Chapter 355: Overseas hit, the yellow bike is launched! 80 billion a year, Cheng Wei's dirty trick!
On the morning of December 13, the three major e-commerce platforms successively announced their Double 12 promotion battle reports.
Ali 10.37 billion! Pinbei 4.06 billion! Dongfang 1.69 billion! The total is over 16 billion, plus the 30 billion on Double Eleven, the cumulative sales of the two promotions in Q4 is 46 billion yuan.
Subsequently, the China Post Association released data showing that the national average daily business volume in December was 26 million parcels, and the express delivery industry's annual parcel volume is expected to exceed 8 billion parcels.
Combined with Ma Liyun’s announcement that Ali’s GMV has reached one trillion, it marks that e-commerce has officially entered the peak of its golden decade.
Only then did netizens remember the bet between Ma Liyun and Wanda CEO Wang Jianlin. Perhaps ten years later, e-commerce will really become the mainstay of the retail industry and occupy half of the market.
At the same time, under pressure to survive, Dianping and Meituan had no choice but to turn to Ali and enter Juhuasuan in a high-profile manner in order to obtain traffic support and thus extend the lifeline of the project.
Chen Yansen’s password red envelope activity is still going on.
It is the first time in China that the founder has used such a simple and crude marketing method as throwing money on social platforms to attract users' attention and increase product downloads, registrations and activity.
With more than 60 million fans across the entire network, Chen Yansen brought more than 7 million new users to Orange Pay and more than 10 million downloads to Toutiao. Pinbei Mall also has a clear growth trend in sales.
For Ma Wenteng, the addition of address book and chat room functions to Orange Pay is most likely a sign of Senlian Capital's entry into the social software field.
He wanted to call Chen Yansen to test his true thoughts, but whenever that half-smiling face appeared in his mind, his heart couldn't help but tighten.
This guy is too cunning and I can't ask him any useful questions.
Ma Wenteng secretly complained.
Privately, he instructed Zhang Xiaolong to copy Orange Pay and Yu'ebao, but Chen Yansen was not shy and also stepped into the social software industry.
Therefore, Xiao Ma Ge thought for a moment and stopped taking out his mobile phone.
Otherwise, when WeChat Pay and Zero Money were launched, if Chen Yansen called to question him, would he accept the call? Ma Liyun, who was far away in Hangzhou, couldn't help but think about it after learning that the red envelope function of Orange Pay was a great success.
Copy! Copy hard!
Not long after, the Zhifubao R&D team received a new task: to add social attributes to Zhifubao by imitating the product logic and UI style of Orange Pay.
There was no copyright awareness on the Internet in 2012. Today you copy me, tomorrow I copy you, and the one who survives is the big winner.
…
…
5 million downloads in the first week? In Zhuxianzhuang Science and Technology Park, Chen Yansen sat on the sofa in his office, dragged his mouse, and clicked on Mao Chaorong's weekly work report.
Mimo's start was smoother than he had imagined.
With 5 million downloads in a single week, the daily active users can be maintained at around 2 million. This shows the strong user stickiness and high retention rate.
Cover contests of "Skyfall" and "Live While We're Young", videos of Harry Potter's magic broom, gesture dance, expression dance, funny jokes, gourmet cooking and makeup tutorials have all become popular on Mimo.
Chen Yansen picked up his phone and turned on Mimo. A string of characters "Moment in, moment out" appeared on the boot screen, implying the product's fast-in-and-out feature, which can bring users instant and efficient happiness in a short period of time.
The first video was created by a user using editing techniques to create an illusion of flying in the air. The user was wearing Gryffindor robes, holding a wand, and holding a broom between his legs, just like Harry Potter.
1.38 million likes, 100,000 comments, and 370,000 reposts.
The user who posted this video gained 157,000 followers in just three days.
The comment section is full of netizens asking the blogger how he did it!
To put it bluntly, this thing is nothing more than the result of borrowed shooting and image splicing. More than a decade later, it is an editing technique that has been played out. But in 2012, it instantly broke through Mimo's traffic pool.
The user interaction data is far ahead, even several times more popular than the cover videos of "Skyfall" and "Live While We're Young".
You know, "Skyfall" is the theme song of "Skyfall", sung by North American pop queen Adele, and it has its own popularity and topic.
"Live While We're Young" is the title song of the second album of the super popular teenage band One Direction. Once released, it topped the music charts in more than 50 countries around the world in less than 24 hours.
The influence is equivalent to 10 or even 20 TFBOYS!
But in terms of traffic, it lost to the magic broom flying video. After some thought, Chen Yansen believed that the main reasons were: first, the publisher was an amateur; second, Harry Potter was extremely popular in North America; third, the content was novel enough.
