Chapter 222: 29,000 orders on the first day! If Zhang Yiming doesn't listen, then train another one (ask for monthly tickets)
"Mr. Chen, welcome to Yanjing. Let me introduce you to Liang Bo, the head of product development at ByteDance."
Zhang Yiming took the initiative to introduce.
"Hello, Mr. Chen!"
Liang Bo stood aside a little awkwardly. He wanted to reach out his hand to say hello, but felt it was too presumptuous. His right hand was hanging next to his trouser pocket, and he was in a dilemma and could only leave it there awkwardly.
"Mr. Liang, nice to meet you."
Chen Yansen saw the nervousness in the other party's heart, took the initiative to hold Liang Bo's right hand, and smiled slightly.
As Liang Bo is a core figure of ByteDance, Chen Yansen is no stranger to him.
The two of them had met in their previous life, but he knew Liang Bo, but Liang Bo didn't know him.
Although the Feiyu Technology he founded is just a live streaming e-commerce company, it also has female anchors whose core income comes from show rewards, and naturally they have also joined the Douyin platform.
When Chen Yansen attended the Douyin High-Quality Content Sharing Conference, he glanced at Liang Bo from afar. The other party was the CEO of ByteDance, who was worth tens of billions, while he was just the boss of a medium-sized MCN agency.
In this life, their roles have been reversed.
Liang Bo, 29 years old this year, has no outstanding achievements except the title of R&D manager of Jiujiufang.
Faced with a big boss like Chen Yansen who became famous at a young age and has a net worth of tens of billions, he was naturally nervous, fearing that he would offend the investors.
"Mr. Zhang, let's go to your studio first."
Chen Yansen joked with a smile.
Because Zhang Yiming held the equity very tightly, ByteDance only accepted 5 million in financing in the seed round. In order to save costs, ByteDance only rented a small office area in the early stages of research and development. There were other companies on the same floor.
Therefore, it is not wrong to call it a studio.
"Mr. Chen, Mr. Gao, Mr. Song, please follow me."
Zhang Yiming responded quickly and led the three of them into the elevator.
With a "ding" sound, the elevator door slowly opened!
We walked through a narrow corridor, passed the front desks of three small companies, and finally stopped at an office area on the west side.
More than 30 people were crammed into a space of more than 100 square meters, including front-end, back-end, mobile developers, architects, testers and product managers.
The office conditions are even worse than those of Fox Tao back then.
Chen Yansen shook his head secretly, thinking that Zhang Yiming was a very calculating person.
With such conditions, they were able to "fool" more than 30 people. This shows that the employment environment in Yanjing in 2012 was not as good as imagined.
"Mr. Chen, this is the product plan for Lingxi Mobile Browser. We plan to develop the Android version first. At that time, we will provide users with personalized content recommendations through recommendation algorithms based on their browsing history, search history, stay time and other data."
Zhang Yiming opened a PPT and gave a detailed introduction.
To put it bluntly, the content distribution mechanism of Lingxi mobile browser is no different from that of Toutiao, it just changes the way the product is presented.
If users frequently browse entertainment news, the browser will give priority to pushing the latest entertainment information, industry gossip and other content, allowing users to quickly obtain information of interest, reduce the time spent on information screening, and thus increase user stickiness.
Chen Yansen sat in a chair and listened to Zhang Yiming's statement.
Based on his understanding of the future development trends of the Internet, Zhang Yiming's product has a real potential for success.
Integrate content resources such as news, novels, videos, music, etc. to find the content that users are most interested in. As long as you don’t fall behind in marketing and promotion, it is not difficult to rank among the top ten in the industry.
Chen Yansen narrowed his eyes and immediately thought of a key point: Zhang Yiming did not have enough funds, so the only way to obtain news, novels, videos, music and other content was piracy and infringement.
The development may be extremely fast in the early stages, but once the vital interests of Penguin, Baidu and Ali are touched, Zhang Yiming may end up like Kuaibo.
“Where do you get this content from?”
Chen Yansen interrupted Zhang Yiming and asked directly.
"I can aggregate information from other portals and recommend them to users, but in order to avoid copyright issues, I will add hyperlinks to the original web pages in the content."
Zhang Yiming said cunningly, there are ways to deal with people who don’t have money.
