Chapter 393 Zhou Hongyi: Not convinced? Why not compare sales? 799 yuan? Price butcher again!
Monday, March 18, 1:30 p.m.
The homepages of Penguin Video, YY, Youku, Sohu and Sina Video all displayed huge promotional posters for the '2013 Orange Technology Spring New Product Launch'.
Click to enter the live broadcast room.
The camera was facing the big screen at the press conference. In the middle was a bright and eye-catching orange LOGO, with a line of copy next to it: Let technology change your life!
The last time Wang Teng live-streamed Orange Pad 1 and Orange MagicBook on the YY platform, the cumulative number of viewers exceeded 4 million, and the number of people online at the same time exceeded 2 million.
As live streaming has significant effects and can bring in extremely high traffic, the marketing and branding departments decided to expand live streaming promotion channels.
To this end, the five major platforms each paid Orange Technology 1 million yuan in live broadcast fees.
"Damn it, damn Wang Teng, why didn't he schedule the live broadcast yesterday, but chose Monday? It's so exciting to slack off and watch the live broadcast!"
"Plus one, me too!"
"My son Wang Teng has the potential to be an emperor!"
"You are Wang Teng's father? Then who am I?"
Although the press conference has not started yet, there are already more than 100,000 netizens waiting in the live broadcast room, making jokes at once.
With the sudden popularity of the online novel "The Great Ruler", Wang Teng's comment section is full of people who enjoy making fun of memes.
For a time, Wang Teng gained tens of millions of "biological fathers" on the Internet who had no blood relationship with him.
"Actually, I'd rather see CEO Chen host a new product launch. He has a nice body, good looks, a straight nose, and a nice butt!"
"Miss upstairs, the star of the press conference is the new product, not the handsome guy. I've identified her as a nymphomaniac!"
"Your whole family is made up of ladies, but I am a real man!"
"I'm selling Mr. Chen's high-definition, uncensored photos. The price is 9.9 yuan. If you need it, add QQ for details: 771****92."
"Is there anyone without clothes? I can pay extra!"
The comments in the YY platform live broadcast room were so disgusting that even the administrator couldn't stand it anymore, thinking: A super-rich man with a net worth of 50 billion US dollars takes photos for you to see? There are really too many fools and not enough scammers! On the other side.
In the conference hall on the top floor of the Sky Garden, thousands of people were whispering, waiting for two o'clock to come.
After all, Orange Technology has entered the first echelon of domestic mobile phones.
Although it is currently behind ZTE in the global market, any discerning person can see that since Zhou Shouzhi joined Orange Technology, Orange Mobile's expansion in the Eastern European, African and Indian markets has been extremely rapid.
Maybe this year we can represent Chinese mobile phone brands and rank among the top three in the world.
Zhou Shouzhi, Wang Teng and Ye Qiuping were responsible for receiving the participating friendly merchants, suppliers and central department staff on the first floor.
Chen Yansen sat calmly in the first row of the conference hall, occasionally standing up to chat with others.
"Boss, Mr. He from ZTE Mobile is here." Chen Jie was wearing a light and simple black suit. When she came over and lowered her head to speak, the V-neck collar was enough to allow Mr. Chen's vision to be unobstructed.
Chen Yansen responded and walked straight to the door of the banquet hall, where he bumped into He Dingyou who was walking towards him.
"Mr. He, I was just about to go downstairs to pick you up, but I didn't expect you were already here." Chen Yansen smiled and reached out to hold the other person's right hand, showing a familiar look.
In fact, it was just the first time the two met.
Previously, when Orange Technology held a new product launch conference, He Dingyou was dismissive and looked down on Orange phones.
But in the blink of an eye, a year passed and Orange mobile phone became the champion of the domestic mobile phone sales ranking.
Although ZTE's global shipments reached 67 million units last year, only 28 million units were shipped in China, of which only 19 million were smartphones.
Compared with Orange Mobile's sales of 43.4 million units, ZTE is still a younger brother.
With the strong rise of Xiaomi, 360, NetEase, OPPO and VIVO, ZTE's mobile phone market share has been snatched away a lot.
Therefore, He Dingyou came to Xucheng this time, ostensibly to attend a new product launch conference, but in fact he was here to learn from others and to discuss cooperation with Orange Technology.
Chen Yansen certainly would not underestimate He Dingyou. Like ZTE and Huawei, they are essentially giants in the communications industry.
The poor performance of the mobile phone business does not mean that the overall strength is weak.
ZTE has profound accumulation in the fields of wireless communications, the Internet of Things, optical transmission and wireless charging technology, and Orange Technology may need to cooperate with it someday.
Making good connections and having more friends is always better than having more enemies.
What's more, the popularization and promotion of Orange Z1 instruction set and Aurora Future OS also depends on the support of peers.
With a smile on his face, Chen Yansen led He Dingyou to sit in the first row.
"Has HiSilicon purchased the architecture license for Orange Z1?" He Dingyou asked impatiently as soon as he sat down.
"The China Science and Technology Association and Apple also bought it." Chen Yansen said lightly.
"Which apple?" He Dingyou was slightly surprised and asked quickly.
