Chapter 171: Divine Consciousness Primary Edition, 0 Yuan Bargaining Upgrade Gameplay (asking for monthly ticket)
The next day, the morning light faded.
After breakfast, Chen Yansen returned to 0418 and called up the system panel.
Including the 43 remaining humanitarian flames, there are now a total of 12,338.
"Synthesize! Add some points!"
As his mind focused, thousands of white mists transformed into a wisp of golden mist as thick as a chopstick in just a few seconds, and then penetrated into the center of his eyebrows.
A tremendous amount of energy burst out in the head, a feeling of warmth instantly enveloped the entire brain, and golden spots attached to the cortex.
Then, the spots slowly seeped into the brain, greedily absorbing the golden mist like a sponge absorbing water.
After more than ten seconds, Chen Yansen let out a long sigh. This time the feeling was much stronger than before. After all, more than ten thousand strands of humanitarian fire were consumed.
The spirit value has risen to 12.48!
In a trance, Chen Yansen seemed to "see" the scenes in the bedroom, bathroom, and even the corridor outside the door.
He subconsciously closed his eyes, and the surroundings were not as dark as he had imagined, but gray.
He can sense the outlines and positions of the bed, table, computer, mobile phone, water cup and shoes.
This ability seems to be innate, without the help of any body organs.
Chen Yansen wasn't sure whether this was a talent that came with his stronger mental power, or the result of remembering his surroundings with his super memory.
After thinking for a moment, he picked up his coat and car keys and walked downstairs.
After getting in the car, we drove straight out of the east gate of Xuyuan.
After leaving the vicinity of the school, Chen Yansen actually closed his eyes.
He is very familiar with this road, but the speed and position of vehicles on the road are changing all the time.
A minute later, Chen Yansen opened his eyes and finally confirmed it.
With my current mental state, I can live a normal life even with my eyes closed.
However, he could only make out the general outlines of the passing vehicles and buildings on the street.
Objects more than 10 meters away will become increasingly blurry in his perception.
There is no difference between opening eyes or closing eyes. This ability relies on his mental strength which is more than ten times stronger than that of ordinary people.
He could sense someone walking by, but couldn't see their face clearly.
If the spirit value is increased to 100 or 1000, will you be able to see clearly?
Chen Yansen sat in the car and pondered.
This ability is similar to a primary version of the external projection of spiritual consciousness. Objects within a radius of ten meters appear like stick figures in his mind.
Allows him to sense the size, distance and temperature of surrounding objects!
This dog system is quite useful.
Chen Yansen smiled faintly and then drove to the Science and Technology Park.
"Good morning, boss!" receptionist Zhang Yi greeted with a smile.
Chen Yansen nodded slightly, walked into the elevator and went to the 11th floor.
He has two offices, one on the 5th floor of Building 8 and the other on the 11th floor of Building 6.
It seems wasteful, but he doesn't want to go back to his office in Building 8 after the meeting at Pinbei.
"Ding", the elevator door opened.
In addition to his office on the 11th floor, the rest is occupied by Pinbei's marketing, finance and legal departments.
After entering the office, Chen Yansen sat down, turned on the computer, and first checked the business and financial monthly reports sent by the heads of various departments.
Pinbei has been online for 13 days, with a total of 54 million registered users and 9.1 million daily active users. This shows the high user stickiness.
This is mainly due to the 0 yuan bargaining and group buying gameplay. After user A places an order, he needs to pull user B to form a group, so the daily active data naturally goes up.
The platform's total sales amounted to 2.73 billion yuan. Excluding the performance of Orange Mobile, there was still 1.12 billion yuan left, and the average customer spending was only 26.9 yuan.
This is also the reason why Chen Yansen introduced Yidong Self-operation. While users' impression of Pinbei's products has not yet been solidified, increasing the proportion of high-order merchandise as soon as possible can increase the upper limit of the project's development.
In terms of brands, there are 1 S-level brand, 197 A-level brands, 516 B-level brands, and 921 C-level brands.
S, A, B, and C are the classifications made by category operators for Pinbei merchants based on the grading experience of Fox Tao merchants.
S-class brands are internationally renowned brands that have counters at home and abroad and are located in offline supermarkets. They bring their own traffic and popularity, such as L'Oreal, Kohler, Dyson, Fotile, Haier, etc.
On Pinbei's side, except for Song Yuncheng who brought in Haier by relying on his previous experience in brand marketing cooperation, he failed to sign up any other S-class brands.
On the one hand, this is because Pinbei’s average customer spending is low and big brands don’t look down on it. On the other hand, Pinbei has just been launched and lacks influence in the industry.
Grade A is a well-known domestic brand with over 50 counters in CBD shopping malls in first-tier cities and a large distribution volume in supermarkets, such as Xtep, Anta, Sanyo, Vatti, and Yunifang.
Grade B is a well-known regional brand that has a certain reputation in a certain area or has outstanding online performance, such as Adolf, Gujing, Zhan's, and Kangerda.
Class C is a pure white brand, relying on its ultimate cost-effectiveness and online marketing to focus on the low- and mid-end markets.
On Pinbei, brands of different levels obtain different amounts of traffic.
In addition to the brand’s own influence, price is also a key factor.
For products of the same type, the weight is calculated based on brand × price × conversion rate × gross profit. If the weight value of brand B is greater than that of brand A, brand B will have more exposure than brand A.
After reaching sales targets, C-class brands can also submit an application to Pinbei to upgrade to B-class brands.
Just like Hua Xizi, which was later made popular by the top live streamer, it was originally a white-label product (Grade C), but after its sales and popularity increased, its strength actually reached Grade B.
