Chapter 238 Is the one trillion target too much?
In mid-March, the Thousand Regiments War gradually came to an end.
Over the course of two years, the number of nearly 6,000 group-buying websites was reduced to more than 5,000, burning through 7 billion yuan in venture capital.
Leading companies have begun to dominate the market, and small and medium-sized websites have been abandoned by investors. They can neither get financing nor attract users, and can only wait for death.
In order to raise funds, the founder of Didituan even offered a very low price of 20% equity in exchange for a 5 million investment.
Unfortunately, investors are not stupid. In this industry, they always add icing on the cake rather than providing timely assistance. They would rather give money to Lashou, Meituan, Dianping, Wowotuan and Nuomi than waste a penny on Didituan.
Chen Yansen opened a survey report and frowned when he saw that Meituan's market share was as high as 21%, second only to Lashou.com's 27%.
Wang Xin still made Meituan the second in the industry!
The remaining strangling process will be quick, five to four, four to three, three to two, and only two or three companies will survive in the last track.
Dianping's rise was astonishingly fast. In just half a year, it surpassed the market size of Wowotuan and Nuomi, and jumped from outside the top ten to third place.
Although Lashou.com still holds the top spot in the industry, it is gradually struggling under the pressure from Meituan and Dianping.com, and its market share has dropped sharply from over 40% to 27%.
It remains to be seen who will win in the end!
At the same time, "The Legend of Zhen Huan" was broadcast on satellite TV, the number of Weibo users exceeded 300 million, "Titanic 3D" was announced to be re-screened, and Liu Qiangdong pressed the start button for the preparation of Dongfang's IPO.
On the eve of the explosion of mobile Internet, capital poured in crazily, and all kinds of weird projects grew wildly.
From "24-hour errands to buy sanitary napkins" to "shared boyfriends" and "office pet rentals", even absurd projects such as "Bitcoin mining training" can get angel investment, which makes netizens dumbfounded.
“Knock, knock, knock—!”
At this time, there was a knock on the door.
"Come in!" Chen Yansen put down the report and replied softly.
HR Director Wang Xueting pushed the door open and walked in. After standing still, she explained, "Boss, Mr. Huang is here. He is in the B6 reception room on the first floor."
"Please invite him over." Chen Yansen raised his eyebrows and gave the order directly.
"Please wait a moment." Wang Xueting turned and left, not forgetting to close the door again before leaving.
Three minutes later, an HR specialist from Orange Technology took Huang Zheng to the office door.
"Mr. Huang, welcome!" Chen Yansen stood up to greet him and said with a smile.
"Mr. Chen, I apologize for my sudden visit! I brought you a portion of new tea from my hometown as a token of my appreciation. I hope you will accept it."
Huang Zheng picked up the gift bag and showed it off openly.
"Then I won't be polite. Please take a seat! What kind of tea does Mr. Huang like to drink?"
Chen Yansen took the gift, put it in the tea cabinet, then turned around and asked.
"Mr. Chen, I'm not picky about tea, you decide. Also, you can call me Colin." Huang Zheng said a little reservedly, waving his hand.
"Okay, Lao Huang, then let's drink Huangya. I'll let you taste the specialty of my hometown."
Chen Yansen took the tea leaves and returned to the coffee table.
Boil water, brew tea, pour tea, all done smoothly and in one go.
Huang Zheng secretly observed Chen Yansen. Even though he had prepared himself mentally before setting off, he couldn't help but hesitate after seeing him.
Chen Yansen is too young. Would it be better to follow such a boss than to start his own business?
He asked Duan Yongping for his opinion, but he only said: "This decision can only be made by you. Other people's opinions are inevitably mixed with subjective emotions."
After receiving Gao Weilin's call, Huang Zheng thought carefully for five or six days, during which time he studied Chen Yansen's entrepreneurial journey again.
In August 2010, Senhai Technology was established. In September, the FoxTao project was incubated. Six months later, it became the leader in the shopping guide e-commerce industry. In March 2011, Orange Technology was established to form a research and development team for the Aurora OS operating system. In August 2011, the Orange C1 mobile phone was launched. On the first day of its launch, it sold 200,000 units in 14 hours.
In September 2011, FoxTao was sold to Alibaba, successfully cashing out 12 billion in cash; in October 2011, Pinbei Technology was established, obtaining Penguin's first-level traffic entrance and 300 million US dollars in financing; in November 2011, Orange Technology obtained a strategic investment of 1.35 billion US dollars from DST Capital, and took the opportunity to optimize its own supply chain system.
Looking across Asia, it is difficult to find a business genius who can match Chen Yansen.
The other party took every step steadily, whether it was promotion, sales, or financial and supplier management. No matter how difficult the matter was, Chen Yansen had never stumbled.
"Old Huang, have some tea!"
