Chapter 271: Finally, a fish took the initiative to bite the hook! The sinking market has achieved initial results!
The next morning, Dongfang, Pinbei and Taobao released their 618 battle reports, followed by Suning, Gome and Yixun.com. These extremely impressive report cards made online shopping a popular trend in 2012.
The explosive growth of smartphones, electronic payments and express delivery industries has provided rich nourishment for the development and growth of the e-commerce market.
Although 618 is not Taobao’s core promotional node, Ma Liyun still invested a lot of marketing expenses and traffic resources in order to balance Yidong, and the GMV figure of 6.73 billion yuan was far ahead.
Pinbei ranked second, with the published data being 3.04 billion yuan.
Yidong has become the third in the industry. Its sales performance of 2.07 billion yuan looks impressive, but it is nearly 1 billion yuan behind Pinbei.
One is a B2C e-commerce veteran that has been established for thirteen years, and the other is a social e-commerce newcomer that has only been established for one year.
When the news came out, many e-commerce practitioners were shocked.
They knew that Pinbei was growing rapidly, but they never expected that it would only take one year for Pinbei to surpass Yidong by a large margin.
"If you can't win, then fight? Liu Qiangdong lost because he ran his own logistics. Liu Qiangdong carried 80,000 couriers on his back!"
"The second brother of Dong is really gone!"
"The strongest young entrepreneur born in the 1990s: Chen Yansen defeated Yidong with only three moves!"
Liu Qiangdong stared at the news headlines on the screen, becoming more and more angry. He then called his assistant Zhang Pang and asked her to notify the legal department to send a lawyer's letter to this unscrupulous media.
Damn it, your dick is gone! "Okay, boss." Zhang Pang saw that the boss looked angry and quickly responded.
"How can Pinbei have sales of 3 billion in one day? They probably also included the performance on June 17th, and then diluted it a little bit."
Liu Qiangdong guessed correctly and secretly cursed Chen Yansen for being a cunning boy.
After some thought, he quickly made up his mind that during the Double Eleven promotion, the sales time must be advanced by two days, and the accumulated sales in three days will be used as the battle report results.
This is not all just a trick, but he found that a big promotion event would take a month to plan and prepare, and only one day of sales time is obviously not enough to fully release users' purchasing needs.
Thinking of this, Liu Qiangdong clicked on the PC link of Pinbei, intending to study the product solutions of competitors.
"618 limited time return! We are serious about low prices!"
After seeing the promotional copy of Pinbei, Liu Qiangdong was stunned. What is this? Isn’t 618 over?
Liu Qiangdong burst out laughing, and was deeply impressed by Chen Yansen's methods. Just the timing of a big promotion could be used to play with different tricks.
Big sale early purchases, e-commerce festival main event, 618 return, this rhythm is one link after another, controlling buyers for three days in one go.
Good things need to be learned!
Liu Qiangdong casually copied the link and sent it to the group chat of the group's senior management, and added a message to remind them: "The rhythm of the Double Eleven promotion of Dongfang can no longer be copied according to last year's plan. It must be innovative and creative to seize conversions and retain customers."
at the same time.
Ali headquarters in Hangzhou, Taohua Island office.
Ma Liyun gently pushed an industry report issued by a third-party data research agency in front of Zhang Yong and said calmly: "It seems that Pinbei is a big hidden danger for Ali. Chen Yansen is much more difficult to deal with than Liu Qiangdong."
"3 billion? Really? " Zhang Yong glanced at the document and asked with a frown.
"Whether there is water or not, the real sales level of Pinbei during 618 will most likely not be lower than 2.5 billion." Ma Liyun's mouth drooped and his brows slightly frowned. This big promotion report of Pinbei made him alert.
Although Ali participated in the investment projects of Kuaidi Dache and Kuaipao and is a partner of Senlian Capital, Pinbei is a competitor of Taobao.
He had a complicated opinion of Chen Yansen, believing that he was a young man with outstanding abilities and amazing business talent. It was a pity that he failed to bring him under his wing at the beginning of his business.
"From the perspective of brand and product, the overlap rate between Taobao and Pinbei is only 13%. In addition, Taobao's average customer spending is much higher than Pinbei, so Taobao's main competitor is still Yidong."
"I suggest strengthening the management of the top KA brands, giving stores annual fee refunds and commission preferential policies, limiting Pinbei's merchant resources to below Class B, and widening the gap with Pinbei in terms of brand tone and price segment."
Zhang Yong hesitated for a moment and then spoke slowly.
In fact, this was also the strategic consensus he and Ma Liyun had reached long ago, to use 80% of small and medium-sized sellers to support 20% of large sellers, thereby completing the smooth transformation of Taobao.
