Chapter 103 Your success is their failure, your failure is their success?
On February 18, the day after the Lantern Festival, several flash sale products on Gaopeng.com were mixed in with the super rebate product pool and put on sale together.
"What is this? KFC family bucket, original price 89 yuan, rebate 17.8 yuan, the final price is only 71.2 yuan?"
Zhang Peng, who was far away in Shanghai, opened Fox Tao as usual and enjoyed shopping at the 10 o'clock flash sale with super returns.
Ever since he got an Apple phone for free by bargaining for 0 yuan, his loyalty to FoxTao has reached a new level.
On weekdays, not only do I buy clothes, socks, and underwear on the website, I also choose instant noodles, snacks, and shampoo in the Super Return Channel. My user level has risen to F2.
Moreover, he also developed several of his roommates into loyal users of FoxTao.
"Brother Peng, how much did you say the family bucket cost?" The boy sitting in the back scratched his ear and asked in surprise.
"The amount I got was 71.2 yuan, which is 20% off!" Zhang Peng confirmed again with a firm tone.
"Fuck! Brother Peng, send me the link quickly. Normally, the store charges 113 yuan for a single order. This is almost half the price!"
The roommate shook Zhang Peng's shoulder and urged him impatiently.
"Okay, I'll send it to the group." Zhang Peng didn't hesitate and immediately sent the link to the dormitory QQ group.
"The Zhen Gongfu mushroom chicken set is a great deal, only 12.8 yuan, 4 yuan cheaper than the group purchase. It's really Fox Tao, the price is amazing!"
The other roommates clicked on the brand group on Gaopeng.com and said excitedly.
"I just found out that FoxTao's mall rebate has added eLong Travel. In the future, you can save 3-5% on hotel bookings, tickets and train tickets."
Zhang Peng, who had just finished shopping, added casually.
"Buying train tickets can be cheap? Wow! Bullshit!" Upon hearing this, the roommates quickly found eLong Travel in the mall rebate and started to explore.
On the first day of Gaopeng's online launch, a total of 93,000 orders were sold for four flash sale products, and a total of 77,000 orders were sold for more than 400 ordinary products, totaling 170,000 orders.
The total sales reached 9.02 million! This achievement not only shocked participating KFC, Zhen Gongfu and Little Sheep, but also surprised competitors such as Meituan and Lashou.
Although the flash sales caused Gaopeng.com to lose more than 2 million yuan a day, it brought in more than 18,000 new customers and increased its market share.
If this money was invested in search engines and subway posters, it would definitely not have this effect.
The next day, sales were 7.36 million, a slight decline but still amazing.
On the third day, sales reached 5.17 million.
In three days, Gaopeng.com's sales reached 21.55 million, more than the previous month, almost 30% of Lashou.com's monthly sales.
Gaopeng.com's cost was only 6.7 million, with a ROI of over 3 and an increase of 70,000 new customers, far exceeding previous advertising levels.
Chen Yansen, who was sitting in Room 206, first received a call from Meituan, then from Lashou.com and Wowotuan, and finally even QQ Group Buying came to him, all wanting to replicate Gaopeng.com's brand group strategy.
Chen Yansen agreed to all of them and would let whoever paid the most advertising fee go online first.
He knew very well that the investors behind these group buying websites were not short of money, and he could easily make tens of millions by just taking a bite.
However, there are also disadvantages to cooperating with group-buying websites. The commission has to be settled after the user redeems the group-buying coupons, and the payment period is more than three months, which is far less than the one-month payment period of Taobao and the two-month payment period of B2C platforms.
Song Yuncheng is in charge of the Gaopeng.com project. According to this payment period, she will not be able to get the commission until early June at the earliest.
"Brother Sen, yesterday we had 600,000 new customers, and the daily active users broke the 1.5 million mark for the first time. Zihao said that at the current growth rate, the daily active users can reach 2 million before the end of Q1."
Hu Yun sat to the right of Chen Yansen, holding a computer and reporting seriously.
