Chapter 344: 113,000 units on the first day, 300 million in sales! Qingzi visits, candidate for short video business!
Three months ago, Huawei launched a tablet computer called MediaPad 10 FHD. The 16GB WiFi version was priced at 2,499 yuan and its performance was comparable to that of the Orange Pad 1.
Of course, this is just Yu Chendong's self-flattering statement.
Because the resolution of MediaPad 10 FHD is 1920×1200, while that of Orange Pad 1 is 2048×1536, and the camera pixel, operating system and processor performance of the former are far inferior to the latter.
But the price difference between the two is 500 yuan! "Huang Zhang is right, Chen Yansen and Lei Yijun are essentially the same, both are troublemakers."
Yu Chendong sighed slightly and shook his head.
"The 32GB version is priced at 2,299 yuan, and the 64GB version is priced at 2,899 yuan!"
Wang Teng in the video continued.
For tablet computers with the same configuration, the price of the Sanxing N8000 32GB version is 4,698 yuan, and the price of the Apple iPad 4 is 4,488 yuan.
Compared with Apple and Samsung, Orange Pad 1 is half the price; compared with Huawei, Lenovo and Asus, Orange Pad 1 is about 20% to 30% cheaper.
In other words, after Orange Technology set its sights on the tablet computer market, everyone's hardware profits dropped by 20% to 30%.
The Lenovo Pad A2109 is priced the same as the Orange Pad 1, but except for the chip processor, the Orange Pad 1 beats it in screen size, resolution, operating system, battery specifications, body memory and camera function.
After listening to Wang Teng’s explanation, Yu Chendong’s vigilance towards Orange Technology was greatly reduced.
After all, putting aside the price, Aurora OS system and Moss voice interaction engine, Orange Pad 1 is just an "assembled" product and does not have any technical content.
In his opinion, his own MediaPad 10 FHD is at least equipped with HiSilicon K3V2 self-developed chip, which is much better than Orange Pad 1.
The other side.
Wang Teng continued to introduce the second new product, Orange MagicBook: silver body design, equipped with Core i5 processor, 4GB memory, 512GB hard drive, Geforce GTX660M independent graphics card, 14-inch screen, and weighs only 1.9 kilograms.
In the laptop market in 2012, it was considered ultra-thin and compact.
The initial price is 3999 yuan! It is a little difficult to run large-scale online games, but it is more than enough to meet the needs of daily office and light games, and is suitable for college students and white-collar groups.
Orange Technology's first online press conference lasted two hours and ten minutes. Wang Teng had not yet finished the process when Orange Pad 1 and Orange MagicBook were launched on sale online at Orange Mall, Pinbei and Kuapao at twelve o'clock.
Some old fans who are familiar with the preheating rhythm of Orange Technology's new products have been squatting in front of the screen and opened the official link of Orange Mall.
As expected, when the time came, Orange Pad 1 and Orange MagicBook were put on the shelves on time.
Although the school season has passed, many college students still have the demand to buy mobile phones.
For example, in Xuyuan, a few years ago, freshmen were not allowed to bring computers, only sophomores were allowed.
However, with the decline in laptop prices and the popularization of campus networks, more and more college students have included computers in the three essential items for the start of school.
Despite this, the proportion of computers among freshmen is still less than 50%, and most people will wait until their sophomore year to buy their first laptop.
For example, in dormitory 8302, only Chen Yansen and Song Yang had computers at the beginning, and the other four purchased them in the first semester of their freshman year or the first semester of their sophomore year.
Of course, economically developed coastal areas are not included.
This is the peak period for sophomores to purchase mobile phones.
For a laptop with the same configuration, Asus sells it for 4,699 yuan, while Lenovo sells it for 5,999 yuan.
The Orange MagicBook is not a very good product, but it has a cool appearance, a bright silver ultra-thin metal body, and a price of 3,999 yuan, which easily attracted a large number of potential users.
You should know that with products such as Aurora OS system, Orange mobile phones, Moss smart speakers and mobile power supplies, Orange Technology has already exceeded 30 million users across the country.
Moreover, most of these people are young people.
Therefore, in the first hour of its official release, Orange Pad 1 set a terrifying record of 14,000 units, and Orange MagicBook also sold 6,700 units.
Wang Teng walked off the stage, said hello to the YY Live staff, and then took a car back to the company headquarters.
On the way, he took out his mobile phone to check the project group messages. Colleagues in the data department would send a sales summary every 10 minutes.
From noon to two o'clock in the afternoon, in just two hours, 26,000 Orange Pad 1s and 11,000 Orange MagicBooks were sold.
It doesn't seem like much, and it's far from the sales performance of Orange C3 and Green Orange D1S.
For Orange Technology, which is entering the personal PC business for the first time, it is not easy to achieve this sales volume.
