Chapter 354 The origin of Chen Dad’s nickname, 10.98 million red envelopes! 4 billion in sales in one day!
On the day of the Double 12 promotion, at 9 a.m., Orange Pay released version 2.1. Based on version 2.0, it added address book, dialog box and red envelope functions.
The marketing department arranged a group of online "shills" to write a large number of promotional soft articles on Weibo, Renren and Toutiao, such as "My husband sent me a red envelope of 1,314 yuan, what should I buy", "Red envelope of love: the story behind the 666 yuan", and "I gave my mother 520 yuan after getting my first salary after graduation".
The story seems very heartwarming, but it mentions the red envelope function of Orange Pay intentionally or unintentionally.
The means are vulgar, but the effect is significant.
There really was a large number of long-distance couples who sent red envelopes to each other, and then posted pictures on Weibo and WeChat Moments to show off, which led to more people joining the ranks of sending red envelopes.
Half an hour later, Chen Yansen posted on Weibo that starting from ten o'clock, 10,000 password red envelopes will be distributed on Orange Pay every hour, with amounts ranging from 8.8 yuan to 888 yuan.
The total amount of each red envelope is no less than 200,000, 3 million per day, from December 12 to December 14, for three consecutive days.
In addition, 33 prizes worth 10,000 yuan are drawn from fans every day.
The marketing expenses totaled 9.99 million! But with the support of Chen Yansen's 47 million fans, it instantly became a hot topic.
Although Internet tycoons are rich, Chen Yansen is the first person to put money into users' pockets.
In less than ten minutes, the number of likes, comments and reposts on Chen Yansen’s Weibo exceeded 300,000.
Half an hour later, the number of reposts exceeded 10 million.
As ten o'clock approached, netizens kept pressing F5 to quickly refresh Chen Yansen's Weibo homepage.
“57!”
“58!”
“59!”
"The server is a little tired and needs to take a breather!"
Tens of millions of netizens watching in front of the screen were stunned when they saw this, then continued to refresh the page in disbelief, and the content on the webpage changed to "Loading failed, please try again."
Weibo server crashed again?
Not only were netizens confused, but even Chen Yansen was confused. He could not help but curse inwardly: "Weibo's commercial monetization ability is poor, but Cao Weiguo can't be so stingy about the server problem, right?"
After complaining, he casually posted the red envelope password for the 10 o'clock session on his personal account on Toutiao: Pinbei Double 12 is waiting for you to grab it.
While other netizens were still waiting for Weibo to be restored, some quick-witted people quickly opened Toutiao and found the password in Chen Yansen’s Toutiao account.
Copy it immediately, switch to Orange Pay, enter the red envelope page, and paste the password.
Immediately afterwards, a golden and red red envelope jumped out. With a poke of the hand, you can open a red envelope with a value ranging from 8.8 yuan to 888 yuan.
Ten thousand red envelopes are not a lot, and they were snatched up in less than three minutes.
Chen Yansen knew clearly that if the Weibo server hadn't crashed, he would probably not be able to send a command on Toutiao for even 30 seconds.
The other side.
Upon learning that his own product had been ruined by Chen Yansen again, Cao Weiguo cursed with a wry smile: "This bastard, you should have given me a heads-up in advance so that I could have prepared the technical department!"
It was not until 10:37 that the Weibo server returned to normal, but when netizens saw the screenshots of the comment section, they felt like the sky was falling.
Did Chen Yansen go to Toutiao to issue a message?
Have all the red envelopes been snatched? "Mr. Chen, I haven't gotten on the bus yet!"
"Dad Chen, please send another one, muah!"
"Mr. Chen is only 20 years old, and you call him dad? Is that reasonable? I don't want half-brothers like you!"
“Can anyone tell me whether I should wait on Weibo or go to Toutiao next time?”
"I haven't even downloaded Toutiao!"
Netizens discussed it at once.
Chen Yansen leaned on the sofa in his office, glanced at the comment section, and replied: "The next password will be announced on Toutiao and Weibo at the same time. In order to make up for the users who didn't get a chance in the first round, I will draw 33 prizes of 10,000 yuan every day from Toutiao fans."
As soon as the news came out, Weibo’s webpage froze again, but this time it did not crash.
"Dad Chen only has 5.7 million followers on Toutiao, and his chances of winning are eight times higher than on Weibo. Hurry up!"
"Dad, please love me one more time. It doesn't matter whether I can get the red envelope or not. I must be on the list of the 10,000 yuan grand prize!"
"Dad Chen is so generous! He spent 10.88 million in one go!"
The number of downloads of Toutiao soared wildly. On normal days, there were only about 1 million new downloads per day. But when Chen Yansen announced that he would release a password on Toutiao, the number of downloads increased by 1.7 million in just half an hour.
