Chapter 165: Setting a benchmark, merchants flock to it! Chaos arises! (Subscribe)
November 20th was the third day that Pinbei was online.
Excluding the Orange mobile phone, the sales of Joyoung rice cookers, Midea electric kettles, Mercury home textile four-piece sets and Xiyue navel oranges have all exceeded 5 million.
The sales of electric fans, air fryers, electric heaters and electric hot pots in Joyoung flagship store all exceeded 100,000, with single-store sales reaching 50 million.
Remember, it's only been two days.
In the field of small household appliances, Joyoung can only be regarded as a mid-range brand, competing with Philips, Panasonic, Tiger, etc. Its competitors at the same level include Supor, Galanz and Pentium.
Seeing that Joyoung had sold tens of millions of goods on Pinbei, Li Mingzhe, general manager of Supor's e-commerce department, was furious and yelled at his subordinates: "Why haven't we joined Pinbei? Call Zhao Bo, who is in charge of channels, to come to me!"
At the beginning of the year, the founder of Supor sold 20% of his shares to the French SEB Group through an agreement transfer.
Today, all department managers of Supor are professional managers selected by SEB. For them, performance is their capital for promotion.
Three minutes later, a middle-aged man in a suit and a 3:7 hairstyle ran into the office panting and asked, "Manager, are you looking for me?"
"Pinbei recruited Midea and Joyoung, but why did it skip Supor?"
Li Mingzhe stared at Zhao Bo coldly and asked in a bad tone.
Generally speaking, when a platform invites brands to join, the brands always flatter the platform, but Supor is a leading brand of small household appliances in China.
In order to attract Supor to open stores, some small platforms would even give money to the channels.
Li Mingzhe knows Zhao Bo. He is a smooth person. Although he has a bad habit of taking bribes, he is capable enough, which is why he values him.
To put it bluntly, Zhao Bo is his confidant.
He cursed harshly, implying that Zhao Bo should think carefully about his words and shift the responsibility, otherwise he would not be able to explain to the board of directors.
"Manager, it's not that I don't want to join, but Mr. Meng, who manages small appliances at Taobao, said that if Supor joins Pinbei, our traffic will be blocked during the Double 12 shopping festival."
Zhao Bo thought for a moment and used what had just happened today as an excuse.
The Pinbei investment promotion staff contacted Zhao Bo, and he hinted to the other party to give him money. The other party did not give it, so Zhao Bo wanted to take advantage of the situation and let the other party wait.
Unexpectedly, as soon as Pinbei was launched, its sales performance was amazing, which attracted the attention of the company's senior management, so Li Mingzhe questioned Zhao Bo about this matter.
"Which Mr. Meng? I will talk to him in person at the Taobao Merchant Conference next week. Don't worry about him. Hurry up and complete the work of registering in Pinbei."
Li Mingzhe waved his hand and didn't take the category manager of a small appliance seriously at all.
He is a businessman who values channels the most. If all platforms force brands to choose between two options, how can brands do business? Small brands may be afraid, but he is not! At the same time, he is very satisfied with Zhao Bo's cleverness.
In fact, Ali in 2011 was not so overbearing. It was just that the category clerk was afraid that Pinbei would affect his performance, so he warned Zhao Bo privately.
The other side.
Starting from the afternoon, the phone in Pinbei's investment promotion department kept ringing.
The brands that had previously been indifferent to investment promotion have now made a 180-degree turn in their attitude, and have become particularly positive when it comes to paying deposits and signing entry agreements.
This is why Chen Yansen only focused on promoting Midea, Joyoung, Xiyue Navel Orange and Mercury Home Textiles in the early stages.
Concentrate traffic and create a few classic cases first, which is equivalent to a silent announcement to the outside world.
Come and try, there is money to be made! In the simple concept of Chinese people, no one will easily share the way to make money.
Therefore, when investors contacted these brands, most of them were rejected.
After all, Pinbei didn’t even have a prototype of the product at that time, so how could it guarantee sales? But in the end, the first batch of merchants who settled in made a lot of money! For example, there are only two types of rice in the entire Pinbei mall, 5 catties and 10 catties, both from the same rice processing factory in Northeast China.
In two and a half days, a total of 130,000 orders of rice were sold!
Although the gross profit margin is not high, the gross profit amount is considerable, with a net profit of 200,000 a day.
There are only 500 merchants in categories such as food, clothing, small appliances, beauty, and home furnishings, but there is an influx of 5 million traffic every day.
The top merchants on Pinbei made a lot of money, and the bottom merchants also reaped great rewards, with daily sales reaching hundreds of thousands.
For a time, merchants flocked in and the investment promotion department was seriously understaffed.
Chen Yansen sat in the office, looking at the recruitment budget for each department sent by Xiong Li, and approved it without thinking.
Pinbei has just been launched and the company currently has only more than 300 employees.
Based on the current business volume, the company needs to expand to at least 1,000 people to get rid of the dilemma of overtime and manpower shortage.
“Beep-ah-ah!”
The phone on the table suddenly rang.
Chen Yansen picked it up, put it to his ear, and asked casually, "What's the matter?"
"Boss, our warehouse in Yiwu was smashed. The computers, trucks, shelves, printers, and copiers were all smashed. Damn! Do you want to fight back?"
Liao Wei quickly explained the situation and then asked Chen Yansen what he thought.
He didn't explain much and Chen Yansen didn't ask any further questions.
Neither of them is stupid, and they know that the person behind this is most likely someone in the same industry.
