Chapter 163: 1.8 million orders in a single day, sales exceeding 100 million (Subscription Request)
A week later, November 18th.
Many QQ users suddenly discovered that there was an additional "Pinbei" entrance in the menu bar.
"Pinbei? Is this a new game released by Penguin?"
In a university dormitory in Luzhou, Wang Minghao held his mobile phone, muttering to himself as he clicked on the button.
Although Pinbei became a little popular in early October, not many people paid attention to it, after all, it had not yet been launched.
Three seconds later, an H5 micro page loaded up. The first product was a 4-jin package of navel oranges, priced at only 5.9 yuan, with free shipping!
“Hey, it’s an e-commerce website?”
Wang Minghao had bought things from Taobao before and was no stranger to e-commerce.
After finding out that it was not a game, Wang Minghao did not close the page. Instead, he continued to click and entered the product page to confirm whether the price was really only 5.9 yuan.
I glanced at the main picture and when I clicked to buy, a floating window popped up for me to fill in the delivery address. Judging from the weight option, 4 pounds of navel oranges were indeed only 5.9 yuan.
"Packed in cartons, net weight 4 jin of small fruit [fruit diameter 6-7cm]."
Wang Minghao gestured with his fingers and thought the navel orange was pitifully small, so he looked down.
"Packed in cartons, net weight 3 jin of small fruit [fruit diameter 7-8cm]."
The fruit is a size bigger and weighs one kilogram less, and the price has increased to 8.9 yuan, and shipping is still free.
"Buy a box and try it out. It's not expensive anyway."
Faced with the low price of 5.9 yuan, Wang Minghao didn't think much about it. He skillfully entered the address, bound his bank card to activate Orange Payment, and transferred 6 yuan to his account using online banking.
'Ding! Congratulations on your successful payment! Please share this product with other users to complete the group purchase!'
Seeing this message, Wang Minghao was stunned.
After carefully studying the activity page, he finally figured out how Pinbei works: after placing an order, he has to invite friends to place orders before the platform will ship the goods.
Damn! Why is it so cheap?
Wang Minghao was unhappy, but he had already filled in the delivery address, linked his online banking account, and activated Orange Payment. The cost of remaining silent was too high.
He hesitated for a moment, then sent the group buying link to the dormitory group.
“@Brothers, help me put together an order! We can eat together when the goods arrive.”
"Brother Hao, what is this?"
"Oh my god! These oranges are so cheap! I asked the fruit shop at the school gate yesterday and they were only 4 yuan a pound!"
“5.9 yuan for 4 catties with free shipping, this is not a scam website, right?”
My roommates couldn't believe it.
In 2011, e-commerce was not that competitive, and 9.9 yuan for free shipping was already the cognitive limit that most users could accept.
"QQ official event, probably to help produce products, stop talking nonsense! Hurry up and place an order for me!"
Wang Minghao urged in the group.
Pinbei doesn’t even have a shopping cart, so it’s very convenient to place an order. If Penguin hadn’t disagreed to embed Orange Payment, the shopping process would have been even simpler.
Soon, a roommate and Wang Minghao completed the group order.
Wang Minghao took a look and found that the order had entered the waiting-for-shipping status.
"I've also placed an order to send to my mom. Who can help me put together another order?"
At this time, another roommate @ed other people in the group.
Wang Minghao had no time to look at his phone and continued browsing the Pinbei interface.
Above the product waterfall, there are only filter buttons such as 'Selected, Fresh, Food, Home, Digital Appliances, Women's Clothing'.
He clicked on the men's clothing channel, and the first product was a Meters' white T-shirt, which came in 37 styles and was all priced at 19.9 yuan.
So cheap?
Is this true or false?
Wang Minghao clicked on it with doubt. On the product details page, he could clearly see the words "Meters Official Flagship Store" and the black and gold logo of brand certification behind it.
A minute later, Wang Minghao sent another link to the dormitory group: "Quick! Metersbonwe bottoming shirts are 19.9 yuan, hoodies are 26.9 yuan, and overalls are 39 yuan. Let's compete together!"
at the same time.
The entrance to Pinbei appears in the navigation bar of both the QQ PC version and the WeChat mobile version.
The homepages of Weibo, Tencent, NetEase and Sohu News all have advertising materials from the Pinbei delivery team.
Group A: A box of fresh and juicy navel oranges, with eye-catching words "4 pounds of Xiyue navel oranges, free shipping, group price 5.9 yuan".