"You're right. Liu Qiangdong, this Subei tiger, keeps saying that he will surpass Taobao in three years. If he succeeds, he will be an even greater threat to Ali."
Ma Liyun smiled faintly and said softly.
Little do people know that barking dogs don’t bite, and dogs that bite don’t bark.
But for the time being, he does not want to fall out with Chen Yansen. Cainiao Network needs the support of Yunsu Express to move forward.
After all, Yunsu, which has successively swallowed up Yunda Express and Zhongtong Express, has an average daily business volume that accounts for half of the market share of the private express delivery industry. Without Yunsu, Cainiao can only become a product for self-entertainment.
At this time, his views on express logistics had already changed.
Ma Liyun is more strategic than Liu Qiangdong. In the early stage of the layout, he does not intend to adopt a heavy asset warehousing model. Instead, he wants to use the business resources of Taobao and Yaomao Mall to "borrow chickens to lay eggs" from logistics companies such as Yunsu, SF Express, STO Express and Yuantong Express.
When Ali goes public and has sufficient assets in the future, it will further strengthen its control over the express delivery industry.
It seems to be fine, but how could Chen Yansen let him get his wish?
The other side.
Chunshen, Baguashan Township.
In the peach orchards all over the mountains, the branches are full of plump and tender peaches. Among the green trees, there are hundreds of fruit farmers busy picking peaches.
Although it was the height of summer in June, everyone had a smile on their face and worked extremely hard.
The 4,000 acres of peach orchard nearby could only be sold for 5,000 yuan per acre in previous years, but this year is very different.
Under the organization of Tang Lixin, fruit farmers in Baguashan Township sold nectarines and yellow apricots in Pinbei Mall in May and peaches in June.
Next, we sell yellow peaches and grapes in July, and crisp pears and crunchy dates in October.
The work didn't increase, but the income increased several times.
Take peaches for example. In the past, the yield per mu was 3,000 kilograms, and they were sold to fruit vendors at 1.5-1.8 yuan per kilogram. After deducting the cost of tools, fertilizers, and pesticides, only 3,000 yuan could be earned per mu.
Since the Baguashan Fruit Association opened an online store on Pinbei, a pack of six peaches can be sold for 39.9 yuan, and a pack of 12 peaches can be sold for 69.9 yuan.
Although it still requires packing and sealing, and there are additional costs such as corrugated boxes, anti-collision foam, net covers, foam boxes, dry ice bags and Yunsu cold chain, the net profit per kilogram is as high as 6-8 yuan, and one acre of land can earn more than 20,000 yuan.
Two Yunsu couriers were standing on the roadside. With the assistance of several fruit farmers, they delivered boxes of fresh peaches into the carriage and stacked them neatly.
"Sister Juan, your family's peach orchard of more than ten acres can probably earn you hundreds of thousands of dollars." A Yunsu courier waved his hand, indicating that he should take a break first.
In this hot summer, after only working for an hour, my work clothes were soaked with sweat.
"Well, not that much, just a few tens of thousands at most." Fruit farmer Zhou Lijuan grinned and made up a lie subconsciously.
In her hometown, Zhou Lijuan has a lot of relatives and friends who dislike her poverty and are afraid of her wealth. She was afraid that the news that she had earned 200,000 or 300,000 yuan would spread. If someone came to borrow money, would she give it to them or not?
The courier smiled. He knew very well the price of this kind of peach on Pinbei. After deducting the cost of cold chain transportation, packaging and labor costs, he could make five yuan per pound, which was like a piece of cake.
However, if the other person doesn't want to say it, there is no need for him to expose it.
He took the mineral water handed to him by Zhou Lijuan, gave a bottle to his colleague, and then tilted his head back and drank it in big gulps.
The fruit farmers in Baguashan earn more, and they get even more commission.
At this time, someone shouted not far away: "Mr. Tang is here!"
Zhou Lijuan and others hurried to the intersection and looked around.
I saw a middle-aged man with half white hair and beard getting out of a black Audi car. He was in his forties or even fifty. Next to him was a young man in his early thirties, who behaved like a secretary.
It was Tang Lixin and his secretary Zhao Siyuan.
Behind the two men, there were more than a dozen staff members from Baguashan Township accompanying them.
"Mr. Tang, this is the peach planting base in Bagua Mountain. The annual output is 12 million kilograms, and the farm output value is about 18 million." A man wearing glasses and a short-sleeved shirt introduced while wiping his sweat.
"18 million? I think it should be 100 million!"
Tang Lixin corrected him immediately with a stern face, but he did not hide his smile at all.
