Chapter 272 Differentiated advantages, crazy wool party! President Pei's ambition!
Zhuxianzhuang Science and Technology Park, Building 8, 1st floor, Conference Room C03.
"Secretary Chai, we came to Xucheng without saying hello. Will Chen Yansen agree to cooperate?"
A middle-aged man with a flat head, long face and a pair of black-framed glasses asked Chai Kai who was standing beside him.
"Zhoulai and Chunshen have been neighbors for thousands of years. They are originally one family. Chen Yansen has no reason to reject us."
Chai Kai raised his eyelids and said confidently.
That old fellow Tang Lixin not only competed with the state for business resources, but also held on to the agricultural assistance quotas in his hands so tightly that Tang Lixin had no choice but to personally lead a team to visit Chen Yansen to discuss cooperation.
You should know that the agricultural and sideline products online stores in Pinbei Mall are not limited to Chunshen, but also include fruits from western Guangdong and greenhouse vegetables from eastern Shandong.
As long as the agricultural and sideline products from the state can bring enough profits to Pinbei, cooperation will naturally come to fruition.
"I never thought that a real dragon could be raised in a small county. I heard that Chen Yansen's net worth is at least tens of billions. Maybe he can become the richest man in China before he is 30 years old." Another middle-aged man with a 3:7 hairstyle said with a sigh.
"Don't always address Mr. Chen by his full name. If he doesn't like it, this cooperation will be ruined."
"Yes, yes, yes. Old Huang is still cautious."
Chai Kai smiled and shook his head. Only two people came from the state central office. Besides him, there was a staff member in charge of the agricultural and sideline products industry. The remaining six people were the bosses of several leading agricultural product companies.
At this moment, the door of the conference room was pushed open from outside.
Chai Kai and others immediately fell silent, forced a smile on their faces, and looked towards the door in unison.
"Gentlemen, please follow me." The receptionist at Pinbei smiled and motioned Chai Kai and others to follow her.
Chai Kai nodded slightly and filed out of the conference room. After just a few steps, he saw a tall and handsome young man sitting in the rest area not far away.
He was about twenty years old, wearing a white shirt, sitting comfortably on the sofa with a smile on his face.
He neither showed any intention of standing up to respond nor took the initiative to greet people.
Chai Kai leaned forward, took a few quick steps, and brought his men to the other party.
Chen Yansen had already made connections in the provincial capital and was able to call Meng Yuanzhi's cell phone.
He couldn't afford to offend an entrepreneur of this magnitude.
Chai Kai behaved extremely modestly, which was very different from his usual style, and he did not dare to show any arrogance at all.
"Mr. Chen, I apologize for disturbing you! Congratulations to Mr. Chen's Pinbei Mall for achieving a great result of 3 billion yuan in the 618 promotion."
Chai Kai complimented with a smile.
"Mr. Chai, right? What are the names of these people?" Chen Yansen stood up slowly and asked confidently and calmly.
"Let me introduce you. This is Mr. Huang from Yijia Rice, Mr. Zhao from Lanbai Group, Mr. Zhu from Chenlong Roasted Nuts, and Mr. Wan from Chunong Animal Husbandry Farm..."
Chai Kai introduced them one by one and briefly synchronized the core products of each company.
Having said that, Chai Kai's purpose became clear.
"Please take a seat," Chen Yansen said calmly.
Don’t look at these people as generals, but in his eyes, they are at most the founders of C-class brands.
In the local state, perhaps everyone is a powerful local tyrant, but in the Pinbei mall, they can only be regarded as long-tail merchants with low production capacity.
There are more than 10,000 such merchants in Pinbei’s CRM database.
Therefore, if it weren't for Chai Kai's relationship, these people probably wouldn't even be able to meet Zhang Yifeng, Yuan Wei, Li Hui and others, and at most an ordinary employee from the merchant operations department would be arranged to be responsible for the reception.
"Mr. Chen, Zhoulai and Chunshen are next to each other. They are not one family, but they are better than one family. I heard that Pinbei and Chunshen are conducive to agricultural product cooperation. In fact, Zhoulai's agricultural and sideline products are also rich, including soy products, vegetables, fruits, dried fruits and roasted nuts, and grains and oils, all of which are corresponding representative enterprises."
Chai Kai spoke straight to the point, but what he meant was that he wanted to establish cooperation with Pinbei, but he kept silent about the issue of traffic support. It was obvious that he wanted to communicate step by step and first preliminarily determine the intention of cooperation.
"The sales methods of online and offline channels are very different. Pinbei has strict requirements for quality control, logistics and after-sales service. I believe Mr. Chai has also heard that several merchants sold inferior products and were fined to bankruptcy by the platform. I suggest that you think clearly before considering whether to join Pinbei."
