Chapter 184 1.575 billion, fourth in the country, slightly better than Apple! (Subscribe please)
Rockefeller Mansion, Shanghai.
As a representative of 3Tong YiDa, Chen Dejun called Chen Yansen for the first time. Unexpectedly, the first sentence from the other party was:
"Who are you?"
Chen Yansen did not have Chen Dejun's number saved in his cell phone address book. Although he guessed that the caller was the boss of Tongda Express, he could not tell the exact person.
"STO Express, Chen Dejun."
Chen Dejun's face froze, and the momentum he had accumulated suddenly dissipated.
He cast his gaze towards Lai Haisong, Yu Weijiao and Nie Tengyu, as if asking: Didn’t I introduce myself just now? "Oh, it's Mr. Chen. I've heard a lot about you! Yunsu wants to grab the market, and Shentong wants to keep it. Price war has always been the most effective way to grab market share. You are my senior, I can respect you, but you can't stand in my way. Do you understand?"
Chen Yansen sat back in his seat, leaned back, and replied lightly.
The market is so small that everyone wants to take a bite. Yunsu entered the market late, so naturally it has to use ruthless tactics to crush its competitors.
Only by forcing the three major express delivery companies to exit the market can Yunsu increase its market share.
In the future, Yunsu will definitely raise its prices back up, but only after it has occupied half of the express delivery industry.
"Young man, don't be too impetuous. If we engage in a price war, it will only make things cheaper for our customers. Can't we all sit down and negotiate the terms and make money together?"
Chen Dejun let out a long sigh, suppressed his anger, and tried to persuade him kindly.
"How do we negotiate? I want three express links and one express to reach half of the market. Can you make the decision?"
Chen Yansen asked with a smile, speaking bluntly.
"Is there no room for negotiation?" Chen Dejun asked again.
"If you sell STO Express to me for 1.5 billion, we won't have to fight a price war anymore. What do you think, Mr. Chen?"
Chen Yansen's words are sincere.
Yunsu will not be able to make a profit by competing with the Tongda Group for at least the next three years. It would be better for it to spend money to buy Shentong.
It can not only save money and time, but also swallow up more than 80,000 couriers of Shentong. By then, the number of humanitarian wages per month will be at least 50,000 to 60,000.
"Little bastard, let's fight and see who dies first!"
Chen Dejun's eyes turned red and he could no longer control himself, shouting at the top of his voice.
Shentong’s assets and valuation premium are at least around 3 billion.
Although he had no intention of selling it, Chen Yansen's contemptuous tone instantly broke his defenses.
Chen Dejun's loud shout startled Yu Weijiao from Yuantong Express.
STO is the big brother of Tonglu Tongda Group and is stronger than it, while Yunda and Zhongtong were only slightly stronger than Quanfeng in scale in 2011.
With a "pop" sound! Chen Dejun slammed his phone heavily on the table, and the screen shattered instantly, which shows how angry he was.
"It seems that this dragon from Hui'an Province doesn't take us Tonglu people seriously at all." Nie Tengyu of Yunda Express snorted coldly.
"Chen Feilei, this idiot, should have found someone to hit Chen Yansen to death! But he ended up getting himself killed and didn't even kill Liao Wei." Yu Weijiao cursed.
Since Chen Yansen refused to negotiate, everyone had to fight Yun Su with real weapons.
In the past two years, the three express delivery companies, STO Express, YTO Express and ZTO Express, have successively obtained financing. Just after two days of good times, Yunsu emerged and left them with no way to survive.
"No need to say more! Let's see who can last until the end." Chen Dejun sighed and said with a grim face.
Lai Haisong of Zhongtong Express and Nie Tengyu of Yunda Express looked at each other and suddenly couldn't sit still.
If there is a price war, they will definitely be the first to be eliminated.
But there is no point in being anxious. Chen Yansen and Liao Wei cannot reach an agreement through talk, and they cannot fight each other either.
As soon as Liao Wei got into trouble, Zheng Shengyu from the Postal Association called to warn the four people, and if they continued to make plans in private, whoever showed up would be killed.
After all, Zheng Shengyu holds the express business license in his hand, so it would be easy for him to kill an express company.
The other side.
Liao Wei, who had just been discharged from the hospital, also received Zheng Shengyu's warning, but he couldn't swallow this breath. Chen Feilei went in, but Sufeng Express was not dead yet.
He must kill Su Feng! Why isn't he allowed to fight back after getting punched? Is this fucking fair?
Before taking action, Liao Wei specifically called Chen Yansen for instructions. After a moment, Chen Yansen replied ambiguously: "You are the CEO of Yunsu Express, so you can do it yourself."
Results the next day.