Group B: Meters men’s and women’s clothing posters, with the text: “Buy autumn clothes, go to Pinduoduo! Meters big brands are on sale, starting from as low as 19.9 yuan!”
Group C: Orange mobile phone manufacturers directly reduce prices, the lowest price is 1989 yuan! Wang Zihao produced a total of 16 sets of advertising materials based on the popular products provided by the investment department.
Test on a small scale first, then pick out the one with the best results and increase your investment.
The first carousel posters on the homepage of Orange Mall, Orange Community and Orange Mobile App Store are all download links of Pinbei.
Pinbei can also be seen in the interstitial advertisements of Youku, Tudou, iQiyi, Tencent Video and LeTV.
With the full efforts of the marketing department and the launch team, within 12 hours of its launch, the number of registered users for Pinbei exceeded 3 million! More than 70% of these new users came from QQ or WeChat channels.
The order volume reached 1.09 million!
The conversion rate is approaching 40%!
This is very different from traditional comprehensive e-commerce and shopping guide e-commerce. The extremely high conversion rate has greatly boosted the morale of colleagues in the investment and category departments, who are discussing today's final sales.
Everyone stayed in the company, watching the sales data soar! By midnight, the total number of Pinbei registered users that day was fixed at 4.7 million! The number of orders was 1.8 million!
Sales volume of 107.52 million yuan!
The hot-selling categories are mainly food, digital products, small appliances and clothing, among which Orange mobile phones contributed 60% of sales.
Pinbei's technical security department keeps a close eye on the situation, fearing that high concurrency will lead to slow responses, reduced system throughput, and even server crashes.
Fortunately, we made a plan in advance, used load balancing technology to evenly distribute traffic to each server, and optimized database performance.
No accidents occurred throughout the day.
"Brother Sen! Sales have exceeded 100 million!"
Wang Zihao rushed into the office excitedly and looked at Chen Yansen.
This is completely different from when I was running FoxTao, when the sales on the first day were only 20,000 or 30,000.
"Have the people at Pinbei finished get off work?" Chen Yansen smiled faintly.
Today, the advertising cost alone exceeds 10 million. Excluding the sales of Orange mobile phones, the actual sales are less than 50 million.
The performance was only average and did not meet expectations.
But Chen Yansen knows in his heart that once the group-buying method is accepted by users, placing orders will be like an addiction and they will be unable to stop.
This is not uncommon a dozen years later, but in 2011, it had a huge impact on users.
5.9 yuan for 4 catties of oranges with free shipping, 19.9 yuan for branded short-sleeved shirts, 15.9 yuan for mini fans, 49 yuan for Midea electric kettles, 99 yuan for Joyoung rice cookers...
These low-priced goods are enough to attract users and encourage them to bring in their friends and family to join the group purchase in order to make it a success.
The fission speed will be amazing! "Everyone is getting ready to get off work. Don't worry about the customer service. The administration department has booked a hotel for them."
Wang Zihao understood what Chen Yansen meant and replied with a smile.
Except for the more than 60 customer service staff, most of Pinbei's employees are graduates and social recruits. They live in teachers' apartments or residential buildings opposite the east gate, so they don't have to worry about dormitories closing.
"It's getting late, go back and rest early." Chen Yansen said directly.
For Pinbei members, this is the first day of their career journey.
But for Chen Yansen, it was just the launch of a new project.
The sales of over 100 million in a single day did not bring much surprise. After all, Ali's sales of one day had already exceeded 2 billion! "Brother Sen, I didn't book a hotel. Can I stay at your place for one night?" Wang Zihao nodded and asked Chen Yansen for his opinion.
"If you haven't ordered it yet, go ahead and order it. It's not convenient for me." Chen Yansen glanced at the message on his phone and rejected Wang Zihao.
"Brother Sen, I can just sleep on the sofa. There's no need to waste money." Seeing Chen Yansen walking out, Wang Zihao hurriedly chased after him.
Chen Yansen ignored him and walked straight into the elevator.
His sofa had already been reserved by someone. As for Wang Zihao, they were brothers after all, so he could sleep anywhere.
After reaching the first floor, Chen Yansen got into the driver's seat of the Bentley and drove towards Xuyuan.
Just after driving two or three hundred meters south, I saw Song Yuncheng waiting by the roadside.
Chen Yansen parked the car in front of her.
