Chapter 343: 9.9 Ticket Subsidy Era! 4 Million Live Broadcast Rooms, Drive Down the Price!
On November 20, WeChat released version 4.5, adding real-time intercom, multi-person voice chat, QR code and navigation functions. Penguin Maps was connected to the WeChat application ecosystem for the first time.
At the same time, after two months of research and development, Lashou.com successfully launched the scan and group purchase code verification functions after Meituan and Dianping.
A new era has begun! The group buying market has also changed dramatically. Dianping and Meituan have remained in the top two. After integrating the resources of Nuomi.com, Kuaipao surpassed Lashou.com in just three months and ranked third in the industry.
Lashou.com ranked last! According to an analysis report by a third-party data agency, the total transaction volume of the national group buying market in October was 4.6 billion, of which Dianping.com had 1.14 billion, Meituan had 1.02 billion, Kuaipao had 930 million, and Lashou.com had 650 million.
When Qiandu acquired Lashou, its monthly transaction volume was over 600 million yuan.
In other words, in the three months after Gong Zhenbing took over Lashou.com, he spent a total of 60 million yuan on marketing, but his market share remained unchanged.
"Qiandu is a technology-driven company. Its leaders, including Li Yanhong, neither understand management nor business. The fate of Lashou.com and Didi Dache has long been determined. They are doomed to fail!"
Shan Jiawei, head of Kuaipao's group-buying business, made a blunt comment on Weibo.
Li Yanhong was too proud of his position to personally attend the event, but Gong Zhenbing was unconcerned and immediately responded, "Kuaipao's group-buying business has not yet become the number one in the market. Don't pretend to be a big shot and give orders. Besides, are you qualified?"
"It's better than plagiarism." Shan Jiawei said sarcastically.
Wang Xin of Meituan and Zhang Tao of Dianping looked embarrassed when they saw this. Dan Jiawei, the bastard, also scolded them.
But Meituan and Dianping couldn't refute it because they did copy.
There is no other way. The group purchase code in the form of a QR code combined with the scan function can easily increase the verification speed by more than ten times, which is of great benefit to users, merchants and platforms. It is necessary to copy it! In addition, Lost in Thailand, starring Xu Zheng and Wang Baoqiang, launched a pre-heating promotion campaign.
After some thought, Pei Yi immediately bet on this movie and finalized a ticket subsidy activity with Light Media. With a 6:4 investment ratio, the ticket price of "Lost in Thailand" on the Kuaipao platform was reduced to 9.9 yuan per ticket.
The event period is from December 6 to December 12! From November 25 to December 5, users can get a puzzle piece by ordering takeout or redeeming a group purchase order. Collecting nine pieces can be exchanged for a 60-yuan movie discount coupon for free.
For a time, Kuaipao's daily active users and user stickiness increased significantly.
Under the instruction of Chen Yansen, Pei Yi proposed the "T-shaped strategy" plan, which regards group buying as a horizontal line, and takeaway, movies, hotels and travel, local life and other service categories as the vertical lines of vertical development, thus forming a "T" shape.
Everything can be group bought!
With the assistance of Shan Jiawei, Zhang Xuhao and others, Pei Yi expanded Kuaipao's business scope to all walks of life.
From food to leisure and entertainment, beauty salons, massage and foot reflexology, attraction tickets, hotels and homestays, travel and vacation, to medical treatment and medicine, movie performances, and online car-hailing, the categories are complete and all-encompassing.
However, the businesses of Lashou.com and Dianping.com are concentrated in food and entertainment, with single product categories and incomplete ecosystem.
Meituan is slightly better and has expanded into movie, hotel and travel, and food delivery categories. From a business model perspective, it poses the greatest threat to Kuaipao.
After receiving the October industry report, Zhang Tao and Gong Zhenbing both made up their minds to accelerate the expansion of the business boundaries of their respective platforms and find new profit growth points.
Online ticketing has become a core tool for everyone to compete for market share, attract users, and increase platform visibility and user stickiness.
Meituan cooperated with Huayi Brothers to reduce the pre-sale ticket price of "1942" to 9.9 yuan, and gave a certain amount of support in terms of traffic resources.
Lashou.com selected "The Banquet" as its in-depth cooperation partner, and the ticket price is also 9.9 yuan.
Dianping’s subsidy strategy is different. Zhang Tao did not sign an exclusive agreement with any distribution company or producer, but adopted an equal treatment attitude.
However, due to the lack of some sources of financial subsidies, Dianping can only pay out of its own pocket. For every 9.9 yuan movie ticket sold, it has to bear 8 to 10 yuan more in costs than Kuaipao, Meituan, and Lashou.
In the first half of the year, the lowest movie ticket price was 19.9 yuan, while in the second half it became 9.9 yuan.
More and more people are going to the cinema, and the movie box office is booming!
…
…
Xucheng, Zhuxianzhuang Science and Technology Park.