Chen Yansen pushed a cup of hot tea in front of Huang Zheng and looked at him with interest.
More than a decade later, although there are not many entrepreneurs who are hated and wanted to be killed, Huang Zheng is the most famous one.
"Thank you, Mr. Chen." Huang Zheng took the teacup and responded politely.
"The position of CEO of Pinbei has been vacant. I can give it to you, but I have one requirement. Within two years, Pinbei's annual sales must reach 1 trillion yuan."
Chen Yansen picked up the teacup, took a sip, and spoke slowly.
One trillion may seem like a stretch, but with Pinbei's current development trend, sales will exceed 260 billion by the end of the year.
In the previous life, Pinxixi took four years to achieve this goal.
Chen Yansen believes that if Huang Zheng cannot handle it with the support of Penguin and Orange mobile traffic, he will not be qualified to sit in the position of CEO of Pinbei.
Huang Zheng was stunned when he heard this and swallowed subconsciously.
His Leqidai operating company only achieved a total sales of 300 million last year.
What is the concept of one trillion? At least 10,000 businesses with annual sales exceeding 100 million should be cultivated! Ali's total sales in 2011 were only over 600 billion!
Huang Zheng looked straight at Chen Yansen, and it was not difficult to tell from the other's eyes that this target was serious and was not joking with him.
He opened his mouth and was about to say something in rebuttal, but Chen Yansen added: "This requirement is a bit high for ordinary people, but I believe in your ability."
You believe in a ghost! I don't believe it myself! Huang Zheng didn't know whether to laugh or cry, and couldn't help but complain in his heart, but since his future boss had spoken, he couldn't just let it fall to the ground, so he forced a smile and said, "Thank you for your trust, boss. I'll try my best."
There was no way. Chen Yansen gave too much. The generous base salary and option bonuses were more than what he earned from starting his own business.
Besides, you no longer have to go around asking people for favors and act like a grandson to get a brand's agency operation contract.
Once he takes the position of CEO of Pinbei, except for a small number of top S and A-level brands, all other brands will dare not treat him as their own father.
Chen Yansen smiled faintly. When he saw that Huang Zheng changed his address, he knew that the other party agreed to join the company.
To put it bluntly, Huang Zheng had not yet made a name for himself in the industry. How could he not be tempted by the olive branch offered by the e-commerce giant? This is like the boss of a small agency operation company with an annual net profit of less than 10 million yuan, who bumped into Ma Liyun on the street and was shocked to be invited by the other party to be the CEO of Ali.
The reason why Huang Zheng can still keep his composure is that under the training of Duan Yongping, he has met many bigwigs, which allows him to keep a stable mentality.
"Take care of the finishing work of Leqi as soon as possible. The 618 promotion of Pinbei is coming soon. If you do well, you will become famous!"
Chen Yansen stood up and patted Huang Zheng on the shoulder.
For him, conquering Huang Zheng did not bring him much satisfaction. The man in front of him was not an e-commerce tycoon with a net worth of hundreds of billions. He was just a former Google project manager who had started two businesses and had not yet found the right direction.
If Lei Yijun came to be his younger brother, perhaps he would develop some desire to conquer him.
"Boss, I sold Lucky to LightInTheBox. I don't need to be involved in the subsequent handover. I can start work anytime."
Huang Zheng said immediately.
Although the one trillion yuan goal is high, the annual salary and equity value that come with the Pinbei CEO position, as well as the industry influence, make his blood boil.
Of course, we have to join the company early to push Pinbei into a faster development lane.
"Okay, I'll take you to Building 8 to meet the heads of Pinbei's various departments."
Chen Yansen raised his hand to check the time. There was still an hour and a half before lunch break, so he still had time.
"Okay, thank you, boss." Huang Zheng followed Chen Yansen and walked into the elevator together.
The other side.
After receiving the news, Xiong Li and Zhang Junjie immediately sent meeting notices to the directors of each department, and five minutes later, they went to the boss's office.
"Brother Li, what's the matter? Didn't the morning meeting just end?"
Cai Qiming, director of the design department, came over and asked Xiong Li curiously.
Xiong Li's working style is efficient and his personality is strong, so he was nicknamed "Brother Li".
"We are going to have a new boss." Xiong Li rolled his eyes at Cai Qiming. He had told this Taiwanese sissy countless times, but this guy insisted on calling him 'Brother Li'.
"Is my sister-in-law pregnant?" Zhang Wenbo, who was passing by the two of them, stopped and looked surprised.
"Wenbo, what are you thinking about? It must be Brother Sen who has decided on the candidate for CEO." Xiang Pengfei covered his mouth and laughed, amused by Zhang Wenbo's train of thought.
"Ah!? Oh oh." Zhang Wenbo touched his nose and smiled awkwardly.
