Chapter 179: Ten times the amount of the refund, a fine of 838,000! (Monthly ticket requested)
At dawn the next day, Chen Yansen got up from bed refreshed.
The floor was littered with clothes, including Wolverine, Black Widow, Hulk, and Spider-Man cosplay costumes. The Black Widow costume was split from the belly to the neck.
Chen Yansen walked out the door barefoot, lay on the sofa, and looked at the morning light outside the window, which gradually turned fiery red and hot, lighting up the gray sky.
"Didn't you read today?"
Song Yuncheng, wrapped in a bath towel, slowly walked over and asked.
"Didn't you read books all night last night?" Chen Yansen took Song Yuncheng's hand, rubbed it gently in his palm, and asked with a sly smile.
Song Yuncheng was stunned at first, then she understood and her pretty face turned red.
Under Chen Yansen's influence, she went from being completely confused and ignorant about these strange knowledge at the beginning to gradually learning more and more.
"The calluses are gone and it's smooth now." Chen Yansen said softly, holding Song Yuncheng's hand.
"Thanks to my master's good teaching, I have the ability to make money. Otherwise, I can't even pay for my brother's medicine with just the part-time income from the cafeteria and library."
Song Yuncheng said with a sincere look in his eyes.
Apart from being a bit of a bad person in love, Chen Yansen has always been very good to her and trained her to become a key account director.
And she was able to hold on to this position thanks to her outstanding performance. Even in investment promotion, she is a leader.
"I don't like the title of Master."
Chen Yansen frowned. This name always reminded him of Ye Qiuping.
"But what should I do if I like it?" Song Yuncheng asked with a smile.
Chen Yansen didn't say anything, but responded with actual actions. He picked up Song Yuncheng and walked towards the bathroom.
at the same time.
Suning, Vancl, Dangdang, Letao and Newegg have all shown interest in joining Pinbei.
Although opening flagship stores in Pinbei is equivalent to directing traffic to competing companies, they can also take advantage of Pinbei's traffic and even poach some users.
As sales on e-commerce platforms continue to rise, both traditional offline businesses and existing online platforms are actively looking for external traffic entrances.
There used to be Fox Tao, and now there is Pinbei.
But only Vancl and Suning actually took action! At this time, Suning's e-commerce had just transformed from 3C home appliance retail to comprehensive e-commerce, but the digital home appliance category still accounted for the largest proportion of its performance.
After learning about Yidong’s sales performance on Pinbei, the marketing department was immediately asked to contact Pinbei’s business personnel to discuss matters related to its entry.
When Chen Yansen returned to the Science and Technology Park, the major customer investment department submitted three approval contracts at once, namely Suning, Redbaby and Maibaobao.
It turns out they all come here to take advantage of the situation!
Chen Yansen didn't care and approved all of them. In the initial stage of Pinbei, he was open to such vertical category e-commerce websites.
Even if you throw it into the product pool and only open a search entrance, you can increase the profit path.
You have to pay for additional exposure.
After dealing with these things, Chen Yansen slowly called Chen Nian back. After listening to Chen Nian's needs, he readily agreed.
He didn't even refuse Mai Baobao, so naturally he wouldn't refuse Vancl.
Moreover, he knew well that Vancl was under great inventory pressure at the moment, and Pinbei had more control in pricing negotiations.
In addition to entering the platform, a large number of brands have submitted applications for entry, including Konka, Supor Home Appliances, Gree, HP, ZARA and Handu Yishe, mainly A-level brands, with more than 600 brands.
The finance department collected over 100 million yuan in deposit alone.
Just as Chen Yansen was checking the platform data, the customer service department on the second floor was in a state of chaos.
"Brother Bo, the number of visitors is too high. We are totally overwhelmed! All of them are complaints!"
Zhu Xiaopeng walked up to Meng Xibo and asked anxiously.
"How many customer complaints are there in total?" Meng Xibo tried hard to calm down.
"So far, there are 278, but most of the visitors who come in now are complaining about the crispy pepper tribute vegetables in Xiangweifang, which have problems such as expired products, worn barcodes or moldy products."
Zhu Xiaopeng summarized simply.
"Let's go! Come with me to find Lao Fei!"
When Meng Xibo heard that there were more than 200 customer complaints, his scalp suddenly went numb and he made a decision immediately.
