.
"Wei's Best Director this year? A new cooperation model..."
Yu Sheng took a sip of coffee and answered the phone on the table.
"Mr. Yu." The voice of the special assistant came from the other end of the phone instantly.
"I want to watch the movie directed by the best director this year." Yu Sheng made such a strange request during work hours. The special assistant on the other end of the phone did not hesitate at all: "Okay, I'll send you the holograph right away."
Five minutes later, the male special assistant came to the president's office with a lightweight holographic helmet and saw his handsome and indifferent boss checking movie reviews on the computer. The blue light reflected from the computer screen fell on his gold-rimmed glasses, making him look even more handsome and unapproachable.
Seeing that the boss didn't say anything, the special assistant put down his helmet, turned around and left without asking any further questions.
After reading some film reviews, Yu Sheng picked up the holocron next to him and immersed himself in the world of holographic movies.
Only after watching "Rural Teacher" will he decide whether to go to the appointment.
The person in charge of Rrss.
"A new model for cooperation? How long has it been since a movie company approached the fashion industry to discuss cooperation? Do I have any schedule this afternoon?"
"Next season's fabric discussion."
"Oh...another endless quarrel. I'd rather go check out this so-called new cooperation model."
GM's top floor.
"They are just asking us to license the product for free by saying they want to add advertisements. Does our brand reputation need this kind of thing? Aren't we learning enough from the last failed case? We don't need this kind of low-end promotional method. Just find an excuse to shirk it."
"yes."
EO President's Office.
"You can find out what other brands they have invited."
"Mr. Zhang, they invited Rrss, Kalo, and GM in addition to us."
"Oh? So lively? Then let's go and take a look."
At around two o'clock in the afternoon, in a private high-end club called Lanting, Wei Mingjie was sitting in a luxurious box drinking tea with a phone on the table.
There was a gentle knock on the door. Wei Mingjie looked at the time on the clock in the room. It was 2:27. The agreed time was 2:30.
"Come in."
Following the call of "Come in", the door was pushed open by the waiter.
The first person to arrive surprised Wei Mingjie a little. He stood up and shook hands with the person who walked up to him.
"Boss Yu."
"Hello, Mr. Wei."
Wei Mingjie didn't expect that the first person to come would be Kalo's regional president Yu Sheng. The world is divided into three regions, and the regional president has full control over all brand matters within the region, which shows how important his position is. This young man is only 25 years old and has taken office as Kalo's Chinese regional president. His ability and background should not be underestimated.
Three minutes later, the regional heads of Rrss and EO arrived on time.
The two people, a man and a woman, were both around 30 or 40 years old. When they saw Yu Sheng who had arrived earlier, they all showed surprise.
The three companies mainly sell high-end women's clothing, so they naturally have a certain understanding of their competitors in the market. They did not expect that Kalo, the somewhat mysterious new regional president, would come in person and arrive earlier than them.
Originally it was out of consideration for the Wei family’s reputation, and Wei Lan had just won the title of Best Director. So looking at it this way, it seems that this new cooperation model has some meaning?
After the greetings, it was time to get down to business. Wei Mingjie smiled and hung up the phone: "Let the director talk to you about the film."
The phone on the table lit up green, and soon a cold female voice rang out: "Hello everyone, I'm Wei Lan."
Everyone frowned at Wei Lan's avoidance, but continued to listen without saying anything more.
"I have already mentioned the purpose of inviting you here. The theme of my film is about work and fashion. Inevitably, many high-end fashion brands will appear in the film. I can't think of a more suitable sponsor than all of you present here. This is not a conventional hard advertisement, but a soft advertisement placement, which can very well expand the brand's influence and ultimately achieve a win-win situation."
The three of them listened in silence.
Chen Sha, the person in charge of Rrss, is a capable and fashionable woman in her forties. "The product placement you mentioned has been done in movies before, but if I may be frank, it didn't perform well."
"Are you talking about 'Thunder Cops'?" Wei Lan said on the phone, "The placement of that ad is too strong, to the point of ignoring the plot. Imagine if you were a viewer, would you like to see the protagonist stop for ten seconds after passing a road sign selling antidiarrhea drugs during the most tense chase scene?"
In the field of film, their professionalism cannot compare to Wei Lan.
"How can you guarantee the effectiveness of your advertising...embedding?" asked Cui Kaicheng, head of EO.
"I can give you a brief introduction to the script. The story takes place in a top fashion magazine. The main characters are all women. They will wear accessories from your brand in the movie, and the brand name will also be mentioned in the lines. This kind of advertising is a product placement that fits the plot and characters, and will not cause disgust among the audience. Instead, it will create a favorable impression of these brands, or even a yearning for them, especially for your main female customer group."