"Apple." Chen Yansen replied with a smile.
"How big is the gap between the Orange Z1 instruction set and the ARM instruction set in terms of coding efficiency and energy efficiency?" He Dingyou asked curiously.
"The coding efficiency is 1.4 times that of ARM, and the energy efficiency ratio is optimized by about 30%." Chen Yansen answered truthfully.
He Dingyou stared with his eyes wide open, and his first reaction was disbelief.
If ARM's CPU architecture technology is so simple, would companies like Qualcomm, Broadcom, Apple, Huawei and ZTE still give money to ARM every year? But he thought again, the people at HiSilicon, Apple and the China Science Association are not stupid, and Chen Yansen has no family background, so there is no reason for these three companies to pay money for no reason.
unless!
The coding efficiency and energy efficiency of the Orange Z1 instruction set are indeed more advantageous than the ARM instruction set, which is why it impressed HiSilicon, Apple and the China Science and Technology Association.
"The one-time licensing fee is 20 million yuan?" He Dingyou asked again.
"Is Mr. He interested?" Chen Yansen asked back.
"Support domestic products." He Dingyou replied with a smile.
He does not plan to use the Android system. He plans to replace ZTE's new product with the Aurora OS system.
In his opinion, even someone like Zhou Hongyi could sell 8 million smartphones a year, which made him feel sick, as if he had eaten a fly.
Although ZTE is not a veteran player in the mobile phone industry, as a communications giant, it is much better than a company like 360 that just started out. But when comparing shipments, 360 phones are not inferior.
A specific analysis of the reasons for the other party's success is nothing more than relying on Orange Technology and sharing the supply chain, production line and operating system with Orange Mobile.
The native Android system has too many problems and is not as good as Aurora OS.
"In addition to the one-time licensing fee of 20 million yuan, there is also a 1% royalty commission," Chen Yansen added.
"No problem, we'll communicate slowly after the press conference is over." He Dingyou said meaningfully.
Chen Yansen heard the other party's hidden meaning, but he didn't think much about it and nodded readily.
He Dingyou was about to continue speaking when he caught sight of someone coming outside the door. His face immediately showed disgust because a fly had come.
"Mr. Chen, I'm sorry, I'm late." Zhou Hongyi, wearing a red stand-up collar polo shirt, escorted by two assistants, walked quickly forward and greeted Chen Yansen.
At this time, Lei Yijun and Li Wanqiang happened to walk in.
Zhou Hongyi heard the noise behind him. Without turning around, he glanced at the phone with his peripheral vision and then said loudly, "Q1 sales of 360 phones? Mr. Chen, to be honest, it's not very ideal. We only sold 3.7 million units."
The sound was neither loud nor soft, and just happened to float into Lei Yijun's ears.
"..." Chen Yansen laughed dumbly and cursed secretly: All your mobile phones are produced by me, why do I need to ask you about your sales? He turned sideways and waved to Lei Yijun, only to see that the other party's face was extremely embarrassed.
Because Xiaomi’s cumulative sales in Q1 were just over 3 million.
He Dingyou on the side had a gloomy face and didn't want to talk at all.
Ninety percent of ZTE's mobile phone shipments come from operator channels, but starting this year, operators' demand strategy for customized phones has changed, and they have begun to reduce the number of customized phones and subsidies.
ZTE's mobile phone sales have dropped sharply, with total sales in the first quarter of this year reaching only 4.1 million units. Although it is stronger than 360, the advantage is not obvious.
"Mr. Chen, how many new products do you have today?" Lei Yijun asked with a smile, without any intention of greeting Zhou Hongyi.
“If Mr. Lei is asking about mobile phone products, there are only three models,” Chen Yansen replied.
Lei Yijun understood, and thought that Aurora Future OS would also be the highlight of this press conference.
Perhaps Aurora Future OS cannot bring much substantial benefits to Orange Technology, but the title of "the first domestically developed mobile phone system" is enough to make the superiors take a new look at Chen Yansen.
This is a righteous cause!
No wonder this kid Chen Yansen blatantly violated regulations and the higher-ups turned a blind eye.
"Then I'm looking forward to it even more." Lei Yijun flattered him subtly.
"Arrange for President Lei and President Li to take a seat." Chen Yansen looked at Ye Qiuping and gave the order.
He was mainly worried that Lei Yijun and Zhou Hongyi would stage a real-life PK at the press conference, thus snatching away Orange Technology's traffic and popularity.
Old Zhou's personality is unpredictable. What if he gets excited and exchanges money with Mr. Lei in person? Then can this press conference still be held? "Mr. Lei, Mr. Li, please come this way." Ye Qiuping understood and raised her hand to signal.
Lei Yijun glanced at Zhou Hongyi and snorted.
"Boss Lei, are you not convinced? We can compare sales volume." Zhou Hongyi spread his hands and challenged.
"Okay, whoever loses will withdraw from the mobile phone market, and let Mr. Chen and Mr. He be witnesses." Lei Yijun responded unwillingly.
Playing such a big game?
He Dingyou was slightly startled and looked at Zhou Hongyi and Lei Yijun with interest.
