Chapter 176 1.27 billion, among the top three e-commerce companies! (ask for monthly tickets)
"The total number of registered users is 99 million, with 21.6 million daily active users and 6.9 million daily orders. The conversion rate has declined, but the user retention data is 14% higher than that of Fox Tao."
Hu Yun, who was sitting in the conference room, reported to Chen Yansen.
In the room of more than 30 square meters, besides the two of them, there were Cai Qiming from the design department, Zhang Wenbo and Xiang Pengfei from the technical department, Song Yuncheng, Zhang Yifeng, Li Hui and Yuan Wei from the investment department, Wang Zihao from the marketing department, and Zhuang Rui from the product department.
Everyone had barbecue and beer in front of them, and their eyes were focused on the big screen behind Chen Yansen.
As of 23:00, Pinbei had 27.8 million UV visitors, 10.2 million orders, and sales of 1.17 billion yuan that day.
Among them, Orange Mobile contributed 280 million in performance, and the self-operated segment of Dongfang brought in 170 million in sales, and the rest was the actual level of Pinbei's Double 12.
Chen Yansen turned his head and took a look. The average customer spending was 114.7 yuan. Excluding Orange mobile phones and the self-operated parts of Dongfang, the price dropped to 83.3 yuan.
Although it is far from the average customer spending of 300-400 yuan of Yidong, compared with the average customer spending of 99.7 yuan of Taobao Mall on Double Eleven, Pinbei's level is not low.
The technical department uses two sets of algorithms for brand and product display.
Products priced below 10 yuan will be displayed through search, product waterfall flow and sub-category pages; products priced above 10 yuan and big-name brands will gradually be transferred to the 10 billion subsidy channel.
This way, we can not only seize the sinking market, but also meet the consumption needs of mid-range users.
“Knock, knock, knock—!”
There was a knock on the door.
Afterwards, Xu Xingxing heard Chen Yansen's response, and then he pushed open the door with a bag of red envelopes, poked his head in and asked, "Squad leader, are the red envelopes ready?"
"Come on, let's draw first! There are 100 yuan, 600 yuan, 800 yuan and 1,000 yuan in the red envelopes. It all depends on your luck."
Chen Yansen stood up, grabbed a handful of red envelopes from the bag, and motioned for everyone to take any.
In addition to midnight snacks, overtime pay and hotel, tonight's overtime benefits also include random cash red envelopes.
"Sister Yuncheng, come first!"
"Yes, Director Song is our Pinbei employee No. 1, he should be the first to come!"
"Sister Yuncheng, draw a 1,000 yuan ticket for everyone to see!"
Everyone laughed and cheered.
"Then Mr. Song comes first!"
Chen Yansen walked up to Song Yuncheng with a smile.
Song Yuncheng randomly picked one out of dozens of red envelopes, opened it, and found only a banknote inside. It was obvious that he had only drawn the minimum amount.
Zhang Wenbo and Xiang Pengfei first joked that Song Yuncheng had bad luck, and then each took a red envelope, which turned out to be 100 yuan each.
"Xu Xingxing, you didn't put in all 100 yuan, did you?" Zhang Wenbo shrugged and joked with Xu Xingxing.
"Don't blame me if you have bad luck! Brother Hao, try it now!" Xu Xingxing responded with a smile.
"I will definitely win 1,000 yuan, just wait and see." Wang Zihao grinned, took a red envelope from Chen Yansen's hand, pinched the thickness, and knew it was a sure win.
After opening it and counting it, there were actually 800 pieces.
No one in the conference room really cares about the few hundred dollars, they just want good luck.
In the end, among more than a dozen people, only Cai Qiming from Taiwan won the 1,000 yuan grand prize. The others urged him to treat them to milk tea tomorrow, and Cai Qiming agreed with a smile.
Chen Yansen carried the red envelope bag and gave one to each person starting from the second floor all the way up to the fourth floor.
Pinbei Technology has just over 300 employees, but only a small half of the offices on the three floors of the building are occupied.
When he returned to the conference room on the second floor, it was only three minutes to midnight.
"1.26 billion, it seems like it won't reach 1.3 billion." Hu Yun said with some regret.
"I wonder how much Dong sold?" Wang Zihao whispered to himself.
Dongfang's performance on Double Eleven was 1.06 billion. Although the intensity of the Double Twelve event was not weak, it would be difficult to surpass Double Eleven after the consumption demand of users was released once.
"Wudong's self-operated products sold 190 million on Pinbei, and it is estimated that it will sell at least 1 billion this time." Hu Yun glanced at the data and replied casually.
"The marketing department will issue a performance report tomorrow. Both brand and white-label merchants must select 10 typical cases and have the advertising department do a good job of promoting them."
