Chapter 362 Eastern European market opens for sale! See me like an ant looking up at the sky!
Xucheng, Zhuxianzhuang Science and Technology Park, New Year’s Eve.
"Boss, Mr. Hu from the Huake Association is on the first floor."
The sweet voice of the girl at the front desk came out from the microphone.
"Please ask him to go to the conference room on the fifth floor." Chen Yansen immediately arranged.
"Okay, boss." Tian Tian put down the phone, looked at Hu Ruihui and others with a smile, and said softly: "Mr. Hu, please follow me."
"Thank you for the trouble." Hu Ruihui nodded.
One of the entourage following behind him showed dissatisfaction and muttered quietly, "He's so young, but he's so arrogant."
Hearing this, Hu Ruihui turned his head and glared at the other person fiercely.
Huazhong University of Science and Technology and commercial companies are originally on two parallel lines. It is a favor for others to give face, and it is their duty not to give face.
Tian Tian also heard it, frowned slightly, and her face suddenly became gloomy.
In the science and technology park, no one dares to evaluate their boss in this way.
Tian Tian took a deep breath, forced a smile, and led Hu Ruihui and others into the elevator.
With a 'ding' sound, the elevator door slowly opened!
"Hello, Mr. Hu. I am Chen Yansen from Orange Technology. This is Mike Keller, the chief designer of Tiangong T100, and this is Wu Shengyu, the chief designer of Tiangong T100."
Chen Yansen took the initiative to step forward and greeted with a smile.
"Hello, Mr. Chen, sorry to bother you..."
Hu Ruihui had just said half of his words when he caught a glimpse of Mike Keller's face out of the corner of his eye and was instantly stuck.
"Excuse me, has Mr. Mike ever worked in AMD's chip department?"
Hu Ruihui raised his hand, apologized to Chen Yansen, then stared at Mike Keller and asked.
"Oh, Mr. Hu, do you know me? I did work at AMD for six years and was in charge of the design of the Athlon K8 processor, but that was nine years ago. After that, I went to Apple and led the team to develop the A4 and A5 chips."
Mike smiled and told the truth without hiding anything.
After listening to the other party, Hu Ruihui immediately compared the other party's resume with a chip design master in his mind.
I thought it was just a coincidence of names, but the result was unexpected.
For a moment, he stood there in a daze, his mouth slightly open, his eyes full of shock.
The remaining dozen or so Huazhong University of Science and Technology engineers also had dazed expressions on their faces.
Seeing this, Wu Shengyu raised the corners of his mouth slightly.
Thinking back to when he saw Mike Keller, he was also stunned.
This is equivalent to the president of Ali Baba going to an e-commerce shopping guide company to become the sales director, which is full of magic.
Mike Keller's rank and status in Apple's chip department is second only to its head Johnny Srouji. His skill level and industry influence are on par with Qualcomm's senior chief engineer.
Mike Keller is no unknown figure either in North America or Asia.
So, why did you join Orange Technology?
Hu Ruihui really wanted to ask directly, but when the words came to his lips, he forced himself to hold them back.
If you have no emotional intelligence, it’s better to say less!
What's more, he came to visit Orange Technology and also had something to ask Chen Yansen.
"Ten years ago, on behalf of the Association for Science and Technology, I visited AMD to learn from it. I never expected that Mr. Mike would become a chip designer for Orange Technology today."
Hu Ruihui reacted quickly and shook hands with Mike.
"In my opinion, Orange Technology's R&D environment is not inferior to Apple's. In particular, the boss's computer programming level is amazing. I have made rapid progress here."
Mike shrugged and responded casually.
What is Chen Yansen’s programming level?
Isn't he a liberal arts student? Hu Ruihui subconsciously turned his gaze to Chen Yansen, full of doubts.
"Mr. Hu, shall we sit down and talk?"
Chen Yansen reminded.
"no problem."
Hu Ruihui looked at Chen Yansen deeply, and he vaguely felt the other party's intention.
Thinking of this, he suddenly turned around and took in the expressions of the others.
These guys who were usually arrogant now all lowered their heads and no longer had any doubts about Orange Technology's chip research capabilities.
To people outside the industry, Mike Keller is just a chip designer, but to those practitioners who have been deeply engaged in the field of CPU design for many years, Mike Keller is undoubtedly a super god in the industry.
