Chapter 261 Total sales of 14.7 million units! The fattened wool studio!
The next day, a group of Kuaidi Taxi marketing personnel appeared at Terminal T3 of Yanjing Airport.
"Master, do you have a smartphone?"
Hong Jun seized the opportunity, walked up to a taxi driver and started a conversation. Before he could finish his words, a Yunnan Yunnan cigarette was handed to him.
The driver didn't want to talk to him, but for the sake of the cigarette, he replied indifferently: "Of course I have. It's a different era now. Who doesn't have a smartphone?"
Having said that, the shipment volume of smartphones in 2011 was only over 80 million units. In fact, the number of smartphone users in the country is less than 300 million, and the penetration rate is less than 22%.
Hong Jun secretly rolled his eyes and ignored the other party's pretentious behavior. He introduced himself: "I am a staff member of Kuaidi Taxi. Brother, do you want to try our product? After installation, tens of thousands of passengers at Yanjing Airport can call a taxi online every day, allowing you to receive orders and make money until your hands are tired."
"Fuck! Who are you trying to fool? It's just a taxi app. It's not like I haven't used it before. I only get a dozen orders a day. The location is not accurate. It's rubbish."
The driver curled his lips with a look of disdain.
"That's because you haven't used Kuaidi Taxi! Have you heard of Amap? It has the same owner as Kuaidi Taxi, and it synchronizes the latest traffic information across the country every day, and the positioning is super accurate."
Hong Jun also had a cigarette in his mouth and was chatting nonsense with the driver.
"Is this true? Didn't Amap sell to the owner of Orange Technology? Look at my phone, it's the latest Orange D1!"
The driver pulled out his cell phone and grinned.
Since Amap was announced to be free, these drivers basically use Amap for navigation when they encounter unfamiliar road conditions.
"Kuaidi Taxi, AutoNavi Maps and Orange Mobile are all owned by the same boss. New drivers are now exempt from commission for 14 days and receive an additional 2 yuan subsidy for every order they receive. Who's next, big brother?"
Hongjun explained eloquently.
14 days of commission-free? 2 yuan subsidy for each order?
This is not the case with Didi Taxi.
After hearing about these preferential policies, the driver readily opened the Orange App Store, downloaded and installed Kuaidi Taxi.
Done!
Hong Jun was delighted and continued to look for his next target.
The other side.
Cheng Weixing took the authorization document from the Transportation Association obtained by Huake Investment, walked into the largest taxi company in Yanjing, and knocked on the door of the general manager's office.
"Another taxi app? Didn't I tell you? No documents, no deal."
Wang Baofeng, general manager of Xinyue Taxi Company, waved his hands impatiently.
"Mr. Wang, this is the authorization document from the Transportation Association. Please take a look."
Cheng Weixing sat down with a swagger, and his assistant stood behind him.
This behavior made Wang Baofeng dare not underestimate it.
After all, people who can get authorization documents may not have much money, but in Yanjing, their connections are definitely incredibly strong.
When he saw a check in the file, Wang Baofeng suppressed his smile and asked with a deliberately stern face, "Boss Cheng, what do you mean by this?"
"Isn't it reasonable for me to pay the promotion fee to your company to promote my software?" Cheng Weixing shrugged as if it was a matter of course.
"No problem. Since the Transportation Association has approved it, we at Xinyue will definitely give our full support."
Wang Baofeng readily agreed and quietly put the check into his pocket.
Cheng Weixing saw it but pretended to be stupid.
Anyway, the other party will take care of the compliance procedures themselves, and to him, this money is just formal promotion fee.
After the deal was settled, Cheng Weixing left a colleague from the marketing department to handle the subsequent software installation and driver training.
With the help of authorization documents and promotion fees, Cheng Weixing had secured contracts with three taxi companies in less than a day.
On the other hand, Hong Jun also made Kuaidi Taxi famous in Terminal T3 of Yanjing Airport.
It is actually very simple to get drivers to download Kuaidi Taxi. All you have to do is make them believe that they can really make money by using Kuaidi Taxi.