"I've booked a hotel, it would be a waste if I don't stay here." After getting in the car, Song Yuncheng muttered to himself while fastening his seat belt.
"What's the room number? I'll let Zihao live there." After Song Yuncheng closed the car door, Chen Yansen asked with a smile.
"Forget it. If the administration lets it slip, Zihao will definitely become suspicious." Song Yuncheng said softly.
"It's okay, take my phone and send the room number to Zihao."
Chen Yansen laughed secretly in his heart.
This kid Wang Zihao knew it a long time ago.
Seeing that Chen Yansen insisted, Song Yuncheng picked up his mobile phone, opened WeChat, found Wang Zihao's dialog box, and sent the room number in Chen Yansen's tone.
After sending the message, I wanted to return the phone, but I saw Mengjie’s chat window.
Song Yuncheng looked up at Chen Yansen who was concentrating on driving, and quietly clicked in.
After just reading a few lines, her face fell.
"Are you snooping through my messages?"
Chen Yansen looked straight ahead and asked in a firm tone.
"How do you know? I didn't see it." Song Yuncheng quickly denied.
This bastard is so philandering! The content of his chat with Mengjie made her face flush.
"Yeah?"
Chen Yansen did not comment and asked back with a smile.
Song Yuncheng smiled awkwardly, quickly changed the subject, and took the initiative to talk about the situation on the first day of Pinbei's launch.
"At this rate, we can have at least 40 billion in sales a year!"
"40 billion? Is that a lot? Taobao is 600 billion."
Chen Yansen said disapprovingly.
"They have been doing it for almost ten years, and we are just getting started," Song Yuncheng retorted.
"Then keep working hard! When you can increase Pinbei's sales to 600 billion, I will promote you to vice president."
Chen Yansen is painting a big picture.
"600 billion?" Song Yuncheng smiled bitterly, not believing that he could do it at all.
She knows best how today's sales of 100 million were achieved.
Firstly, there is traffic diversion from QQ and WeChat; secondly, tens of millions of dollars have been invested in advertising; thirdly, it relies on the fission characteristics of group buying and 0 yuan bargaining activities; and fourthly, it relies on the merchant resources accumulated on FoxTao last year.
Taobao claims to have 5 million merchants, but Pinbei has less than 500.
"You still have to have dreams, what if they come true?" Chen Yansen borrowed Jack Ma's words and joked with a smile.
The other side.
Wei Yucheng, who was sitting in front of the computer, was stunned. Since Pinbei went online, his store orders have never stopped.
In just one day, the transaction volume reached 130,000 orders and 260 tons of navel oranges were sold.
Before, he didn't even dare to think about it.
"Boss Wei, I downloaded all the orders for you from the data backend. The total sales of these 130,000 orders is 2.197 million, and the gross profit is about 194,000."
Zhang Yifeng held the rice wine, took a sip, and said to Wei Yucheng with a smile.
In order to avoid losing money, this guy urged him to calculate the gross profit margin when the order volume just reached 100,000.
"It's too formal to call me Boss Wei. From now on, just call me Brother Wei." Wei Yucheng said warmly while hugging Zhang Yifeng.
In the corner, Li Hui had a strange look on his face. He looked at Wei Yucheng, then at Yuan Wei, and laughed to himself.
For this business, the three of them worked in Western Guangdong for half a month, and fortunately everything went well.
Although Wei Yucheng did not give much concession on the price, he also did not play tricks when shipping the products, and the fruit diameters were strictly in accordance with the specifications on the page.
"Brother Wei, Yunsu took 20,000 orders today, and there may be more than 100,000 orders tomorrow. We need to hire more packers."
Zhang Yifeng kindly reminded.
"Don't worry, I'll arrange for someone to go to town to recruit people this afternoon, there won't be any problems."
Wei Yucheng was in a good mood. He made a net profit of 200,000 yuan in one day. This time he made the right bet.
Liu Qiangdong, who was far away in Yanjing, heard that Pinbei was launched and thought: This kid Chen Yansen is really capable!
While making mobile phones, he also had the energy to develop new platforms! At this time, he did not realize that Pinbei was targeting him and Ma Liyun.
It was late at night, and in many QQ groups, WeChat groups, and BBS forums, a large number of Pinbei users were still actively sharing group buying links or sending invitation links for 0 yuan bargaining.
This time, it is even more ferocious than when Fox Tao emerged last year.
(End of this chapter)
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