Chapter 177 Lao Ma: Qiangdong is inviting a wolf into the house! (Thanks to the Silver Alliance of Nuanyang1314)
"President, this is the social security payment data of Yunsu Express. There are 14,735 employees. In addition to the five insurances and one fund, there is also commercial medical insurance."
At the Postal Association headquarters, the secretary handed the document to the president.
"Yunsu's labor costs alone are more than 100 million per month. How long do you think it can last?"
Zheng Shengyu looked at the secretary and asked with a smile.
"Yunsu has Senlian Capital behind it, so it can last for a few years. Moreover, it is expanding quickly. After it forms a scale advantage, even if the unit price drops by another 0.5 yuan, it can still maintain the normal operation of the project."
The secretary replied with a smile.
"It's good to let them fight. We don't need too many private express delivery companies, especially those that don't pay social security for their employees."
Zheng Shengyu smiled and said with squinted eyes.
In the past, when he communicated with the heads of 3Tongzhi.com, they always used high costs and fierce competitive pressure as an excuse, claiming that if they paid social security for the couriers, the company would go bankrupt.
Since the profit level is so poor, it is better to let Yunsu eliminate them.
The other side.
After receiving the news, Wang Wei from SF Express couldn't help but frown.
Although they are both in the express delivery industry, SF Express is far ahead of the three major express delivery companies, namely, STO Express, YTO Express and ZTO Express, in service quality thanks to its advantages such as high efficiency, wide coverage and door-to-door delivery, thus forming its own competitive barrier.
However, Yunsu also launched a door-to-door delivery service. Some users who are not very demanding about timeliness gave up SF Express and chose Yunsu.
Although the proportion of this type of users is small, Wang Wei feels a sense of crisis.
"Notify the marketing department to reduce the charge for SF Express special discount tickets by 10% and make the adjustment within this week."
Wang Wei instructed his assistant.
The competition between Yunsu and SF Express has affected SF Express. If Yunsu does not lower its prices, it is likely that it will have to take a piece of meat from SF Express.
at the same time.
Ali headquarters in Hangzhou.
Ma Liyun, Zhang Yong, Cai Xin and several other founders were in a conference room, eating breakfast and discussing the Double 12 battle reports of various e-commerce platforms.
"Pinbei helped Liu Qiangdong achieve sales of 190 million? Liu Qiangdong is inviting a wolf into the house."
Ma Liyun commented with a smile.
Logically speaking, the combination of Pinbei and Yidong will inevitably have an impact on Taobao.
However, Pinbei is developing too fast, and this impressive report card is bound to make Liu Qiangdong suspicious.
Moreover, after seeing Pinbei’s sales capabilities in the high-customer-order area, most of Yidong’s own suppliers will leave Yidong behind and directly move into Pinbei.
After all, the goods are in my hands, so why should I let the owner make a profit from the price difference?
"Pinbei is developing too fast. Chen Yansen's ability and means far exceed Zheng Chunbin of PaiPai.com. We have to be on guard."
At this time, Zhang Yong put down his chopsticks and reminded seriously.
It is precisely because he recognizes Chen Yansen that he understands the threat this person poses to Tao Bao.
Also backed by Penguin, Paipai.com's performance has been getting worse and worse, but Pinbei took less than a month to rank among the top three e-commerce companies at the critical juncture of Double 12. This shows Chen Yansen's ability in operation.
"He wants to learn from Taobao three years ago and attract customers with low-priced goods, but he doesn't want to give up brand merchants. How can he have both?"
Ma Liyun smiled and shook his head, seeing through Pinbei's platform positioning at a glance and sneered with disdain.
Low prices often mean low quality and counterfeits. Ali took great pains to build Taobao Mall in order to get rid of small sellers and direct traffic to mid-level and top sellers.
On the one hand, it can improve the group's profitability and cash flow through tools such as deposits, technical service fees, category deductions, through trains, diamond exhibitions and super recommendations; on the other hand, it can also rectify the rampant counterfeit and low-quality goods on the platform.
After all, if Ali wants to go public on Nasdaq, it must first resolve the crisis of trust that may be caused by the problem of counterfeit goods.
The reason why Paipai.com has not been able to develop is that its C2C business accounts for too high a proportion, and there are too many fake and low-quality products, which seriously affect the user experience.
With the rise of major comprehensive e-commerce and vertical e-commerce companies, it has gradually been abandoned by users.
"But at present, Pinbei is doing quite well in this regard."
Zhang Yong responded.
"That was because Pinbei had few orders before, so the problem hadn't arisen yet. If Pinbei doesn't handle the situation well after Double 12, it will definitely be interviewed by the Market Supervision Association."
Ma Liyun said with certainty that Ahri had gone through all these stages.
"Orange Technology's Taobao flagship store had sales of 230 million yesterday." Zhang Yong said slowly.
"Tell the marketing department to speed up the introduction of other mobile phone brands. I don't believe they won't be tempted by Orange Mobile's performance."
Ma Liyun said lightly.
He will not suppress Orange Technology because of Pinbei, but introducing other brands to divert the traffic of Orange mobile phones is something that must be done.
As expected, Li Wanqiang from Xiaomi contacted Ali’s marketing department in the afternoon to discuss cooperation on setting up a Xiaomi flagship store.
Huawei, HTC, Coolpad and others held meetings to discuss the feasibility of expanding third-party sales channels after learning that Orange Mobile had achieved sales of 600 million yuan and nearly 300,000 units in one day through three online channels, Pinbei, Taobao and Yidong.
Song Yuncheng, who was in Xucheng, also received a call from Li Wanqiang.
"Yes, that's right! Xiaomi wants to join Pinbei, and the price can be reduced to 1,919 yuan. The resource allocation on the opening day still depends on Mr. Song's help."
