Chapter 353 Options, Red Packets! 4 million downloads, the first year of short videos begins!
"100 billion yuan? In less than two months?"
At Ali's headquarters in Hangzhou, Ma Liyun's eyes lit up when he heard the news, and he immediately concluded that Yu'ebao must be copied vigorously.
The potential benefits brought by the 100 billion yuan of deposited funds are far more than the book profits of 500 to 600 million yuan a year. More importantly, it can upgrade payment tools to financial software, improve user retention and ecological synergy.
In addition, the 100 billion yuan of funds remaining in Yu'e Bao can at least add millions of orders to Pinbei every day, thus forming a complementary relationship between e-commerce and financial services.
You should know that the average daily sales of Ali's e-commerce sector is about 3 billion yuan, and it sold 19.7 billion yuan on the day of the Double Eleven promotion, which is about 6.6 times the usual amount.
Pinbei’s average daily sales are 800 million yuan, and it sold 7.03 billion yuan on the Double Eleven promotion day, which is about 8.8 times the usual amount.
It can be seen from this that using Yu'ebao to lock user funds and prevent them from flowing to competing websites can effectively increase one's own e-commerce business volume.
"What is the development progress of Zero-Balance Wallet?"
Thinking of this, Ma Liyun asked Lu Zhaoxi.
"Almost 45% of the project has been completed. The architecture design has been completed. We are currently working on the account system, transaction processing module and income calculation engine. We expect to complete all core function development work by the end of January. The connection with fund companies needs to start in February."
Lu Zhaoxi replied immediately.
For Ali, Q4 has always been the busiest quarter, with the Double Eleven and Double Twelve promotions coming one after another, followed by preparations for the Double 11 Shopping Festival and the New Year Goods Festival. Naturally, the development progress of Zero-Balance Wallet has slowed down a lot.
"It must be online by the end of February!" Ma Liyun ordered.
In his opinion, Zero-Balance Wallet is much more important than Taobao Waimai, and it has great strategic value to Alibaba, and it should be given all efforts.
Lu Zhaoxi originally wanted to try for another half a month, but when he saw Lao Ma's determined expression, he knew that this was not a discussion but a notification, so he nodded heavily and agreed with gritted teeth.
"Mr. Ma, as far as I know, companies such as Huawei, ZTE, Xiaomi, 360 and NetEase have all purchased Orange Technology's voice development tools and are preparing to enter the smart voice assistant market. Should we follow suit?"
Jiang Fan, who was the vice president of Ali Cloud and in charge of Ali Cloud's mobile phone business, suddenly asked.
Ali Cloud Phone is slightly better than 360 Phone. Although they are both special-purpose phones in essence, Ali has integrated cloud computing, big data, security center, cloud services and other special features on the basis of the Android system to create the Ali Cloud OS system.
From Tianyu W700 to Bumblebee W619 and Bumblebee W806, there are quite a few smartphones equipped with Ali Cloud OS system.
Ma Liyun licensed Ali Cloud OS to other mobile phone manufacturers for free. His purpose was similar to that of Zhou Hongyi, Ding Lei and others. Ultimately, he still wanted to compete for the traffic entrance of the mobile Internet.
"Okay." Ma Liyun thought for a moment and nodded slightly.
Although Ali has certain technical accumulation in the field of artificial intelligence, everyone has different research directions and each has their own specialties. In the field of speech recognition and generation, Orange Technology has the most advanced technology in China.
He had an in-depth communication with Wang Jian. With Ali's R&D capabilities, it might not be difficult to develop a speech recognition tool, but it would be quite difficult to surpass it in performance.
Compared with the one-time licensing fee of 20 million, purchasing a patent license is the most cost-effective.
"No problem." Jiang Fan responded quickly.
"After talking about work, let's talk about something happy. Since the performance target for 2012 was achieved one month ahead of schedule, I have decided on behalf of the board of directors to distribute option rewards ranging from 3 million to 200,000 shares to Ali employees at P5 and above at the end of the year."
Ma Liyun announced loudly with a smile on his face.
Hearing this, Lu Zhaoxi, Zhang Yong, Jiang Fan and others couldn't help but laugh.
Although their salaries are high, no one complains about having too much money.
The P5 clerks below got 300 shares, while they got 200,000 shares. Based on the price of US$30 per share, this set of options is worth at least 40 million Huayuan.
at the same time.
Standing in the corridor on the second floor of Office Building No. 6, Chen Yansen looked at the crowd of employees downstairs and loudly announced Pinbei's second option incentive plan. From customer service to the CEO, everyone can get option rewards of 5 million to 200,000 shares.