The three stations of Sufeng Express in Shanghai, Jinling and Yiwu were dismantled overnight.
Physical demolition!
Scanning guns, billboards, sorting equipment and transport vehicles were all dismantled and thrown at the entrance of the station.
The tires and wheels were neatly stacked and did not cause any property damage. It was just plain disgusting.
The courier who was involved in the incident that night went to the inspection station the next day and was released on bail.
Liao Wei gave each person a "non-competition allowance" bonus of 10,000 yuan, and the entire company was informed of this encouragement.
It can be said to be extremely arrogant!
He almost lost his life. If he didn't kill Su Feng, no one would dare to step on Yun Su in the future.
The intermediaries, headhunters and Yunsu’s HR department worked together to poach station managers and couriers from Sufeng Express with generous treatment.
During this period, due to Yunsu's targeting and suppression, Sufeng Express suffered a large loss of business.
Seeing this, the courier below took off his Sufeng work clothes without any hesitation and put on Yunsu Express work clothes with a smile.
The basic salary is 3,000 yuan per month, and there is a housing subsidy of 20% of the monthly salary. It doesn’t matter whether you rent a house or not.
Coupled with five social insurances and one housing fund, overtime pay and bad weather subsidies, these people have no psychological burden when changing jobs, and even bring Sufeng's clients to Yunsu.
"Fuck! I should have killed that bastard Liao Wei earlier!"
At the Tangcheng Sufeng Express headquarters, Chen Feikang was so angry that he started cursing. He hadn't expected that life would not be easy after sitting in the position of the big boss.
In just one day, the people from four franchise outlets were completely poached by Yunsu, leaving only the confused franchise station owners.
What's more, there are cases where franchise outlets whose contracts have expired are directly taken over by Yunsu.
If this continues, Sufeng will not last more than a few months and will have to close down.
The franchisees below said that if the head office could not solve the problem, they would sue Sufeng Express, demanding the termination of the contract and the refund of the franchise fee, which made Chen Feikang very annoyed.
"No, I have to think of a way." Chen Feikang stood up suddenly and walked around in the luxuriously decorated office, but he still couldn't make up his mind.
at the same time.
Chen Yansen drove to the Science and Technology Park, first entered Building 8, and came to the multimedia conference hall on the second floor.
When he pushed the door and walked in, the heads of various departments were already sitting at their seats, holding a computer, waiting for him to arrive.
"Boss!" More than a dozen greetings were heard.
Chen Yansen walked to the front seat and sat down, looking at Yan Peng and said calmly: "Let's start with the e-commerce department."
This is Orange Technology’s first quarterly summary meeting. We will first listen to the sales results and also give other departments a heads-up.
"Okay, boss. Orange smartphone sales in Q4 were 7.18 million units, up 76.4% from Q3. The growth was mainly due to the conversion of pre-sales to spot sales after production capacity increased, which increased user enthusiasm for purchasing. In addition, four new external sales channels were added: Taobao, Pinbei, Yidong and Suning. Currently, the cumulative sales of Orange C1 are 11.25 million units."
Yan Peng nodded, set up the screen projection, opened the PPT and spoke slowly.
"Hardware sales totaled 21.84 billion, with a gross profit of 1.26 billion, or 5.8%; software profit points included app store commissions, advertising, game joint ventures, and APP pre-installation factory fees, with a profit of 315 million."
"The four most successful marketing activities of the e-commerce department in Q4 were Taobao Double 11 promotion, Orange Mall's Fan Festival, Pinbei 10,000-person group and Yidong's Double 12 promotion, which contributed a total of 860,000 units in sales."
"In addition, Q4 also improved member benefits, launched member-exclusive discounts, priority purchase rights, double points and other services; and organized three training sessions for the customer service team, which greatly improved the response speed and service quality."
"However, the e-commerce department also has some shortcomings. First of all, the accuracy of some marketing activities is not enough, resulting in a waste of marketing resources..."
Yan Peng is worthy of being a high-level operator who came from Ali’s supplier. He is very good at reporting work, with strict logic and clear organization.
We started by talking about sales performance, then marketing activities, and then to channel expansion, user operations and service improvement, and even market dynamics and competition analysis. Finally, we briefly mentioned a few areas that were not done well.
Since the launch of Orange Mobile, the gross profit has only been 1.575 billion yuan. If management costs, taxes and technology licensing fees are deducted, it will probably be less than 1 billion yuan.
No wonder mobile phone manufacturers such as Coolpad, Meizu and OPPO are still unwilling to lower their prices in an era of falling hardware costs. If they rely solely on hardware profits, selling mobile phones would be worse than engaging in e-commerce.
However, the 11.25 million Orange smartphones sold will contribute at least RMB 2 billion in additional profits at the software level over the next three years.