Fei Qiwen is the director of the customer service department and is also the workplace mentor that Chen Yansen found for the two of them.
Although Meng Xibo is smart and has experienced a year of project training at FoxTao, he is still too inexperienced in handling crisis events and dealing with the Municipal Supervision Association.
Chen Yansen was not confident in handing over the customer department to two people, so he poached a customer service director from Taobao.
The two did not dare to delay and hurriedly ran towards Fei Qiwen's position.
"Old Fei, I'm in trouble. There was a problem with a product on Double 12. The initial judgment is that the merchant sold inferior products as good ones, but the method was too despicable and was discovered by the users."
While explaining, Meng Xibo gestured to Zhu Xiaopeng to show the pictures and video evidence provided by users.
"First, freeze the merchant's payment, let the customer service appease the complaining user, and try the user with a three-for-one refund plan. If the user is very willing to complain, refund one and compensate ten."
Fei Qiwen took a quick look and made the decision immediately.
In fact, the company had already formulated a plan to deal with this type of situation, but he, the customer service director, needed to make the decision.
"Okay, then we'll go back and deal with it right away."
Meng Xibo nodded, and after obtaining the authorization, he immediately asked customer service to contact the buyer who had complained in the morning and appease him with the refund policy.
Subsequently, the links of the products in question were sent to the corresponding investment promotion agencies and categories, and the links were quickly removed from the shelves.
Almost at the same time, the owner of Xiangweifang, who was far away in Sichuan, received a notification on the site.
The products were removed from the shelves, the payment was frozen, and the original deposit of 100,000 yuan was now reduced to more than 70,000 yuan.
It is obvious that in order to deal with customer complaints, Pinbei directly deducted compensation from the deposit and deposited it into the buyer's account.
"What the hell? Why can't I even withdraw cash?"
Zhang Minxiao became anxious upon seeing this and called the operations department to help with the cash withdrawal.
"Boss, the payment has been frozen by the platform. I guess I can only withdraw the money after the customer complaint is resolved."
The operator spread his hands, looking helpless.
He had advised against it when the boss wanted to use alcohol to change the production date and re-ink last year's batch of old goods.
But the boss insisted on his own way and sold a mixture of new and old goods, taking a chance. The workers in the warehouse did not earn much and did not put their heart into their work.
It's normal for the buyer to find out that the inkjet printer was not cleaned properly.
"Fuck, what a garbage platform! I'm going to call the police!" Zhang Minxiao was so angry that he was spinning around and cursing.
More than 30,000 yuan of the 100,000 yuan deposit was quickly deducted.
"Boss, I'll try to contact the platform customer service first." Seeing the boss's red eyes, the operator shrank his neck and found something to do for himself.
Zhang Minxiao nodded and said nothing more.
As for calling the police, he didn't have the courage to do so. If there was no problem with the product, he certainly wouldn't be afraid, but he did mix the 6,000 bottles of old goods left over from last year into the order and sold them.
Even though he shouts fiercely, he is actually very nervous.
"Hello, I am the operator of Xiangweifang. Why can't I withdraw the payment for goods in our store?"
The operator asked knowingly.
"Hello, I checked for you. Your store currently has 1,159 after-sales orders, which has triggered the platform's early warning mechanism. You need to process all after-sales work orders before you can unfreeze the withdrawal function."
The customer service on the other side of the computer explained slowly.
"Help me get it done!" Zhang Minxiao took a glance, suddenly became anxious, and pointed at the operation department.
"Uh, boss, the platform's appeasement policy is to refund one and compensate three. Do we handle it that way too?"
The operator cursed the businessman as a profiteer in his heart, but on the surface he still looked worried about his boss.
This boss is a bit of a jerk, but for the sake of living, he has no choice but to endure it.
"Refund one and compensate three? No way! Ask the store customer service to tell the buyer that they will compensate 10 yuan per order before they contact the platform. Get rid of these idiots!"
Upon hearing this, Zhang Minxiao quickly shook his head.
If he returns one and compensates three times, that would be like asking for his life. Although the Food Safety Law has such provisions, he does not want to pay the money.
The operation manager smiled desperately. He was also helpless when he met such a boss.
