Chapter 328: Raised 14.39 billion yuan on the first day! Not convinced? You can do it too!
October 11, 10:30 am, in an office building in Shanghai.
"Brother Yi, do you have the Pinbei app on your phone?"
Liu Tianle sat at his workstation and asked his colleague next to him.
"Ce Na! You don't want me to chop you with a knife? Hehe, no way!"
Ye Yi grinned and refused decisively.
"Brother Yi, are you a new user of Pinbei?" Another colleague came over with eyes shining and a look of excitement.
"Go! If you want to bargain, go find Brother Nan. He's also a new user."
Ye Yi picked up the coffee cup, took a sip and joked.
The "Nan Ge" he mentioned was the project leader and the superior of several people's bosses. Who would dare to take the initiative to bargain with the general manager? In his eyes, Pinbei, an e-commerce platform that relied on social fission and viral transmission to rise, was not a good thing at all. Taobao also had too many fakes, so he only chose Dongfang for online shopping.
Although the price is high, it has good after-sales service, fast logistics and low decision-making cost.
"Brother Yi, you misunderstood. Am I that kind of person? Pinbei is now offering a free trial of Yu'e Bao for orders. I saw you researching Yu'e Bao a few days ago, so I wanted to tell you."
Liu Tianle explained with a smile.
Yu'ebao experience bonus?
Ye Yi was slightly startled. His biggest hobby was financial management, but he only dared to make time deposits, and did not dare to speculate in stocks or hoard gold. He was a very cautious person.
But last month, his mother suddenly fell ill and was hospitalized and urgently needed money. However, all his savings were deposited in a time deposit, so he had to withdraw them early and lost several thousand yuan in interest.
This made him realize that although the annualized interest rate of fixed deposits is high, the flexibility is too poor.
Later, he happened to see the promotional poster of Yu'ebao on Lingxi Browser. After learning about it, he became interested.
At midnight today, he deposited 10,000 yuan to test the waters, wanting to see if he could get an annualized return of 5.1%.
In fact, he also saw the activity of Orange Pay inviting friends to open Yu'ebao and giving away experience money, and he asked his family to open accounts and earned 20,000 experience money in one go.
The estimated income for seven days is nearly 20 yuan, which is enough for breakfast for three or four days. For him, it is just a matter of moving his fingers.
When I heard that Pinbei Mall also had a trial money giveaway event, I was immediately attracted.
"Delivery as soon as you place an order? How much will be delivered?" Ye Yi asked quickly.
"For every purchase of goods worth 99 yuan or more, you will receive a 5,000 yuan experience bonus. I just bought a Gree 1.5P air conditioner for 2,699 yuan, and they gave me 135,000 yuan in Yu'ebao experience bonus, which means I saved 132 yuan, which is almost a 5% discount."
Liu Tianle replied with a smile.
Pinbei’s 10 billion yuan subsidized products are already at a special price, and with an additional 5% discount on top of that, it is naturally a great deal.
"Tianle, do you dare to buy home appliances on Pinbei? Is it reliable?"
Ye Yi shook his head, thinking that the products on Pinbei might be cheap, but firstly, they were not guaranteed to be authentic, and secondly, the after-sales service was not as good as that of Yidong.
"Brother Yi, you are too out of date! The home appliance merchants on Pinbei are either factory-direct or brand-authorized dealers. They are all from the same production workshop as offline stores, Yidong flagship stores, and Yaomao flagship stores. After-sales service is also handled by the official. Do you think they are reliable?"
Liu Tianle's face darkened and he immediately became unhappy.
The expression on Ye Yi's face clearly said: Wouldn't it be foolish to go to Pinbei to buy home appliances?
In fact, he used to be a loyal user of Yidong and Yaomao, but since he started using Pinbei, he could never go back.
"Send me an invitation link." Ye Yi said to Liu Tianle with a dry laugh.
"Okay, then I'll send you a WeChat message!" Liu Tianle smiled lightly. If you invite a new user, you can get an 8 yuan red packet with no threshold. It would be a waste not to take advantage of this opportunity.
Ye Yi took out his Galaxy Note, opened WeChat, and then opened the link sent by Liu Tianle.
First, enter the micro page. At the top of the screen is a shortcut button to jump to the App Store. Below is a row of 0-yuan products exclusively for new users, including eggs, tissues, anti-scalding clips, garbage bags, canned fruit, etc.
He ignored it and clicked directly on the jump button, which then opened the app store and accurately located the download page of the Pinbei APP.
After one minute, the installation is successful and the software is launched.
The homepage is still a special area for new members’ benefits! It seems that you have to take advantage of this!
Ye Yi smiled, clicked into the product details page of eggs, entered the delivery information, and finally submitted the order.
But it said it was 0 yuan, and it was not until the payment interface that it prompted me to pay 0.01 yuan. Since I wanted to pay, I had to bind Orange Payment.