Chen Yansen said slowly.
He neither refused nor agreed, but his words contained a warning.
Everyone looked at each other, their hearts skipped a beat, and they began to think carefully.
"Mr. Chen, I have no problem. Chenlong's roasted melon seeds, peanuts, and nuts have been selling well in the state for more than 20 years. I believe my products can also conquer users in other regions."
Mr. Zhu from Chenlong Roasted Nuts was the first to express his opinion. While speaking, he took out four half-pound bags of roasted nuts from his bag and motioned for Chen Yansen to taste them.
In his opinion, those people in Chunshen who raise chickens and ducks, grow vegetables and farmland can all handle e-commerce. He has been working in the business world for decades, so is he not as good as a bunch of peasants?
"Mr. Chen, these are the colorful fruit and vegetable noodles from our factory, which promote the concept of nutrition and health."
"Mr. Chen, these are our company's lotus seeds, lotus seed cores, and salted duck eggs. Please take some time to try them."
"Mr. Chen, these are our factory's tofu skin, flavored dried tofu, fresh products, fermented bean curd..."
Under the leadership of General Manager Zhu, the round table with a diameter of one meter was instantly filled with various samples.
Mr. Huang, the boss of Yijia Rice Industry, smiled and took out a two-kilogram bag of rice and a 500-ml bottle of rapeseed oil from his bag. He found a gap on the round table and stuffed the two in.
Chen Yansen was a little amused when he saw this, but he still opened a bag of peanuts and put one into his mouth.
It is crispy, salty and fragrant, with full grains, and the taste is really good.
He took Chunshen's agricultural assistance plan as an example to create a benchmark for agricultural and sideline products in order to enhance Pinbei's market competitiveness, form a differentiated advantage with Taobao, Yidong and other platforms, expand the customer base and increase user stickiness.
In addition, it can also create additional volume for express delivery.
If we can go a step further in the future, we can also invest funds to support agricultural scientific research cooperation, hold agricultural competitions, promote the application and innovation of agricultural technology, and even build private farms across the country.
Integration of production and sales will create more jobs.
Of course, the prerequisite is that more people must believe that they can make money by following him.
Pinbei's policy to help farmers is the first step! "Pinbei's policy to help farmers mainly includes two major benefits: 0 yuan entry and 0 commission. There is also additional traffic inclination. I will let colleagues from Pinbei's investment promotion department introduce you to the specific entry rules."
After Chen Yansen finished speaking, he waved towards the front desk.
"Let Zhang Yifeng find a merchant to run the business." Chen Yansen said.
"Okay, boss." The receptionist nodded in response.
Chai Kai and others couldn't help but show joy on their faces and thanked Chen Yansen repeatedly.
Three minutes later, Chi Kai rushed over, and after exchanging introductions, he started chatting with Mr. Zhu and others about platform rules, marketing methods, and ways to acquire traffic.
There is free traffic, but not much; 0 commission is also true, but once the business scale reaches the level of 100,000 sales per month, they will start charging commissions.
After all, a store that can make more than 1 million in sales a year does not need any support.
Mr. Zhu and others agreed without hesitation.
There are countless people like Chai Kai in Hui'an Province, who have expressed their intention to cooperate through connections, home visits, or official business cooperation calls.
Huang Zheng took this opportunity to officially launch the Pinbei Agricultural Aid Program, recruiting merchants of high-quality fruits, vegetables, aquatic products and livestock across the country.
Soon, Pinbei users discovered that the fresh produce category in the 10 billion yuan subsidy was separated from the food category, and the secondary categories included fruits, vegetables, meat, poultry, eggs, and aquatic products and seafood.
Products such as Qindao prawns, Hui'an stinky mandarin fish, Beihu crayfish, Zhoushan hairtail, Dalian sea cucumber, etc. are all available.
For a time, Pinbei and Taobao and Yidong had completely opposite styles. The former focused on helping farmers and put products such as potatoes, peppers, loofahs, and garlic on e-commerce platforms; the latter two were busy negotiating with international brands such as Estee Lauder, Dyson, La Mer, and Smith.
On June 22, Kuaipao entered the takeout market in Changshan City.
Cheng Weixing and Pei Yi teamed up to launch a promotion, offering takeaway coupons for free when taking a taxi, and taxi coupons for free when ordering takeout. Together with the new users brought in by Pinbei, even though Didi Taxi opened up a second battlefield in Beihe Province, it still lost to Kuaidi Taxi.
The other side.
Hui Ge and his friends, who were hiding in a rental house in Shenzhen, found a new loophole in Didi Taxi after some tinkering.
"Brother Hui, we've got it done. This code receiving device is a new product. With the new virtual positioning software and line simulator, if we give the Didi Taxi technical team another half year, the other party won't be able to detect it."