"New customers account for 40%, and they are still too dependent on 0-yuan bargaining and external investment groups. You should find time to talk to Zhuang Rui and activate old customers who haven't placed an order in 7 days or haven't logged in in 30 days. These people were bought with real money, and they can't be left to gather dust."
Chen Yansen frowned and gave instructions to Hu Yun.
"Okay, Brother Sen, I have mentioned this issue to Zhuang Rui. After he has finished the 1-yuan purchase plan to attract new customers, we plan to use the new customer exclusive template to launch exclusive subsidy activities for these two types of users and do recall work."
Hu Yun nodded and answered calmly.
"Okay, got it." Chen Yansen nodded and waved his hand.
"Brother Sen, I'm going to get to work." Hu Yun stood up, went to the product group, and took Zhuang Rui to the meeting room.
Chen Yansen clicked on the product UI style of "1 Yuan Purchase", which is mainly dark gold in color. Old users can get a chance to buy 1 Yuan products by inviting new users to place orders. New users can participate by registering.
The products on the page are high-commission products negotiated by investment promotion agencies, with a minimum of 50% and a maximum of 100%. For example, a newly established cake e-commerce platform not only gives away cakes for free, but also gives each new customer an additional reward of 30 yuan.
The price is around 20-30 yuan. On average, the cost is 20 yuan. It costs 20 yuan to allow a new user to complete the rebate process.
While users are waiting for rebates, a series of exclusive red envelope subsidies can be used to guide them to understand FoxTao’s super rebate, 9.9 yuan, search rebate and mall rebate models, thereby increasing repurchase rate and reducing new customer acquisition costs.
If the 560 million yuan in Series A financing is not spent, how can FoxTao increase its daily active users?
When it comes to spending money, Chen Yansen never hesitates.
He plans to spend 100 million yuan per month through 0 yuan bargaining, bringing in new customers, and 1 yuan purchases and investments, and stabilize the daily active users at 3 million within half a year.
What to do when the money is gone? Continue to raise funds! Take the group buying war and the future online car-hailing war for example. Which one is not burning investors' money? Although the equity ratio is smaller, the pie is bigger, and the founder's wealth will soar.
Equity only makes sense when its valuation increases.
After finishing all these, Chen Yansen looked at the time and called Wang Zihao to go out.
"Pick a smart person from the team and train him first. Don't focus on the delivery materials, consumption and data all day long. Spend more time thinking about the plan, delegate the execution work, and control the general direction."
Chen Yansen reminded him in person that he noticed that Wang Zihao's working method was not right, so he gave him a special reminder.
"Brother Sen, the advertising expenditure is tens of millions per month now. If I don't keep an eye on it, I will feel uneasy."
Wang Zihao took the car keys with a wry smile and sat in the driver's seat.
"It's only tens of millions. If you are asked to spend 100 million a day, do you think you will stay awake for 24 hours?"
Chen Yansen said unhappily.
"My heart isn't as big as yours. You'll need to give me some time to get used to it." Wang Zihao chuckled, started the BMW and drove towards the city.
"Zhao Maolin took the initiative to approach us to discuss cooperation, which is good for FoxTao as it can fill the gap in phone bill recharge."
Chen Yansen sat in the passenger seat and said with a chuckle.
"Only 1% commission, how stingy!" Wang Zihao curled his lips with a look of disdain.
"Do you think I care about that little bit of gross profit? If we take over China Telecom, it will be easier to negotiate with China Mobile and China Unicom later."
Chen Yansen expressed some of his thoughts.
The condition that Zhao Maolin offered to FoxTao was a 1% return on phone recharges and a 2% return on data traffic recharges. In 2011, this was barely acceptable.
More than a decade later, although there were 20% or 10% discounts on phone recharges, Chen Yansen didn't dare to do it, as he might end up in jail one day.
"Take this opportunity to apply for a payment license first. Even if you don't use it yourself, you can make a lot of money by selling it at a higher price in a few years when the authorities strictly control the number of licenses."
Chen Yansen narrowed his eyes and calculated secretly.
Half an hour later, the car stopped in front of the telecommunications business hall.
Zhao Maolin had been waiting for a long time, and he was standing at the door with Gu Wenwen, greeting them with a smile on his face.