All thanks to the trust of users accumulated before! Chen Yansen was sitting in the office, and received calls from Yu Chendong and Lei Yijun one after another. After chatting for a few words, he hung up the phone.
Yu Chendong wanted to test Orange Technology's investment in tablet computers and laptops. He was immediately relieved when he learned that Orange Pad 1 and Orange MagicBook were just supplementary products of Orange Smart Living Museum.
Lei Yijun came here to "learn from others". As the sales of Xiaomi mobile phones were mediocre, he focused his attention on digital derivative products, hoping to expand the product line and increase the company's overall revenue by enriching the product line.
Xiaomi Box was his first attempt, and the launch of Orange Pad 1 gave him new inspiration.
"I heard that Xiaomi's annual cumulative sales volume is not as high as 360's. I'm afraid Mr. Lei is really angry."
Chen Yansen put down his phone and chuckled.
Both the 360 G800 Pro and the 360 N1 are aimed at the mid-to-low-end market, just in line with the needs of users in the early stages of smartphone development.
Don’t look at the brand and performance, just look at the configuration and price!
Users can even accept copycat phones, not to mention Ali Cloud, NetEase, Shanda and 360 phones.
For Xiaomi, with Orange phones blocking its way in front and a number of Internet phones surrounding it from behind, and Lei Yijun unwilling to abandon the MIUI operating system, it is not surprising that its market performance is inferior to that of 360.
Chen Yansen did not take Yu Chendong and Lei Yijun's words to heart. He immediately started the Cadence Spectre software and started designing analog circuits for the self-developed chip.
When he gets stuck occasionally, he will immediately activate his one-second [Planck Clock] talent, and all problems will be solved in an instant.
At 24:00 on the same day, the total sales of Orange Pad 1 was 79,000 units, and the total sales of Orange MagicBook was 34,000 units, with a transaction volume of 302 million yuan.
If user feedback is good, the Shenzhen factory will increase its production capacity in order to gain more market share.
…
…
The next morning, Chen Yansen slowly woke up from Ye Qiuping's bed, and the familiar smell of milk filled his nose.
Now, the side effects of using the [Planck Clock] talent have become his best sleeping aid.
Chen Yansen sat up straight and picked up the mobile phone on the bedside table. It was 6:20 and the sky outside the window was just getting light.
Today is Monday and there is a morning meeting.
In addition, Li Guoqing and Huang Zheng of Dangdang.com agreed to meet today to discuss in depth the business cooperation between Dangdang and Pinbei.
As the boss of Pinbei, Chen Yansen naturally had to show up.
Then he put on his slippers, walked to the sofa in the living room, sat down, and looked through the electronic scans on his phone as usual.
He was thinking about the overseas market expansion plan submitted by Liang Bo. The short video software he needed had been developed last week and all that was left was to launch it into the market.
But in the past two months, none of the candidates recommended to him by the human resources department satisfied him.
Firstly, Liang Bo was not suitable for the position, and secondly, he had to be responsible for the daily operations of Toutiao.
Hand it over to Zhou Shouzhi? Chen Yansen knew that Lao Zhou's ability was no problem, but the other party joined Orange Technology, not Today Technology.
Zhou Shouzhi could only take on the role part-time! After some thought, Chen Yansen decided: If he couldn't find a suitable person in charge, he would let Zhou work hard for a while.
Two hours passed in a flash.
Ye Qiuping woke up slowly in the bedroom. She kicked off the duvet and waited for two minutes before picking up the silk nightgown at the end of the bed and putting it on slowly.
The hour hand of the wall clock stopped exactly at the number '8'!
Ye Qiuping walked out of the bedroom and saw Chen Yansen sitting on the sofa at a glance, so she took small steps and took the initiative to move over.
"Boss, what would you like to eat in the morning?" Ye Qiuping asked in a soft voice.
"Hamburger." Chen Yansen raised his head, raised the corners of his mouth and said with a wicked smile.
"Stop it!" Ye Qiuping said coquettishly, subconsciously clamped her legs together, and leaned over to lie on Chen Yansen's thighs.
"Are you hungry?" Chen Yansen asked back.
Ye Qiuping raised her head, pretending not to understand, and blinked her long eyelashes, looking very charming.
"Stop making trouble! We have a meeting in the morning." Chen Yansen said seriously, but his two big hands never stopped.
Ye Qiuping chuckled and fell into Chen Yansen's arms.
After a while, the wind chimes on the balcony began to make tinkling sounds.
At half past nine in the morning, the two of them walked downstairs one after the other.
With a crisp sound, Chen Yansen turned the tables and said, "You caused the boss to be late for work, so I'll deduct 100 yuan."
Ye Qiuping rubbed her butt and said in a tender voice, "100 times?"
Chen Yansen stared at Ye Qiuping and couldn't help but think: You really haven't changed at all!
"Bo!" Ye Qiuping stood on tiptoe and licked Chen Yansen's lips like a kitten.
