Chapter 329 Cheng Wei: Do you think I'm a dog? If you don't agree, come and sue me! Senior's new project!
"The higher-ups don't care?"
At Ali's headquarters in Hangzhou, Ma Liyun had a mixed expression of joy and worry after learning the news.
The good news is that, although there are no explicit regulations, the China Banking Association has no intention of suppressing Internet finance for the time being, so the Zero-Balance Wallet project has no worries.
What’s worrying is that it will take at least four or five months before Zero-Balance Wallet is officially launched. If Yu’ebao is allowed to develop, Ali will lose the opportunity.
"Mr. Ma, Zhifubao has 600 million registered users. Even if it is a step behind, I am sure that once Lingqiantong is launched, it will exceed the fund size of Yu'ebao in less than half a year."
Seeing this, Lu Zhaoxi assured confidently.
"But Zhifubao only has 1 million daily active users."
Ma Liyun sighed slightly and finally realized a problem: Ali's development in the mobile wireless field was too backward.
The cumulative number of registered users of Orange Pay is less than 200 million, but the daily active users are close to 18 million, which is more than ten times that of Zhifubao.
Simply put, registrations mean 'how many people know you', and daily activity means 'how many people need you every day'.
In 2012, Zhifubao relied on Taobao, Yaomao Mall and 1688 for its survival. It was just an "auxiliary tool" of e-commerce and had not yet become a "life necessity" for users. Users would only log in to Zhifubao's PC website or APP when placing shopping orders.
However, since Zhifubao launched quick payment, the user login ratio has dropped significantly and the daily active data is even lower.
The user experience and payment success rate of Taobao and Yaomao Mall users have improved, but the situation of Zhifubao is a mess.
"Zhi Fu Bao's offline payment business is in a period of rapid growth. The daily active data in the past week increased by 4.1% month-on-month. We only need to replicate this model across the country to increase the daily active data."
Lu Zhaoxi replied immediately.
"WeChat is also making a payment tool?" Ma Liyun nodded slightly, pondered for a while, and suddenly asked again.
"Yes, it is said that a new product was created based on Tenpay. It can be seen that the competition among Penguin divisions is also fierce."
Lu Zhaoxi hummed, and then added.
In theory, Tenpay has been online for more than seven years and has extremely rich experience in handling high-concurrency transactions, reconciliation and settlement, data encryption, risk control and anti-fraud.
However, WeChat insisted on developing its own payment tool, fearing that Tenpay would seize its mobile traffic.
"Okay, I understand." Ma Liyun rubbed his temple and said calmly.
After saying that, he rubbed his swollen temples. Compared with Ma Wenteng and Chen Yansen, he, at the age of 48, was obviously not as energetic as the two.
He handed over most of Ali's daily operations to Lu Zhaoxi, Zhang Yong and others, and was only responsible for controlling the general direction of the group.
But with the advent of the mobile Internet era, Ma Liyun had to increase his vigilance.
Compared with 2011, there are more and more smartphone users in 2012. Smartphones have already spread all over the streets and people with their phones can be seen everywhere.
The proportion of wireless users of Taobao, Yaomao Mall and Zhifubao is less than 10%.
At this moment, Ma Liyun was sitting in the office, overlooking the entire Ali headquarters through the glass window. The sun was shining brightly outside the window, but he felt a chill in his heart.
Ali must catch up with the wave of mobile Internet!
…
…
The other side.
Yanjing Qiandu.com headquarters.
Li Yanhong opened the business report of Didi Taxi and saw the words "-6.1%" in the column of month-on-month order growth rate, which was very eye-catching.
With three orders subsidized every day, how could Didi Chuxing's order volume still drop by 6.1%?
How did Xiang Hailong do it? Li Yanhong snorted coldly and almost laughed out of anger.
"Kuaidi Taxi launched the 'get Yu'ebao trial bonus for taking a taxi' and recharge card activities, which affected the number of Didi Taxi's fulfilled orders..."
After seeing the reasons given by Xiang Hailong, Li Yanhong frowned slightly and cursed inwardly: Didn't Qiandu Cloud Disk provide storage space? Didn't Qiandu Library provide a monthly membership card? Thinking of this, Li Yanhong immediately had the idea of replacing the CEO of Didi Dache.
But who should I replace him with? I can't trust outsiders, and my own people are unreliable!
He finally saw clearly that although Xiang Hailong had excellent business negotiation and work reporting abilities, he was obviously not a doer and his strategic execution was weak.
It will probably be difficult for Didi Dache to achieve anything under his leadership.
What is Cheng Wei busy with? Somehow, Cheng Wei's name flashed through his mind.
Li Yanhong secretly pondered that if he invited Cheng Wei back to serve as the chief operating officer and let Wang Jin manage the R&D department, and combined Ali's market development capabilities with Qiandu's technological accumulation, Didi might still have a chance of survival.
