Chapter 311: Only 0.01 yuan per order, a vast market of 200 billion orders! Yunsu option incentives!
The next morning, the official Weibo account of Yidong announced that it had completed a US$400 million Series D financing round with a valuation of over US$8 billion.
This move is, firstly, to hit back at Li Guoqing's statement that "Wudong's funding chain is about to break and it will not last until October"; secondly, to slap the face of securities firms in Hong Kong and Lighthouse Country who offered Wudong 6 billion US dollars; thirdly, to boost the capital market's confidence in Wudong.
Liu Qiangdong followed closely and announced on his personal Weibo account that Tencent will invest 1 billion yuan in activity subsidies, increase investment in Double Eleven, and provide users with high-quality and low-priced digital home appliances.
Zhang Jindong, who was far away in Jinling, understood the intention immediately and responded positively, criticizing Dong for his loud thunder and heavy rain every time, and the so-called subsidies were also a routine of first raising prices and then lowering prices.
Although both Suning and Yidong were fined hundreds of thousands of cash by the Market Supervision Association due to the "815 Price War", this amount of money was not a big deal to either of them.
After realizing the benefits of traffic dividends, Zhang Jindong was able to cooperate with Liu Qiangdong's hype tacitly without even needing Liu Qiangdong to say hello.
For a while, Suning and Yidong started a war of words again.
Double Eleven should have been Ali's one-man show, but in order to suppress Liu Qiangdong, Zhang Yong repeatedly set up a challenge on the other party's 618 store anniversary and forcibly snatched Liu Qiangdong's traffic and order resources.
Naturally, Liu Qiangdong refused to admit defeat and directly raised the level of Double Eleven's promotion to the same level of importance as 618.
Half an hour later, Yunsu CEO Liao Wei announced that Yunsu Express will launch time-sensitive express delivery (i.e. Yunsu air express) at the end of December and set up Yunsu service points in rural markets, extending the reach of online shopping and express delivery to the lower-tier markets.
After learning about this, Ma Liyun cursed all of Chen Yansen's ancestors: "Xiao Xisi, you copied my proposal! How shameless!" As the saying goes, "A red plum becomes red, a black plum becomes black." In Ma Liyun's opinion, Chen Yansen, who had a close personal relationship with Ma Wenteng, had obviously also been infected with bad habits.
The other side.
Liao Wei submitted a technical solution for the electronic waybill to Zheng Shengyu of the Postal Association, which converted the sender, recipient information and logistics order data into an electronic format, generated a standardized waybill template through the system, and finally printed it as a paper label.
Compared with traditional paper waybills, electronic waybills can automatically capture order data, achieve zero-error information entry, and synchronize logistics status in real time. Users can track the express delivery route throughout the entire process and reduce disputes over lost or wrong items.
"This technology is great. It reduces costs and improves work efficiency."
Zheng Shengyu pulled Liao Wei to sit down and praised him with a smile.
You should know that it takes 3 to 5 minutes to process a traditional waybill, but the electronic waybill can be shortened to less than 10 seconds, and the average daily processing volume has increased dozens of times.
In addition, the sorting center uses the barcode information on the electronic waybill to automatically sort packages, promoting the intelligentization of the express delivery industry.
"President Zheng, I still need your help to check the waybill format. By the way, does the post office need electronic waybill technology?"
Liao Wei raised his head, looked at Zheng Shengyu with a smile and asked.
"Want to make money from me?"
Zheng Shengyu stared at Liao Wei with a smile and asked back.
This is the first time that a private express delivery company wants to earn patent royalties from the post office.
"President Zheng, improving smart printing, image recognition and data collection technology has cost Yunsu a lot of research and development funds, so you have to let me make some money."
Liao Wei replied with a smile.
"It's probably that kid Chen Yansen who asked you to come. Okay, what's the fee?"
Zheng Shengyu waved his hand and asked straight to the point.
"A technical service fee of 1 cent is charged for each order." Liao Wei suppressed his smile and replied immediately.
Don't underestimate this one cent. The express delivery volume in 2012 is estimated to be more than 8 billion pieces, which is more than 80 million.
In a dozen years, this number will reach 200 billion pieces, and the annual net profit will be 2 billion yuan.
Although the technology is small, if the market size is expanded to 1.4 billion, it can still make a considerable profit.
penny?
Zheng Shengyu was slightly stunned, then he realized that Yunsu wanted to promote the electronic waybill technology to the express delivery industry nationwide.
"Can."
After hesitating for a while, Zheng Shengyu nodded and readily agreed to Liao Wei's request for cooperation.
It is impossible that private express delivery companies are using electronic waybills while postal workers are still using traditional paper waybills? To save a penny, the 100,000 postal couriers across the country will have to kill him!