After hearing this, the three brand managers all looked thoughtful. Yu Sheng, who had been silent, suddenly asked, "Can I see the movie script?"
"Sorry, the script needs to be kept secret." Wei Lan on the other end of the phone refused directly: "However, I can tell you that the heroine of the movie will be a movie queen. Su Yining has also confirmed to join. The cooperation is reached, and they will wear your brand's clothes throughout the movie."
At this point, Wei Lan smiled and said, "Every quarter, you spend at least tens of millions on commercials and various marketing campaigns, right? And commercials don't necessarily attract movie queens."
"The purpose of all advertisements is to grab the audience's attention. Free advertisements need all kinds of gimmicks and visual stimulation to attract people. Movies are different. Movies are the audience's entertainment choice. They spend money to watch movies, which determines that they will concentrate when watching movies, because this is their need. They will remember the plot of the movie while watching the movie, and naturally they will also remember the items related to the plot of the movie."
“Models and designers under your brand can even make cameos in the movie.”
Now, even Chen Sha, who was the most skeptical at the beginning, couldn't help but show a moved expression.
"In that case, Rrss can provide free clothing authorization."
Cui Kaicheng on the side was not to be outdone: "EO is also fine. I can provide high-end clothing and accessories authorization. You just need to make sure that the movie queen or Su Yining wears them."
Chen Sha glanced at Cui Kaicheng and said, "We can provide the latest styles for spring."
At this time, Yu Sheng, who had been silent, finally spoke and dropped a bomb that the other two had never expected.
"We offer a 10 million yuan film sponsorship fee, as long as the actress wears our brand's clothes in all her appearances, and we also provide authorization for all the clothes and accessories on sale, including the new summer works of designers that we have not yet announced."
The conditions offered by Yu Sheng shocked the other two, and they couldn't help but look at this handsome young man with an expressionless face.
The two men then realized how strong President Kalo's style was. While the two of them were still hesitating and haggling, he simply chose to gamble and put forward the highest conditions in one fell swoop. This was also a negotiation tactic. This determination to win was enough to scare off the other two competitors.
At least Chen Sha and Cui Kaicheng knew they couldn't compete, because Yu Sheng was the regional president, and one of them was the district marketing director and the other was the general manager of a branch company. Even though they had considerable authority, they couldn't offer better conditions than Yu Sheng at this time.
Wei Lan on the other end of the phone smiled immediately when she heard Yu Sheng's conditions. This was why she didn't make appointments with the brands individually, but wanted to bring them together.
"If you two can't come up with better conditions, I can only use your brand as a secondary scene prop?"
Chen Sha said: "If you want to mention the name of our brand in the lines..."
Wei Lan: “One million at a time.”
Cui Kaicheng: "EO, give me two lines!"
Chen Sha: "Rrss three sentences!"
Wei Mingjie, who was stunned at the side, said: "..."
Finally, in a negotiation that was comparable to a shopping spree in a shopping mall, the brand's advertising sponsorship agreement was reached.
"Well, everyone, happy cooperation."
The three brand managers left the club in almost unison. Walking in the corridor, Cui Kaicheng thought about the blow he had just suffered, and his heart ached. However, he thought of the big promise Wei Lan had made, and he began to yearn for it. He glanced at his two colleagues next to him, and suddenly thought of something: "Isn't Mr. Zhao from GM here?"
Chen Sha's expression also revealed a bit of gloating from the distress: "The noble man is busy, we shouldn't bother him with such a small matter."
"Indeed, indeed." Cui Kaicheng nodded.
Wei Lan had actually been in the lounge next to the club suite. After the three left, Wei Mingjie opened the door and carried her away.
When the three of them walked out of the door and waited for the driver, they saw Wei Mingjie coming out from the other side door with a child in pink clothes in his arms. The child was leaning on his shoulder, and the face could not be seen, but the body was soft and round and looked very cute.
Seeing that they had not left yet, Wei Mingjie smiled and waved hello, then turned around and sat in the back seat of the luxury car.
Seeing this scene, even the usually taciturn Yu Sheng looked at Wei Mingjie strangely. He didn't expect that Mr. Wei would suddenly change his demeanor and turn from a business negotiator into a nanny.
It’s a pity that I didn’t meet the talented director Wei Lan today. I didn’t expect that he is not only good at movies, but also full of ideas in commercial marketing.
"A-choo!"
Wei Lan, who was thinking about casting in the back seat of the car, suddenly sneezed twice.
Wei Mingjie quickly put the small coat in the car on him. Under Ye Luoxue's instructions, he had a lot of experience in taking care of young children recently: "What's wrong? Put on your coat quickly, don't catch a cold. Lao Wang, turn up the heating..."
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