Pinbei’s new user links are one after another! From the delivery address to the payment account, this increases the user’s sunk cost and prevents users from uninstalling the app immediately after taking advantage of the first order discount.
After Ye Yi completed the payment, three red envelopes immediately popped up.
The red envelope with no threshold is 3 yuan, which will take effect on the next day; the red envelope with a discount of 50-5 will take effect on the seventh day;
The red envelope for discount is 100-10, effective on the 15th day.
This is the effective marketing tool Pinbei uses to improve user retention, second-order conversion rate and repurchase frequency.
Ye Yi closed the pop-up window casually.
Liu Tianle instructed: "Brother Yi, click here. The products in the 10 billion subsidy channel are the cheapest. I bought my air conditioner there. It's 100 yuan cheaper than the 815 promotion price of Dongfang."
"That! Is it true? Mr. Liu from Dongfang said on Weibo that large home appliances have zero profit for three years. If anyone dares to make a penny, the purchasing and sales will be fired."
After hearing this, Ye Yi asked back in surprise.
"If you don't believe me, compare it." Liu Tianle was too lazy to say more nonsense and gestured to Ye Yi to find the merchandise area to compare prices.
Ye Yi thought about it and realized that his family just needed a kettle, so he searched in the channel of 10 billion subsidies and found a Supor 1.8L electric kettle, which was priced at only 99 yuan.
But he did not rush to place an order. Instead, he switched the APP and searched for the corresponding brand and model on Yidong.
119 yuan! Ye Yi was stunned. He didn't expect that the price gap between the two e-commerce platforms was so big.
So he didn't think much about it and submitted the order and paid in Pinbei. This time the pop-up window changed to "5,000 yuan Yu'ebao trial money".
Looking at the red and golden red envelopes, Ye Yi's mouth curled up slightly, revealing a satisfied smile.
The 5,000 yuan trial credit is valid for seven days and represents a Yu’ebao income of 4.9 yuan.
at the same time.
Kuaipao users who order a 20-yuan takeaway can also receive 1,000 to 2,000 yuan in Yu'ebao experience money. For every 100 yuan stored-value card recharged, they can receive 5,000 yuan in experience money, with a cap of 200,000 yuan.
Passengers who take Kuaidi taxis can also receive experience money ranging from 500 yuan to 2,000 yuan after the trip. The minimum amount for old Yu'ebao users is 500 yuan, and the maximum amount for new users is 2,000 yuan. For every 100 yuan of taxi money recharged, 5,000 yuan of experience money can be obtained. The upper limit is 200,000 yuan, which is the same as the reward upper limit of Pinbei and Kuapao platforms.
On the day Yu'ebao was launched, in addition to the resources of Orange App Store, Lingxi Browser and Toutiao, Pinbei, Kuaipao and Kuaidi Taxi also launched joint activities. Even the couriers of Yunsu Express would hand customers a product poster when delivering the parcels.
Chen Yansen’s operating style has always been like this.
Simple and crude, spending money and traffic at the same time!
At 5:15 p.m., the number of Yu'ebao users had reached 2 million, with funds totaling 10.06 billion yuan.
"Boss, do you want to find some media outlets and publish the specific purchase funds figures?"
In the No. 7 office building in Zhuxianzhuang Science and Technology Park, Zhang Yinjia, CEO of Orange Pay, looked at Chen Yansen and asked.
Publicly disclosing the size of Yu'e Bao's funds can, first of all, enhance users' trust and allow them to understand Yu'e Bao's strength and operating conditions. The larger the scale, the stronger its fund operation and risk resistance capabilities, which can attract more users to deposit funds into Yu'e Bao.
Second, it can demonstrate market position, increase industry voice, and establish cooperative relationships with more fund companies.
But there are also many disadvantages! First, the 'T+0' redemption method of Yu'ebao does not comply with the current management regulations of the fund market.
Secondly, Yu'e Bao's 5.1% annualized yield in the past seven days is actually competing with banks for users. If the banks are angered, they may block Orange Pay in terms of policy.
"Send!" Chen Yansen answered concisely.
All banks are fully aware of the flow of users' funds. Just because you bury your head and act like an ostrich doesn't mean the bank won't come to cause trouble for you.
Just do it first! The larger the amount of Yu'ebao's funds, the more wary the banks will be!
If you are timid and just want to hide, you might be pressed to death by the finger from above.
Being weak is the original sin. I have never heard of a strong person being suppressed! "Okay, boss." Zhang Yinjia responded immediately.
An hour later.
Under the operation of Orange Payment's marketing department, keywords such as 'Yu'ebao', '10 billion in funds', 'financial management for all', and '5.1% current account income' have quietly become hot searches.
Number one on Toutiao’s hot search list today!
