Chapter 162: Monthly production capacity of 3 million units, Orange Mobile's first Double 11 (Subscription Request)
After hearing about it, Tang Qingshan took several senior officials from the virtual school and went to Zhuxianzhuang Science and Technology Park.
Under the guise of a visit, they always mentioned this year's senior graduates.
Chen Yansen understood what Tang Qingshan meant and said to him with a smile that the technology and product departments could accept 200 interns, and as long as their abilities met the requirements, they would have the opportunity to become full-time employees after graduation.
Tang Qingshan nodded with satisfaction, and then said: "This year, the number of places for poor students is limited, and the canteen, dormitory and library can only arrange limited part-time positions. As a senior..."
"Pinbei Technology is in need of customer service. I have asked the HR department to recruit 50 part-timers first. Please arrange for someone to send me the list. Thank you, Mr. Tang, for helping me out of this urgent situation."
Chen Yansen readily agreed without waiting for Tang Qingshan to finish speaking.
It was clearly Tang Qingshan who came to trouble him, but after he said this, it seemed as if Tang Qingshan had helped him solve the problem of staff shortage.
Tang Qingshan exclaimed in his heart: This kid is smart!
College students are cheap and easy to use, so Chen Yansen has no reason to refuse, and he can also gain a good reputation through this.
Moreover, when Orange Technology applied for 3C certification, network access license and radio transmitter equipment model approval certificate, Tang Qingshan used his connections to help him speed up the process.
Human relationships require give and take, and only then can they become deeper and deeper.
Tang Qingshan was very impressed by Chen Yansen's attitude and before leaving, he invited him to speak at the freshman party.
Chen Yansen was too lazy to do this kind of thing which was just for show and had no practical benefits, so he found an excuse to shirk his responsibility.
Seeing that he had no intention, Tang Qingshan stopped forcing him.
Chen Yansen had just seen Tang Qingshan and others off and returned to the office when he received a call from Cao Dahua.
"Do you still remember Wang Hongde of Utopian Battery?" Cao Dahua could not hide his smile in his tone.
"Remember, I heard that they can only accept orders from knockoff mobile phone manufacturers now. You look so happy. Could it be that Wang Hongde was hit by a car when he went out?"
Chen Yansen sat on the chair, smiling and joking.
"No, but it's almost the same. The battery of Europtron has caused trouble for Transsion. This month, there were four mobile phone explosions in Abyssinia. After investigation, it was found that all of them were caused by the batteries provided by Europtron."
Cao Dahua explained slowly, and then said: "This matter has spread in the Shenzhen circle. Now no one dares to use Youpu's products. A lot of people took the contract to ask for a refund. As a result, yesterday, the authorities sealed up Youpu and detained both the people and the goods."
"Did you fight with Lao Zuo?" Chen Yansen asked suspiciously.
"Well, I'm a good person, a role model for others, how could I do such a thing? It's all Wang Hongde's fault for being too greedy. He desperately cut costs and exploited employees in order to make money, and he didn't pay attention to quality inspection, so he sold a lot of defective products."
Cao Dahua quickly denied it and explained the reason.
"Got it. I was planning to deal with him, but it seems that I don't need to. By the way, didn't Zhou Jinling go to Abyssinia? Does this have any impact on our market development plan?"
Chen Yansen frowned and asked in a serious tone.
"I talked to Xiao Zhou. They opened an Orange mobile phone store in the local area. Before the accident, they could sell dozens of Orange F1s a day. But in the past two days, the sales volume is only in the single digit."
Cao Dahua sighed and the smile disappeared from his face.
Everything has two sides. Wang Hongde not only cheated Transsion, but also Orange Mobile.
Now locals are very distrustful of Chinese-made smartphones. After all, who wants to buy a phone that explodes? Within Orange Technology, the first generation of mobile phones was named Orange C1, and the one specifically developed for the African market was Orange F1.
The Shenzhen factory only produced a batch of 50,000 units, priced at $99.
It took 17 African market development teams almost three months to sell only 40,000 units, and there are still 10,000 units left in stock in the warehouse.
After this incident, subsequent sales will probably be even more difficult.
"If they can't handle it, they will all withdraw and replace them with a new group of people. Tell Zhou Jinling that I will give him one last month."
