Chapter 244: 80,000 orders in the first hour of launch! Dingdong Community is established!
On April 5, WeChat version 4.0 was launched, the Moments function was introduced simultaneously, and the English version was officially renamed WeChat.
Zhang Xiaolong paid tribute to Instagram's photo album feature, starting a trend among Chinese netizens to share (show off) their lives.
The number of WeChat users is rapidly climbing towards the 200 million mark! That afternoon, Lashou.com announced that it had completed its C round of financing of 110 million US dollars and restarted its IPO roadshow. It is obvious that it wants to raise more funds through listing, so as to gain a crushing advantage in the group buying market.
On the same day, Luzhou's Gening, Lujian and Fengyuan Pharmacies, as well as Shanghai's Yifeng, Fumei and Haoyaoshi Pharmacies, all entered the Kuaipao takeout service in a high-profile manner.
In the future, you can buy daily medicines or life-saving devices at home, and the delivery guy will deliver them to your home.
At the same time, Kuapao established branches in Hangzhou and Jinling, and did the preliminary work to prepare for entering the local takeout market.
…
…
Zhuxianzhuang Science and Technology Park, Building No. 9.
Chen Yansen opened a product document sent by Cao Dahua, which listed two new products.
The 10000mAh Orange mobile power regular version is priced at 99 yuan; the 10000mAh Orange mobile power fast charging version is priced at 199 yuan.
It adopts a steel shell design and consists of four 2500mAh 18650 lithium-ion batteries, with core components supplied by Desay Battery.
The fast charging version uses 18650 lithium-ion batteries with a higher charging rate, optimizes the circuit design, and adds charging protection functions.
Compared with power banks of the same specifications from brands such as PISEN and Aigo, the price of Orange mobile power bank can only be considered to be on par with them, and is about 20% higher than ordinary brands.
Chen Yansen took a glance at the material cost, thought for a while, and changed the price to 69 yuan and 139 yuan.
As one of Desay Battery's core shareholders, Sunlink Capital, together with purchase orders from Orange Mobile's factory, accounts for almost 40% of the company's business.
The supply price offered by Desay is naturally the lowest in the industry.
Cao Dahua took into account the cost of battery cells, circuit boards, casings, packaging, wires, labor and transportation, and the cost was less than 50 yuan.
Even if it is only sold for 69 yuan, there is still a gross profit margin of 40%.
Chen Yansen has never thought about making a profit from power banks, mobile phone cases, and Bluetooth headsets. For him, these peripheral products are just a means to keep the factory running and ensure workers' income.
The morning passed in a flash and it was noon.
Chen Yansen went downstairs and walked straight into the cafeteria. As soon as he entered, he saw Liang Bo and Wang Teng sitting not far away, eating and chatting.
"Toutiao's download volume is really huge. It has been at the top of the charts for five consecutive days. Let me make it clear. Once today is over, you will have to pay for the resource space in the Orange App Store tomorrow."
Wang Teng said with a smile.
The boss only supports Toutiao for five days. Once the time is up, all free advertising space will be immediately withdrawn.
"Well, are you afraid that I can't afford it?" Liang Bo asked back.
The launch of Toutiao was perfect. In just five days, it exceeded 15 million downloads and the number of registered users exceeded 10 million.
The information flow is interspersed with a large number of native advertisements from Pinbei, Orange Technology, Kuaipao and Kuaidi Taxi. Although they are all subsidiaries of Senlian Capital, they still have to pay advertising fees.
Toutiao is not short of money, so Liang Bo is certainly confident.
In addition, Today Technology also plans to set up an advertising sales department. As long as it can maintain daily active users and retain users, it will be no problem to easily earn 300 to 500 million yuan a month.
Chen Yansen listened to their conversation and smiled faintly.
After he got his meal, he didn't go over to join in the fun. Instead, he walked over and sat down opposite Meng Jie, with Ye Qiuping sitting next to him.
When did this woman become familiar with Meng Jie? Chen Yansen sneered secretly. It seemed that the last time he spurred Ye Qiuping was not deep enough, which made her have other thoughts.
Meng Jie, who was eating, felt her eyes go dark. She subconsciously raised her head. When she saw that it was Chen Yansen, the corners of her mouth slightly raised and she asked with a smile, "Do you want to eat chicken legs?"
Chen Yansen smiled, pushed his plate over, took the chicken leg, then looked at Ye Qiuping and said, "Director Ye seems to be very familiar with Meng Jie?"
In the past two days, he often saw the two of them going in and out of the cafeteria together.
"Sister Qiuping is very nice and taught me a lot." Mengjie put down her chopsticks, took Ye Qiuping's arm and said.
"Really? Director Ye, please come to my office this afternoon. I need to discuss some product promotion plans with you in depth."
Chen Yansen looked at the other person with a smile and spoke slowly.
"Okay, boss."
Ye Qiuping looked calm, but her heart skipped a beat. She realized that her behavior had caused the other party to misunderstand her.
Mengjie was unaware of this and finished lunch with Chen Yansen.
Half an hour later.
Chen Yansen returned to the office, poured a cup of tea, leaned back in his chair and thought. The No. 4 mobile phone factory in Luzhou was scheduled to start production next Monday.