Chen Yansen looked at the marketing manager Yang Pinglun and said.
"Okay, boss." Yang Pinglun responded quickly.
He was once a backbone of Joyo.com and worked at Amazon for three years. He is considered a first-generation e-commerce person with rich experience and outstanding abilities.
"It's getting late, everyone go back and rest early."
After Chen Yansen finished speaking, he led the way out.
After all, if the boss doesn't leave, the subordinates will feel embarrassed to leave.
Although overtime work is an extremely painful thing, it is completely different in Pinbei.
Today is Sunday, and we are getting double pay. From 9 a.m. to 12 a.m., excluding 2 hours for meals and lunch break, the average overtime hours per person is 13 hours.
Take ordinary customer service as an example. The part-time hourly wage is 12 yuan, which is 338 yuan a day, plus random red envelopes of 100-1000 yuan. For many students from ordinary families, this is almost equivalent to their monthly living expenses.
People like Wang Zihao, Song Yuncheng, and Cai Qiming earn five or six thousand a day in overtime pay alone, and they don't care what time they get off work.
Chen Yansen came to the first floor, got into the driver's seat of the Bentley, and drove towards Xuyuan.
Some of the others drove home, while others took the bus back to the hotel at the east gate of Xuyuan to rest.
Chen Yansen returned to the teachers' apartment, parked his car but did not go upstairs. Instead, he continued to walk outside the school and entered a hotel.
The next morning, the three major portals and Weibo were all filled with news about the Double 12 sales performance of Taobao, Yidong and Pinbei.
In 2011, e-commerce platforms had no idea what being low-key meant!
They all wish they could add one more zero to their own battle report to make it look valuable.
Taobao's single-day sales were 4.18 billion! Dongfang's single-day sales were 1.39 billion! Pinbei's single-day sales were 1.27 billion! Suning, No.1 Store and Yixun also participated in the promotion, but their single-day sales were only 200-300 million. They were embarrassed to compare their performance directly, and only wrote the sales growth rate compared with last year, the number of brands with single stores exceeding 5 million, etc. in the battle report.
In fact, both users and people in the e-commerce circle have focused their attention on Pinbei.
After all, Pinbei has almost caught up with the performance of Yidong’s big promotion within less than a month since its launch, which is truly shocking.
Look at the brand performance:
Orange mobile phone sales of 290 million! Dongfang self-operated sales of 190 million! Chery 56.93 million! Aux 23.2 million! Haier 13.5 million! Midea 12.7 million! …
There are 9 brands with single-store sales exceeding 10 million, and 17 brands with single-store sales exceeding 5 million.
In addition, Pinbei’s marketing department also released a “Pinbei New Force Sales List”, which included all C-brand products (white-brand products and fruit stores in Western Guangdong).
The first place was a small appliance factory in Cixi, with sales of 6.1 million! The second place was a home textile factory in Nantong, with sales of 5.3 million! The third place was a furniture factory in Foshan, with sales of 3.9 million! The fourth place was a fruit base in Xiyue, with sales of 3.7 million! This phenomenon quickly spread in the e-commerce circle.
Pinbei bypassed dealers and agents and cooperated directly with source factories, achieving extremely high sales of millions in a single day.
For a time, many bosses in industrial belts were tempted.
Although they don't understand how e-commerce operates, they feel that as long as they are willing to spend money, they won't have trouble recruiting good operators.
Suddenly, factory owners in production areas across the country began to explore online channels, and their first stop was Pinbei!
Yunsu Express's special e-commerce small parcel service has become famous in the industry. The starting price for packages under 1 kilogram is only 2.2 yuan, and for packages under 2.5 kilograms it is only 2.8 yuan.
Very popular with factory owners!
at the same time.
Liao Wei was lying on the bed, directing the middle and senior management of Yunsu to carry out a crazy crackdown on Sufeng Express, poaching people, snatching customers, and buying press releases to expose scandals.
This forced Chen Feikang, who had just taken over Sufeng, to directly reduce the charges for 2.5 kg and 1 kg to 2.5 yuan and 2 yuan respectively.
Instantly became the lowest price in the bank!
The bosses of 3T Express and 10T Express were so angry that they started cursing. Yunsu was already competitive enough, but they didn't expect that Sufeng would be driven crazy again.
Neither of these brothers is normal!
Shentong’s boss Chen Dejun, together with three other companies, filed a complaint with the Postal Association, demanding an end to this malicious competition.
As a result, the association simply responded: It’s a market behavior and the post office has no control over it.
STO, Yuantong, Zhongtong and Yunda had no choice but to admit defeat and lower prices again.
Soon after, Yunsu also announced a price cut, and several companies together lowered the minimum delivery fee for express delivery within 1 kilogram to 2 yuan.
(End of this chapter)
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