Chen Yansen believed that Zhou Jinling lacked execution ability and warned Cao Dahua.
If the ability is not good enough, then change people! "Okay, I'll tell Zhou Jinling. In addition, several other production bases will start production today, and the shipment volume of Orange mobile phones will reach 100,000 units tomorrow."
Cao Dahua responded and then told a good news.
The preliminary preparations for the production factories in areas A1, A2, A4 and A5 have been completed, and production materials, employees and production line equipment are in place.
The monthly production capacity is as high as 3 million units!
It is expected that the remaining 3.7 million pre-orders for Orange Mobile Phones will be completed before mid-December.
Previously, the Orange mobile phone factory had shipped 1.2 million units in stock.
"Pinbei will be launched soon. When the Yidong flagship store goes online, the monthly sales volume is estimated to reach 1.8 million units."
Chen Yansen responded directly, he understood what Cao Dahua meant.
The simple problem is that the production capacity of the Orange mobile phone factory increased too quickly, while Orange Technology's products are single and sales cannot keep up with production capacity.
"Okay, then I'll go do my work first." Seeing that Chen Yansen understood what he meant, Cao Dahua said no more and hung up the phone with a smile.
Chen Yansen leaned back and fell into deep thought.
The next task he assigned to Zhang Cong and Zhou Ze was to design a thousand-yuan phone and a flagship phone priced around 4,000 yuan.
This will help to capture more mobile phone market share.
Apart from Apple, which of the following companies, such as Samsung, HTC and Nokia, did not rely on the total sales of multiple models to rank among the top ten in terms of shipments? He not only did not think that the monthly production capacity of 3 million units was too much, but rather too little.
As for Wang Hongde of Youpu, he found it funny.
Before he could do anything, something happened to Wang Hongde.
According to Cao Dahua, Wang Hongde will have to work on sewing machines for at least two years in prison this time. Selling inferior batteries and causing adverse effects overseas are typical examples of the double strike mentioned above.
Chen Yansen couldn't help laughing out loud. After thinking about it, he called Zuo Hongyu and gave him Zhou Shouzhi's contact information.
Next, Orange Technology needs to adjust its suppliers to avoid repeating Transsion’s mistakes.
DST’s supplier resources also have to rely on Zuo Hongyu.
After DST's financing arrives, Chen Yansen plans to let Gao Weilin negotiate with several top domestic screen and battery suppliers and acquire shares while their valuations are low.
Promote the localization of core components of Orange mobile phones in advance.
After receiving the notification of increased factory production capacity, the e-commerce department immediately shortened the waiting time for user orders from half a year to one month, significantly reducing the waiting time.
…
…
Shanghai city.
In a bright and clean office building.
While her supervisor wasn't paying attention, Zhang Yanan quietly logged into Orange Mall to check her orders.
The original estimated delivery date was April 7, 2012, but now it has become November 28, 2011! A full 5 months earlier!
Will we be able to get an Orange smartphone by the end of the month? Is it because the production capacity of Orange smartphones has increased?
Before, she often urged Chen Yansen to ship the products in the comment section of his Weibo, and even threatened to send all the employees of Orange Technology to the assembly line to produce mobile phones for these long-awaited users.
After all, everyone has invested real money to support Orange Mobile Phone, but it takes half a year to receive the product. No one can tolerate this.
Zhang Yanan was delighted and was about to share the news with the Orange Community, but she discovered that many buyers had noticed that the pre-shipping time had been brought forward.
Everyone is discussing this lively in the Orange Community.
"Has Orange Mobile found its conscience? It's not using hunger marketing anymore?"
"My cousin works in a factory in Shenzhen. I heard that Orange Mobile has built four medium-sized production bases at once, and all of them will be ready after December!"
"Damn! Wouldn't that scalper be dumbfounded?"
"The one upstairs, you're not the scalper, are you?"
"The scalpers deserve to die! The official price of the phone is 1999 yuan, but they dared to sell it for 2500 yuan, making more money than Chen Yansen!"
Zhang Yanan didn’t read any further after seeing this. The following pages were off track, filled with replies cursing scalpers.
Previously, Orange's monthly shipments were only 500,000 units, which is a drop in the bucket compared to the smartphone market which has an annual market size of 200 to 300 million units.
Although Orange phones are all available for purchase, the delivery times vary. Scalpers take advantage of this time difference and sell each phone for an additional 300-500 yuan.