It has to be said that Mao Chaorong's operational strategy is excellent. Under his guidance, Mimo quickly found the development direction.
Retain ordinary users first, and then gradually expand external compatibility.
Considering the mobile phone tariffs and Internet penetration rate in the Beacon Country, 5 million users is far from Mimo's limit. If it can maintain the current download growth rate, it may not take more than a year to achieve 100 million registrations.
Of course, there is still a huge gap compared to Facebook. After all, Facebook now has one billion monthly active users in Asia, South America, Europe and the United States. Otherwise, it would not be able to support a market value of over 100 billion US dollars.
Mimo's popularity quickly spread to China. Although data charges are high and a VPN is required, there are already 10,000 to 20,000 domestic users who secretly log in by climbing over the firewall with the mentality of "opening their eyes to see the world."
But they don’t know at all that this software was developed domestically.
Time flies and it's noon.
Chen Yansen stood in front of the window and looked down. Employees were walking in groups of three or four towards the cafeteria.
He thought about it, pushed the door and walked out.
The other side.
After unsuccessful negotiations with Cheng Wei, Xiang Hailong of Didi Taxi sued Didi Bike for unfair competition, accusing it of maliciously registering the trademark.
Cheng Wei was well prepared for this and instructed his lawyer to explain: First, the difference in logos. 'Didi' reminds people of the sound of falling water, while 'Di Di' is more like the sound of a car horn. There are obvious differences between the two in terms of vision, hearing and meaning; second, the difference in services. One is an online car-hailing service, and the other is a shared bicycle.
The two sides have completely fallen out! Although Cheng Wei's behavior is controversial, Li Yanhong's behavior is even more excessive. In the name of investment, he kicked the founder of Didi Dache out of the management team, and then he wanted to sue the other party.
For a time, entrepreneurs who were in contact with Qiandu Investment Department either gave up cooperation or became more vigilant, fearing that they would suffer a similar fate.
"Qiandu is too overbearing. When someone invited us to dinner, it not only took the pot away, but also chased the cook away."
"Have you all forgotten the fake medicine incident two years ago? It's not the first day Qiandu has been so bad!"
"I remember that there was no follow-up to the copyright infringement incident at Qiandu Library last year. It seems that Mr. Li only allows officials to set fires but not the people to light lamps."
Netizens were talking about it and bringing up old issues again, pushing Baidu to the forefront.
In the eyes of ordinary people, Cheng Wei has become a dragon-slaying warrior who resists the "Internet giants".
With the help of this wave of traffic, Cheng Wei immediately decided to launch Didi's bike business simultaneously in the three cities of Tianjin, Tangcheng and Anci.
But he was not happy for ten minutes before he received feedback from the marketing department that a large number of shared bikes were found near Xizhimen, Dongzhimen, China World Trade Center and Wangfujing.
“Little yellow car?”
Cheng Wei's face froze, and he immediately realized that a new competitor had appeared.
"Yes, the bicycles are painted yellow and are called the Little Yellow Bicycles. According to preliminary estimates, a total of 5,000 bicycles have been put into use."
Song Tianlu, director of the marketing department, replied.
"Smart lock or mechanical lock?" Cheng Wei pondered for a few seconds and asked Song Tianlu.
"Just like our first generation product, it uses a mechanical lock." Song Tianlu seemed to understand what his boss meant and said with a chuckle.
"Isn't this stupid? He doesn't want to fall into the same trap that Didi Bike has fallen into. Find a few people to help him."
Cheng Wei narrowed his eyes and ordered.
Although he didn't say it explicitly, Song Tianlu understood what he meant and nodded readily.
At the same time.
Chang Wei and a group of senior executives from Ofo were squatting at the entrance of Xidan subway station, watching the office workers coming and going.
Given his family background, the company establishment process went smoothly from the moment he announced his intention to start his own business, and negotiations with suppliers were also extremely smooth.
In less than ten days, Yanjing Klock Technology Company was established. Immediately afterwards, Chang Wei brought in a group of top students from Peking University from the School of Computer Science and Software Engineering to form a product development team.
In just over a month, Ofo was created from scratch and successfully launched the first batch of 5,000 shared bicycles in Yanjing.
For him, starting a business is as easy as drinking water and eating.
“How many shared bikes does Didi Bike have in Yanjing?”
Chang Wei asked casually.
"The last time Cheng Wei was interviewed, the number he publicized was 16,000. Recently, I observed that Didi Bike has released two new batches of bikes, totaling about 26,000 bikes."
The marketing director of Ofo thought about it carefully and then responded.