Chen Yansen took a quick look and found that the proportion of A and B grade brands was too small.
In the previous life, the reason why it was difficult for Pinxixi to change users’ minds was because the proportion of Category C brands was too high.
To put it bluntly, most people have never heard of these brands. When users buy high-priced goods, how can they think of Pinxixi? Chen Yansen did not want to repeat the same mistake, so since Pinbei went online, he has deliberately included a 99 yuan rice cooker and a 129 yuan home textile four-piece set in the product selection in order to retain high-value users.
“Ding ding ding——!”
A message pops up in the lower right corner of the desktop.
When Chen Yansen saw that it was sent by Song Yuncheng, he clicked it.
"Boss, Chery Automobile has completed the entry process. The other party's marketing department wants to replicate the brand group activity of Fox Tao before. The budget is about 10 million."
"Sure. Let Zhuang Rui design a fixed activity template for this type of demand."
Chen Yansen agreed immediately.
Chery was under great inventory pressure at this time. The inventory cycle of its dealers generally exceeded 80 days, and some even reached 150 days, and the risk of capital chain rupture was extremely high.
This is why Chery's marketing department is looking everywhere for sales outlets. In addition to Pinbei, they also contacted Taobao and Yidong, trying to expand sales channels online.
After all, the previous marketing plan on FoxTao was very effective. Later, Chery participated in the Taobao Double Eleven Auto Festival and sold more than 200 vehicles.
"Okay, I understand." After Song Yuncheng replied, he left his workstation and went to the product department to find Zhuang Rui.
Chen Yansen closed the form and continued to open Yunsu Express’ November performance and financial monthly report.
Operating income was 110.4 million, operating costs were 146.2 million, and the loss was more than 30 million.
But after deducting expenses such as truck depreciation and outlet rental, the actual profit was more than 13 million.
This shows that raising wages for couriers will not cause any operational difficulties for the company at all.
What's more, Yunsu is in a stage of rapid expansion, with large initial investments and business volume that has not yet fully caught up.
Once we have established a firm foothold in the East China market, we can still make a profit even if we reduce the express delivery fee to 2 yuan per order.
Chen Yansen also checked the on-time delivery rate, complaint rate and customer retention rate, all of which increased by more than 20% compared to October.
This shows that Yunsu couriers are not bad at their jobs, but their previous income was low and they had no motivation to do their jobs well.
After studying the daily delivery volume of couriers, Chen Yansen thought for a moment and called Liao Wei: "Starting from December, Yunsu couriers will implement the overtime pay system like the headquarters employees."
After hearing this, Liao Wei smiled bitterly and said, "Boss, I'm worried that my subordinates will be lazy, slacking off during the day and trying to get overtime pay at night. What should I do?"
He worked his way up from the bottom and knows the darkness and cunning of human nature.
"We can set a basic standard based on the median number of parcels collected and delivered. The key to whether a policy is good or not lies in its implementation. If there are people who are really cheating, they can be fired."
Chen Yansen retorted with a smile.
He understood Liao Wei's concerns, but he felt that as long as the planning was done well and more money was paid to employees, it would definitely be good for the development of the project.
"Okay... well, I'll draw up a plan first." Liao Wei saw that Chen Yansen had made up his mind and knew that he could not persuade him.
Seeing this, Chen Yansen hung up the phone.
at the same time.
The 0 yuan bargaining module of Pinbei has been upgraded and revised. In addition to the original mobile phones, small appliances, home necessities, snacks and fruits, a new and easier-to-obtain 30 yuan cash red envelope has been added.
“@Everyone help me! Pinbei has launched a new red envelope bargaining service. My friend only had to invite 5 people to get it. It’s super easy!”
"Are you there? Help me cut it!"
"One dollar per knife, help online!"
For a time, college students and white-collar workers were the first to join in the fun. They could get 30 yuan in cash by just inviting a few colleagues. It was so easy that it was hard to refuse.
“Congratulations to your friend for cutting down the price by 19.9 yuan!”
“Congratulations to your friend for cutting down the price by 9.9 yuan!”
“Congratulations to your friend for cutting down 0.1 yuan!”
For most people, after three cuts, only 0.1 yuan is left, and the fourth cut can reduce the price to 0.09 yuan. Faced with the last 1 cent, most people will invite friends to continue bargaining.
They don’t know that if the first four people are new users, by bringing in another new user, the progress bar will reach 100%, and they will get 30 yuan in cash.
If the first four people are active users, you will need to attract 4-5 new users.
The cost of attracting new users, old users, and users who have not placed orders has been clearly marked in the code before the activity goes online.
Based on the number of 500-600 million Internet users, 90% of users have not yet registered for Pinbei.
With such a strong campaign, Pinbei’s 30-yuan bargaining link spread quickly to every corner of the Internet like a virus.
QQ groups, WeChat groups, BBS papers, and news comment sections on Weibo, NetEase, and Sohu are all filled with invitation links to Pinbei.
Some people even went to Taobao to threaten sellers, saying they would give bad reviews if they didn't help, and the merchants complained about this.
The means are very vulgar, but the effect is obvious.
On December 1st, the number of new customers who came in through bargaining for 0 yuan reached more than 3 million, and Chen Yansen only had to pay less than 5 million yuan in marketing expenses, and the cost of acquiring a single user (CPA) was less than 2 yuan.
"No wonder Huang Zheng insisted on doing it even though she was scolded so badly. This guy is really a master at playing with people's hearts."
Chen Yansen looked at the data sent by Hu Yun and muttered softly.
(End of this chapter)
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