Although it is 2011 now, in the express delivery industry, most of the bosses are from humble beginnings and were originally migrant workers engaged in freight transportation.
Not to mention using a knife, it is not uncommon for people to die when they get impulsive.
"Why are you fighting? We pay taxes legally and are legitimate businessmen. Call the police first! Are any employees injured?"
Chen Yansen directly rejected Liao Wei's proposal.
"No one was injured. I have already transferred equipment and personnel from surrounding stations to clean up the mess in Yiwu."
Liao Wei was a little surprised to hear Chen Yansen say this. He thought Chen Yansen was young and hot-tempered, but he didn't expect him to be so calm.
"Since they are anxious, let's lower the price by another 0.5 yuan and see how they react."
Chen Yansen snorted coldly and gave instructions to Liao Wei.
Express delivery is not his main business, so he can just stick to the cost line and compete with SF Express, YTO Express and STO Express.
"Okay, I understand." Liao Wei hung up the phone.
He just said he would call him just to express his stance to Chen Yansen.
Since the boss wanted to go the legal route, he didn't need to resort to those shady tactics, and he secretly breathed a sigh of relief.
Yunsu Express called the police that day.
In 2011, there may not be much surveillance in other places, but express delivery stations are everywhere.
Liao Wei has learned a lesson from last year's fake liquor scandal and installed a number of surveillance cameras in visible and hidden locations at each site.
The conspicuous surveillance line was cut off, but there was still a miniature camera. Although the picture was not very clear, it was enough to see the size and general appearance of the people involved.
After all, the case involved property losses of hundreds of thousands of dollars, and it was the legal department of Yunsu Express headquarters who personally called the police.
The local inspection office is very concerned.
Before midnight, all five people who smashed the equipment were arrested.
After a simple trial, everything was revealed.
These five people were employees of Sufeng Express. They were instigated by the station boss, who promised to pay them 10,000 yuan each.
They didn't expect that Yunsu Express had installed so many cameras, and even though a lot of damage was done, it was still captured on camera.
After receiving the news, Liao Wei immediately reported the investigation results to Chen Yansen.
Chen Yansen knew that given the size of Sufeng, the courier station owners didn't need to spend their own money to hire people to destroy Yunsu's stations and warehouses.
It is highly likely that the Sufeng headquarters is behind this.
He thought about it and told Liao Wei not to reconcile. If Su Feng wanted to play, then send all the fighters in and see who can't hold on first.
"Okay, boss." Liao Wei replied.
When the news that the Yunsu Express Yiwu station was smashed spread, the station owners of the three major express delivery companies all applauded.
But it didn't take long for the inspection station to catch the man.
This group of people couldn't help but secretly curse Liao Wei for being insidious for installing so many cameras in the express delivery station.
Yunsu Express's relentless attitude also made them realize that Liao Wei was no longer the same person he used to be.
Of course, given Chen Yansen's character, he would not let Su Feng go easily.
He directly hired a lawyer and filed a lawsuit together with the Sufeng headquarters.
Winning or losing the lawsuit is not important; his main goal is to discredit and bring down the other party.
At the same time, Chen Yansen sent the surveillance video to Wang Zihao and asked him to contact Youku, Tudou and the three major portals to push this video to the hot search first.
"Five couriers from Sufeng smashed up the Yunsu Express Station!"
"How dare you use a courier company like this? Beat up the recipient!"
"The Sufeng courier came to beat people up after receiving a complaint!"
In addition to the fact that the other party smashed and looted the Yunsu Express Station, Wang Zihao also dug up the previous scandals of Sufeng Express.
Even news from two years ago has become popular thanks to funding and traffic operations.
In a short period of time, the popularity of Sufeng Express instantly surpassed that of SF Express, STO Express, YTO Express and JD Express.
But it’s all negative news!
"Boss Liao, it's all the franchisees who are at fault. You don't have to kill them all, right?"
Chen Feilei, the boss of Sufeng Express, called Liao Wei.
"Are you kidding me? I don't believe these couriers would continue to endure it after knowing that they would be sentenced to three years in prison."
Liao Wei didn't want to answer, but he couldn't help but curse back.
"Okay, let's wait and see." Chen Feilei was not panicked at all. He had not been involved in this matter and could completely distance himself from it. What was there to be afraid of?
As for those idiots, they didn't do their job properly and they deserved it for having to go in and operate the sewing machines.
Chen Feilei has done this kind of thing many times and is not afraid of Liao Wei's threats at all.
But he didn't know that Chen Yansen had already exposed the video of Sufeng Express smashing up the courier station, as well as the tragic condition of the recipient after being beaten by Sufeng Express couriers.
It immediately resonated with netizens.
Many online shoppers directly tell merchants that they will refuse to accept packages sent by Sufeng Express.
Chen Yansen is not simply going to hold a few couriers accountable, he also wants to completely destroy the company Sufeng Express.
If you don't act ruthlessly enough, these kinds of troubles will never end!
The next morning, the equipment supported by Yunsu Express arrived, Liao Wei responded quickly, and the express collection was not affected that day.
However, Yunsu announced that it would continue to cut prices for medium and large customers in December. This made the bosses of other express delivery companies unable to sit still, and they wanted to destroy Yunsu Express’s warehouses and stations again.
Yunsu lowered its prices in the national market and quickly won a large amount of business, which was followed by a rapid expansion of personnel.
In just one month, the number of Yunsu stations increased dramatically, and the number of couriers expanded to more than 7,000.
(End of this chapter)
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