Cheng Weixing doesn't have to worry about the user side at all. With the Orange App Store, Toutiao and Lingxi Browser helping to direct traffic to Kuaidi Taxi, there is naturally no shortage of passenger orders.
What's more, there is an instant discount of 12 yuan for the first order, which is equivalent to free of charge within four kilometers.
Most Yanjing IP users will download and install the app without hesitation after seeing the promotional poster of "Quick taxi, first order is free".
It's free, so why not take advantage of it?
Cheng Weixing used the classic strategy of Hangzhou and successfully replicated it in the Yanjing market. He quickly opened up the market by relying on the policies of '12 yuan discount for new customers' and '14-day commission-free for new drivers'.
at the same time.
Cheng Wei got the news quickly. He didn't expect that Cheng Weixing would act so quickly. In just a few days, he not only dealt with more than a dozen leading taxi companies, but also occupied the T3 terminal of Yanjing Airport.
Due to the sharp drop in Didi Taxi orders and the 12% commission, drivers have chosen to join Kuaidi Taxi.
Although the 14-day commission-free period is not long, once passengers and drivers develop the habit of using it, Didi will have to work ten or a hundred times harder if it wants to regain the market.
"Boss, should we lower the commission rate or follow the example of Kuaidi Taxi and also have a commission-free period for new drivers?"
asked Zhong Yuan, the head of the operations department.
Drivers’ loyalty is extremely low, and there are even people who use two apps to take orders at the same time.
Kuaidi Taxi has large subsidies, good promotion effects, and more orders than Didi Taxi.
As one thing happens, another thing goes wrong. If Didi doesn’t take countermeasures, its situation will become passive.
"Why should I choose? You can do both at the same time! Starting tomorrow, new Didi Taxi drivers will also enjoy a 14-day commission-free period; in addition, Didi Taxi's commission rate will be reduced to 10%."
Cheng Wei shook his head, first rejecting Zhong Yuan's proposal, and then added.
"Okay, boss. Regarding the subsidies for new customers, we will make it consistent with Kuaidi Taxi." Zhong Yuan nodded and responded quickly.
"Increase the driver's order subsidy to 3 yuan per order!"
Cheng Wei continued.
If you want to fight, you have to be ruthless! He carefully analyzed the advantages and disadvantages of Didi Dache and Kuaidi Dache. In addition to the cash flow problem, Didi Dache's order matching and positioning systems are slightly inferior.
Then he has to increase drivers' income and attract them to join the Didi Taxi camp.
Drivers are the foundation. Without them, Kuaidi Taxi’s traffic advantage will be gone.
The next morning, an announcement popped up on the Didi Taxi driver app.
The driver was stopped instantly!
Upon seeing this, Cheng Weixing immediately lowered the commission rate to 5%, and simultaneously increased the driver's subsidy to 3 yuan per order.
In addition, passengers are given promotional coupons for their second and third orders.
There is no skill involved in business wars on the Internet; it’s all about price.
…
…
Hundreds of kilometers away in Xucheng, Chen Yansen opened Cheng Weixing’s work email.
In just ten days, Kuaidi Taxi spent nearly 10 million yuan on marketing in Yanjing. Metro stations such as Xizhimen, Guomao, Xidan and Huilongguan were all covered with huge posters of Kuaidi Taxi.
Fortunately, the effect is very obvious. Kuaidi Taxi has been growing rapidly, with an average daily order volume of more than 70,000 orders.
Didi Chuxing is also burning money like crazy, and the preferential policies of both parties for passengers and drivers are changing almost every day.
At present, whether it is Didi Dache or Kuaidi Dache, the driver’s commission has been reduced to 3%, and the subsidy per order is fixed at five yuan.
The daily subsidy cost is as high as one million. As the number of orders increases, this number will continue to increase. Perhaps in ten days, it will rise to 3 million or even 5 million a day.
Chen Yansen didn't take it seriously, nor did he expect that after he pulled Penguin and Ali into the car, Qiandu would jump out again.
In 2012, Baidu was not considered a weakling among the BAT companies, with its market value reaching over 50 billion US dollars at its peak, making it a well-deserved Internet giant.
