Chapter 141 1999 yuan? If you don't want to make money, don't cut off everyone's financial resources! (Seeking monthly tickets)
August 6, 9:15 am.
In front of the gate of Sky Garden Hotel in Xucheng City, luxury cars and crowds of people gathered.
There is a banner hanging in the lobby on the first floor: Orange Technology’s new product launch, let technology change your life!
The reporters present at the meeting held up their cameras and took pictures of the materials at the door, secretly trying to figure out the meaning of this sentence.
If the Orange phone is to change the lives of ordinary people, its price is estimated to be no more than 3,000 yuan; if it is targeted at a small group of people, the Orange phone may be positioned as a flagship phone, with a price tag of 3,499 yuan, 3,699 yuan or 3,999 yuan.
Chen Yansen, Wang Teng and Wang Zihao stood in the lobby on the first floor, greeting friendly companies, suppliers and media scholars who came to attend the conference.
"Brother Sen, Principal Tang is here!"
Wang Zihao nudged Chen Yansen, who was talking to Huang Zhang, and reminded him in a low voice.
"Mr. Huang, I'm sorry to have to excuse myself for a moment. Zihao, take Mr. Huang to the banquet hall."
Chen Yansen gave instructions to Wang Zihao.
After saying that, he turned and walked towards the door, with Wang Teng following behind him.
Wang Teng felt that as the product director of the R&D department, he should not do the work of the brand or marketing department, but his boss had arranged it, so he had no choice but to stay here.
"Teacher Tang, I didn't expect you to come so early. I'll take you upstairs."
Chen Yansen smiled, acted like a good student, and walked towards Tang Qingshan.
"You go about your business. A few teachers and I are just here to join in the fun. Don't worry about us."
When Tang Qingshan heard Chen Yansen call him "teacher", he smiled so much that the corners of his mouth almost reached his ears.
Who wouldn't be happy to have a student as promising as Chen Yansen? Now when he goes out to meetings and talks about college students starting their own businesses, he always mentions Chen Yansen as a topic of boasting.
Chen Yansen looked around and saw that those following Tang Qingshan were all deans of various departments, so he insisted on sending them to the banquet hall.
But Tang Qingshan was afraid of delaying his work, so he waved his hands to refuse. Under the guidance of the hotel waiter, he left Chen Yansen and walked straight into the elevator.
He often comes to the Sky Garden Hotel for dinner and is very familiar with it.
Chen Yansen smiled and didn't insist.
After a while, Chen Yongming from OPPO strode over with his assistant.
Wang Teng looked at Chen Yongming who was getting closer and closer, feeling dazed. Half a year ago, he was a product manager at OPPO's R&D center, but now he has become the product manager of Orange Technology.
"Mr. Chen, thank you for your hard work. Please go upstairs!"
Chen Yansen stepped forward, shook Chen Yongming's hand and greeted him warmly.
Chen Yongming responded with a smile, secretly looking at Chen Yansen, and couldn't help but sigh: The young people nowadays are much more capable of starting a business than these old guys.
In fact, Chen Yongming is only in his early forties this year, which is considered quite young among entrepreneurs.
The two exchanged brief greetings at the door, and then Chen Yongming, under the guidance of Wang Teng, walked towards the banquet hall.
At this time, Wang Zihao settled Meizu's Huang Zhang and returned to the first floor.
There was a commotion outside the door. It turned out that Lei Yijun and Li Wanqiang from Xiaomi walked in one after another.
"Mr. Lei, welcome to Xucheng! After the press conference, let's have a good chat."
Chen Yansen held Lei Yijun's hand and seemed very familiar with him.
Reporters nearby hurriedly took photos and secretly wondered: These two competitors seem to have a good relationship.
When Lei Yijun saw Chen Yansen's enthusiasm, the little hostility he had immediately dissipated.
One more or one less competitor doesn't seem to matter.
There is no need to be cold to them! Moreover, the Orange phone's ultra-narrow frame and all-virtual key design made Lei Yijun secretly feel that this was a big step and that users might not be able to accept it.
"Why did Mr. Chen choose to build his own factory?"
After standing still, Lei Yijun asked curiously.
At this time, except for OPPO which had the idea of building its own production base, companies like Xiaomi, Meizu and Coolpad basically chose to cooperate with Inventec, BYD and Foxconn.
Firstly, the management cost is low; secondly, the OEM factory has abundant supplier resources and can better control procurement costs, quality and supply cycle; thirdly, the price of mobile phone production lines is high, and the initial investment in equipment alone requires hundreds of millions of dollars.
Although Lei Yijun was rich, he did not have the confidence to build a mobile phone factory before Xiaomi went public because the cost was too high.