A Zhen, the most technically savvy member of the team, said proudly.
"Half a year? Damn, can you please stop bragging?" Brother Hui said indifferently.
"Brother Hui, let's get to work. We haven't seen any money for seven or eight days." Yaozi smiled and urged hurriedly.
Shenzhen is much more fun than Beijing. The five people spent money lavishly. During their time in Shenzhen, apart from helping Didi Taxi find loopholes, they spent the rest of their time in shopping malls and bars, and had long been accustomed to the life of luxury.
Liuzi and Chaozi nodded in agreement and turned their eyes to Brother Hui.
"We won't do it ourselves this time! We'll just sell the technology!"
Brother Hui narrowed his eyes and spoke word by word.
"Selling technology? Giving up the opportunity to make money to others? Brother Hui, are you short-circuited in the brain?" Yaozi suddenly became anxious and started to curse.
"Fuck you! Who are you talking to?" Brother Hui didn't tolerate him and kicked him.
"Brother Hui, don't be angry! You know that Yaozi is stubborn and has a short circuit in his thinking." A Zhen grabbed Brother Hui and quickly persuaded him.
"Yeah, Brother Hui, don't bother with Yaozi." Liuzi and Chaozi were not idle either. They helped Yaozi up and asked him to apologize to the boss.
"Brother Hui, I'm sorry." Yaozi avoided his gaze and lowered her head to apologize.
"If you do it again, just get out!" Brother Hui waved his hands and cursed angrily.
Yaozi hummed and returned to her seat obediently.
Brother Hui said coldly, he hated people who were always complaining the most.
From the last lesson, he learned a lesson: it would be too easy to be exposed if he personally took advantage of Didi Taxi, so it would be better to hide behind the scenes and package the technology and sell it to other studios.
Just as Didi Dache and Kuaidi Dache were in fierce competition, a short-order software called Xiaoniu quickly became popular in the underground gray market.
The little cow is awesome! It costs RMB 100,000 per set, including a full set of technical solutions such as virtual positioning, automatic code connection, dynamic switching of IP and device ID, and line simulator.
Although the price is high, everyone has seen the previous news. As long as you are brave, it is not a problem to make millions in a month.
Fortunes are sought in danger! After selling two sets of software, Brother Hui immediately realized that the price was too low, and then raised it to 150,000 per set.
But in just a few days, another six sets were sold.
"Brother Hui is awesome! This makes money much faster than doing it ourselves." Liuzi and Chaozi were overjoyed, their eyes filled with desire for money.
"Be quick. After receiving the money, block the buyer immediately and destroy the bank card." Brother Hui warned worriedly.
"Don't worry, Brother Hui. All the payment accounts are bought from the great Sanhe master. I guarantee that there will be no tails left." A Zhen said with a smile.
"It's better this way. It's better to be safe than sorry." Brother Hui said.
At the same time.
Cheng Wei stared at the data report with a satisfied smile on his face.
In Yanjing, the market share of Kuaidi Dache and Didi Dache is 6:4;
In Changshan, the market share of Kuaidi Dache and Didi Dache is 5.5:4.5.
Cheng Wei thought he had regained some market share, but he had no idea that Didi Dache’s subsidy activities were a piece of delicious fat meat in the eyes of gray industry practitioners.
The freeloaders and gray market studios are desperately using various technical means to bypass Didi Dache's IP and device number verification and collude with taxi drivers to obtain large subsidies.
In fact, Didi Taxi's market share has not changed, it's just that the number of cheating users and drivers has increased, and more than 30% of them are virtual orders and empty orders.
In other words, more than 1 million yuan of Didi Dache's marketing funds are all taken away by the gray industry every day.
In the joy of turning the tide, Cheng Wei expanded his business territory to Tianjin.
Cheng Weixing responded immediately by transferring personnel and setting up a branch in Tianjin, attacking closely against Didi Dache's defense line.
This move made the boss of the gray market studio ecstatic. After all, the wider the business scope of Didi Dache and the higher the order volume, the less likely their cash-out behavior would be detected.
Two days later, Kuaipao announced its entry into Tianjin’s takeout market.
Without any constraints from competitors, Kuaipao's expansion frequency has reached a level beyond imagination.
Kuaipao deliverymen can be found in half of the cities in Hui'an Province.
The offline business promotion has moved all the businesses that Meituan, Dianping and Lashou have worked hard to develop to the Kuaipao platform along the streets and alleys.
At this time, Pei Yi realized an important question: Why not add group buying business to Kuaipao?
When field sales staff are negotiating with merchants, if they can negotiate both takeout and group purchase business at the same time, wouldn’t it improve work efficiency?
Thinking of this, Pei Yi immediately went to his boss to report his ideas.
(End of this chapter)
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