In the early stage, the main focus was on OEM orders for Huawei and Xiaomi mobile phones. If the sales of Orange mobile power banks can meet expectations, part of the production capacity can be transferred there.
The Shenzhen factory is only responsible for the production and manufacturing of Orange mobile phones, and is gradually transforming into an integrated factory integrating R&D and manufacturing.
After all, Shenzhen has complete supporting facilities and a strong ability to attract high-end talents, so there is no need to cram people into a virtual city.
“Knock, knock, knock—!”
At this time, there was a knock on the door.
Chen Yansen knew it was Ye Qiuping, and replied calmly, "Come in."
Ye Qiuping pushed the door open, closed it gently, and hurriedly explained, "Boss, I have no ill will towards Meng Jie. I just want to befriend her because she is your girlfriend."
"I don't believe it."
Chen Yansen stared straight at Ye Qiuping and said with a chuckle.
Twenty-eight-year-old Ye Qiuping, although an old book, has become increasingly plump, mature, bright and charming. The white shirt, gray suit, and linen wide-leg pants complement her fierce figure.
"Then what do you want me to do to make you believe it?" Ye Qiuping sighed helplessly. As a subordinate, isn't it normal to please the potential boss's wife? Yes, in her opinion, Meng Jie is probably just one of Chen Yansen's many backup plans.
With Chen Yansen's skillful posture, she didn't believe that the other party only had one girlfriend.
"Pull the curtains." Chen Yansen sat in the boss chair, leaned back, and gave the order lightly.
Ye Qiuping's heart started to panic and she immediately understood what the other party meant, but she would rather not understand.
An hour later, Ye Qiuping bit her lip and finally couldn't help asking, "Boss, are you almost done?"
Chen Yansen raised his hand and glanced at his watch, then said in a dissatisfied tone, "Lie down obediently!"
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Three days later, at ten o'clock in the morning on April 8th.
Orange mobile power banks are sold simultaneously through six major channels: Orange Mall, Pinbei, Taobao, Suning, Gome and Kuapao Takeout.
10000mAh, only 69 yuan! The same type of power bank, no-name brands just over 100 yuan, big brands straight to more than 200 yuan.
The total number of Orange Technology users has reached 20 million. Their demand for power banks is not low, and the price of 69 yuan is indeed not expensive.
80,000 orders were sold in the first hour of going online!
Buyers in Shanghai and Luzhou received the goods in just half an hour.
At this time, Taobao and Dong had not yet realized the threat posed by the forward warehouse to them. They only felt that Orange Technology's practice of placing products in Yunsu Express warehouses and takeaway stations in advance seemed a bit stupid.
The delivery time has been shortened, but the storage and management costs are too high, making it difficult to promote and apply on a large scale.
After learning about it, Ma Liyun did not take it to heart.
However, Liang Changlin, the boss of Shanghai Yaya.com, was greatly inspired after purchasing an order of Orange mobile power banks on Kuaipao.
He pondered over and over again, if an online service station was set up in the central area of the residential area to provide users with housekeeping recommendations, property fee payment, express delivery collection, grocery shopping and home appliance repair services, wouldn't that be equivalent to creating an offline 58 Mall?
The more Liang Changlin thought about it, the more he felt that this project had good prospects. It not only avoided online competition with 58 Mall, but also did not have to compete head-on with Kuaipao.
Different from the O2O model, he defined this business model as S2C, which is to help housekeeping, decoration and home appliance repair personnel sell their skills and services to buyers.
There are two directions for profit: first, sales commission; second, the platform’s own products.
Liang Changlin is a veteran who acted decisively. Within two days, he registered the "Dingdong Community" trademark and began recruiting R&D and riders in Zhangjiang Science Park in Pudong.
The other side.
Chen Yansen took Gao Weilin and Song Yuncheng to Luzhou by car.
As soon as I got off the highway, Xu Minggang called me.
"Brother Chen, have you arrived in Luzhou? I have reserved a place in Luzhou Prefecture to welcome you tonight."
Xu Minggang laughed heartily and spoke in a familiar and friendly tone.
"I have an appointment with Secretary Tao, do you want to come together?"
Chen Yansen suggested with a smile.
He didn't have time to socialize with Xu Minggang, Tao Jingwen and others one by one. After all, they had eaten together before.
"Okay, then you don't have to worry about it, I'll arrange it." Xu Minggang took the responsibility.
Chen Yansen immediately hung up the phone.
This time I came to Luzhou, firstly to attend the unveiling ceremony of Luzhou Super Factory No. 4, and secondly to ask Meng Yuanzhi for a legal license for a taxi company.
In Hui'an Province, only Meng Yuanzhi dared to approve him.
You should know that Kuaidi Taxi is completely different from traditional taxi companies. The drivers join with their own cars and do not have any operating vehicles under their names.
I'm afraid that no one except Hui'an Province will recognize this alternative and weird operating license.
In addition, the number of part-time drivers (i.e. private cars) for Kuaidi Taxi is also expanding rapidly.
In 2012, Kuaidi Taxi has been walking on the edge of compliance and non-compliance.
(End of this chapter)
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