Chapter 104 Crazy group buying, queue-jumping fee
On the way back home at night, Wang Zihao suddenly said, "I just saw Zhou Yuwen."
"who?"
Chen Yansen was slightly startled. He felt that the name sounded familiar, but he couldn't remember it for a moment.
"Teacher Liu's ex-fiancé." Wang Zihao explained.
"So what if he saw it." Chen Yansen changed his posture, leaned back in the chair comfortably, and said nonchalantly.
"Will he tell Teacher Liu that he saw me at the Galaxy Star?" Wang Zihao was worried.
"Weren't you having a lot of fun just now?"
Chen Yansen spat and asked back.
"I regret it. A place like Galaxy Star is not suitable for a pure boy like me." Wang Zihao's face was full of regret.
Chen Yansen rolled his eyes and ignored Wang Zihao.
This bad habit can be cured by visiting ShangK a few more times.
Twenty minutes later, the car stopped at the teachers' apartment building. Chen Yansen got out and took the car keys from Wang Zihao: "See you tomorrow."
"Oh, I wish I could be as cool and carefree as Brother Sen." Wang Zihao muttered softly as he looked at Chen Yansen's back.
The next morning.
Chen Yansen walked into Room 206 and had just sat down for two minutes when Zhao Maolin brought him good news that there was a possibility of cooperation on the online mall.
Telecom purchased a batch of mobile phones last year and now has some inventory left, including many brands and models, with an estimated value of more than 8 million.
The sales of this batch of mobile phones were originally very low, but after the new year, Huawei, Samsung, Coolpad and Motorola launched new spring models. The new models far surpassed last year's old models in terms of screen, system, memory, camera, etc.
As a result, these old mobile phones became unsalable.
The head office had originally planned to bundle mobile phones priced below 1,000 yuan with phone recharge activities, and those priced above 1,000 yuan with 59 yuan or 79 yuan phone bill packages, and sell them at half the price.
Now that Zhao Maolin took the initiative to take the job, the headquarters did not hesitate and directly handed over this pile of inventory whose value was shrinking day by day to him.
"We had originally agreed to sell it at 60% off the launch price, but I don't know who messed up and it ended up being 70% off. Are you sure? If not, I'll reject it."
Zhao Maolin asked tentatively.
For example, Huawei's customized telecom phone C8600 was priced at 1,499 yuan. It has been on the market for a year and is now sold at a 30% discount. Even if Chen Yansen returns all the commission, the selling price will still be 1,050 yuan.
To be honest, the 3.5-inch capacitive touch screen, 320×480 resolution, 256MB of running memory, and 512MB of storage memory are really not cost-effective.
"Brother Zhao, do you have a list of goods?"
Chen Yansen did not make a decision immediately, but planned to find out more clearly first.
At the same time, he was not sure whether this was Zhao Maolin's routine.
"Yes, I'll ask Wenwen to send it to your email. You can take a look at it when you have time. Let's go over the contract today."
Zhao Maolin responded nonchalantly that he was only concerned about the connection to the phone recharge entrance.
"Okay, I'll create a group later." Chen Yansen agreed readily.
Ten minutes later, he opened the email sent by Gu Wenwen and saw a dense list of more than 60 product information, all of which were old models from 2009 and 2010, with inventory ranging from a dozen to five or six hundred units.
Chen Yansen calculated the ratio of commission released based on the super rebate and found that the actual price was not much of a discount, at most 30 to 50 yuan cheaper than offline mobile phone stores.
But the prices in those offline mobile phone stores are already inflated.
Chen Yansen thought for a moment, said hello to Zhao Maolin, and said frankly that he couldn't do it.
FoxTao users are not stupid. A mobile phone that is worth only 1,100 yuan in the market is priced at 1,499 yuan, but the actual price is not much lower. This can easily arouse users' disgust and undermine their trust in super rebates.
It's not worth it!
"It's better not to do it, so as to avoid being taken advantage of by those idiots. They could have given an additional 10%, but they insisted on doing something stupid."
After hearing this, Zhao Maolin breathed a sigh of relief and cursed with a smile.
Chen Yansen smiled and said nothing more. After hanging up the phone, he handed over the telecommunications business to the key account investment department.
After the New Year, FoxTao held a job fair on campus. Before the spring recruitment, it recruited many outstanding talents from various departments and added 5 new members to the large customer investment department through social recruitment channels.
Most of these people have been working in the industry for seven or eight years, or even more than ten years. They are all experienced veterans with a large number of brand and platform resources.
In such an environment, Song Yuncheng grew rapidly. In addition to being busy promoting the entry of B2C platforms every day, he also found time to discuss marketing plans with brands.
In the afternoon, Song Yuncheng returned to his seat after finishing the call and excitedly reported to Chen Yansen: "Mr. Chen, the Chery case has been negotiated. The contract will be signed this week. The advertising fee is 4 million, plus a 15% commission."
“Are there any ROI requirements?”