"We still need 21,000 more! Tell the bicycle factory in Tianjin that I want to see 100,000 finished products by the end of the month."
Chang Wei frowned slightly and warned softly.
Before Ofobi went online, it received an investment of 30 million yuan from Weilie Capital and Sands Venture Capital. Including user deposits, this amount of money is enough to support the project to achieve a deployment scale of 500,000 bicycles.
"Okay, boss." The marketing manager responded quickly.
Chang Wei had no idea that Didi Bike's operation and maintenance personnel were holding their mobile phones, entering the numbers of the small yellow bikes and recording the fixed passwords of each one.
After most of the day's hard work, an Excel spreadsheet containing the unlocking codes of 2,700 shared bikes gradually spread quietly on social software such as Tieba, Renren, BBS and QQ Space.
Moreover, with the efforts of enthusiastic netizens, the number of passwords in the table increased, and finally reached more than 3,900.
At this time, a technical person came out and turned the table data into a query software. Only by entering the bicycle number can the corresponding unlocking password be obtained immediately, thus saving a lot of time for searching.
The software received wide acclaim as soon as it was launched.
Since it is a mechanical lock, this group of people don’t even need to download the software of the shared yellow bikes.
As for the deposit? Of course you don’t have to pay it.
In the first few days, Chang Wei didn't notice anything wrong. He just felt that the daily usage frequency of the shared yellow bikes was too low, only 1.4 times, and the daily revenue was between 4,000 and 5,000 yuan, which was completely different from what he expected.
It was not until he was browsing the forum that he accidentally discovered a pinned post: [Exquisite] The password for the shared yellow bikes (updated in real time, currently there are 5,684 bikes).
Chang Wei was stunned, and his face turned pale instantly!
Damn, there are only 8,000 yellow bikes in total, and these bastards actually compiled the unlocking codes for 5,684 of them? He quickly downloaded the form and sent it to the operation and maintenance department for verification.
Ten minutes later, the operation and maintenance department sent a positive reply: "Boss, the accuracy of the password is 98.7%."
What this means is that the mechanical locks of the shared yellow bikes are like a joke in the eyes of the "freeloaders".
"It seems that I overestimated the quality of the people."
Chang Wei sighed. He couldn't understand why these users were unwilling to spend even a dollar and were determined to exploit system loopholes.
Unlike Didi Bike, Cheng Wei uses mechanical locks to reduce costs. He is stupid and doesn't even have a backup plan for smart locks. It will take at least a week to find a supplier and replace the locks.
Chang Wei had no choice but to watch as the shared yellow bikes were being fleeced.
When Zhu Xiaohu of Jinsha Venture Capital learned about this, he was immediately in tears and laughed in his heart: With this kind of brain, he still wants to start a business? Isn't this funny?
Anyway, the first batch of funds has been transferred, and whether the shared bikes survive or die has little to do with him.
The reason why he invested money was not because of the potential of the project. When you are in the world, fighting and killing are important, but you also have to master the human relationships and worldly wisdom.
Seeing that Chang Wei was being fooled, Cheng Wei sneered and threw himself into the work of developing the market.
December 21st is the winter solstice, which is also the end of the world according to the Mayan prophecy.
After running its business processes and business model, OFO Bike launched a total of 75,000 shared bicycles in six cities including Jinling, Luzhou, and Hucheng, expanding at an extremely fast speed.
Cheng Wei couldn't help but breathe a sigh of relief after hearing this, as the other party didn't seem to have any plans to go north for the time being.
After asking around, he found out that the project manager of OFO bike was actually the CEO of an automobile magazine. Although he had some experience in commercial operations, he had never been involved in the shared bike field.
However, OFO's market expansion moves still made him wary, and he immediately convened a mobilization meeting for middle and senior management, planning to completely swallow up the North China market before Q2, and then move south to compete with OFO.
But he didn't take the young yellow bicycle seriously.
That afternoon, Pei Yi was interviewed by Shanghai TV and disclosed for the first time the recent development of Kuaipao Takeout.
After taking over the markets in East China, Central China, North China, South China and Northeast China in one fell swoop, Kuapao's average daily order volume grew like a mad horse in December, with a month-on-month growth rate of 21.4%, and officially broke through the 6 million mark. It has as many as 70,000 full-time riders and 30,000 part-time riders.
The platform's daily transaction volume is more than 200 million, and is expected to reach 80 billion yuan a year.
Two years ago, the food delivery industry, which was disliked by investors, suddenly became a hot topic.
In addition to Taobao Takeaway, Minzhou's '123 Takeaway Network' also has 7,000 orders per day. Even with Kuaipao dominating the market, there are still many small takeaway websites struggling to survive.
(End of this chapter)
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