Chapter 170: 16,000 employees and 12,292 strands of humanitarian fire!
The next morning, the autumn wind gradually cooled.
As soon as Chen Yansen arrived at the company and walked into the office, Yan Peng, head of the e-commerce department of Orange Technology, knocked on the door and came in.
"Boss, the Orange mobile phone Yidong flagship store is online today. Yidong's marketing department has provided the boot screen and homepage focus picture, and the PC terminal has also set up pop-up reminders. As of 9 o'clock, the store traffic has reached 3.7 million, and the sales volume of Orange mobile phones is 116,000 units."
Yan Peng sat opposite and reported one by one.
"116,000? Did Yidong give subsidies?" Chen Yansen reacted immediately and asked with a smile.
You know, Orange Mobile has good resources in Pinbei Mall, but it can only sell 80,000 to 100,000 per day.
Although Yidong has more daily active users than Pinbei, it is actually only a few million more. In terms of single product exposure, it may even be lower than Pinbei.
"Yes, the price we offered to Yidong was 1,989 yuan, which was the same as Pinbei, but Yidong also set up 200,000 no-threshold coupons with an amount of 30 yuan, so it sold more than 100,000 units."
Yan Peng explained with a smile.
He knew that his boss had been paying attention to whether the monthly sales of Orange phones could catch up with the production capacity of the Shenzhen factory, so he hurried to report as soon as the Yidong flagship store went online.
Chen Yansen smiled. Since Liu Qiangdong paid out of his own pocket to help him with sales, there was no need for him to pursue the issue of Liu Qiangdong lowering the price.
Yan Peng was poached by Wang Xueting from Ali. He was originally the operations director of a Chinese supplier under Ali Baba, with a rank of P8.
In order to win him over, Chen Yansen offered him an annual salary of 1.2 million yuan, plus 100,000 stock options, to be redeemed over four years.
The current valuation of one Orange Technology option share is 9 US dollars, which means Yan Peng can earn an annual salary of more than 2.6 million yuan.
Once Orange Technology's valuation rises, Yan Peng's income will also increase.
This is the charm of equity incentives! Two and a half years later, Ali went public, and overnight, Hangzhou had thousands of millionaires and more than 300 multi-millionaires.
Chen Yansen also plans to implement an employee stock ownership plan similar to FoxTao during subsequent financing, but the timing is not right yet.
"What was the sales volume of Orange mobile phones across the entire network yesterday?" Chen Yansen asked.
"74,000 units." Yan Peng replied.
"Okay, I got it." Chen Yansen said in a flat tone.
Yan Peng understood what he meant, stood up and said goodbye, walking towards the door.
Afterwards, Chen Yansen called Liu Qiangdong to express his gratitude.
After all, except for the pop-up windows on the web pages, all the resources Yan Peng mentioned were given away for free by Liangzaidong.
Although Liu Qiangdong was also acting in his own interests, judging by his actions rather than his intentions, Orange Technology has actually gained benefits.
Unexpectedly, before Chen Yansen opened his mouth, Liu Qiangdong smiled and took the initiative to say: "Thank you, Mr. Chen, for your support for Dong. Next time I have the chance, I will definitely visit Xucheng."
His words have two meanings. One is to thank Orange Mobile for entering into Yidong, and the other is to respond to Yidong’s entry into Pinbei.
If it were any other platform, they would definitely not do this.
After all, in this way, Pinbei can make a profit, but Dong will benefit more.
Liu Qiangdong's thanks were quite sincere.
"Mr. Liu, you are too polite. Since this is a cooperation, it should be mutually beneficial. I heard that you have been very angry recently?"
Chen Yansen joked with a smile.
"Ma Liyun is bullying! When Fox Tao was in your hands, you treated Taobao, Dongfang, Suning, No.1 Store and Amazon equally. But when it came to Ali, it became a tool to suppress its peers. I don't think this new Fox Tao will last long!"
Liu Qiangdong gets angry whenever he mentions this.
