Chapter 273 Ma Liyun: I want to borrow a chicken to lay eggs! Chen Yansen: I want to occupy the magpie's nest! Overseas sales!
"Do you want to expand the business boundaries of Kuaipao?"
After listening to Pei Yi's explanation, Chen Yansen frowned slightly. He didn't expect that the other party would come up with this idea.
Generally speaking, when entering a new track, one needs to consider industry risks and the stability of the profit model.
Meituan, Dianping and Lashou have achieved certain development results in the group buying field, proving the feasibility and market potential of the group buying business.
Entering the market at this time will not only allow you to skip the market cultivation stage, but also turn from passive to active, dragging Meituan and Dianping into the competitive quagmire of the group buying market, thereby buying more development time for the food delivery track.
The best defense is offense!
Kuaipao has no shortage of human, material and financial resources, and its execution capabilities in business promotion are also among the best in the industry.
"Boss, I actually had a similar idea a long time ago. I was busy competing with Ele.me before and didn't have much energy to spare. Now the more I think about it, the more I think it's possible to implement it."
Pei Yi replied with a smile.
Next, he explained his ideas clearly and logically.
First of all, takeout is a high-frequency consumption scenario. Users open the Kuaipao PC website or App as many as 2-3 times a day, far exceeding the low-frequency attribute of group buying. Through linkage, high-frequency takeout traffic can be directed to the group buying business.
Use high frequency to bring low frequency!
For example, push "Nearby Restaurant Group Purchase Coupons" on the completion page of a takeaway order, and use the post-meal decision-making scenario to improve the conversion rate of the group purchase business.
Secondly, based on the user data accumulated from the takeaway business (consumption frequency, preferred categories, etc.), corresponding group purchase products can be accurately recommended to users.
Finally, offline merchant resources can be reused and the efficiency of the field sales team can be improved.
In this way, the coordinated layout of takeaway and group purchase businesses can be completed, building a double moat of "home delivery" and "store delivery".
Chen Yansen smiled faintly, without thinking too much, and directly agreed to Pei Yi's plan.
If Kuaishou fails to meet any rivals in the food delivery market, its sales and operations staff will inevitably become complacent and lazy.
By competing head-on with Meituan, Dianping and Lashou, we may be able to discover loopholes in Kuaishou’s organizational structure and operational management.
Without business wars, how can we have an iron army? Apart from the battle with Ele.me, Kuaipao has had a very smooth journey.
Chen Yansen also wanted to take this opportunity to train the employees of Kuaipao.
This will save Kuaipao from being caught off guard by a few competitors suddenly emerging in two or three years.
After Pei Yi hung up the phone, he immediately informed Kang Guodong at the Luzhou headquarters of the news.
This means that both the PC and mobile versions of Kuaipao need to be revamped.
"Entering the group buying market? Has the boss agreed?" Kang Guodong asked.
"I have talked to the boss, and Mr. Chen told us to go ahead and do it." Pei Yi said with a smile.
What? Who?
Naturally, they are competing websites such as Meituan, Lashou, Dianping and Nuomi!
"Okay, I got it. I will send you the product plan and revision plan as soon as possible." Kang Guodong nodded and agreed without asking any more questions.
Maybe he is not a good manager, but he has great talent in rider route optimization and intelligent order scheduling.
To put it bluntly, Kang Guodong's skills are flawless, as can be seen from the fact that he defeated Zhang Xuhao's technical team from Jiaotong University.
"Brother Dong, thank you." Pei Yi said softly before hanging up the phone.
"Longlin Ma, don't give me that shit. You are more suitable to be the CEO of Kuaipao than I am. Mr. Chen's decision is correct."
Kang Guodong scolded with a smile, and it seemed that he had untied the knot in his heart.
"Little guy, call me President Pei when you are working!" Pei Yi said jokingly.
"Go away! Bixiamen, you have no respect for your elders. I have more shares than you, do you understand?" Kang Guodong retorted.
The two of them exchanged a few words, then smiled knowingly, burst into laughter, and then went about their business.
Pei Yi cooperated with Cheng Weixing while conquering cities in Hui'an Province.
