"This is a sample of the phone. We plan to sell 5 million units domestically."
"Five million?"
Park Jin Hyuk picked up the sample of the mobile phone.
"This is still a conservative estimate, with plans to sell 100 million units worldwide."
"Secretary Kim, how many Samsung Galaxy phones have been sold worldwide?"
"Last year's shipments were 50 million units."
"Our goal is actually 100 million units?"
Wu Taicheng hurriedly defended himself:
"The 50 million Galaxy units don't include derivative models. If you count derivative models, it should be over 100 million units, right? Team Leader Park."
Wu Taicheng threw this question to his subordinates.
Team Leader Park did not answer, but instead threw the question back to Agent Kim.
"Are there 100 million?"
Agent Jin then replied:
"Last year, global Galaxy shipments were 46 million units. The Galaxy model was launched in the second half of the previous year, and shipments that year were 23 million units. This brings the total shipments to approximately 70 million units."
Wu Taicheng immediately continued:
"If you include the Galaxy Max, sales have exceeded 100 million units, so our target is 100 million units."
Park Jin Hyuk's mouth curled up slightly.
"It's certainly possible to benchmark against Samsung, but can sales be determined by comparing it?"
Looking at Park Jin Hyuk's expression, Wu Taicheng felt a little angry.
Our electronics company has set a target of 100 million units, so why is DS Telecom making irresponsible remarks?
Park Jin Hyuk saw what he was thinking.
"You may not understand why I'm talking about shipment volume. Now let me tell you why."
As she spoke, she turned her gaze to Zheng Yixian, the Executive Director of DS Communications' Mobile Communications Division.
Zheng Yixian said:
"Last year, DS Communications sold 500,000 mobile phones, of which 200,000 were sold at normal prices, less than half. The other 300,000 were sold at a loss."
Park Jin Hyuk nodded and said to Wu Taicheng:
"Did you hear that? Only 200,000 units have been sold at normal prices, and now you're saying you're going to sell 5 million units domestically?"
Wu Taicheng quickly explained:
"Maybe we won't reach 5 million units, but we've put a lot of effort into this product and made a lot of improvements, so we believe the sales will be good."
"If you're so confident, why would you even bother involving us in the promotion?"
"This is a routine promotional activity. When a new product is launched... Usually, telecommunications companies will proactively ask mobile phone manufacturers to launch such activities. Since we are all subsidiaries of the DS Group, we took the initiative to launch this promotion."
"Well, let's take a closer look at this phone."
As he spoke, Park Jin Hyuk took a document from Kim Jun Woo's hand.
"This is the performance data of the mobile phone that DS Electronics gave us. First, the CPU. This type of CPU is used in mid- and low-end products in India..."
"Chairman..."
"What? Am I wrong? Two Indian companies recently launched products using this type of CPU, both priced below 300,000 won (about 1,600 RMB)."
Agent Kim wanted to explain, but he was speechless because he found out that Park Jin Hyuk had researched and analyzed the phone.
"I wonder why there is no optical image stabilization (OIS)?"
Wu Taicheng replied:
“It’s to differentiate from another product.”
Park Jin Hyuk couldn't help but laugh.
"Well then...why isn't there the sound effects feature that DS Electronics recently highlighted?"
"We didn't include this feature because of the cost of the sound chip, and also to differentiate our product."
"If it's about cost, say cost; if it's about differentiation, say differentiation. Don't be ambiguous."
In response to Park Jin Hyuk's follow-up question, Wu Taicheng added:
“It’s because of the cost.”
"Haha, to control the price, they removed all the main features, but is this the final price?"
As he said that, Park Jin Hyuk threw the document in front of Wu Taicheng.
In the document, the sales price marked in red is 899,000 yuan (about 4,800 RMB).
Wu Taicheng calmed down and said:
"Chairman, the main attraction of this phone is its appearance."
"shape?"
"Its exterior design has a gem-like sheen and feel, making it look very classy."
"Is there nothing wrong with your brain?"
Park Jin Hyuk's tone became unusually harsh.
“Is the only highlight of a mobile phone the appearance?”
"We are pursuing a high-end strategy."
"High-end? Without the latest optical image stabilization, can it be considered a high-end phone? Can it be called a high-end phone just based on its appearance?"
"Chairman, what you said is a bit..."
The elderly Wu Taicheng showed an unhappy look on his face.
Park Jin Hyuk said coldly:
"Why? As someone from DS Telecom, you're upset that I criticized DS Electronics' products, right?"
Wu Taicheng tried hard to suppress his dissatisfaction, while Park Wenzhi next to him already regretted coming with Executive Director Wu.
Park Jin Hyuk looked at them.
"How many mobile phones have you sold so far without relying on DS Communications? Isn't it communications that has kept you afloat? In the market share statistics, DS Electronics appears as 'other'."
He turned his head towards Zheng Yixian.
"What is the monthly fee for this phone under the promotional plan?"
"80,000 yuan (about 423 RMB)."
"A phone that costs 890,000 yuan (about 4,800 RMB) and gets a 150,000 yuan (about 800 RMB) discount means you'll have to spend 80,000 yuan per month. Do you think consumers will accept that?"
"this……"
Now, Zheng Yixian and Park Wenzhi felt the same regret.
He accepted this routine promotion without giving it much thought, and the result was what he is doing now.
"A similar phone only costs 300,000 won (about 1,600 RMB) in India. Do you have any common sense?"
Wu Taicheng finally couldn't help it and said:
"Chairman, you don't know how much effort we put into this phone."
Park Jin Hyuk said sternly:
"Is this the result of your hard work? Well, let me tell you how DS Electronics views the mobile phone division."
Park Jin Hyuk took another document from Kim Jun Woo's hand.
"First, when developing new models, management ignored consumer demand and R&D possibilities, and arbitrarily requested additional features, such as laser 3D scanning."
After hearing what Park Jin Hyuk said, Wu Taicheng remained silent, because this was exactly the function he requested to add.
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