After more than ten days of fierce subsidy war, Didi Chuxing invested 400 million yuan, but its market share did not change at all.
Li Yanhong suddenly realized that Xiang Hailong was definitely not the best candidate for CEO of Didi Dache.
But he couldn't bring himself to call Cheng Wei.
Although the two did not completely fall out, it was he who kicked Cheng Wei out of the position of CEO of Didi Dache. Now he lets someone else come back as COO. Isn't this an insult?
After struggling for a long time, Li Yanhong still couldn't make up his mind. Finally, he sighed and called Liang Zhixiang.
"Boss, you're looking for me?"
Three minutes later, Liang Zhixiang knocked on the door and walked in.
"Are you still in contact with Cheng Wei?" Li Yanhong couldn't save face and asked in a roundabout way.
"No more." Liang Zhixiang explained truthfully.
He is the vice president of Qiandu.com. What is there to talk about with an entrepreneur who was kicked out?
"Have you read Didi Dache's weekly business report?" Li Yanhong asked again.
Liang Zhixiang nodded, somewhat confused. He knew that the Didi Taxi project was not progressing smoothly, but he was the head of the investment department and had no authority to interfere in the operational affairs of other departments.
"Xiang Hailong's performance disappoints me." Li Yanhong looked at Liang Zhixiang and said coldly.
The boss wants to change someone? The candidate is Cheng Wei again? Liang Zhixiang was shocked and his scalp was numb. He kicked the person out and invited him back. Isn't this just making fun of him?
What's more, Xiang Hailong is a veteran employee of Qiandu.com and has followed Li Yanhong for seven or eight years. He can't just replace his general at the last minute just because the other party suffers a temporary defeat, right?
Liang Zhixiang remained silent. He did not quite understand Li Yanhong's approach, but he knew in his heart that since the big boss took the initiative to speak, it meant that the other party had made up his mind.
His dissuasion was useless and would easily make the boss label him as "not one of their own". In just a few seconds, he figured it out and asked with a smile: "Boss, do you want Cheng Wei to come back as CEO?"
"No! I want him to be the COO of Didi Dache."
Li Yanhong waved his hand and denied it directly.
COO? That means Director of Operations! Will Cheng Wei agree to this?
Liang Zhixiang's eyes suddenly turned dark and he was in great trouble, but since the boss had spoken, he had to try his best whether it worked or not.
"I'll make an appointment with Cheng Wei right away." Liang Zhixiang immediately expressed his opinion.
"Victor, thank you for your hard work." Li Yanhong stood up, patted Liang Zhixiang on the shoulder, called him by his English name, and encouraged him kindly.
He knew that this was not going to be an easy task, but Didi's huge daily losses made him exhausted.
On the one hand, he felt sorry for the money, but on the other hand, what made him most unbearable was that Didi Taxi was spending money but had no effect.
Liang Zhixiang, who took on the task, called Cheng Wei as soon as he left the office.
Dozens of kilometers away at the Digital Valley Software Park, Cheng Wei was meeting with the R&D department to confirm the development plan for mid-to-late October.
At this moment, the cell phone in my pocket rang.
"You guys continue."
Cheng Wei took out his cell phone. After seeing the name on the caller ID, he thought for a moment and decided to answer the call.
Although he and Qiandu had a very unpleasant quarrel two months ago, after thinking it over again and again during this period of time, he let go of his unhappiness.
After all, Baidu is the leader among the BAT giants. There is no benefit in offending it. It is always better to have one more friend than one more enemy.
Didi Bike adopts an AB equity structure. This time, it is not afraid of losing control of the company due to equity dilution caused by financing.
Therefore, if Liang Zhixiang wants to invest in Didi Bike, he welcomes it with open arms.
Cheng Wei took the phone, walked out of the conference room, stood on the balcony and pressed the answer button.
"Mr. Cheng, are you free? Come out for a cup of coffee?"
Liang Zhixiang laughed out loud, looking familiar.
"I'm sorry, Mr. Liang, the company is very busy and I really can't get away." Cheng Wei smiled back and politely declined.
company?
Liang Zhixiang was stunned and asked subconsciously: "Mr. Cheng has a new project?"
"Yes, it's similar to Didi Dache, and its business is still in the public transportation field." Cheng Wei answered ambiguously.
"Online car-hailing?" Liang Zhixiang's heart skipped a beat and he couldn't help but ask in panic.
"Shared bicycles!" Cheng Wei did not hide anything and told the truth.
Didi Bike has deployed more than 600 bikes in the Yanjing market, and its business processes and business models have been successfully implemented. It plans to expand the number of bikes to 3,000 by late October.
By then, even if he didn't say it, Didi Bike's market size would still attract Liang Zhixiang's attention.
Cheng Wei paused for a moment and continued, "In Yanjing and even the first- and second-tier cities across the country, there is a 'last mile commuting problem' between buses and subways, between subways and residential areas, and between buses and residential areas. Walking is too tiring and taking a taxi is too expensive. This is the value of Didi Bike's existence."