Kang Guodong brought together key personnel from the product and technology departments to reorganize the page planning of Kuaipao and formulate a development schedule. It is expected that the group buying business channel of Kuaipao will be launched in late July.
At this time, Wang Xin of Meituan, Zhang Tao of Dianping and Shan Jiawei of Lashou.com had not expected that before they even entered the food delivery industry, Kuaipao had already launched an attack on the group buying track.
After finishing his work, Chen Yansen leaned back in his boss chair and leisurely flipped through the book "Microelectronic Circuits" in his hand. With the help of examples and exercises, he quickly mastered the basic principles and design methods of microelectronic circuits.
Regarding relevant knowledge in the chip field, Chen Yansen believes that you can choose not to do it, but you cannot fail to understand it.
He has worked as a subordinate and knows very well that employees all have the bad habit of deceiving their bosses.
Of course, the boss also has the bad habit of promising empty promises to his employees.
The morning passed in a flash.
Chen Yansen looked at his watch, then put down the book, took out his cell phone and checked the news.
'Alibaba's Hong Kong stock market delisting ends five years of listing and paves the way for the group's overall listing.'
'In June, group purchase transaction volume dropped by 23% month-on-month, reaching only 2.08 billion yuan nationwide, and the industry has entered a cold winter period.'
'Apple abandoned Google Maps in iOS 6.0 and launched its own 3D map service, causing Google's stock price to fall.'
'Super Boy Su Xing beat up his teammates backstage at the awards ceremony, was blacklisted by the company, and his career hit a low point...'
Chen Yansen took a quick look and found no news worth noting.
At this time, there was a knock on the door.
"Boss, the cafeteria made fried bean cakes and stir-fried beef today, and I made an extra portion just for you." The girl at the front desk explained with a smile, holding a takeaway box.
"Well, put it here." Chen Yansen responded.
With the increase in the number of employees at Orange Technology and Pinbei, although the number of food service windows has doubled, it still takes twenty minutes to queue.
Chen Yansen felt that it was a waste of time and was too lazy to go to the cafeteria anymore. He simply handed the job of picking up meals to the administrative department.
Just as he was about to pick up his chopsticks, Ma Liyun called.
"Mr. Ma, what's the matter?" Chen Yansen asked knowingly.
"S.F. Express's Wang Wei, STO Express's Chen Dejun, and Yuantong's Yu Weijiao all agreed to the Cainiao Logistics plan. Mr. Chen, what do you think?"
Ma Liyun spoke slowly.
"I have no objection, but who will be the CEO of Cainiao Logistics? Who will hold the majority of the shares?" Chen Yansen asked in return.
Ma Liyun's face froze, and he thought: Who do you think will be the CEO of the plan I proposed?
But he still didn't dare to say so, for fear of angering Chen Yansen. After all, Yunsu Express's business volume accounted for half of the private express delivery industry. So he asked with a big smile on his face: "Mr. Chen, do you have any ideas?"
"Cainiao's solution for terminal delivery has problems. For towns and villages, especially rural markets, establishing Cainiao outlets is an effective method, but for county towns, third- and fourth-tier cities, and first- and second-tier cities, setting up Cainiao service stations near residential areas is completely inhumane."
Chen Yansen did not give a direct answer, but instead changed the topic to the shortcomings of Cainiao Logistics.
Just like office workers in Luzhou, Jinling, Hucheng and other places, after get off work, they have to walk hundreds of meters to the service station for a courier. So where is the convenience of online shopping?
This is the same as setting up takeaway cabinets in residential communities, which is purely a waste of time.
But Cainiao is not without merits! At least it has certain value in the problem of terminal delivery in the rural market.
Due to the vast area and sparse population, scattered express parcels and high delivery costs, almost all express deliveries, including Yunsu, can only be delivered to the county and town level. For more detailed villages and communities, no one except the post office can afford the high cost.
For example, Shanjue Town under Chunshen has a total of 12 administrative villages and 2 streets, with more than 100 express deliveries every day. Based on the delivery fee ranging from 0.6 to 1.5 yuan per order, the income after delivering all the deliveries is only 60 to 90 yuan.
These more than 100 express deliveries are distributed throughout the town's 166 square kilometers. Even if the courier is paid 10 yuan per order, no one is willing to deliver the goods.