Chen Yansen sat in his office, lined up a stack of movie tickets, glanced through them quickly, and finally picked out two tickets for "Cold War" and two tickets for "Jason Bourne", and threw aside the "Tai Chi 2: Rise of the Heroes" that Ye Qiuping had stuffed into his hands.
He knew Ye Qiuping's physique and personality very well, and knew that he must not give this woman any hope.
Want Mr. Chen to accompany her to the movies? No way! Mr. Chen could barely accept a couple of bowls of sugar water occasionally.
Today, only Kuaipao, Meituan, Dianping and Lashou are left in the group buying market. In addition to competing in product experience and after-sales quality, subsidies for new customers, discounts for old customers and frequency of repeat purchases are also top priorities.
The internal strength must be solid, and the external strength must not lag behind.
Pei Yi's operating style is becoming more and more steady. He is not short of positive means, but he is also very good at using crooked means.
Chen Yansen is not worried about the development of the takeaway and group buying business. With Pei Yi, Shan Jiawei and Zhang Xuhao in charge, not to mention Zhang Tao and Gong Zhenbing, even Wang Xin and Wang Huiwen would find it difficult to cope.
The autumn rain outside the window is drizzling, and the scene is desolate.
With the hot sales of Orange mobile phones, Alexa smart speakers, mobile power banks and other products, as well as the offline channel supplementation of Orange Smart Life Center and Yunsu Express Service Station, as well as OEM orders for Xiaomi, 360, NetEase and Huawei mobile phones, the production capacity of Luzhou No. 4 Factory has reached saturation.
At the morning meeting, after communicating with Cao Dahua and Cai Jingming, he planned to buy an industrial land near Luzhou No. 4 Factory this month and transform it into a production base in preparation for 2013.
Simply put, the Orange mobile phone factory's workforce will expand again, with an expected increase of 20,000 jobs.
When Tao Jingwen heard this, he immediately patted his chest and said that he would take care of the procedures and policy issues to ensure that the new production line of the Luzhou factory could be put into production before Q2 next year.
Chen Yansen smiled, said a few words, and hung up the phone.
I learned from Tao Jingwen that I had added the title of executive director of Hui'an Chamber of Commerce.
He knew very well the character of those old guys in the Chamber of Commerce. You can be listed as a figurehead, but don't expect to get a penny from him.
Want resources? No problem!
Bring something in exchange! Half an hour later, the rain stopped, a gentle breeze blew, and the sky became slightly brighter.
Chen Yansen pushed open the door and was about to go downstairs, but he ran into Gao Weilin who was about to walk in.
"Boss, Cao Weiguo of Sina has announced that he is planning to open a financing window for Weibo. Should we get a stake in it?"
Gao Weilin stopped and spoke slowly.
Weibo?
Chen Yansen thought about it and shook his head to refuse.
In his opinion, Weibo's commercial monetization capabilities are extremely weak. If one only looks at the value of user data, strengthening social layout, and expanding traffic entrances, there is no need to invest at all, because Senlian Capital has better alternatives - Toutiao and Lingxi Browser.
In addition, a short video project is also under development. Liang Bo plans to go to the Lighthouse Country to set up a branch in early December to compete with European and American Internet giants for market share in the short video track.
"Okay, boss. I understand." Gao Weilin nodded in response.
"Come with me and take a walk."
After Chen Yansen finished speaking, he walked forward on his own.
Gao Weilin responded and hurriedly chased after him.
…
…
Five days later at 10 a.m., Orange Technology teamed up with the YY platform to introduce its new products to users through live broadcast for the first time.
YY Live founder Li Ling was very considerate and collected a symbolic advertising fee, which helped Orange Technology's live broadcast room get over 10 million exposures.
The homepages of Toutiao, Lingxi Browser and Orange App Store all have jump links to the live broadcast room.
The external traffic was as high as 20 million! Therefore, as soon as ten o'clock arrived, the number of people in the live broadcast room soared and soon exceeded 100,000.
At this time, Wang Teng, wearing a blue suit, walked onto the stage of the Sky Garden Banquet Hall and smiled at the camera.
Sudden!
The live broadcast room went dark and millions of people were disconnected at the same time!
"Dear friends, I am the king of Orange Technology..." Wang Teng was unaware of this and began his opening remarks slowly and unhurriedly according to the established procedure.
"Mr. Wang, sorry, please wait a moment! The server has crashed, and the technical department is making emergency adjustments." A YY Live staff member stood in the audience and waved.
The server crashed? Wang Teng was stunned, then reacted and asked curiously, "It crashed just after 100,000 users?"
After all, when he contacted Li Ling, the other party vowed that during last year's YY annual ceremony, the maximum number of online users in the live broadcast room of the main venue reached 1 million.
YY Live's backend encoding efficiency, distributed architecture, CDN coverage and other multiple technologies are sufficient to cope with Orange Technology's online press conference.
But now, before he could finish his sentence, the live broadcast room crashed? "Mr. Wang, from 10 a.m. to 10:03 a.m., more than 1.2 million viewers flooded in in an instant, far exceeding the server's capacity limit." The YY Live employee replied angrily, feeling extremely embarrassed.