As soon as twelve o'clock arrived, the password was updated again: "I'm waiting for you on Toutiao."
Unexpectedly, he couldn't even hold on for three seconds.
There are 100 big red packets of 888 yuan in each event, which are distributed among tens of millions of participating users. The proportion is actually very small, but when dozens of lucky people post pictures in succession, it gives people the illusion that it is easy to grab the prize.
After the show ended, some observant netizens suddenly discovered that the time it took for Toutiao to post the command seemed to be two seconds faster than that of Weibo.
As a result, the number of downloads of Toutiao skyrocketed.
Liang Bo stared at the data background. From 11:30 a.m. to 5 p.m., the number of users increased by 7 million, and the number of downloads reached more than 7.4 million.
The customer acquisition cost for a single user is only 1.56 yuan! In addition, there are still more than two days left for the red envelope grabbing activity. If we can increase the number of users by 20 million, the customer acquisition cost will continue to decline.
At 10:30 in the evening, Chen Yansen's number of fans on Toutiao exceeded 15 million, and his number of fans on Weibo reached 50 million, far ahead of the second place.
At the age of 20, with a net worth of 50 billion US dollars, outstanding figure and appearance, and having appeared on CCTV celebrity interviews and the American edition of Time magazine, Chen Yansen became extremely popular on the Internet in 2012.
A bunch of people in the comment section chased Chen Yansen and called him dad.
"It seems that in my previous life, only Chengguo would call me that."
Chen Yansen burst out laughing and muttered softly.
Using password red envelopes to promote Orange Pay can be said to kill three birds with one stone. Toutiao and Pinbei Mall also gained a lot of traffic.
Thinking of this, Chen Yansen pushed the door and walked out, took the elevator to the first floor, and walked directly into Building No. 6.
The giant LED screen on the first floor shows the real-time sales of Pinbei on Double 12: 3.74 billion yuan! With only one and a half hours to midnight, the final transaction volume may be 4 billion yuan, a 43% drop from the single-day output of Double 11.
But this is also normal, as there is only one month between Double Eleven and Double Twelve.
There is a limit to user purchasing demand!
"Squad leader, Mr. Huang and the others are on the second floor." Xu Xingxing was busy making reports. When he saw Chen Yansen, he reminded him with a smile.
"Tell Lao Huang that we should get off work at 12 o'clock. I won't be going up there."
Chen Yansen stopped, took a look at the data, and then said to Xu Xingxing.
"Okay." Xu Xingxing narrowed his eyes, smiled, and nodded in response.
After saying that, Chen Yansen turned around, took out his cell phone to send a text message to Meng Jie, picked a Bentley at random, and got in the car.
After a while, Mengjie trotted out of the building and sneaked into the passenger seat like a thief.
"Chen Yansen, let's go!"
Mengjie waved her arms and said with a smile.
From her perspective, the villa that Chen Yansen bought near Delta Park was his first house in his life, so naturally he had to take a look at it.
"Uncle Meng won't call me at night, will he?" Chen Yansen held the steering wheel with one hand, slowly drove the car out of the science and technology park, and joked jokingly.
"I'll turn off the phone when the time comes." Meng Jie blinked and made the decision immediately.
Chen Yansen rubbed her head, smiled gently, and rushed towards the villa area.
At the same time, the lights in the Yidong headquarters building were still on.
"Boss, are you going to study in the Lighthouse Country?"
Xu Lei was shocked when he heard Liu Qiangdong's decision.
"It has been fourteen years since the establishment of Yidong. I believe in your management level, and I also believe in the organizational structure and cohesion of Yidong. This is a test for you and Yidong."
Liu Qiangdong said lightly with a smile on his face.
Going to Harvard Business School to study was, on the one hand, to rest and relax, and on the other hand, to test the operational level of the company's middle and senior management.
Anyway, after Double 12, e-commerce has entered the off-season.
It doesn't matter whether he is in the company or not! "In almost two months, I will hand over Yidong to you. Don't let me down." Liu Qiangdong patted Xu Lei on the shoulder, and then swept his eyes over the more than 20 senior executives one by one.
At the beginning of the year, Ma Liyun replaced the president of Yaomiao Mall and Taobao with Zhang Yong. After all, Dongfang is one of the three giants in e-commerce, and it is time for it to train a successor.
When competing with Chen Yansen and Zhang Yong, he felt the inadequacy of his own abilities.
"Boss, don't worry." Seeing that Liu Qiangdong had made up his mind, Xu Lei quickly assured him.
Liu Qiangdong responded, his eyes fell on the screen not far away. The final performance of Dongfang's Double 12 promotion was 1.39 billion! (End of this chapter)
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