As the leader in shopping guide e-commerce, Xinhulitao has more than 10 million daily active users after acquiring Yitao.
Relying on this channel alone, Dongfang achieved sales of nearly 500 million in October.
Who would have thought that he just complained a few words on Weibo, and that bastard Wu Ming would remove the Dongdong system from the new Fox Tao.
Liu Qiangdong didn't care about the sales volume of several hundred million, but the feeling of being looked down upon was really annoying.
"Then just fight back on Double 12." Chen Yansen smiled and added fuel to the fire.
"It's too difficult to attract new customers. In terms of user scale, Yidong is less than one-fifth of Taobao. To be honest, I want to copy the 0-yuan bargaining method and use it in the new customer section."
Although Liu Qiangdong said this, he had actually asked the product manager to copy it a long time ago. It has now entered the testing phase and will be launched soon.
He mentioned this just to save face.
"If Mr. Liu finds it useful, feel free to use it."
Chen Yansen responded readily.
This thing cannot be patented, and the research and development will take up some time and manpower. People like Yidong and Taobao can make it easily, and he can't stop it.
The 0-yuan bargaining module of No.1 Store and Yixun.com has been online for a long time.
But anyone can do this, but not everyone can understand it.
What he did on FoxTao could only be considered version 1.0, and the subsequent version 2.0 that played with people's hearts has not yet been launched.
Creativity itself is worthless; the key lies in who executes it better.
"Haha, then I have to thank Mr. Chen again, you are so generous! Come back to Yanjing and I will make the arrangements."
Liu Qiangdong nodded with satisfaction and extended an invitation to Chen Yansen.
"Okay, we'll talk about it when the time comes." Chen Yansen smiled.
As their cooperation deepened, the two got along better and better, and one phone call lasted for more than an hour before they hung up.
"Damn! Handsome Dong talks so much nonsense."
Chen Yansen put down his phone and couldn't help but complain.
…
…
Yanjing, Xiaomi headquarters.
"Mr. Lei, I think Xiaomi should also expand third-party sales channels. The traffic of Xiaomi Mall alone is limited."
Seeing the amazing sales of Orange mobile phones on Taobao and Yidong, Li Wanqiang was tempted. He directly threw aside the sales strategy he had previously set and proposed it to Lei Yijun.
Xiaomi phone was launched one month later than Orange phone.
However, the total sales volume of Orange mobile phones across the entire network has reached more than 8 million units, and before 2012, it is no surprise that it will exceed 10 million units.
Xiaomi is still working hard to achieve sales of 1 million units.
"Do you think the sales volume of Orange mobile phones depends on the addition of new channels?" Lei Jun suppressed his emotions and asked helplessly.
Logically speaking, Xiaomi sold more than 900,000 phones in two months, which is not a bad result.
But when compared with the Orange phone, he felt upset.
"Boss Lei, I understand, but having one more channel, even if we can sell 1,000 more units a day, will be good for the company."
Li Wanqiang smiled bitterly and spoke slowly.
He understood the business logic and knew that Lei Yijun wanted to make Xiaomi Mall bigger and stronger, but the current priority was to increase the sales of Xiaomi phones across the entire network.
"It's up to you." After a long while, Lei Yijun left this ambiguous remark.
But Li Wanqiang understood him and knew that he agreed.
Li Wanqiang walked out of the office and immediately called Song Yuncheng.
Influenced by Chen Yansen, Xiaomi started to build sales channels on third-party e-commerce platforms four years in advance.
And they are opening three stores at once, including Pinbei, Taobao and Yidong flagship stores.
In addition, OPPO and Meizu have successively entered Pinbei, which almost means that China's emerging mobile phone manufacturers are gradually abandoning the traditional store sales model and shifting their sales focus to online.
The other side.
When Ma Liyun learned that Yidong was about to move into Pinbei, he was stunned for a moment, and it took him a long while to recover.
"They are both B2C platforms. How could Chen Yansen agree to this?"
Jack Ma was full of doubts and looked at Zhang Yong and asked.
