Chapter 191 3999 yuan? This is too expensive! I think it’s expensive too! (Seeking monthly pass)
Virtual City, Sky Garden, Orange Mobile Phone New Product Launch Conference.
As soon as Wang Teng finished speaking, flash lights in the media area began to flash continuously, and the cameras were aimed at the big screen. The price of 799 yuan was extremely eye-catching in the picture.
"799 yuan?"
Yu Chendong of Huawei was slightly stunned, his mouth opened wide, and his mind was suddenly in a mess.
The Motorola XT883 with similar configuration was launched in August last year. It also has a 4-inch screen, 512MB of RAM and 8GB of ROM memory design, and is priced at 1,499 yuan.
Although the Orange D1 uses the MediaTek MT6573, which is only a 650MHz single-core processor, there is a certain gap compared to the 1GHz processor of the Motorola XT883.
But the price of Orange D1 is only half of that of Motorola XT883.
With this configuration and price, Orange D1 will have no rivals in the low-end and mid-range market.
Yu Chendong silently estimated the material cost in his mind. Even if DST stepped in to help Orange Technology optimize the supply chain price, the hardware cost of Orange D1 would be at least 400 to 450 yuan.
Adding in the costs of R&D, sales, after-sales, transportation and management, the gross profit margin of this mobile phone is only 10% at most.
It seems that Orange Technology intends to stick to this path. I thought that Orange C1 reduced the price from 2,999 yuan and 3,999 yuan to 1,999 yuan, just using the low-price strategy to grab the market.
Once they have established a firm foothold, they will launch new products with higher gross profit margins.
But Yu Chendong did not see this trend in the pricing of Orange D1.
After thinking for a moment, Huang Zhang of Meizu relaxed his frown. The price of Meizu MX is 2,999 yuan, which is not in the same price range as Orange D1, and its configuration is far superior to Orange D1. Of course, he is not worried.
On the other hand, Chen Yongming of OPPO and Guo Yingde of Coolpad looked embarrassed. The launch of Orange D1 would inevitably have a severe impact on the mid- and low-end models of both companies.
For mobile phones with the same configuration, both of them sell for around 1,500 yuan, while Orange Technology only charges 799 yuan. How can they compete?
The two looked at Wang Teng, their teeth itching with anger.
Lei Yijun looked around silently, taking in the complicated expressions on the faces of his competitors, and then turned his gaze to Chen Yansen, who looked calm, and couldn't help asking, "Mr. Chen, the price of Orange D1 is too low. You are forcing Coolpad, Lenovo, and ZTE to lower their prices. That's too harsh."
Too low?
Too cruel?
Chen Yansen smiled and thought to himself: When you were using the Redmi phone to grab the terminal market, you didn't care about the life and death of your competitors.
"Mr. Lei, we are all insiders. You can calculate the material cost of Orange D1. Last year, the shipment volume of smartphones was more than 80 million units, more than double that of 2010. The purchase prices of screens, chips, batteries, cameras, casings and circuit boards are all falling. There is still a profit of 799 yuan."
Chen Yansen answered slowly.
After hearing this, Lei Yijun shook his head helplessly and didn't know what to say.
After all, in the eyes of Chen Yongming, Guo Yingde and Yu Chendong, he and Chen Yansen are the same kind of people - troublemakers in the mobile phone industry.
The two people's business strategies are similar. Both of them actively reduce the gross profit of hardware, exchange volume for market, and then use the advantages of scale to make money from the software level.
The gross profit margin of hardware is basically between 5% and 10%.
But what Lei Yijun didn't know was that Orange Technology, relying on DST's network resources and a shipment volume of 11.25 million units, negotiated with manufacturers such as MediaTek, Dongfang, and Desay and obtained a lower purchase price.
In fact, the material cost of Orange D1 is only 390 yuan.
At this time, Wang Teng on the stage pressed the remote control, and the large screen behind him immediately switched the picture.
The large CG image of Orange D1 disappeared, and was replaced by a new smartphone with an ultra-large screen and ultra-thin model.
"Orange C2! Continuing the ultra-high performance of its predecessor, it is only 8.6mm thick and the border width is only 3.9mm. Like Orange C1, it uses global gesture operation.
Equipped with Qualcomm Snapdragon MSM8260 dual-core processor and 4.7-inch AMOLED touch screen, it has faster response speed and lower power consumption.
Wang Teng took the opportunity to announce the name of the second new product.