Even though Orange Technology's e-commerce department requires purchasing users to provide additional ID information and limits the number of IP orders, it still cannot prevent scalpers.
Many users who are eager to buy Orange phones actually pay extra money to buy them from scalpers, making the price of Orange phones in the secondary market higher and higher.
The other side.
Lei Yijun sat in the office, pointing at the supervisor in charge of battery procurement and cursing.
He could never have imagined that he would fall into the same trap as Orange Mobile.
Because Xiaomi phone users always complained about the heating problem, Lei Yijun wanted to change the battery supplier to optimize the design defect of charging power.
It also followed Orange Technology's example and replaced the material of the phone's back cover with one that has better heat dissipation.
But when the first batch of batteries arrived, it was discovered that the size did not meet production requirements. The automated assembly equipment could not be used, and the batteries had to be manually stuffed into the slots.
"Mr. Lei, should we return this batch of 20,000 goods or..." Li Wanqiang asked in a low voice, looking at the purchasing manager who was scolded.
"Let the factory find some people to install it manually."
Lei Yijun said weakly.
Shanxing is blocking Xiaomi's screen supply, and the OEM factory thinks Xiaomi's order volume is too small. Now there is a problem with the battery, and the delivery time has been postponed again and again.
Users scold him for being a monkey every day!
Lei Yijun decided that it was more important to supply the goods first.
At this moment, he finally understood why Chen Yansen was willing to spend huge amounts of money to build his own factory.
At least on the issue of production capacity, he is finding it difficult to coordinate at the moment.
He had long known that DST had switched to Orange Technology and given a valuation of US$9 billion.
Although the market is large, if Orange Technology takes one more bite, Xiaomi will take one less bite.
Only then did Lei Yijun realize that he had underestimated his opponent.
Three days later, Double Eleven is coming.
In just three hours, Orange Mobile’s sales surpassed those of iPhone 4 at the digital home appliance exhibition in Taobao.
After all, the domestic version of iPhone 4S has not yet been launched, and the configuration of iPhone 4 cannot keep up with the times. Secondly, iPhone 4S has been sold overseas, and not many people are willing to buy last year's old model.
At 23:58 on the same day, the total sales of Orange mobile phones reached 490,000 units!
Only 3,000 units away from breaking the sales target of 500,000 units! Zhang Yong decisively hinted to the product director of the digital category to have his subordinates place 3,000 orders for Orange to increase the sales data to 500,000.
The next morning, Alibaba announced it to the public.
Taobao Mall's third Double 11 promotion saw cumulative sales of 6.13 billion yuan, a 10-fold increase compared to 2010.
However, the sales of Dongfang was only 1.06 billion! Liu Qiangdong wanted to use the Double Eleven to stop Taobao, but he didn't expect to be disappointed.
He didn't even achieve one-fifth of Taobao's sales! However, after learning that Orange Mobile contributed 1 billion sales to Taobao, Liu Qiangdong immediately called Chen Yansen and proposed to sign an exclusive cooperation agreement with Orange Technology.
During the Double 12 promotion, Yidong is willing to provide Orange mobile phones with sea view room resources on the startup screen, pop-up window and promotion homepage.
But Chen Yansen was unmoved. He was willing to open a flagship store in Yidong, but he gave up on signing an exclusive contract.
Even though we are all familiar with each other, we still have to draw a clear line when it comes to making money.
Liu Qiangdong had no choice but to hang up the phone and start to supervise personally to speed up the connection with Orange Technology.
He even wanted the Orange Mobile store UI design to be handled by Yidong's design department.
Chen Yansen knew clearly that this was his last honeymoon period with Taobao and Dong.
Once Pinbei goes online, there will probably be a bloody fight between everyone.
“There’s more fun when there are more people!”
Chen Yansen stood in the office, looking at the darkening sky outside the window and chuckled softly.
at the same time.
At the same time, the navel oranges sent by Zhang Yifeng from Western Guangdong were finally delivered to the first floor of the Science and Technology Park.
There are more than 20 boxes of packages of different specifications piled up. On the one hand, they allow the category group to review the product quality, and on the other hand, they allow them to check whether there are any omissions in the existing packaging method.
(End of this chapter)
Continue read on readnovelmtl.com