When he relayed this news to the customer service, they sneered and simply gave up. No matter how the users scolded, they would always say "give a good review and get a 10 yuan red envelope".
Finally, users whose demands are not met will naturally skip the merchant customer service and contact the platform customer service.
The user immediately felt the gap in service. He had just been annoyed by the merchant’s customer service, but when he went to the platform’s customer service, he was told to refund one and get three times the compensation. If he showed even the slightest dissatisfaction, the customer service would directly compensate him ten times as much.
This is not shopping, it's clearly financial management! The original price of three bottles of crisp peppers is 23.9 yuan. If you refund one and get three, you will make 72 yuan, and if you refund one and get ten, you will make 239 yuan.
If the operator hadn’t removed the link, the sales of Xiangweifang’s store would probably have increased by another 100,000.
The users were happy, but Zhang Minxiao was about to collapse!
After the "refund one and get ten times the compensation" compensation plan became a hot topic, users who bought defective products immediately posted evidence and demanded ten times the compensation.
Pinbei’s customer service is also very straightforward. After all, it’s not their own money that was deducted, so they refunded and transferred the money very promptly.
Before 12 noon, the 100,000 yuan deposit of Xiangweifang was deducted completely, and then the money started to be deducted from the payment for the goods.
After learning the news, the merchants who had settled in Pinbei immediately called a meeting with the warehouse employees and warned their subordinates to be more careful when shipping goods in the future.
They also understood one thing: making money on Pinbei is indeed fast, but losing money is even faster.
Pinbei's practice of freezing payments and deducting deposits may seem overbearing, but it makes more sellers who do normal business feel that on this platform that protects buyers, as long as they sell goods honestly, they will not worry about making money.
Some merchants who were thinking of cheating immediately banded together and cursed @陈彦森 on Weibo, greeting all his ancestors cordially.
At first, uninformed netizens thought that Pinbei was acting too overbearingly and arbitrarily froze merchants' payments.
But after seeing the pictures of buyers who received ten times the compensation and posted videos of moldy food in the comment section, I immediately felt that Chen Yansen’s penalty was too light.
He turned around and cursed the profiteers! "In the future, when you buy things, just go to the platform! The platform will support you!"
"Pinbei is great. It really helps when something goes wrong! I heard the merchant wanted to call the police, but nothing happened for a long time. In the end, Pinbei's legal department called the police first!"
"The boss of this company is asking for trouble! Didn't he want to call the police? The platform fulfilled his wish in a minute."
Netizens commented with laughter in the comment section.
Not long after, someone posted the link to Xiangweifang's Taobao store, and a large group of netizens subsequently flocked to Taobao, mocking the merchant's customer service: "Are there any more stocks? I only eat expired Gongcai!"
"Give me two bottles of 1982 Crispy Pepper Gongcai, I'll pair it with Lafite!"
"This is a rubbish business, close it down soon!"
There are even netizens who keep placing and returning orders, raising the store's return rate by dozens of times.
Seeing this, the management of Xiangweifang had no choice but to remove all the products from the shelves.
The next day, the local Market Supervision Association and Inspection Office intervened in the investigation and quickly issued a notice to punish Xiangweifang for selling inferior products as good ones.
We also contacted Pinbei’s customer service manager to synchronize the progress of the incident, after all, it had become a hot topic.
Three days later, Xiangweifang paid a total of 538,000 yuan in compensation to the buyer and became the first merchant to be terminated by Pinbei.
At the same time, Xiangweifang also has to pay Pinbei 100,000 yuan in technical service fees and 200,000 yuan in economic compensation.
Pinbei took advantage of this negative incident to become famous in the e-commerce circle.
Many users came here and downloaded the Pinbei App, intending to try out the shopping experience of this "financial management e-commerce platform."
Although Pinbei's punishment of Xiangweifang scared off a wave of merchants with ulterior motives, more merchants only saw that Xiangweifang achieved sales of more than 1 million within half a month after its entry.
As long as you can make money, why should you be afraid of fines? Besides, Pinbei does not punish businesses without reason. Take Xiangweifang's behavior of selling inferior products as good ones as an example. No matter if it is put on the platform, it will be severely punished. It's just that Pinbei's handling is more fierce.
After learning the outcome of the incident, Chen Yansen asked the HR department to recruit a few more security personnel.
(End of this chapter)
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