What kind of strength does Chen Yansen, who is said to be stronger than him by Mike Keller, have? In this regard, Chen Yansen thought: If you don’t make chips, you will see me as a frog in a well looking at the moon in the sky; if you make chips, you will see me as an ant looking at the sky.
As soon as he made a move, he calmed down the group of people and avoided any unnecessary trouble.
Orange Technology needs collaborators with a positive attitude, not academic experts who are high and mighty.
The following process went extremely smoothly, no one made trouble or got angry.
The lecture was given by Wu Shengyu, who introduced the execution conditions, encoding format, register structure and memory access methods of the Orange Z1 instruction set one by one.
Hu Ruihui's eyes became more and more interested. He has been working in the field of chip design for nearly 30 years. Based on his experience, it is not difficult to judge that the coding efficiency of Orange Z1 is much better than that of MIPS, and the power consumption will naturally be reduced.
"Mr. Chen, can we use simulation tools for verification?" Hu Ruihui requested.
"Of course." Chen Yansen agreed readily and signaled Hu Ruihui and others to do as they please.
Good wine needs no bush, and good products may not necessarily sell well! As a brand-new CPU architecture specification, Orange Z1 must be widely used in business to continuously improve and optimize in practice.
Why are Qualcomm and Huawei's baseband chips so powerful? It is because they have accumulated more than ten years of commercial product experience in the communications industry and have rich testing and deployment capabilities.
While Hu Ruihui and others were busy, Huawei also received the news and learned that Hu Ruihui was visiting Orange Technology.
"Mr. Yu, do you think Orange Technology's instruction set patent can reach the level of MIPS?"
He Boting, president of HiSilicon Chip, called Yu Chendong and asked.
After all, within Huawei, Big Mouth has the most contacts with Chen Yansen and Orange Technology, and he even went to Xucheng to visit Chen Yansen not long ago.
"From what I know about Chen Yansen, he has never done anything useless. But I also heard from my European friends that two months ago, someone from Orange Technology went to ARM, probably to buy an architecture license, so I'm not sure."
Yu Chendong frowned, thought seriously, and answered cautiously.
The implication is that if Chen Yansen had confidence in Orange Z1, he would not have gone to ARM to buy technology patents.
Therefore, Orange Z1 is most likely to have little technical content, or it may be an alternative technical solution for the IoT chip market.
As for developing an instruction set technology in less than two months from November to December, Yu Chendong had never thought about it at all.
Even Huawei can't do it, can Orange Technology do it? Yu Chendong is a top scorer in science and a graduate student in radio at Tsinghua University. He is not just a pure manager who doesn't understand technology.
It was because he understood that he ignored the answer that was closest to the truth.
"ARM's annual licensing fee is too high." He Boting sighed, frowning.
Yu Chendong remained silent. He knew how high ARM's charges were: tens of millions of US dollars a year, plus a 1.5% royalty commission.
For every HiSilicon chip, whether sold or used by Huawei itself, Huawei has to pay ARM a patent royalty.
Free and open source instruction sets include RISC-V and OpenRISC, but due to issues such as power consumption and coding efficiency, they are not suitable as HiSilicon's underlying CPU architecture.
While Huawei is conducting its own research and development, it is also forced to pay ARM.
"Mr. He, I don't think there is a need to rush. Based on Hu Ruihui's judgment, if the Orange Z1 instruction set can meet the research needs of the China Science and Technology Association, I believe that it will not be long before the news that the China Science and Technology Association has purchased the Orange Z1 instruction set architecture license will be heard."
Yu Chendong said with a firm tone.
He Boting nodded slightly, forcibly suppressed the urge to contact Orange Technology, and instead chatted with Yu Chendong about the Huawei Ascend P2 and C8813 that were about to be launched.
The other side.
After a day of verification, Hu Ruihui immediately decided to purchase the Orange Z1 architecture license.
"The one-time licensing fee is 10 million, and the royalty commission is 0.5%."
Without waiting for Hu Ruihui to speak, Chen Yansen quoted a price.
"US dollars?"
"Hua Yuan!"
Hu Ruihui took a deep breath. It wasn't that it was too expensive, but that it was too cheap. He couldn't believe it.
"Is this Orange Technology's external charging standard?"
Hu Ruihui asked curiously.