"President Zheng, actually, I have another purpose for coming to Yanjing this time..." Liao Wei continued after seeing Zheng Shengyu agree.
at the same time.
The Yunsu Express delivery station in Yiwu Trade City has already started using electronic waybills, instantly increasing work efficiency by dozens of times.
As for Liao Wei's statement of asking Zheng Shengyu for instructions, it was just a polite remark. Private express delivery companies do not need the approval of the Postal Association for any waybill they want to use.
The parcels in the stations are piled up like mountains. The collection volume in Yiwu area is high, and the delivery volume is also not low.
Lu Hua was riding an electric scooter loaded with express deliveries, speeding along Futian Road.
Half a year ago, he was a temporary worker at Yuantong Express; half a year later, he became a regular employee at Yunsu Express.
The basic salary is 3,000 yuan. In addition to commissions for picking up and delivering parcels, there are also benefits such as overtime pay, housing subsidies, five insurances and one fund, and quarterly bonuses. It is easy to earn more than 10,000 yuan a month.
In Yiwu, there are more than 4,000 Yunsu couriers like him, which shows the high business volume in Yiwu area.
Without orders, how can we support so many couriers?
Today, Yunsu has a market share of over half in Yiwu's express delivery market. The combined volume of dozens of express delivery companies such as SF Express, Best, Tiantian, and Guotong Express is needed to compete with it.
Five minutes later, Lu Hua rushed to Area 3 of the Commercial City and put part of the express deliveries into the express lockers. For the remaining part, the recipients requested that it be delivered to their door.
Lu Hua was busy until noon, then he stopped what he was doing and rode his bike to find a Shaxian snack bar nearby.
Although he earns a lot, Lu Hua is reluctant to spend money lavishly. He has two money-eating beasts at home, so he has to be frugal.
There are many Yunsu couriers who have similar ideas as him!
As soon as Lu Hua entered the door, he shouted to the boss: "One serving of duck leg rice, with more soup."
"Hey! Brother Hua is here!"
"How was the volume this morning?"
"Brother Hua, there's a vacant seat here!"
There were more than a dozen Yunsu couriers sitting in the room. When they saw Lu Hua, they greeted him enthusiastically.
As an old man in Yiwu Trade City, Lu Hua has worked as a courier here for seven or eight years. From Yuantong to Yunsu, he has acquaintances wherever he goes.
"Xiao Wei!"
"Brother Dong!"
"Big Mouth!"
“…”
Lu Hua responded one by one, and walked to Dazui's side and sat down. The few of them ate and chatted.
“The electronic waybill is so damn useful!”
“I feel like the number of orders has been a little low recently!”
"August and September are the off-season for e-commerce. Just bear with it, Double 11 is coming soon, and you will be exhausted to death by then!"
“It’s tiring, but it also makes money!”
Several people were chatting with each other.
Lu Hua glanced from left to right and found it magical. Among these people, there were employees who had changed jobs from SF Express, Tiantian Express and Guotong Express, as well as old employees from the three express companies.
Originally, we belonged to different companies, but now we have the same boss.
"Brother Hua, have you heard? The company is going to give us options." Xiaowei deliberately lowered his voice and said mysteriously.
"Options?" Lu Hua only has a junior high school education and does not understand the concept of options. He only knows that they are similar to stocks and can be converted into money in the future.
"Is it fake? Xiaowei, I see no one is discussing this on the company's intranet." Brother Dong shook his head in disbelief.
"Believe it or not!" Xiaowei curled his lips and immediately retorted.
"Damn! It's true, look!" Big Mouth roared suddenly, then raised his mobile phone and showed the screen contents to several people.
"Huh? It's actually true! Brother Wei, are these options the same thing as the ones held by the brothers who run Kuapao?" Brother Dong took a look, showed a wry smile, and approached Xiaowei with an attentive look.
The name changed from "Xiao Wei" to "Wei Ge"! Xiao Wei smiled proudly, and did not take the other party's doubts to heart, but slowly explained: "Our company's valuation is 15 billion US dollars, and the total share capital is 3 billion, so the option value per share is 5 US dollars. Calculated at the exercise price of 0.01 yuan, if you can get 10,000 shares, it is almost equivalent to more than 300,000 Huayuan."
"How many?"
"More than 300,000?"
"Xiaowei, I'm not saying anything bad to you, Brother Dong. Don't even think about it. My cousin works as a delivery man at Kuaipao and he only got 1,000 shares after working for three months."
Several people laughed.
"Ah!? Only 1,000 shares! I thought there would be several thousand shares." Xiaowei opened his mouth, his face full of disappointment.
"Be content with 1,000 shares! Most people only have 1,000 or 2,000 shares. There are also some who have 4,000 or 5,000 shares, but they are all long-time employees. It is said that they will be given additional stock options as rewards every year based on their performance in four quarters."