The picture behind it rotates accordingly, showing the thickness and border width with a standing coin next to it as a reference.
In terms of screen selection, Orange C2 uses a more powerful AMOLED screen, which is the latest product launched by Dongfang at the end of the year, competing with Shanxing's Super AMOLED Plus touch screen.
Although Yidongfang is not as good as Shanxing in terms of yield rate and its production cost is much higher than Shanxing, Yidongfang still offered a supply price of 260 yuan per piece in order to win the order from Orange Technology.
It is even 10-20 yuan lower than Shanxing's price per piece.
The material cost of the screen alone is equivalent to that of a Snapdragon MSM8260 chip.
When Lei Yijun heard this, he instantly understood that Orange Technology had finally set its sights on the high-end market.
"The standard version has 2GB of RAM and 16GB of storage memory, supports 1080p full HD video playback and recording, has a 16-megapixel rear camera and a 5-megapixel front camera, is equipped with Aurora OS 1.3 system, has a battery capacity of 2620 mAh, and supports fast charging mode."
Wang Teng continued to add.
From the perspective of a science and engineering man and from the angle of industrial design, he introduced in detail the principles of Orange Technology's fast charging technology. In order to ensure the safety and stability of the fast charging process, a charging management system and protection mechanisms were also added, such as overvoltage protection, overcurrent protection, overheating protection and short circuit protection.
Wang Teng's tone is sincere. When talking about the unique technical patents of Orange Mobile, he would talk about everything from plan design to product implementation, making users involuntarily develop a strong sense of trust.
In terms of appearance design, Orange C2 is as good-looking as HTC's One X and Sony's LT26i, and is even more technological than Apple's 4S.
When talking about the Aurora OS 1.3 operating system, Wang Teng was even more eloquent. After all, it was the result of half a year of hard work by him and his team.
"This kid has so many private goods."
Chen Yansen muttered secretly.
A smartphone, from hardware to software, involves so many complex industrial and technical chains, like a skyscraper.
Although he wanted to abandon the communication technology patents of Microsoft, Qualcomm and Nokia, Orange Technology had no alternative options in China.
Although Chen Yansen has a strong learning ability, he can only take it slowly.
Aurora OS 1.3 system, fast battery charging, memory cleaning algorithm, AI camera imaging and other technologies, as well as hardware design, etc., if he did not provide product solutions, it would take at least another year and a half before they could be realized.
After all, companies like Qualcomm, Samsung, Ericsson, Nokia and Motorola have accumulated technical patents in the fields of communications and mobile phones for more than 20 years.
Orange Technology was established less than a year ago.
Chen Yansen squinted his eyes and thought about the New Year's plan in his mind.
He did not intend to try to eat a fat man at once, but with his mental strength that was more than ten times that of ordinary people, coupled with sufficient funds and R&D personnel, starting with the operating system or a core component and specializing in one thing, he could definitely reach the top level in the industry in a very short time.
He doesn't want to hand over most of the profits to others.
While he was thinking about it, Wang Teng announced the selling price of '3999 yuan'.
From 1,999 yuan to 3,999 yuan, the price of Orange Technology's mainstream models has increased by 2,000 yuan.
This is a little hard for the fans in the audience to accept. At 1,999 yuan, everyone is still friends; at 3,999 yuan, there is a sense of distance.
Yu Chendong and others grinned and thought: Chen Yansen is a businessman after all, how could he keep selling products that don't make money.
The price of 3,999 yuan has greatly reduced their pressure.
Frankly speaking, with the configuration of Orange C2, the material cost alone is close to 1,800 yuan. If it were a Meizu, HTC or Sanxing phone, the price would definitely be between 3,500 and 4,500 yuan.
The YY Live staff below the stage subconsciously glanced at the comment section, which was filled with dense messages and a lot of curses.
"Haha! Just now you said you wanted to make mobile phones affordable for everyone, and now you're so proud of yourself!"
"3999 yuan, how dare Orange Technology!"
"Damn it! Without our support, would Orange Technology have come this far?"
"Swindler! Bah! I'd rather buy Shanxing!"
Obviously, the price of 3,999 yuan still exceeds the psychological expectations of many people.
Although they know very well that the configuration of Orange C2 is at the flagship level, with a deeply optimized Aurora OS 1.3 operating system and a fast charging function, it is no problem to sell it for 3,999 yuan, but it does not stop them from cursing.