Four months ago, he shamelessly got close to Chen Yansen.
Although Senlian Capital did not invest in building a factory in Chunshen to directly drive employment, the other party gave him greater opportunities.
Pinbei's agricultural assistance project has been in full swing in Chunshen over the past three months.
More than 50 online agricultural product stores have emerged with monthly sales exceeding one million.
The Shaobei Grain and Oil Processing Factory outside the city achieved sales of more than 16 million yuan during the 618 shopping festival thanks to its products such as rice and rapeseed oil, making it a star enterprise in Chunshen County.
In addition, there is a breeding farm in Sanjue Town that can sell tens of thousands of ducks and geese online every day. Since its own breeding speed cannot keep up with the sales speed, it can only purchase from surrounding towns and villages.
For a time, Chunshen’s chickens, ducks and geese suffered a lot. They were sent to the slaughterhouse just after they were released from the cage, and they didn’t get to enjoy a single second of the happiness of adulthood.
"Yes, yes, it should be one hundred million." The person in charge of Baguanshan Township responded with a smile.
Tang Lixin walked slowly to Zhou Lijuan and asked casually, "Is it difficult to sell things online?"
"Mr. Tang, the township has organized online store training courses. Computers are too difficult, but my husband learns quickly and is the first person in our township to open an independent store." Zhou Lijuan replied with a smile on her lips.
If you sell goods through the fruit association’s channels, you have to pay a technical service fee for each order, but you can save this money by opening your own store.
About 30% of the fruit farmers in Baguashan choose to open their own shops, and 70% choose to hand over the goods to the fruit association for unified operation.
After hearing this, Tang Lixin nodded with satisfaction.
There are more than 5,000 fruit farmers in Chunshen. In the past, after the fruits were put on the market, they were usually sold to fruit wholesalers or small and medium-sized supermarkets in the county. The prices were low, and the gross profit was naturally low.
Now it is sold online to users all over the country, and the price and profit are also rising.
This item alone has made all the fruit farmers in Baguanshan Township rich.
Tang Lixin heard that vegetables such as cucumbers, eggplants, tomatoes, beans, and even sweet potatoes, corn and other products from the surrounding towns and villages can sell tens of thousands of orders every month on Pinbei.
In the past, I wouldn’t even dare to think about it.
Recently, every time he went to the city for a meeting, leaders from surrounding counties wanted to come over and get a piece of the pie, but Tang Lixin decisively refused.
Eating alone feels good for a while, and eating alone all the time feels even better.
Share it with other counties? No way!
Tang Lixin has kept Pinbei's agricultural assistance quota very tightly, and is only willing to give it to local companies and farmers. If they want it, they can just move their company to Chunshen.
As a result, tofu factories and vermicelli factories from two states actually moved their companies to Chunshen and hired hundreds of local employees.
Tang Lixin fulfilled his promise without saying a word.
In any case, relying on the channel appeal of Pinbei Mall, Chunshen has really made "investment promotion" very successful.
But what he didn't know was that Zhou Lai had been eyeing him for a long time. After finding out Tang Lixin's trump card, he immediately sent a group of people to Xucheng, intending to win Chen Yansen's traffic support.
…
…
Guobin Bookstore.
Chen Guobin was enjoying the air conditioning, holding a book on the history of Ming Dynasty in his hands, reading it with great interest.
Opposite him were a few old geese, two boxes of yellow apricots and two boxes of peaches, and in the corner was a row of local specialties such as whitebait, mung bean vermicelli, and stinky tofu.
These things were all sent by the beneficiaries of the Chunshen Agricultural Assistance Program.
Chen Guobin tried to refuse reluctantly at first, but later these people put down their things and ran away, and he couldn't catch up with them.
Occasionally, there are a few shameless people who, even though they are already in their fifties, still call Chen Guobin "Uncle Chen" or "Brother Bin".
Sometimes, Chen Guobin really feels helpless, but he also knows that thanks to the agricultural assistance program, his son is now the God of Wealth for these people.
Even Tang Lixin and Zhao Siyuan would occasionally visit.
"Huizhen, your son has grown up. Not only is he successful, he also has a girlfriend. I wish you could see it with your own eyes."
Chen Guobin sighed and thought silently in his heart.
At this moment, at Zhuxianzhuang Science and Technology Park, 200 kilometers away.
When Chen Yansen finished his lunch break, the front desk called and said that there were a few people downstairs claiming to be from the Zhoulai Central Division, and asked if he wanted to meet them. "Finally, a fish took the initiative to bite the hook!"
Chen Yansen smiled faintly and walked towards the elevator.
(End of this chapter)
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