Brother Dong continued to add.
"It's different! The option value of one share of Yunsu is 5 US dollars, and Kuaipao is 1.2 US dollars. We definitely don't have a lot."
Lu Hua spoke.
"Well, no matter whether it's one thousand shares or two thousand shares, it's free anyway." Big Mouth was too lazy to think about it and said with a grin.
“Don’t underestimate these options. In case the company becomes bigger and stronger and its valuation rises to tens of billions of U.S. dollars, even if you only have 2,000 shares, it can be worth hundreds of thousands of dollars. You can buy a house in your hometown without any problem.” Brother Dong narrowed his eyes, looking like he knew a lot.
In fact, both he and Lu Hua were right. Liao Wei’s first version of the option incentive plan only provided 300 to 1,000 shares per person.
During the approval process, Chen Yansen changed the number to 500 to 1,500 shares. It wasn’t a large number, and the value wasn’t high, but it was a token of his appreciation.
If you hold it for a long time, when the valuation increases several times, you may be able to buy a house in the county town.
…
…
Yanjing, the headquarters of Baidu.com.
Li Yanhong logged into the data backend and opened the first day data summary of Qiandu Takeout.
There are 37,000 registered users, 31,000 users placing orders, and the first-order transaction rate is 83.8%.
Of course, the reason why the conversion rate is so high is also because of the promotion of "New users get an instant discount of 15 yuan".
The overtime rate is 27.3%, and the on-time delivery rate is less than 80%.
There are 830 riders online on the delivery side. Except for 100 full-time riders, the rest are all part-time riders.
To put it more bluntly, these part-time riders are all deliverymen for Meituan.
Wang Xin promoted the crowdsourcing model in terms of transportation capacity. He did not treat the riders as his own, and the riders did not treat him as their own.
Since Qiandu Takeout has just been launched, the unit price is relatively high. Yesterday, seven or eight hundred riders wearing Meituan work clothes were delivering takeout for Qiandu.
For outsourced riders, they will deliver for whichever company pays more.
This resulted in Meituan’s on-time delivery rate in the Yanjing area dropping by another four percentage points.
"Knock knock knock!" There was a knock on the door.
"Come in!" Li Yanhong raised his head, came back to his senses, and responded lightly.
Wang Jin and Xiang Hailong pushed the door open and walked in, one after the other.
Seeing this, Li Yanhong rubbed his temple subconsciously and couldn't help but scold Cheng Wei again.
This waste!
They only know how to do marketing and promotion. The software is a mess, with system loopholes everywhere, like a sieve. In July and August alone, the funds taken away by the gray industry amounted to more than 80 million.
Didi Dache only received 600 million yuan in its Series D financing!
"Boss, I just received a message from the inspection office. A total of 19 gray market studios were destroyed yesterday, and the funds involved were 40 million. The system bug has been fixed. With the help of the risk control department and the anti-cheating team, there will definitely be no large-scale loss of subsidy funds in the future."
Xiang Hailong took the initiative to report the results of last night's arrest.
"In other words, half of the gray market studios ran away early?" Li Yanhong frowned and asked with a gloomy face.
"Uh, yes." Xiang Hailong replied quickly.
Whether it is the "Little Cow" short-selling software or the missed gray market studio, it has little to do with him.
He had just taken over the Didi Taxi project, and not only did he fail, he was successful.
If he and Wang Jin had not re-examined the underlying architecture of Didi Dache, the existence of the "Little Cow" would not have been discovered.
"Has the software maker been caught?" Li Yanhong asked again.
"The other party's IP is overseas, and the inspection office is still investigating." Xiang Hailong answered truthfully.
Li Yanhong nodded with a helpless look on his face. He finally understood that they only caught a few small characters and the big fish all ran away.
"I understand. Are you ready for the opening of the East China and Central China markets?" Li Yanhong asked patiently, resisting the urge to curse.
"The East China region is OK. I have communicated with the marketing department. The first batch of cities selected are Shanghai, Jinling, Shanghai, Suzhou, Liangxi and Luzhou. It will take another half a month to recruit and train the manpower needed to develop the Central China market." Xiang Hailong replied hurriedly.
"Kuaidi Taxi has been operating in this market for half a year. Do you have any better solutions on the marketing side?" Li Yanhong nodded slightly and asked casually.
"First, cancel the instant discount on the passenger side and replace it with cash back on orders, so as to increase revenue levels; second, increase order subsidies on the driver side, because these six cities are mature markets for online ride-hailing. As long as we offer higher subsidies, we can snatch Kuaidi's drivers and even skip the promotion step..." Xiang Hailong said.
The more Li Yanhong listened, the more he felt something was wrong. He felt that the person in front of him was gradually overlapping with Cheng Wei's shadow.
(End of this chapter)
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