"Too expensive, isn't it?"
Wang Teng smiled faintly, and then asked himself: "I think so too. The average worker in the Orange mobile phone factory earns 7,000 yuan before tax every month, but it takes half a month's salary to buy an Orange. It's very unreasonable."
How many?
A monthly salary of 7,000 yuan? The comments in the YY live broadcast room stopped instantly, and everyone's brains were a little out of control.
For college graduates in 2012, the starting salary was mostly only 3,000 yuan, or even less.
If you want to get a monthly salary of 7,000 yuan, first you need a bachelor's degree, and second, a popular major.
And now Wang Teng actually said that the ordinary workers in the Orange mobile phone factory earn 7,000 yuan a month.
Why did they study so hard for more than ten years? Did they love learning?
Many college students in the live broadcast room were shocked and immediately responded on the public screen: "Mr. Wang, can you take back this sentence? A friend of mine saw it and felt very upset."
"My friend too!"
"Me too!"
Wang Teng naturally couldn't see the comments in the live broadcast room. He paused and said, "I also think it's expensive and I can't afford it, so after thinking it over again and again, I decided to lower the price to 2,699 yuan!"
The audience at the press conference and in the live broadcast room were stunned. They didn't expect that the price reduction trick could be used.
This approach is so wild that it caught competitors and fans off guard.
Even Lei Yijun didn't expect that this could be done at a new product launch conference.
"This is a good trick. I'll learn it later." Lei Yijun thought secretly.
The price dropped from 3,999 yuan to 2,699 yuan, a reduction of 1,300 yuan in one go.
The atmosphere in the venue immediately became lively, and many potential users were considering replacing their mobile phones.
After the discussion in the audience including Wang Teng gradually died down, they announced that the price of the 32GB version would be 2,999 yuan, and the 64GB version would be 3,499 yuan.
Huang Zhang, who had been able to sit still, was also panicking. Meizu launched the MX on New Year's Day, which was priced higher than Orange C2 and had lower configuration than Orange C2. How could he play with it? Xu Zhenhui and his secretary sat in the first row. Although he didn't know much about mobile phones and business, he knew from the feedback on the scene that Orange C2 would definitely sell well in the future.
On Weibo, many netizens gathered in the comment section of Orange Mobile and Chen Yansen, heatedly discussing the configuration, price and other information of Orange D1 and Orange C2.
At the same time, the press conference came to an end.
On the homepage of Orange Mall, the event entrance for Orange D1 and Orange C2 Engineering Edition finally popped up.
The sale starts at 12 o'clock sharp.
There are only 300 units of each model of mobile phone in stock, and even if restrictions are imposed on user level, IP, delivery address and other information, they are still sold out in minutes.
Finally, Wang Teng announced that the official release date of Orange D1 and Orange C2 is set for January 14, and they will be delivered to customers’ homes by Yunsu Express.
At a press conference, Wang Teng promoted three companies under Senlian.
What Chen Yansen didn’t expect was that on the hot search list, the hot search terms about Orange’s new products were actually heavily suppressed by the Orange mobile phone factory.
"Really? 7,000 yuan a month? These guys who make mobile phones love to brag all the time."
"My cousin works as a screwdriver in the Orange Mobile Phone Factory. He earns 6,000 to 7,000 yuan a month. In October, he earned nearly 8,000 yuan. To be honest, it was all earned through overtime work."
"That's what I told you. There's no such a great factory!"
But after workers from the Orange mobile phone factory appeared in the comment section to share their work experiences, netizens gradually learned about it.
The Orange mobile phone factory has a six-hour work system.
Food and accommodation included!
Overtime pay is 1.5 times on weekdays, 2 times on weekends, and 3 times on holidays! Employees who are literate and smart have the opportunity to go to the maintenance department for training. Once they are converted to regular employees, they can become after-sales engineers, earning more than 10,000 yuan a month and having a much easier job.
This made netizens exclaim, there are only 10 hours in a day, and I am now working 12 hours a day and still don’t get overtime pay.
Many people are clamoring to go to Shenzhen to work as screwdrivers, some are joking, while others really want to go.
After the press conference, there was a thank-you luncheon.
It was not until three o'clock in the afternoon that the invited guests left one after another.
After seeing off Lei Yijun and others, Chen Yansen turned back to the hotel and walked into a private room on the top floor with Ye Qiuping.
(End of this chapter)
Continue read on readnovelmtl.com