If the production line technology is updated too quickly, new equipment will have to be purchased. Which mobile phone manufacturer can withstand this pressure?
It was not until six years later when Xiaomi had sufficient funds that it built its own factory in Changping, Yanjing with an annual production capacity of 10 million units. However, the production of mid- and low-end models was still outsourced to OEM factories.
“Although the cost of building our own factory is a bit higher, we can control the production plan and ensure the stability of quality and output.”
Chen Yansen smiled and made up a reason.
Lei Yijun nodded. Although what Chen Yansen said made sense, he felt that this was not the real reason.
But he didn't ask more questions. The other party didn't want to say anything, so it would be useless to ask.
Chen Yansen asked Zihao to take the two of them upstairs.
It was not until 9:40 that people attending the press conference gradually arrived.
Chen Yansen received dozens of people at the door in one go, and only then did he realize that such occasions really needed a brand manager who understood people’s hearts and knew etiquette.
Unfortunately, Ye Qiuping cannot start work until at least mid-August.
"Brother Sen, it's almost done. The host is urging us."
Wang Teng went downstairs and walked up to Chen Yansen to remind him.
"Let's go."
Chen Yansen responded and followed Wang Teng into the elevator and went straight to the banquet hall on the top floor.
Unlike the last time I attended the annual meeting, this time the hall was filled with rows of chairs instead of round dining tables.
Sitting in the first three rows were representatives of suppliers such as Qualcomm, Sharp, and Sony, representatives of mobile phone manufacturers such as Xiaomi, OPPO, Meizu, and Coolpad, as well as the president and dean of the virtual college.
The middle rows are filled with media personnel, and the back rows are filled with Aurora System fans, including Weibo winners and FoxTao diamond-level users.
As soon as 10 o'clock arrived, the host handed the stage to Chen Yansen.
Although the Sky Garden is the most luxurious hotel in the city, it is still somewhat inferior to a professional conference hall and can barely accommodate more than 500 seats.
Some print media and self-media that did not receive an invitation could only stand in the corridors on both sides and stare at the center of the stage.
Chen Yansen took the microphone and walked onto the stage confidently and calmly.
This was his first time to experience a product launch conference, but he had participated in countless occasions such as financing negotiations, employee meetings, and corporate annual meetings.
For someone like him, there is no tension.
Chen Yansen did not speak immediately after he came on stage. Instead, he looked calmly from left to right, then chuckled and said, "Thank you to all the friendly companies, partners, media friends and Aurora system users. Thank you all for coming to the Orange phone launch conference."
"Today's theme is to let technology change our lives! Before the press conference, I would like to talk about the original intention of founding Orange Mobile."
Chen Yansen stood on the stage, his words were clearly pronounced, as if he was talking to a friend, and his tone was full of affinity.
"An iPhone 4 with 16GB of memory costs 4,999 yuan, and the 32GB version costs 5,999 yuan. At that time, I was thinking, how long would a young person like me who came from a small town have to work to be able to afford a smartphone?"
"One month, two months, or three months? It's too expensive and takes too long! I think mobile phones shouldn't be so expensive!"
“Bring down the price! Let technology serve the public, so that everyone can enjoy the fruits of technological progress, not just a few.”
Chen Yansen livened up the atmosphere with just a few words.
Not everyone present, especially the media and fans, can afford an Apple phone, and many of them earn less than 5,000 yuan a month.
Besides, in addition to mobile phones, living expenses also include food, clothing, housing and transportation. Which one doesn’t cost money? After saying this, Chen Yansen did not rush to announce the price of the Orange mobile phone, but pressed the remote control to switch the display screen.
Three orange phones of different colors appeared on the big screen: black, white, and silver.
"Let's first look at the 'brain' of the Orange phone, which is the processor. We chose the Qualcomm Snapdragon MSM8260 dual-core processor, Cortex-A9 architecture, with a main frequency of up to 1.5GHz."
"Simply put, the processing performance is stronger, and multiple applications can be run at the same time without lag. Mobile games such as "Black Pegasus" and "Automotive Academy" that have extremely high requirements for graphics processing and computing speed can also run smoothly."
When Chen Yansen introduced the processor, Lei Yijun felt a little nervous, but he soon relaxed.
In 2011, the Snapdragon MSM8260 processor was the best-selling product in the S3 series, and many domestic models used this processor.
The difference is that the prices vary, ranging from 2,999 yuan to 3,699 yuan, but Lei Yijun's price is 1,999 yuan.
"Looking at the memory, the running memory is 1GB, the storage memory is 8GB, and the maximum expansion card supported is 32GB."