"It's not necessary. Harmony brings wealth." Chen Yansen looked at the two 'Humanitarian Flame Generators' and quickly persuaded.
"Sure, but I'm afraid you'll refuse to pay if you lose." Zhou Hongyi said with a smile.
"Okay, that's enough." Chen Yansen warned with a cold face.
Seeing Chen Yansen's grim expression, Zhou Hongyi immediately realized that he had gone too far, so he said angrily: "It's just a joke, Mr. Chen, don't take it seriously."
Lei Yijun narrowed his eyes and glanced at Zhou Hongyi coldly, then took Li Wanqiang and sat in the front left area of the hall.
He Dingyou was secretly surprised, and only then did he personally feel Chen Yansen's influence in the mobile phone industry.
Zhou Hongyi and Lei Yijun were so obedient, like younger brothers.
Not long after, Huawei's Yu Chendong, OPPO's Chen Yongming, VIVO's Shen Wei and other friendly companies, as well as a number of supplier representatives also arrived one after another.
As soon as two o'clock arrived, Wang Teng trotted onto the stage.
Different from previous chip launches, this time Wang Teng is no longer wearing a well-tailored suit, but is dressed very simply.
He was wearing an orange printed T-shirt with seven words printed on the chest: "Let technology change life!"
He wore a pair of black straight jeans and a pair of white sneakers, looking like an ordinary passerby.
At the same time, the number of online viewers in Penguin Video, YY, Youku, Sohu and Sina Live Rooms has also skyrocketed.
In just a few tens of seconds, the total number of people online across the entire network exceeded 8 million.
The barrage of information is densely packed!
"Hello everyone, I am Wang Teng from Orange Technology. First of all, I would like to thank the more than 1,000 audience members at the press conference. It is because of you that we have the Orange phone today."
Wang Teng, who has been through hardships, has long shed the immature appearance of two years ago. He speaks slowly and calmly.
He paused and said, "I believe everyone knows that Orange Mobile sold 50 million units in 2012, so I have to continue to thank the support of 50 million users around the world."
"Today I will introduce you to several new friends and new products. Time is short and the task is heavy, so let's get straight to the point and start with the mobile phone products that everyone is most concerned about."
“The first new product – Green Orange D2!”
As soon as Wang Teng finished speaking, a high-definition CG image of Qingcheng D2 popped up on the LED screen set behind him.
"Continuing the high cost-effectiveness of its predecessor, the Orange D1S, the Orange D2 is equipped with a 5-inch IPS retina screen, 1280x720 resolution, and Corning's second-generation Gorilla Glass.
The front camera is 3 megapixels, the rear camera is 8 megapixels, the battery capacity is 2000mAh, dual SIM dual standby, and runs Aurora OS 1.6 system. "
“It has 1GB RAM, 4GB storage memory, supports face recognition, is equipped with MediaTek MT6572 dual-core 1.3GHz processor, supports gravity sensor, light sensor, distance sensor, gyroscope and electronic compass.”
Wang Teng stood on the stage and slowly introduced himself.
The comments in the live broadcast room were all "999"! Everyone hoped that the price of Qingcheng D2 could remain at the affordable price of 999 yuan.
Wang Teng faced the camera and slowly took out an Orange C3 phone. He read the comments for more than ten seconds, then said with a smile: "Everyone wants the price of 999 yuan, but this is impossible."
As soon as these words were spoken, the live broadcast room was immediately filled with curses.
"Son of a bitch, if you dare to sell it for more than 1,000 yuan, I'll smash your head!"
"Wang Teng, the relationship has faded after all. Do you want to make money from dad? No way!"
"999!"
"999!"
"If it's not 999, I won't buy it!"
The invited fans at the scene also frowned slightly, feeling that Orange Technology’s original intention had changed.
In their eyes, the Qingcheng series is Orange Technology's low-end model, and it would be a bit too much if it was sold for more than 1,000 yuan.
But some users also think that it is reasonable to sell the Qingcheng D2 at 1,200 to 1,500 yuan.
Wang Teng pressed the controller and the image on the big screen switched immediately.
Behind him, the three eye-catching Arabic numerals brought the hearts of his friendly competitors to the bottom.
"799!"
In an instant, tens of millions of viewers in the live broadcast room and thousands of viewers at the scene were stunned.
Chen Yongming of OPPO and Shen Wei of VIVO looked at each other subconsciously.
The two core sales channels are offline, and users are not sensitive to configuration and price, which can be regarded as a staggered competition with Orange, Xiaomi, 360 and the like.
But Orange Technology is also building an offline sales network. Although there are only a few hundred directly-operated stores at present, new stores are being added every month. If Chen Yansen sells Qingcheng D2 offline, how can they make money?
"Mr. Chen, I calculated that the material cost of Qingcheng D2 alone is 500 yuan, plus the production, sales, after-sales and marketing expenses, how much can you still earn?" He Dingyou asked.
"A ten-point gross profit is no problem." Chen Yansen replied with a smile.
Under the dim light, his two rows of teeth were white and neat.
He Dingyou smiled, but his smile was helpless. It must have been a blessing from ten lifetimes to meet such a colleague!
(End of this chapter)
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