Didi Bike?
Liang Zhixiang looked unhappy. The name sounded like it was trying to take advantage of the popularity of Didi Taxi, and it would be easy for users to mistakenly believe that the software was a product from the same series as Didi Taxi.
"Mr. Cheng, the product name is Didi Bike?" Liang Zhixiang asked tentatively.
"The one with three water drops, Didi Bike." Cheng Wei squinted his eyes and said with a smile.
He knew what Liang Zhixiang was thinking, but the trademark of "Didi Bike" had already been registered. He really wanted to take advantage of the popularity of Didi Taxi, but so what?
If Li Yanhong is not satisfied, feel free to sue!
Didi Bike?
This is no different from Didi Bike! Liang Zhixiang held back his anger and said patiently: "How much money can shared bikes make? Mr. Cheng, why don't you go back to Didi Taxi and continue your unfinished business? Mr. Li is willing to give you the position of COO."
Hearing this, Cheng Wei sneered. Did Li Yanhong really treat him like a dog? He came when he was called and dismissed when he was dismissed? What was a COO? He didn't want one! He finally understood that Li Yanhong was capricious and had very little patience. Xiang Hailong had been in charge of Didi Taxi for less than three months, and he wanted to replace him.
If he went back happily, he might be kicked out again after working for only a few months.
He Cheng Wei is a human being, not Li Yanhong’s dog!
"Sorry, I'm not interested in the COO of Didi Dache." Cheng Wei refused again without any hesitation.
Although Didi Bike's project is small, it is steady and solid. It received a 50 million angel investment from Innovation Works just at its start. The market potential may not be as great as that of the online car-hailing track, but he has 100% control over it.
"Okay, that's it."
Liang Zhixiang restrained his smile, his face gradually became gloomy, and then he hung up the phone.
Half an hour later, he walked straight into Li Yanhong's office with a project document of "Didi Bike".
"What did Cheng Wei say?" Li Yanhong asked impatiently.
“This is his new entrepreneurial project.”
Liang Zhixiang pulled over a chair and sat opposite Li Yanhong, then handed over the documents in his hand.
Li Yanhong understood immediately that since Cheng Wei had a new project, he would naturally not accept the COO position of Didi Dache.
“Didi Bike?”
Li Yanhong's pupils shrank slightly as his peripheral vision suddenly caught sight of the words on the cover of the document. He immediately understood what Liang Zhixiang meant.
This bastard Cheng Wei is secretly trying to ride on the popularity of Didi Taxi with the product name of his new project.
Although Cheng Wei is the founder of Didi Dache, Li Yanhong has long regarded it as a sure thing and plans to slowly eliminate the other party through financing.
"Notify the legal department and send him a lawyer's letter first, forbidding him to use the name Didi."
Li Yanhong instructed Liang Zhixiang.
The trademark of Didi Dache was registered by Cheng Wei. After taking over, Qiandu immediately carried out defensive trademark registration, applying for a series of similar trademarks such as "Didi Private Car", "Didi Car Rental", "Didi Private Car", "Didi Car Rental", and "Dida Taxi", for fear that other companies would forcibly take advantage of the traffic.
In fact, every company would do this, mainly because there are too many trademark hooligans in China. For example, Gaopeng, a group-buying website jointly established by Penguin and Groupon, the most ideal website domain name should be Groupon, but Tuanbao.com took the initiative and Gaopengtuan could only use gaopeng.
For example, Orange Technology has also registered a number of defensive trademarks such as "Red Orange", "Green Orange", and "Lemon".
But Li Yanhong never expected that Cheng Wei would turn around and start a shared bike business, creating "Didi Bike", which was simply impossible to defend against.
"Okay, boss." Liang Zhixiang replied.
That afternoon, Cheng Wei received a lawyer's letter from Qiandu.com. He sneered and threw it aside.
If he dares to use this name, he is not afraid of Li Yanhong suing him!
Every failure makes you wiser. Cheng Wei's thinking on business operations has become more mature and he has become much bolder.
at the same time.
Chen Yansen received a call from Cheng Weixing.
"Boss, I have a senior who is the CEO of Geek Car magazine. She recently launched a project and is looking for angel funding," Cheng Weixing said straight to the point.
"Why don't you send him Lao Gao's contact information?" Chen Yansen asked back.
"She wants to talk to you in person." Cheng Weixing said shamelessly.
There was no way. When they were in school, this senior was a celebrity and provided him with a lot of help. One should always be grateful and repay kindness.
"Okay, give Ms. Cheng some face and ask her to add me on WeChat." Chen Yansen agreed with a smile.
"Thank you, boss. This senior student is very capable and is in the same major as you," Cheng Weixing added.
Studying journalism?
Who would study journalism if they were serious?
Chen Yansen lost interest instantly, and after hanging up the phone, he didn't take the matter to heart.
(End of this chapter)
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