Chen Yansen laughed in his heart, this approach was as weak as the statement on the pirated website.
"Mr. Chen, I actually found inspiration from FoxTao's business model. The former is a product shopping guide, while Lingxi is a news shopping guide."
Zhang Yiming said with a smile, obviously having high expectations for this product.
Chen Yansen thought about it and didn't remind him.
Zhang Yiming is a smart man. Since he mentioned the way to circumvent copyright disputes, it means that he does not intend to keep working for nothing. When the business matures and advertising revenue can cover the content production costs, it will not be too late to transform from a "news carrier" to a "news producer" by then.
Chen Yansen nodded and made a few casual compliments.
After that, he asked a few more questions. It turned out that most of these R&D personnel were recent graduates. To put it simply, they were cheap and easy to use, and were easy to fool.
Chen Yansen stayed at ByteDance until eleven o'clock, and then simply invited the group to a nearby restaurant for lunch.
The average per capita consumption was just over 100 yuan, but this group of young people were very satisfied with the meal.
Chen Yansen glanced at Zhang Yiming and cursed inwardly. He didn't expect that this guy's means of exploitation were even more cruel than his.
No wonder the other party was able to easily attract investment after several entrepreneurial ventures.
In the eyes of venture capitalists, entrepreneurs like Zhang Yiming who spend money wisely are more likely to succeed in their business.
After lunch, Chen Yansen stood up and said goodbye.
This trip to Yanjing ended successfully.
On the way to the airport, Gao Weilin was still sending text messages to his old classmates, the general content of which was: Mainland bosses are stupid and have a lot of money, come quickly!
He was almost going crazy during this period of time!
I have to find a few more people to help me share the burden.
Otherwise, the financing and mergers and acquisitions of KuaiPao, Kuaidi Dache, ByteDance and AutoNavi Maps alone would have ruined him! "Lao Gao, find a headhunting company in Hong Kong to help me recruit someone."
Chen Yansen suddenly said.
Recruiting people?
Gao Weilin was stunned for a moment, then asked, "Boss, who are you looking for?"
"Liang Bo from ByteDance! During lunch, I asked around and found out that Liang Bo is the core figure of Lingxi Browser. Although Zhang Yiming's programming ability is not bad, his skills overlap with Liang Bo's to a great extent. Besides, I am not interested in ByteDance's new products. Do you understand what I mean?"
Chen Yansen explained.
"Okay, boss. I'll arrange it as soon as possible." Gao Weilin nodded in response.
As for whether the headhunters could poach Liang Bo, Chen Yansen was not worried at all.
People are all interested in their own interests.
He didn't believe that Liang Bo would not be tempted if he was given generous treatment and the opportunity to be responsible for a new project independently.
What's more, Liang Bo only holds 5% of Zhang Yiming's shares.
As a top student at Nanjing University, Chen Yansen just couldn't believe that Liang Bo had never thought of becoming the boss.
The reason why he left Jiujiufang and followed Zhang Yiming to start a business was simply out of gratitude for the other party's support.
If Liang Bo had to choose between joining Senlian Capital or ByteDance, Chen Yansen believed that he had a better chance of winning.
at the same time.
The West Lake in Hangzhou, Yintai City, Outlets Plaza, the intersection of Ali Headquarters and Qianjiang Mall are full of sales staff wearing green vests handing out promotional posters to passers-by.
"Take a taxi quickly, and invite the people of Hangzhou to ride for free!"
Today happened to be the weekend, and a young man in a suit and tie took a flyer and read it out softly.
"If you don't make a dime, how do you make a profit?"
Cheng Wei raised his head, looked at the sales staff, and asked curiously.
"Then I don't know. Anyway, Kuaidi Taxi is a subsidiary of Senlian Capital. It has the same owner as Pinbei and Orange Technology. It's not a scam software. You can download it and try it out. If there are any problems, you can even ask the inspectors to arrest me."
The sales staff said with a smile.
Of course he knew how the company made a profit, but how could he tell a passerby?
Cheng Wei nodded, took the poster and left.
As he walked and thought, he felt that the O2O ecosystem in 2012 seemed to be becoming more and more diverse.