"If Huawei comes, the conditions will have to be doubled," Chen Yansen replied seriously.
Hu Ruihui grinned, showing a satisfied expression, and then said: "On behalf of the Huake Association and the Loongson Project, I would like to thank Mr. Chen for his support."
"Mr. Hu, let me be frank. The contents of the authorization contract must be kept confidential. In order to develop the Orange Z1 instruction set, I hired a number of senior researchers from integrated circuit companies in Europe and the United States. The cost was not low, and we have to make money."
Chen Yansen spoke nonsense in a serious manner.
"I can understand that. In fact, the price that the China Science and Technology Association paid for the MIPS instruction set architecture license is not the 10 million US dollars rumored by the outside world." Hu Ruihui responded with a smile.
"Five million?" Chen Yansen asked with a smile.
"What a coincidence, the China Science and Technology Association and MIPS have also signed a confidentiality agreement." Hu Ruihui replied with a smile.
His subtext was that he would keep his mouth shut after the China Science and Technology Association signed the contract with Orange Technology.
"Mr. Hu, it's a pleasure to work with you." Chen Yansen stood up and extended his right hand.
"It's a pleasure to work with you. I hope Orange Technology can inject new strength into China's semiconductor industry."
Hu Ruihui held Chen Yansen's hand and said with a carefree smile.
"Mr. Hu, you are too kind. Orange Technology does not have any lofty ambitions. It will be enough if we can barely surpass Qualcomm and ARM," Chen Yansen replied.
Hu Ruihui's face froze and he laughed in silence, thinking that Chen Yansen was joking. Only then could he not help asking, "Mr. Chen, how did you invite Mike Keller to come to China?"
After much thought, the most reasonable explanation is that Chen Yansen kidnapped the other party's family or obtained negative evidence that was enough to ruin Mike Keller's reputation.
"Because Orange Technology's overtime pay is up to three times." Chen Yansen said perfunctorily.
"Mr. Chen, this joke is a bit dull."
Hu Ruihui was a smart man. Seeing that Chen Yansen refused to speak, he gave up the idea of digging deeper.
Chen Yansen invited people from the Huazhong University of Science and Technology Association to have dinner together at the Sky Garden in the city center.
The next morning, the two parties signed the architecture authorization agreement.
The Huazhong University of Science and Technology Association also became the first external organization in the country to use the Orange Z1 instruction set.
After learning about this, He Boting of HiSilicon Chip found Yu Chendong again and asked him to introduce Chen Yansen to him.
Since Hu Ruihui is willing to pay for it, it means that the Orange Z1 instruction set is definitely better than MIPS in terms of coding efficiency and power consumption.
That afternoon, Chen Yansen received a call from Yu Chendong. After hearing the other party's intention clearly, he agreed to Yu Chendong's request for cooperation without any hesitation.
Huawei needs Orange Technology's Orange Z1 instruction set, and Orange Technology also needs Huawei's Balong baseband chip to serve as an alternative to Qualcomm.
The two parties hit it off immediately and arranged to meet at Zhuxianzhuang Science and Technology Park on January 4.
After Chen Yansen sent Hu Ruihui and others away and was about to get off work, Zhou Shouzhi called to report that the improved versions of Orange C2, Orange C3 and Green Orange D1S have been launched in Eastern Europe, mainly through operator channels and supplemented by online sales channels.
Sales volume on the first day was 19,000 units!
Although not much, for a non-local foreign mobile phone brand, this result is not bad. The best-selling one is Qingcheng D1S, which sold 7,000 units a day in Beibing Country.
It has moderate configuration, powerful camera function and only costs 169 US dollars, which makes it very popular among young people.
At the same time, Xiaomi followed Nokia's strategy and vigorously built offline distribution channels in Tianzhu. By cooperating with many retailers, it distributed its products to physical stores across the country.
In just one week, 73,000 Xiaomi phones were sold!
Lei Yijun excitedly waved his hand and allocated a sum of activity funds to the person in charge of the Tianzhu market. He planned to hold a Xiaomi Fan Festival in the local area and give users data cables, earphones, printed T-shirts and other activity peripherals.
At the same time, Cao Dahua sat in a Mercedes-Benz worth more than two million yuan, slowly drove into Xucheng College, and then knocked on Tang Qingshan's office door.
(End of this chapter)
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