Li Wanqiang said with a smile.
Due to poor sales, the official selling price of Xiaomi mobile phone has dropped from the original 1,999 yuan to 1,969 yuan, and even only 1,949 yuan during the promotion period.
But the price of 1,919 yuan appears for the first time.
Previously, Xiaomi sold the phone at an ultra-low price of 1,899 yuan on FoxTao, but there were prerequisites: first, only FoxTao F5 diamond-level users were eligible to purchase it, and second, FoxTao subsidized each phone with 10 yuan using advertising fees.
Now it is being sold at a price of 1,919 yuan, which shows how much pressure Lei Yijun is under.
"Please rest assured, Mr. Li, I will definitely strive to obtain the most on-site resources for Xiaomi within my authority."
Song Yuncheng agreed readily.
But to Li Wanqiang, these words were extremely vague. He wanted to know the specific resource position data and configuration, whether it was a pop-up window, a focus image, or a floating window, but Song Yuncheng deliberately avoided the question.
Li Wanqiang thought about it for a moment, then immediately reacted and tentatively said he was willing to pay 10 million for marketing fees.
Song Yuncheng immediately stopped beating around the bush and the two had a preliminary communication on the phone, determining the store opening time and resource package configuration.
Li Wanqiang couldn't help but laugh: Song Yuncheng is indeed the man brought up by Chen Yansen. He won't release his eagle until he sees the rabbit.
After the communication, Song Yuncheng put down the phone and sent the template contract prepared by the legal department to Li Wanqiang.
The legal affairs of both parties confirmed that everything was correct and signed the entry contract.
Afterwards, Song Yuncheng left his workstation, walked into the elevator and went to the 11th floor.
"Boss, Xiaomi mobile phones are going to be listed on Pinbei, and an additional 10 million yuan in advertising fees will be added to the deposit to be used as marketing expenses for purchasing resource positions for the store opening on New Year's Day."
Song Yuncheng stood at the open door of the office, knocked on the door first, and waited for Chen Yansen to nod before going in to report.
"It seems that Mr. Lei is under a lot of pressure. Xiaomi has been online for almost four months, but the sales volume is only 1.3 million. The only way is to expand new channels."
Chen Yansen leaned back and signaled Song Yuncheng to close the door.
"Not only that! Li Wanqiang said that on the day the store opens, Xiaomi phones will be sold at 1,919 yuan. Will the price of Orange phones be adjusted?"
Song Yuncheng pulled over a chair, sat down and asked.
"No, Xiaomi's price cut will not affect Orange's mobile phone sales."
Chen Yansen is quite confident.
The engineering test versions of Orange C2 and Orange D1 have been sent to the Science Park. Engineers from the testing team are conducting hardware testing. Once confirmed to be correct, they will be sold in limited quantities in the Orange Mall.
At that time, the first production plan will be formulated based on the usage feedback from the first batch of seed users.
The official release time is expected to coincide with the Chinese version of Apple 4S.
This was the first confrontation between Orange Technology and Apple. After all, when Orange C1 was released, iPhone 4 had been on the market for nearly a year.
"Then I'll go back to work." Seeing that Chen Yansen was not worried at all, Song Yuncheng prepared to get up and leave.
"Come with me for a while." Chen Yansen said.
"Is it about work?" Song Yuncheng asked back.
"If it's not work, do you dare not go?" Chen Yansen frowned slightly and looked at Song Yuncheng with a smile.
"..."Faced with the obvious threat, Song Yuncheng smiled apologetically, but cursed Chen Yansen in his heart.
"Zhao Maolin from Telecom is about to be promoted and leave Xucheng. It just so happens that Orange C2 and Orange D1 are also about to be released. Do you understand?"
Seeing that she was angry but dared not speak, Chen Yansen explained with a smile.
Simply put, they want to use the influence of Zhao Maolin and his boss behind him to increase sales channels for Orange Technology.
Take Lenovo for example. Although it does not have many popular models, it is still able to rank among the top in terms of smartphone shipments, thanks to its strong connections with the three major operators.
Just selling contract phones can make a lot of money! In addition, the three major operators have more than 100,000 self-owned and cooperative business halls across the country, which are all the best terminal "sales places".
Chen Yansen naturally didn't want to give up! Who doesn't want to make money while lying down comfortably?
"Okay, then what time do we leave?" Song Yuncheng quickly agreed when he heard it was serious business.
"In half an hour, I'll be at the Sky Garden. I'll give you the key."
Chen Yansen threw the Bentley car keys to Song Yuncheng, obviously intending to use her as a driver and secretary.
Song Yuncheng took the key, stood up and walked out.
…
…
In the Yidong supplier group, the waiter sent the Double 12 list produced by the data department to the group.
“Gree 37 million!”
"HP 21 million!"
“Lenovo 43 million!”
"Dell 19 million!"
These sales of tens of millions stimulated the small and medium-sized sellers in the group. Just as they were discussing fiercely, a small home appliance brand in Foshan suddenly said: "The sales of Gree and Aux are similar."
This sentence made the waiter frown. AUX only had sales of 8.3 million in Yidong, far less than Gree.
However, AUX air conditioners sold 23.2 million units in the Pinbei group buying event! The waiter understood this, and so did the brand owners who were watching the screen.
Ten seconds later, the brand's operator quickly withdrew the message, and then added: "Sorry, I sent it to the wrong person, ignore it!"
It is obvious that these suppliers are discussing Pinbei's Double 12 output in private.
"What is AUX in the air conditioning industry?"
Upon seeing this, Zheng Zhou, the head of Gree's e-commerce, snorted coldly and muttered something in a low voice. Then he began to use his connections to contact Pinbei's large customer investment department and planned to move in.
(End of this chapter)
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