Chen Yansen raised his head and asked casually.
In 2011, the other party dared to advertise on the shopping guide website, which was a very bold strategy.
Even though FoxTao has performed well in home furnishings, large appliances and digital categories, with an average customer spending of nearly 1,000 yuan, the gap is still obvious compared to cars that cost tens of thousands of yuan.
“It’s not mandatory in the contract, but the other party’s expectation is 1.5. The final ROI ratio is related to subsequent cooperation.”
Song Yuncheng explained slowly.
"Ask Zhuang Rui and Wang Yunxia from the event team to come up with a plan. In addition, you have to consider all aspects of the customer service, including order tracking, vehicle delivery process, and after-sales service. Do you understand?"
Chen Yansen warned.
"Okay, I understand." Seeing him nod, Song Yuncheng did as he was told and got up to find the product and event planners.
Although she was not confident about this event, she had to come up with an effective plan since she had accepted the client's money.
Chen Yansen looked around the second floor. There were 16 office rooms in total, all of which were rented by him. The total number of employees exceeded 160, and customer service and investment promotion were still the departments with the largest number of employees.
As the number of businesses increased, Xu Dan recruited seven more female editors from the School of Journalism and Communication. Like before, except for Li Bin, the editorial team was composed entirely of girls.
At this stage of development, the responsibilities of each group in FoxTao are clearly divided.
The investment promotion mainly connects with merchants on platforms such as Taobao, Yidong, Suning and Gome, and serves sellers in the form of brand groups, category days, and special activities for big brands.
The Key Account Investment Department is responsible for introducing B2C platforms, implementing big-brand marketing plans, and negotiating cooperation on special categories.
The editorial team is responsible for connecting with merchants, checking commission ratio settings, and changing front-end titles and main images.
Li Bin is responsible for price comparison and controlling user experience.
The category operation team is responsible for reviewing merchant registration forms and increasing the richness of super rebate products and categories.
In addition, there are technical department, event group, design group, administrative department, product group, legal and financial affairs, etc.
Each department performs its duties to ensure the high-speed operation of the project.
More than 100 brand groups are launched every day. After the traffic is dispersed, the output has not decreased. This is because the daily active users of the website have increased by 50% compared with last year. At the same time, user stickiness and repurchase frequency are also steadily increasing.
Three days later, LaShou launched its first brand group on FoxTao, and its gameplay was completely copied from Gaopeng.com’s model.
Obviously, Lashou.com, which just received 50 million US dollars last year, is much more generous.
For several selected products, the commission rate is around 40%-50%. Within 30 minutes of going online, sales reached 1 million.
The total sales volume that day was 14 million! Chery Automobile may not make much of a splash by investing in shopping guide websites, but group buying business and shopping guide are a natural fit.
The user overlap between the two is extremely high, and they are all netizens who love to shop for discounts.
After the industry learned that LaShou sold 14 million in one day on FoxTao, it immediately stopped investing in TV and outdoor advertising.
Compared with CPS ads like FoxTao that are visible and tangible, commercial placements that are difficult to even count in terms of exposure are a complete waste of time and money.
At the end of the three-day event, Lashou.com's total sales reached 31 million, almost equivalent to half a month's revenue, and also brought nearly 100,000 new customers to the website.
Chen Yansen also made a lot of money. Just for the new customer fees, LaShou had to pay him 4 million, not including the gross profit of the brand group.
Lashou.com just went offline and QQtuan took over.
This made Wang Xin, who had been hesitating about whether to increase investment in shopping guide channels, regret it and slapped his thigh.
With tens of millions of revenue, it has shaken the market share of the group buying industry.
Gaopeng.com and Lashou.com have successively settled in FoxTao's mall rebate module, making group buying users accustomed to jumping from FoxTao before placing an order.
After all, if you spend 30 more seconds, you can save another 3-5 yuan on a 100 yuan food group purchase, which is very cost-effective.
Meituan, 24quan and Wowotuan, which have not yet settled in, are extremely anxious. In order to be the first to settle in, some people even forced the investment promotion staff to pay "queue-jumping fees", which amounted to 50,000 or 100,000 yuan.
Chen Yansen stepped forward quickly and strictly ordered the investment promotion personnel not to collect "queue-jumping fees" from the group buying platform, and to call the police immediately if they discovered it. This calmed down those investors who were ready to move.
"These bastards are really willing to spend money."
Chen Yansen cursed inwardly.
He couldn't help but think back to his previous life, when he had just entered the industry a few years ago. In order to cooperate with the top sales anchor, he had to pay 100,000 yuan to the investment promotion agency before he got a chance to jump the queue and look at samples.
That's right, just looking at samples! Want to arrange a live broadcast directly? Sorry, you have to pay more! Chen Yansen has had similar experiences and naturally knows how to prevent such chaos.
After his rectification, the situation quickly returned to normal and all major group buying platforms became much more peaceful.
(End of this chapter)
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