The other side.
After receiving the news, Li Ling rushed to the technical department and called the person in charge to ask, "Can it be done? When can it be solved?"
With the support of Senlian Capital, Orange Technology's status and influence in the domestic Internet investment circle are no less than those of a number of veteran investment companies such as Siwei, Hillhouse Capital, and Qiming Capital.
If this cooperation fails, Chen Yansen’s disclosure to the public will affect the investment community’s view of YY Live.
Moreover, YY Live has just been listed for a few days. If the news gets out, the stock price may be affected.
"Mr. Li, things are a bit troublesome. We used to use multi-line CDN nodes, server cluster optimization and client caching strategies to barely achieve traffic distribution for millions of people, but the latency was high and the lag problem was serious, as you should know."
The head of the technical department looked embarrassed.
Before the popularization of 4G networks and the maturity of cloud service technology, the number of online users in the millions was the load limit of a single live broadcast room.
"You mean, the number of people in Orange Technology's live broadcast room has exceeded one million?" Li Ling asked in disbelief.
You should know that in order to increase the platform traffic, YY Live often invites second-tier or even first-tier singers to interact in live broadcasts, and holds activities such as new song releases and fan meetings. However, the number of viewers in a single live broadcast room is at most 700,000 to 800,000.
"To be precise, it's 1.267 million people. If the server hadn't crashed, the number would have been over 2 million," explained the head of the technical department.
"I want to hear the solution." Li Ling waved his hand and asked anxiously.
"Diversion! Push Orange Technology's video source to multiple live broadcast rooms, but there will still be delays and freezes, and the consistency of the interactive experience will be greatly reduced." The head of the technical department blurted out.
"Is there no other way?" Li Ling frowned and asked again.
"In fact, recording first and then playing on demand is the best solution, which can not only solve the problem of network delay, but also improve the video quality."
The head of the technical department hesitated for more than ten seconds and put forward a new idea.
"Okay, let's do the diversion first." Li Ling chose the first technical solution.
As for the recorded broadcast?
He was too embarrassed to mention it to Wang Teng! Since it was already recorded, why did Orange Technology still look for YY Live?
Aren’t Penguin Video and Youku Video okay?
"Okay, Mr. Li." The head of the technical department nodded.
In fact, before Li Ling arrived, he had already formulated a technical strategy with his subordinates.
Orange users in front of their computers and mobile phones are still waiting! Keywords such as "YY live broadcast server crashed", "YY only has three minutes", and "Orange Technology live broadcast" have become hot searches, with comments filled with curses.
"It's been fifteen minutes. Is YY live streaming still possible?"
"Customer service asked me to wait a moment."
"@李凌@YY直播 is OK if it's OK, and it's not OK if it's not OK. What does "wait a while" mean?"
"I heard that today's new product launch conference will feature two new products, a tablet and a laptop."
It was not until 10:39 that Orange Technology’s live broadcast room returned to normal, and netizens immediately clicked in.
Every time the number reaches 500,000, the YY platform will automatically divert traffic.
The press conference originally scheduled for 10 o'clock was postponed for 40 minutes.
"3.94 million?"
Li Ling stared at the background data and swallowed subconsciously. He immediately felt that cooperating with Orange Technology was the wisest choice he had ever made.
After the event is over, they will add 1 million to the total and announce to the public that the number of viewers in YY Live's single live broadcast room has broken the record of 5 million. This will not only generate a lot of popularity, but also boost the stock price.
"Sorry to have kept you waiting for so long. Next, I will introduce two new products from Orange Technology: Orange Pad 1 and Orange MagicBook laptop."
Wang Teng returned to the audience's attention and said with a smile.
The Orange Pad 1 is equipped with a Tegra 3 quad-core processor, a 9.7-inch touch screen with a resolution of 2048x1536, a standard memory configuration of 2GB+16GB, and supports 1080P video playback, Wi-Fi, Bluetooth, multi-touch, GPS and gravity sensing functions.
The system is the deeply customized Aurora OS 1.46 version, with an embedded Moss voice interaction engine, a 5-megapixel front camera and a 12-megapixel rear camera.
Wang Teng explained them one by one and compared the core parameters of Orange Pad 1 with those of Apple's iPad 4 and Sanxing N8000.
The screen size is the same as iPad 4 and slightly smaller than Sanxing N8000.
The camera's pixels far surpass those of Apple and Samsung, and Orange Technology's photo-taking algorithm technology is also not bad, so the imaging effect is not inferior at all.
The large 7000mAh battery can maintain an ultra-long standby time of 600 hours. When used heavily, it can last for 11 to 13 hours. The battery life is amazing, which is more than 10% longer than iPad 4 and Sanxing N8000.
"The price of the 16GB standard version is 1999 yuan!"
An hour later, Wang Teng slowly announced the selling price.
This offer instantly made Yu Chendong, who was watching the live broadcast, twitch his lips and take a breath of cold air.
(End of this chapter)
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