Chen Yansen smiled, opened the car door, and sat down.
Just as Ye Qiuping was about to squeeze in, she saw Chen Yansen's face slowly turning cold. She smiled awkwardly, helped Chen Yansen close the car door, and then cursed in a low voice: "You bastard."
Chen Yansen smiled lightly and motioned Xiao Li to drive.
After the car drove away, Ye Qiuping got into her BMW and followed slowly.
Not long after, Zhuxianzhuang Science and Technology Park came into view.
Chen Yansen got out of the car and was about to walk into Building No. 9 when he heard Huang Zheng's greeting from the opposite side.
"Boss!" Huang Zheng waved his hand.
Next to him stood a middle-aged man in his forties, dressed in a suit and looking like a successful man.
Official seal Li? Chen Yansen stopped and walked towards the two of them with big strides.
Li Guoqing's face changed, and he felt a heavy momentum pressing towards him like an overwhelming force.
Is he Chen Yansen?
Li Guoqing was secretly shocked. He was the same age as Ma Liyun and was considered a first-generation Internet veteran. In the same year that Ali was founded, he and his wife co-founded Dangdang.com.
He had seen many business tycoons, but this was the first time he had encountered an entrepreneur with such strong oppressive power at the age of 20.
In his eyes, Chen Yansen was full of energy and vigor, like a sharp sword drawn from its sheath, making people feel cold all over.
"Mr. Li, I've heard a lot about you! I've wanted to visit you for a long time, but I never had the chance."
Chen Yansen greeted quite politely.
"Mr. Chen, you're too polite." Li Guoqing held Chen Yansen's right hand and said with a smile, without any arrogance on his face.
As for what Chen Yansen said, he certainly wouldn't take it seriously.
Although Dangdang.com was established earlier, its valuation is not even a fraction of Pinbei.
Not to mention his industry status and influence! Otherwise, why would he travel thousands of miles to Xucheng to visit him in person?
Li Guoqing was very humble, as if he was asking you to call me 'Qingzi'.
Everyone carried the fancy sedan chair, and others gave face. Chen Yansen did not take advantage of it and gave the other party enough respect.
The three of them came to Huang Zheng's office together.
Huang Zheng invited Li Guoqing to sit down and chat.
Chen Yansen picked a box of tea from the cabinet and then motioned Huang Zheng to get the tea set.
After a while, the hot water on the coffee table boiled and Chen Yansen poured it into the teapot.
Huang Zheng took the teapot, poured a cup for Li Guoqing as a guest, then poured a cup for the boss, and finally poured himself a cup of hot tea.
Dangdang.com did not have an easy time in 2012.
Qingzi's difficulties came from Liangzai Dong. Last year, Liangzai Dong entered the book industry and adopted a zero-profit strategy, which made Dangdang.com suffer a terrible defeat.
To this end, Li Guoqing had to expand new product categories, establish cooperation with Gome, and enter the Yaomiao and Pinbei malls.
"Mr. Chen, I'd like to drink tea instead of wine to express my gratitude to Pinbei for its support to Dangdang.com." Li Guoqing spoke first.
Books are a weak category in Pinbei Mall, so the cooperation between the two parties can be considered mutually beneficial.
"That's not necessary. Let Mr. Huang arrange it tonight. Let's have a drink and let me play my part as a host."
Chen Yansen picked up the teacup, clinked it with his, and responded with a smile.
"Okay, I heard that Hui'an has a lot of famous wines, so I must take the opportunity to try them." Li Guoqing gladly accepted the invitation.
"Mr. Li, regarding the cooperation between Pinbei and Dangdang, I think..." Huang Zheng said slowly.
The purpose of cooperating with Dangdang is nothing more than to obtain the other party's publishing house and book agent resources.
Li Guoqing knew this very well, and Huang Zheng also knew that the other party could see through his thoughts.
But as long as both parties can benefit, no one will point it out even if the benefit period is short.
This is business! Chen Yansen held the teacup and savored it carefully, without intervening in the conversation between the two.
At this moment, the cell phone in my pocket rang.
"Excuse me, Mr. Li, I have to excuse myself for a moment."
After that, Chen Yansen stood up and walked out of the office, pressing the answer button: "Martin, what's the matter?"
"The matter you asked me to do last time has come to fruition. This person is a member of Penguin's summer entrepreneurship camp. Zhang Xiaolong thought he had good abilities, so he recommended him to Pony. But he was a little too proud and refused to join Penguin, so I introduced him to you." Liu Zhiping explained slowly.
Penguin Summer Entrepreneurship Camp is similar to Lakeside University founded by Ma Liyun later.
To put it bluntly, it is a channel to recruit outstanding talents.
Or, the best way for young entrepreneurs to get financing.
"He doesn't even look down on Penguin, so how can he look down on Senlian Capital?" Chen Yansen asked.
(End of this chapter)
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