The last time Chen Yansen and Wang Zihao came, they had to trick Gu Wenwen to meet Zhao Maolin.
This time the treatment was completely different.
Zhao Maolin looked at Chen Yansen getting off the car and sighed in his heart: I was right about him.
In just half a year, Chen Yansen has made a name for himself in the business world, with his company valued at billions and growing at an unimaginable rate.
"Brother Zhao, the weather is cold. I would feel bad if you caught a cold." Chen Yansen stepped forward and shook Zhao Maolin's hand, looking familiar and intimate.
"You and Zihao are brothers. Waiting for a few minutes is nothing. Let's go inside and talk."
Zhao Maolin laughed out loud, pulled Chen Yansen, waved to Wang Zihao, and the three of them walked in talking and laughing.
In the past, he called Chen Yansen "Brother" out of courtesy, but now others call him "Brother Zhao" to give him face.
Gu Wenwen followed behind him and looked at Chen Yansen with a smile. She had never expected that half a year ago, they were still selling phone cards in Xuyuan, but in the blink of an eye, the other party had transformed himself into a business genius with an annual income of hundreds of millions.
Thinking of this, her heart moved and her cheeks flushed slightly. Chen Yansen had taken advantage of her a lot in the past.
After entering the office, Zhao Maolin motioned for the two to sit down first while he went to boil water and make tea.
"The head office has cooperated with Ali and Penguin before. If the deal is successful this time, I will have a chance to move up. So, you two will help me this time. I'll treat you to a night at the Galaxy Star."
Zhao Maolin held the tea and explained with a smile.
He had extensive connections within Telecom, but lacked some performance results. After careful consideration, he regarded Chen Yansen as a help in his climb up the career ladder.
"This cooperation is also beneficial to FoxTao. It can be regarded as mutual support. If Brother Zhao says so again, I won't come next time." Chen Yansen pretended to be displeased and said with a stern face.
You son of a bitch, have you ever come here once after you got the campus card commission? Zhao Maolin thought with disdain in his heart, but he didn't show it on his face. He sat down side by side with Chen Yansen and negotiated the details of the cooperation content, profit sharing ratio, settlement period, etc.
"I'll take the contract back and have the legal department review it. If there's no problem, we'll sign it and quickly develop and test the recharge function."
Chen Yansen handed the contract to Wang Zihao and asked him to keep it.
In the initial stage, the two parties adopted a direct docking mode, that is, FoxTao users who want to recharge need to first jump to the transfer activity page managed by China Telecom.
FoxTao only tracks orders and gives rebates to users for recharge orders.
Once Chen Yansen obtains the payment license, he will connect to the third-party payment platform, allowing users to pay on FoxTao and then push the order information to Telecom.
Just as Zhao Maolin said, the head office had a precedent for cooperation, so he didn't have to worry about whether his superiors would agree, not to mention that he had already communicated properly in advance.
"Brother Zhao, I heard that China Telecom Online Mall has a batch of smartphones in stock..."
Chen Yansen stopped talking halfway. He knew Zhao Maolin was a smart man and there was no need to explain everything.
"The online mall is directly managed by the head office. I can help you try to communicate, but it may not work. In our system, there are more uncles than dogs."
Zhao Maolin frowned, looking embarrassed.
"Your success is their failure, and your failure is their success?" Chen Yansen understood immediately and joked with a smile.
"I'm glad you understand. I'll do my best. If it doesn't work this time, you can wait another half a year and I'll definitely help you get it done."
Zhao Maolin said confidently.
Chen Yansen smiled and understood his implication. He thought that boss Zhao Maolin's position would change in half a year, and Zhao Maolin's promotion this time was probably an opportunity given by that boss.
It was not until five o'clock in the afternoon that Chen Yansen and Wang Zihao got up to say goodbye, but Zhao Maolin refused and insisted on taking them to Galaxy Star. They could not refuse, so the two had to drive behind Zhao Maolin's car.
Like last time, they entered an extremely luxurious box.
The foreman led a dozen young girls in cool clothes, lined up in a row, swaying as they walked over.
(End of this chapter)
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