"Let's fight for a month first. If Baidu makes additional investments, we will have to change our strategic direction."
Chen Yansen pondered secretly.
At this time, a week has passed since the official release of Xiaomi 1S and Xiaomi MI2.
The cumulative sales of Xiaomi 1S are 430,000 units, and the cumulative sales of Xiaomi MI2 are 590,000 units, totaling 1.02 million units.
It looks good, but what makes Lei Yijun dissatisfied is that Xiaomi 1S, with the same configuration and the same price, actually lost to 360 mobile phone in weekly sales data.
In recent days, Zhou Hongyi has been making sarcastic remarks about Xiaomi.
"A certain whole grain brand also followed the example of Orange Mobile and ran benchmarks. Today I chose two thousand-yuan phones, but the results were unexpected. It seems that the same configuration does not mean the same performance."
Zhou Hongyi personally took part in the test and used 360 G800 Pro and Xiaomi 1S to run the test. In the end, the 360 phone scored 7448 points, while Xiaomi only scored 7109 points.
Li Wanqiang responded immediately, saying that Master Zhou’s position was distorted and the test results were of course distorted, and should be handed over to a third-party organization for evaluation.
Zhou Hongyi confidently found three big Vs in the digital and technology circles, including Luo Yonghao.
The results were all broadcast live on the YY platform, and without exception, the 360 G800 Pro had the highest AnTuTu score.
Obviously, Zhou Hongyi had already determined that the 360 mobile phone was better than the Xiaomi 1S in terms of running points, so he felt confident in doing the live broadcast.
After a war of words, it was hard to say who won or lost. Instead, the sales of both sides increased.
For users, there is not much difference between 7100 points and 7400 points.
For a time, the sales of Xiaomi 1S and 360 G800 Pro continued to rise across the entire network, leaving Lenovo, ZTE and Coolpad in a state of dismay.
Seeing that this marketing method would help increase the sales of 360 mobile phones, Zhou Hongyi provoked Li Wanqiang and Lei Yijun on Weibo every few days.
Netizens advised him not only to talk but also to make an appointment offline.
When Zhou Hongyi saw this kind of news, he smiled faintly and chose to ignore it.
After 360 and Xiaomi cursed at each other for a few days, netizens gradually came to their senses and realized that the two were just trying to create hype, with much ado about nothing.
The heat soon subsided.
The sales of Orange mobile phones have not been affected. The hardware configuration of Orange D1 is one level lower than that of Xiaomi 1S and 360 G800 Pro, but the price is only 799 yuan.
The overlap rate of potential buyers is extremely low! The configuration of Orange C2 is much better than that of Xiaomi 1S and 360 G800 Pro. They are not competing products in the same price range.
Before leaving get off work, Chen Yansen took a look at the sales statistics of Orange mobile phones across the entire network: Orange C1 was 2.9 million units, Orange C2 was 3.6 million units, and Orange D1 was 8.2 million units.
Cumulative sales in 2012 reached 14.7 million units!
This figure is basically the same as Sanxing's full-year shipments in 2011, but Sanxing Galaxy system's sales performance this year is very strong.
Whether Orange Technology can catch up with Shanxing’s shipment volume in the domestic market remains unknown.
When Chen Yansen walked into the elevator and was about to return to Xuyuan, in a residential building on the outer ring of Yanjing, five young people were busy working together with their computers.
There is a dense row of cat pool equipment on the table.
"Brother Hui, this is so fucking awesome! Fifty or sixty thousand a day, this thing is like a money printing machine!"
One of the young men exclaimed excitedly.
"Be careful! Split up the boarding and alighting locations. Don't make it too obvious. If we're discovered, we'll all have to go in and operate the sewing machines."
Brother Hui had a sullen face and warned in a cold voice.
"Unfortunately, Kuaidi Taxi's risk control is too strict. It can easily identify our virtual positioning software." said another young man in the corner.
"Don't be too greedy. If you hold on for a month, everyone will get hundreds of thousands."
After Brother Hui finished speaking, a hint of longing appeared on his face.
(End of this chapter)
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