In the past, there were food delivery apps like Kuaipao and Ele.me, and now there are taxi-hailing apps like Kuaidi Dache.
He thought for a moment, stopped on the sidewalk, and scanned the code to download Kuaidi Taxi.
Soon, he completed the installation and registration process and found a 10-yuan no-threshold coupon in his account, which was valid for one week.
The starting price of a taxi in Hangzhou within three kilometers is 10 yuan! The product design of the homepage is very simple. The upper half of the screen is a map of the area near the phone's location, and below are two input boxes, one for the departure point and the other for the destination.
Cheng Wei thought about it and entered the intersection of Qianjiang Mall, but the positioning was not accurate, with an error of thirty to fifty meters. Fortunately, there was a small green icon on the map that allowed manual adjustment of the departure address.
Then I entered the name of his community, and this time the positioning was extremely accurate.
The page shows that he needs to pay an additional 2 yuan.
The prepaid bill clearly stated that the order distance was 3.7 kilometers, so the price was fine.
Cheng Wei clicks Submit and jumps to the payment page. Currently, there is only one Orange Payment option.
This made him begin to believe that even if Kuaidi Dache was not a subsidiary of Senlian Capital, it definitely had close ties with it.
Pay first, then get on the bus.
Cheng Wei stood at the door, looking around from time to time. Ten minutes later, a taxi with the last number 2681 stopped in front of him.
Cheng Wei walked straight over, opened the car door, and got in.
"What's the last digit of your cell phone number?" the driver asked.
"1190." Cheng Wei replied.
After the driver passed the verification, he took the initiative to say: "This is a really good taxi. Including your order, I have received 42 orders today."
"So much? Will the platform take a cut?"
Cheng Wei quickly got to the point and asked the driver.
"There is a commission, but it's not much, only 10%. For every order I take, I get a two-yuan subsidy."
The driver answered while driving.
But he was cautious and did not tell anyone about the reward for completing the order.
Kuaidi Taxi is offering a free ride promotion. For passengers, all rides are free as long as the fare is within the starting price.
For a time, taxi drivers in Hangzhou had no shortage of orders.
Cheng Wei was secretly pondering the business model of Kuaidi Taxi. As a person born in Ali, he soon smelled an opportunity.
10% may not seem like much, but if this model can be promoted nationwide, the annual revenue may reach hundreds of billions.
When Cheng Wei thought of this, he was instantly interested. He felt that this product was good and had amazing potential.
That evening, the name of Kuaidi Taxi appeared on the Voice of West Lake and the Lifestyle Channel of Hangzhou TV.
The gimmick of "inviting Hangzhou residents to take taxis for free" is just like the "inviting the whole city to drink milk tea" that Kuaipao did in Luzhou. It is simple and easy to use.
When online ride-hailing was just emerging, spending money to cultivate users’ taxi-hailing habits was a crucial step in the development of the project.
As soon as Kuaidi Dache was launched, it was targeted by domestic venture capital.
Cheng Wei could see the huge market potential of online ride-hailing, and investors who were looking for new projects all day were no exception.
Zhu Xiaohu of Jinsha Venture Capital was the first to receive the news. After some inquiries, he was puzzled and said, "Why is it this guy again?"
Penguin took the lead in the A round of financing for Kuaipao Takeout. Zhu Xiaohu did not want to miss the online car-hailing track again. After pondering for a moment, he decided to go to Xucheng in person and meet Chen Yansen, the business genius.
The other side.
Chen Yansen returned to Xuyuan, took the car keys handed to him by Xiao Li, first sent Song Yuncheng back to the dormitory, and then returned to 0418.
Open your computer and log in to the Kuaidi taxi data backend.
The real-time user registration volume on that day was 42,000, the order volume was 29,000, the first-order conversion rate was around 70%, and the gross profit was 171,000.
However, this data does not include human resources, R&D, management and marketing costs, otherwise it will immediately become a negative gross profit.
Chen Yansen put down his computer and lay down on the sofa. The food delivery and online car-hailing sectors are similar. A lot of energy and money are needed in the early stages to incubate the market and cultivate users.
"We need to find more scapegoats!"
Chen Yansen thought to himself that the more venture capital institutions got on board, the fewer competitors he would have in the future.
(End of this chapter)
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