This is also the main reason why Lei Yijun targets the mobile phone market! The pre-installed apps and app stores on each mobile phone are like a small money printing machine that can create a steady stream of revenue for the company.
"Next, the brand department."
Chen Yansen named him directly.
"With sales of 11.25 million units, Orange has firmly established its foothold in the domestic mid-range market. According to iResearch data, the total number of smartphone shipments in China in 2011 was 84.6 million units, with Orange ranking fourth, 1 million units more than Apple."
Ye Qiuping reported slowly and calmly.
Although it is only the domestic market, the fourth place is still of good value, which boosted everyone's spirits.
The top three are Sanxing, Nokia and Huawei, followed by ZTE, Lenovo, Coolpad, OPPO and Gionee.
As for Xiaomi, naturally, it didn’t even make it into the top ten.
It has to be said that before the explosion incident in 2016, Sanxing Mobile was a dominant player in both the Asian and global markets.
Nokia remained strong this year, but most global smartphone manufacturers have chosen the Android system.
Nokia, which has always insisted on Symbian, MeeGo and Windows Phone systems, will be reduced from an industry leader to a small player within two years and finally acquired by Microsoft.
If you fail to keep up with the times, it will only take two or three years to fail.
2011 was the last shining moment of Nokia, and N9 became its last influential product.
“The work of the brand department in Q4 will focus on product marketing promotion, user interaction and community building. Through new product releases, hot marketing, official communities, customer service hotlines, product built-in feedback portals, etc., we will work with the design department to optimize product functions.”
"In addition, based on the popularity of 4G networks overseas and the popularity of intelligent AI language assistants, I suggest that in 2012, companies need to devote more energy to AI."
Ye Qiuping talked freely, and it was not difficult to tell from her tone that she was optimistic about AI technology.
In fact, Orange Technology has already begun investing in Ai. For example, the camera imaging optimization of Orange F1 and Orange F2 utilizes the image Ai processing algorithm.
Chen Yansen nodded slightly. Before the computing power was improved, he did not plan to invest too much money and manpower in the Ai field.
Sometimes, the timing of entry is extremely important.
Just like Ele.me and Meituan, the former spent more than six years and spent more than one billion yuan to build up the market scale, but before it had time to enjoy the results, it was stolen by Wang Xin.
In Chen Yansen's opinion, it will take until at least 2015, when cloud computing reduces the cost of AI training, before it will be the best time for him to bet on AI chips and large language models.
After Ye Qiuping finished speaking, Wang Teng continued his report, introducing the Q4 output of the R&D department and the marketing department, as well as the general plan for 2012.
Next is Wang Xueting from the Human Resources Department. Currently, the total number of employees at Orange Technology is 673. The recruitment plan will be initially completed in the first quarter of 2012, and the total number of project staff will reach about 1,000 by then.
Zhang Cong and Zhou Ze, as the heads of the design department, gave a detailed introduction to the design plans of Orange D1 and Orange C2, as well as the recent hardware and software test results.
"On the day of the new product launch, we will first sell a batch of engineering machines to see the user feedback. Ye Qiuping, Wang Teng, and Yan Peng, the three of you must cooperate well."
Chen Yansen warned in a serious tone.
He is not worried about the sales of Orange D1, but mainly about Orange C2, which is positioned as a flagship model and the price will not be lower than 3,000 yuan. It is still unknown whether it can enter the high-end market.
"Okay, boss." The three of them responded quickly.
"I will review all the Q4 performance appraisals this afternoon. I hope that all teams will continue to work hard in the new quarter. I reiterate that there is no percentage limit for Orange Technology's quarterly bonuses. I personally hope that everyone can get the maximum bonus for three months."
Chen Yansen said with a smile.
Orange Technology’s quarterly bonus follows the mechanism of FoxTao, with a maximum of 3 months and a minimum of 1 month.
After hearing what he said, Gao Weilin, who was hiding in the corner, had his eyes light up. He thought: I helped the boss secure financing for DST and Penguin, and also acquired Yunsu and Kuapao, so I should get a three-month bonus, right?
Gao Weilin’s base salary is 80,000, which is 240,000 in 3 months.
Thinking of this, Lao Gao's mouth widened wider, and the expressions of the other people were similar.
At this time, Lei Yijun, who was far away in Yanjing, looked at the business report and sighed deeply.
As for Xiaomi's performance, it is actually not bad. After all, it has sold nearly 1.5 million units of just one product, which can be regarded as the best-selling mobile phone of the year.
But when compared with Orange mobile phones, Lei Yijun couldn't help but feel discouraged. It was really embarrassing that its sales were only a fraction of others.
(End of this chapter)
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