This configuration would be electronic waste in a dozen years, but in 2011, it was the memory level only available on mainstream flagship phones.
Many people are speculating on the price of the Orange phone.
Even though what Chen Yansen said before sounded very righteous, it is inevitable for a businessman not to make money.
Most people judge that the price of Orange phone should be between 2999 and 3299 yuan based on the processor and memory.
"The screen is a 4.5-inch TFT screen that supports multi-touch, and the main screen resolution is 960×640. The image display effect is clearer and more delicate, which can bring users an excellent video viewing and picture browsing experience..."
Chen Yansen introduced them one by one in the style of future mobile phone launch conferences.
Then, he introduced the core parameters such as the 8-megapixel camera, LED fill light, 2200 mAh battery, gravity sensor, light sensor, and distance sensor.
Lei Yijun's brows furrowed more and more, full of doubts.
Judging from the battery capacity, Chen Yansen did not reduce the configuration, but where are the screen driving circuit and cables placed?
Thinking of this, Lei Yijun looked at Li Wanqiang.
Li Wanqiang shook his head and thought of several solutions, but he felt that they were all too risky or too costly.
Chen Yansen seemed to have the ability to read minds. After talking about hardware, he turned the topic to software.
From the technical difficulties of solving narrow bezels to the solutions.
For the media and fans, this introduction is a bit boring, but for the R&D personnel, it undoubtedly opens up new ideas.
Except for the optimization details of Aurora OS, other things like COF packaging technology and replacement of back cover materials were shared.
After listening to this, Lei Yijun suddenly realized.
"For this reason, the material cost of the Orange phone is 200 yuan higher than the original plan, but I think it is worth it. Abandoning touch keys and adopting global gesture operation is the development trend of smart phones."
Chen Yansen stood on the stage, swiping his fingers left and right on the screen, and the pages scrolled smoothly.
To exit an app, just swipe up.
With fewer operating steps, the experience is improved.
"How much do you think this phone should cost?"
Chen Yansen looked around and saw that everyone was waiting for him to announce the selling price, but he smiled slightly and threw the question to the audience.
Many people raised their hands, wanting to participate in the interaction.
Upon seeing this, the host handed the microphone to one of the fans.
Of course, to ensure the effect and avoid accidents, this young man who looks like a white-collar worker is actually an engineer of Orange Technology.
"I think 2999 yuan is more appropriate." The arranged 'shill' said seriously.
The M9 released by Meizu at the beginning of the year has an 8GB version priced at 2,499 yuan, but its screen, processor, running memory and camera are far inferior to Orange phones.
Therefore, the price that the brand department prepared for the "trustee" was 2,999 yuan, which is 500 yuan more expensive than Meizu M9.
"2999 yuan, do you think it's okay? Can everyone afford it?" Chen Yansen asked with a smile.
This was the first time for many reporters to see such a down-to-earth press conference and they couldn't help laughing out loud.
"I think it's still expensive! It would be barely reasonable if it were reduced by another 1,000 yuan!"
After everyone's laughter died down, Chen Yansen said seriously.
1999 yuan? Lei Yijun's mind was buzzing.
It feels like what Chen Yansen said were all what he was going to say at the Xiaomi press conference. The date of the Xiaomi press conference has been set, and the price has also been finalized internally long ago.
Compared with Orange phones, Xiaomi has obvious disadvantages in system and storage memory, but the prices are exactly the same, which makes it easy for users to compare the two.
By then, Xiaomi might become a 'stepping stone' for Orange phones.
How about reducing the price by another 10 or 20 yuan? Lei Yijun was thinking secretly.
As soon as Chen Yansen finished speaking, the bosses of manufacturers such as Meizu, OPPO, and Coolpad frowned instantly.
Orange mobile phone with this configuration is only sold for 1999 yuan? Who will buy their mobile phones in the future? How can we make money easily?
"But I personally think 1,999 yuan is still a bit expensive."
Chen Yansen paused and added lightly.
Damn! What does this guy want to do? Lei Yijun's face was no longer smiling. If the price is lowered again, no one will make any profit. How can we play? Originally, he wanted to be the one who flipped the table, but he didn't expect Chen Yansen to flip his table! The mobile phone manufacturers' representatives in the first row were livid at this moment.
Chen Yansen's pricing behavior undoubtedly offended all domestic first- and second-tier brands. Everyone has a material cost of 700-800 yuan, including R&D and production costs.
Wouldn't it be better to just brag about it at the press conference and sell it at 2999 yuan or 3999 yuan? If you don't want to make money, don't cut off everyone's financial resources!
(End of this chapter)
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