Lingxi is the most popular search!
Ranked third on Weibo's hot search list! 'Yu'ebao is online, and the 7-day annualized rate of return of 5.1% attracts attention!'
'Orange Pay launches Yu'ebao, with a minimum deposit of 1 yuan, opening a new era of financial management for all! '
'On October 11, Yu'ebao was launched, a new attempt at cross-border integration of finance and the Internet. In less than a day, it attracted tens of billions of funds! '
The comment section was very lively, with netizens leaving messages one after another.
"I finally found a way to eat free tea eggs every day. All I have to do is deposit 10,000 yuan in Yu'e Bao!"
"I finally found a way to get an iPhone 5 for free. As long as you deposit 5 million in Yu'e Bao, you can get one every week!"
"Then let me ask you! Where can I get five million for free?"
"I put all my living expenses for one semester into Yu'e Bao. It's only a few dollars a day, which is much better than putting it in a bank card!"
"How much money a day? You seem to be a rich guy! V me 50 to see your strength!"
To be honest, for the vast majority of working-class people, the tens of thousands of dollars in their hands usually just sits in their bank cards gathering dust and does not generate a penny in return.
As soon as Yu'ebao was launched, it provided this group of people with a financial management channel for small amounts of money.
As soon as users open Orange Pay, they can see the slogan "Transfer your change to Yu'e Bao and earn 14 times more than a current account."
Even college students who don't have much money put their living expenses into Yu'e Bao, so that at the end of a month they can at least buy breakfast.
The high-profile launch of Yu'ebao caused a stir in the industry.
Even Tianfu Fund, which cooperated with it, was stunned when it learned that the amount of funds purchased by Yu'e Bao had reached 10 billion.
Internet finance has succeeded? The collision of tens of millions of traffic resources and money market funds can create amazing results!
You know, the scale of domestic fund companies ranges from tens of billions to hundreds of billions. According to the development trend of Yu'e Bao, I'm afraid even 100 billion will not be enough.
Not only were fund practitioners shocked, even the top executives of major banks were shaken.
Those who can make it to the top of a bank are by no means stupid, and they soon realized the threat posed by Yu'ebao to their own savings products.
But they can do nothing about it. After all, Orange Payment has both an electronic payment license and fund sales qualifications, which makes it legal and compliant.
However, some extremely savvy people have discovered that Yu'e Bao's use of ordinary consumer accounts to purchase fund products is contrary to the fund sales management regulations that "fund payment and settlement accounts must be effectively isolated from other accounts."
In other words, when a third-party payment tool operates both e-commerce and fund sales payment businesses, the two types of accounts should be effectively isolated, but Yu'ebao has broken through this limitation.
In addition, Kuaipao, Kuaidi Taxi and Pinbei Mall have launched activities to give Yu'ebao experience money for placing orders and recharging cards, which actually violates the regulations that "funds shall not be sold through lotteries, kickbacks or giving away physical objects, insurance, fund shares, etc."
Although these three companies have no equity relationship with Orange Pay, their boss is the same person, which naturally crosses the red line.
For a time, jealous fund companies and banks jointly complained about Orange Pay's behavior to the China Banking Association and the Fund Management Association, demanding that it make immediate rectifications.
But what they didn't expect was that the higher-ups didn't agree! "Orange Pay did violate regulations and crossed the red line, but it didn't break the law, and Yu'ebao's sales are good. I think Chen Yansen can blaze a new trail for Internet finance."
"It is said that Ali Baba in Hangzhou is planning to launch a similar money fund product, and has even registered a name. What is it called? Lingqiantong?"
"The penguins in Shenzhen have also set their sights on this business!"
“So I said, let Orange Pay do it first. Whether it’s good or bad, since we can’t see it clearly now, let’s wait and see.”
In the headquarters building of the Bank of Yanjing, several industry leaders discussed and rejected the complaint about Orange Pay.
The implication is that you can do it too! But we will not issue clear regulations. If you make achievements, the bank will always provide guidance. If you cause trouble, we will put everything on hold.
In this way, the 'T+1' fund redemption mechanism is in name only. As long as prepayment is used, the regulations can be circumvented and the money market fund can be transformed into a 'real-time deposit and withdrawal' current deposit investment.
Of course, some people also jumped out and said: "Although the returns of money market funds are stable, they also have risks and are not as safe as bank time deposits."
But this sound was soon drowned out.
After receiving the above reply, major fund companies and banks could only helplessly think about countermeasures.
Financial products for small amounts of change, such as Yu'e Bao, are not something that can be done just because one wants to. Firstly, there are policy risks, and secondly, they require huge traffic resources. This is the fundamental reason for their distress.
At 23:59:59 on October 11, the number of Yu'ebao users easily exceeded 2.7 million, with a total fund size of 14.39 billion yuan! (End of this chapter)
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