Similar to the first time, 25% will be unfrozen each year and the entire amount will be paid out over four years.
Once the company goes public and the window period is over, it can be bought and sold freely.
Zhang Wenbo, Xiang Pengfei, Zhang Yifeng, Hu Yun, Zhuang Rui and others were all excited and grinning.
They are no longer the "naive people" they were two years ago. They are very familiar with the equity value of Pinbei, which is 11 US dollars per share and has a total share capital of 2 billion shares. Even if there are only 100,000 shares, they may be able to cash in tens of millions in the future.
Middle-level managers who joined later, such as Huang Zheng, Cai Qiming, Chen Peng, Fei Qiwen and Xiong Li, were also overjoyed.
2012 is about to end. Despite overtime pay, Pinbei's nearly 3,000 employees are busy from the beginning of the year to the end of the year, and many programmers, operations and customer service staff have very few rest days.
Chen Yansen’s equity incentive came at a very timely moment, boosting everyone’s spirits.
"In the next three days, students from the HR department will sign option agreements with each of you one by one. There is only one more Double 12 left in 2012, so keep working hard."
Chen Yansen added with a smile.
As soon as he finished speaking, the whole building suddenly erupted in thunderous cheers.
When the employees of Orange Technology, Today Technology and Orange Pay heard the noise, they couldn't help but smile. They knew in their hearts that their boss was definitely throwing money around like crazy again.
As for option incentives, of course they also have them. It's just a matter of amount, so there's no jealousy at all.
After Chen Yansen finished speaking, he strode down and went straight into Office Building No. 7.
As soon as they entered the conference room, Zhang Yinjia, Zhou Mingxuan, Jiang Leiming and others stood up and greeted, "Boss!"
"Let's start." After sitting down, Chen Yansen instructed Zhang Yinjia.
"Leiming speaks first." Zhang Yinjia looked at Jiang Leiming and said.
He knew very well that what his boss cared about most was the development progress of the Orange Pay red envelope function: when it could be tested and when it could be launched.
Yu'ebao's business and financial data are just minor details.
Ma Liyun is working overtime to copy Yu'ebao, and Ma Wenteng is working day and night to copy Orange Pay.
Chen Yansen also wants to copy it back!
His second plan is to enhance the social attributes of Orange Pay with the help of the red envelope function.
"Boss, the testing team has conducted comprehensive testing on the developed red envelope function interface, including functional, performance and security testing. From the perspective of the stability and reliability of the interface, it can fully meet the business needs under high-concurrency scenarios." Jiang Leiming responded.
"What has been done in terms of safety measures?" Chen Yansen asked.
He believed in the technical strength of the R&D department. After the test of the Yu'ebao project, it would not be difficult to let this group of people develop the red envelope function.
“It mainly relies on encrypted transmission, identity authentication and anti-tampering mechanisms, which can effectively prevent the red envelope function from being maliciously attacked and abused, thereby protecting users’ financial security and data privacy.”
Jiang Leiming said without hesitation.
"Boss, Lei Ming and I have discussed the development cycle, and it is expected to be launched before December 10th." Zhang Yinjia interjected.
"Bring a test machine here, I'll try it out first."
Chen Yansen nodded and said casually.
"It's ready for you." Jiang Leiming reached into his pocket, took out an Orange C2, and gently handed it to Chen Yansen.
Chen Yansen took the phone and skillfully entered '0000', which is the unified lock screen password for the test phone.
Launch Orange Pay, skip the boot screen, and then enter the APP homepage.
Unlike the cumbersome payment software of more than a decade later, the Orange Payment page is extremely clean and tidy. At the top of the first screen, there are only three function buttons: Scan, Pay and Receive, and Travel.
The second row is the channel area, which currently has application modules such as Kuaipao, Yunsu Express, mobile phone recharge, transfer, red envelopes, credit card repayment, etc. The tab labels at the bottom include financial management, messages, address book and personal center.
Chen Yansen randomly picked a test account in his friend list and sent the other party a red envelope of 888 yuan. In addition to photos, red envelopes, and transfers, the dialog box also included positioning and voice functions.
"Add the activity entrance for Pinbei's 10 billion yuan subsidy." Chen Yansen said after thinking for a while.
If the entire Pinbei is stuffed in, Orange Pay will appear bloated, but if only the 10 billion subsidy channel is added, it will be much clearer and at the same time it can close the consumption loop.
"Okay, boss. I'll say hello to Mr. Huang later." Zhang Yinjia responded.
“The functions are smooth and the UI style is well thought out, but we need to consider the operation and storage memory space of smartphones. The number of product functions should be moderate and we should consider it more from the user’s perspective.”