Allowing competing websites to open stores on its own platform was the first time in 2011.
"The more unusual something is, the more likely it is that he would do it. After all, he is the one who sold the company when the project was on the rise. What else can he not do?"
Zhang Yong shook his head.
Ma Liyun did not expect that after acquiring FoxTao, he would have another competitor.
Now that Pinbei and Yidong have started cooperation, he has noticed some trends, and he estimates that there is a lot of support from venture capital institutions behind this.
"When Wu Ming was reporting on his work yesterday, he asked whether we should block Pinbei merchants on Fox Tao. What do you think?" Ma Liyun asked again.
"Don't rush to decide. I'll talk to Chen Yansen."
Obviously, Zhang Yong does not agree to suppress Pinbei, but prefers to look for opportunities for cooperation.
After all, he is not the founder of Ali. Although he seems to be in a high position and has great power, he is essentially just a high-level employee.
From a business perspective, he believes that the right answer is to focus on cooperation, relying on the good relationships established during previous acquisitions.
Ma Yun frowned, then quickly relaxed his brows and said with a smile, “Then I’ll leave it to you.
In addition to Yidong, Ali also has competitors such as Suning, No.1 Store, Yixun, PaiPai, etc., so adding one more Pinbei is not a big deal.
After all, in addition to comprehensive e-commerce, there are many vertical e-commerce platforms competing with Ali for market share.
Therefore, although Ma Liyun felt that Pinbei's development speed was beyond imagination because it was backed by Penguin and cooperated with Yidong, he did not care too much.
He is now focusing more of his energy on buying back 40% of Ali's shares from Yahoo. Fortunately, Yang Zhiyuan has already agreed and the deal has entered the negotiation and bargaining stage.
What Ma Liyun has to do now is to continue raising money and complete the repurchase so that Ali can go public as planned.
…
…
Chen Yansen didn’t care what Ma Liyun thought. From the day he founded Pinbei, competition with Ali was inevitable.
From a business perspective, Ahri's methods are nothing more than the following:
The first is market segmentation: increase the number of brand merchants in Taobao Mall and reduce the traffic and merchant resources of other B2C platforms.
The second is the trademark war and suppression of public opinion: Take this year's Double Eleven as an example. Ali has previously submitted trademark registration applications for "Double Eleven" and "Double Eleven Carnival".
Yidong competed with Taobao on Double Eleven and received a lawyer's letter from Ali the next day.
Simply put, Dongfang cannot promote the concept of the "Double Eleven" promotion on its own website, otherwise it will be considered infringement.
The third is the "choose one of two" investment promotion method, forcing merchants to make a choice.
However, Chen Yansen is not worried, as he has solutions to these three problems.
Moreover, his goals are different from those of Ma Liyun and Liu Qiangdong.
Their main purpose is to make money, but Chen Yansen only wants to expand the profit model and increase the number of employees.
Mr. Chen’s top priority right now is to recruit workers! Recruit workers! Recruit workers! On the afternoon of the 30th, he received salary confirmation reports from Orange Technology, Pinbei, Yunsu and Orange Mobile Phone Factory.
Orange Technology has 347 employees, with human resource costs of 9.39 million yuan and an average salary of nearly 30,000 yuan per person; Pinbei Technology has 269 employees, with human resource costs of 5.74 million yuan and an average salary of just over 20,000 yuan per person; Yunsu has 9,478 employees, with human resource costs of 63.18 million yuan and an average salary of about 7,000 yuan per person; Orange Mobile Phone Factory has 6,241 employees, with human resource costs of 44.61 million yuan and an average salary of about 7,000 yuan per person.
At this time, the number of employees in companies under Chen Yansen's name was approximately 16,000, of which Yunsu Express and Orange Mobile Phone Factory accounted for more than 90%.
Next month, there will be one more Kuaipao.
There are 12,292 strands of the Humane Flame in November! Converted to the Shinto Flame, there are 122 strands. Chen Yansen finally has some anticipation.
(End of this chapter)
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