What's more, if the delivery fee is increased to 10 yuan per order, the merchant's shipping costs will have to increase several times.
Over time, users in this area will be automatically abandoned by merchants.
Cainiao’s solution is to set up two or three pick-up points in Shanjue Town and allow recipients to pick up the parcels themselves.
It seems like a scam, but it does solve the problem of terminal delivery of express parcels in rural areas.
This is also the reason why Chen Yansen is willing to join Cainiao Network, because this move is also beneficial to Pinbei and Yunsu.
"Mr. Chen, do you have a better solution?" Ma Liyun shrugged and said indifferently.
His original intention in establishing Cainiao was not to improve user experience, but to sell goods to more users with the help of the logistics networks of companies such as Yunsu, SF Express, STO Express and Yuantong Express.
At the same time, Cainiao Logistics earns advertising, data and technical service fees.
In addition, companies such as Yunsu, SF Express, STO Express and Yuantong Express can make another profit from the price difference by placing their express deliveries at Cainiao service points.
In the future, if we package it and go public, we can raise more money.
He is very skilled at using someone else's pot to cook.
"District operations: In areas with high population mobility, concentrated single-time collection needs, and high requirements for immediacy and convenience, express lockers are used to solve the delivery timeliness problem of the last 100 meters; in areas with stable populations, diversified logistics needs, scattered express parcels, and high delivery difficulties, Cainiao service points are set up to provide in-depth services for the last mile."
Chen Yansen said slowly.
In short, express lockers are deployed first in office buildings, apartments and other areas in the core areas of cities to meet immediate needs; in large factories, industrial parks, towns and rural areas, Cainiao service points are the main ones, supplemented by express lockers.
After hearing this, Ma Liyun's eyes lit up and he immediately felt that Chen Yansen's idea was smarter, more flexible and more efficient than the simple one-size-fits-all approach.
But he knew that Yunsu already had rich experience in the design and use of express delivery lockers.
He wanted to use a chicken to lay eggs, but Chen Yansen was even more ruthless than him. He deleted and modified the project plan of Cainiao Logistics and even wanted to take the initiative.
Isn't this just a cuckoo taking over the magpie's nest?
For a moment, Ma Liyun looked embarrassed and didn't know how to reply to Chen Yansen.
Firstly, he didn't want to break up with Chen Yansen;
Secondly, he didn't want to give up the achievements of Cainiao Logistics to others.
But he knew in his heart that Cainiao Logistics would not be able to succeed without Yunsu Express.
"Mr. Chen's plan is very good." Ma Liyun said dryly with a bitter expression.
"I think so too. What do you think about the specific cooperation model, data sharing and shareholding ratio, Mr. Ma?"
Chen Yansen asked with a chuckle.
He knew Ma Liyun's little thoughts, and the other party also understood his little calculations, and the two of them tested each other back and forth.
"Why don't we meet and talk?" Ma Liyun suggested.
It was difficult for the two to reach an agreement for a while.
He wanted to gain sufficient benefits from the Cainiao Logistics project, while Chen Yansen was attracted by the jobs that Cainiao Logistics could provide.
"No problem." Chen Yansen agreed readily.
If they can reach an agreement, then they can talk. If they can’t, then he can go it alone! Then he can use the Cainiao logistics solution provided by Ma Liyun! After the conversation, Chen Yansen continued to eat lunch.
Ma Liyun had a sullen face and called Lu Zhaoxi and Zhang Yong to a meeting to discuss how to convince Chen Yansen to join while maintaining controlling rights.
At the same time, offline supermarkets such as Best Buy, Walmart and Target on the other side of the ocean have added a new product next to the display cabinets for home electronics.
Alexa smart speaker? Rod stared at the product label, confused. He knew what a speaker was, but what the hell was a smart speaker?
The price is 199 US dollars, which is not cheap.
There is a QR code on the outer packaging of the product, and instructions for use are marked next to it. This is a speaker product with a built-in Alexa smart voice assistant. Users can talk and communicate with this speaker through wake-up words.
Rod's eyes lit up instantly. In his opinion, this was an artificial intelligence product that came out of a science fiction movie and came true.
Then he immediately rushed to the checkout counter holding an Alexa smart speaker.
(End of this chapter)
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