Chen Yansen returned the test machine to Jiang Leiming and gave him instructions slowly.
"I understand." Jiang Leiming nodded in response to show his understanding.
"Go on."
Chen Yansen leaned back in his chair, looked up at the display screen beside him, waiting for Zhang Yinjia to report.
Since its launch on October 10, it took only 54 days to increase the capital scale of Yu'ebao to 100 billion yuan, and incorporated food delivery, group buying and online car-hailing functions into the product, and together with Amap, built a more complete business ecosystem.
After the Double Eleven promotion ended, Pinbei’s daily sales data increased significantly, and Yu’ebao played an indispensable role in this.
When the scale of Yu'ebao reaches 300 billion, 500 billion, or even 1 trillion, it will surely become the transaction settlement hub for products under Senlian Capital.
Orange Pay can also start with money funds, slowly expand its business boundaries, add more financial management products, and gradually strengthen social interaction and financial characteristics in terms of tool attributes.
The other side.
After arriving at the Los Angeles branch, Mao Chaorong did not rush to do things. Instead, he reorganized the software promotion methods, channels, and prices in North America, and comprehensively analyzed the local short video development status through consulting companies, third-party data agencies and other means.
It can be said that apart from Vine, there are not many competing companies eyeing the short video track.
Consistent with what Chen Yansen said, it is indeed a blue ocean market.
Initially, the core of Mimo's first version of the promotion plan was to invite well-known singers and actors from the Lighthouse Country to join and use the star effect to complete the hot start of the project.
But Chen Yansen rejected it!
"My positioning of Mimo is definitely not a lifestyle software for a small group of celebrities. Celebrities are welcome, but they cannot become the mainstream of the platform's content."
Chen Yansen reminded.
For example, three years later, a short video software called Xiaokaxiu came out of nowhere and ranked first on the APP Store rankings two months after its launch.
In the early stage, it relied on a large number of celebrities to attract tens of millions of users, but celebrities can also make it or break it.
In 2015, the entertainment industry had not yet seen a salary cap order, the live streaming sales model had not yet formed a complete industrial chain, and celebrities’ appearance fees were mostly sky-high, and they did not even consider the meager profits from short video apps.
Video content created by ordinary people is difficult to gain attention, which seriously dampens users' enthusiasm for participation.
After all, users watch short videos just to find instant gratification in the fragmented time gaps, not to watch celebrities show off.
Therefore, this software disappeared after being popular for only a few days.
Under the guidance of Chen Yansen, Mao Chaorong invited a group of bloggers with small number of fans but excellent creative ability from Facebook and Instagram, and accumulated the first batch of original video resources for Mimo.
The "amateur" that Chen Yansen talks about may look amateurish, but his abilities cannot be amateurish.
The core advantage of a short video software lies in its innovative, novel and high-quality short video content.
Powerful recommendation engine technology is just a tool. Without high-quality content, the platform will become rootless. Even if more money is spent, it will be difficult to retain users.
Just like before Toutiao went online, the first step was to sign authorization agreements with platforms such as Penguin, Sohu, NetEase, Sina, and Youku. Only after it had rich content resources did it start external promotion.
After everything was ready, Mimo was launched on the APP Store and Android App Market for the first time on December 6. After spending a lot of money on advertising, the number of product downloads took off instantly.
Under the planning of the event staff, countless amateur users started to create covers of "Skyfall".
This theme song of "Skyfall", sung by Adele, has become extremely popular in North America recently and is very likely to win the Oscar for Best Original Song.
Mao Chaorong adapted to local conditions, combined the popular culture of the Beacon Country, and linked it with popular movies, TV series, and music works to launch related topic challenges or creative content, which immediately attracted a large number of users to participate.
What surprised local netizens is that Mimo's recommendation mechanism is extremely friendly to ordinary people. As long as the video content they create is good enough, they can get a lot of exposure and become big internet celebrities like bloggers on Facebook and Instagram, receive advertisements and make a lot of money.
Chen Yansen has 30 million fans across the entire network in North America, and his account resources were not wasted. With the help of the marketing department, he carefully wrote a promotional copy, which increased Mimo's exposure by tens of millions.
On the day of its launch, Mimo’s downloads exceeded 300,000.
The next day, another 200,000 downloads were driven by Jensen Chen’s Facebook, Instagram and Twitter ads.
In just two days, Mimo's downloads reached 800,000.
Driven by the recommendation engine, users spend more and more time on Mimo, and thanks to word-of-mouth, Mimo's natural downloads have exceeded 20%.
Until the day before the Double 12 promotion, Mimo's cumulative downloads exceeded 4 million, perfectly completing the project's launch.
(End of this chapter)
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