Wang Zihao, Song Yuncheng, Zhang Yifeng, Chen Peng from the Internal Control Department, Yang Pinglun from the Marketing Department, Fei Qiwen from the Customer Service Department, and the Finance and Legal Affairs Department all arrived at Chen Yansen's office one after another.
Wang Zihao leaned over to take a look and saw Chen Yansen leaning against the conference table, chatting with a man in a suit who was in his early thirties.
"Come in! What are you doing standing outside? Old Huang, let me introduce you to this, Wang Zihao, the leader of Pinbei's distribution department."
Chen Yansen glanced at Wang Zihao and waved at him.
"Team Leader Wang, please take good care of me in the future. We need to work together well and achieve the one trillion sales target as soon as possible."
Huang Zheng stepped forward and took the initiative to show goodwill.
Before he decided to join Pinbei, he asked someone to inquire about the backgrounds of Pinbei's core members to avoid unnecessary trouble.
Although Wang Zihao's team leader position is low, the other party is the childhood friend and best friend of the big boss, and also one of the top ten employees of Pinbei.
Therefore, Huang Zheng behaved in a particularly easy-going manner.
Afterwards, the heads of each department greeted Huang Zheng in turn, and everyone took their seats.
"From now on, Mr. Huang Zheng will serve as the CEO of Pinbei. All department weekly reports and the data department daily reports will be sent directly to Mr. Huang, and a copy will be sent to me."
Chen Yansen announced.
"Okay, Boss!" Everyone in the room responded in unison.
"As for the one trillion yuan target mentioned by Mr. Huang, it is true. I hope everyone can accomplish it within two years! After 618, I will distribute equity incentives to all employees based on sales performance. Come on!"
Chen Yansen said a few brief words.
As of now, the number of people holding shares in Pinbei does not exceed 30. Excluding Song Yuncheng, Xiang Pengfei, Zhang Yifeng and Xu Xingxing, the rest are all directors of various departments.
Cai Qiming's eyes lit up, and he couldn't suppress the smile on his face. He traveled thousands of miles to the mainland, wasn't it just to achieve financial freedom? Nowadays, the value of each Pinbei option is about 5 US dollars. He originally had 100,000 shares. If the big boss is generous, he can at least increase his income by several million.
In an instant, the office was bustling with noise and the sound of flattery was constant.
Chen Yansen smiled and shook his head.
Huang Zheng took over the operation of Pinbei from him.
On the second day after taking office, he reorganized the pricing system with major home appliance brands such as Haier, Gree, Midea, Fotile and Sacon, and made fine adjustments to the selling prices of products with the same functions based on differences in models, specifications and batches, in an effort to compete with JD.com and Suning for home appliance users.
It didn't take long for Liu Qiangdong to keenly notice that the output of home appliances had declined recently. He originally thought that it was because Suning's 418 promotion was about to start and user demand was suppressed.
However, after some investigation, we were surprised to find that not only the sales of the main website of Yidong had decreased, but even the Yidong self-operated products of Pinbei also showed a trend of shrinking.
"He, Chen Yansen, is not kind!"
Liu Qiangdong was so angry that he started cursing.
The first move Huang Zheng made after taking office was towards Liu Qiangdong.
In the battle of e-commerce, there is no early or late, only a fight to the death!
With the help of the home appliance resources of Dongfang, Suning and Gome, Pinbei finally showed its hand after accumulating users and merchants, and started to compete head-on with Taobao and Dongfang for the large home appliance market.
This also made Zhang Jindong of Suning very annoyed, because before the 618 promotion, Pinbei also planned a 418 home appliance category day. Isn't this just taking advantage of the situation?
At that time, some of Suning’s home appliance orders will inevitably be snatched away by Pinbei.
at the same time.
In the streets and alleys of Jinling, you can often see salespeople holding computers with wireless network cards plugged into them, asking young men and women: "Brother, do you want a free taxi?"
After obtaining 600 million yuan in financing, Cheng Weixing immediately replicated Hangzhou's free taxi model in the Jinling market.
There were offline promotions and online promotions through the Orange App Store and Penguin. On the day of its launch, it became popular throughout the city of Jinling.
"You coward! Who would stand at the intersection to stop a car? They would just hail a car on their phone and then walk slowly to the starting point."
Young people in Jinling regard it as a fashion.
In the past, when passengers were scolded by taxi drivers, most of them could only bear it. Now, if they are scolded, they will turn around and give the driver a bad review. The platform will also deduct a fine from the driver’s income and convert it into compensation coupons for users.
Just as Kuaidi Taxi was gaining ground in Hangzhou and Jinling, Cheng Wei, who had resigned more than half a month ago, also set up a team in Yanjing and was working hard to develop the Didi Taxi app.
(End of this chapter)
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