Chapter 392 Lei Yijun: Is it wrong for me to just want to survive? Eastern Europe monthly sales of 400,000!
The Arctic Kingdom is vast and sparsely populated. Excluding Mokos, people in the remaining areas have one thing in common: they are poor!
Even a powerful company like Apple only sells 100,000 units per month in the Arctic.
Of course, Orange’s mobile phone sales are concentrated in low-end models, and its performance in the mid-range market is still inferior to Samsung and Apple.
Chen Yansen was doing two things at once: one was listening to the work report, the other was flipping through the Eastern European market competitor price monitoring sheet and the store customer flow analysis report.
Soon after, market managers from various countries mentioned a number of issues including customs clearance delays, system language optimization progress, and localized marketing material review mechanisms.
Zhou Shouzhi calmly understood, analyzed, and mastered the situation before providing a solution.
Excellent managers usually have a set of logical and rigorous methodology. If the thinking is right, the direction will not be wrong.
Chen Yansen looked at Lao Zhou and nodded with satisfaction, thinking: No wonder Lei Yijun is so stingy on weekdays, but is willing to give Zhou Shouzhi a raise and stock options.
This guy's ability to get things done is really outstanding!
In February, total sales in the Eastern European market were 405,000.
Next, Orange Technology will continue to increase the density of marketing activities and strengthen channel construction.
For example, it launched summer student discounts, finalized a profit-sharing plan for contract phones with Romanian operators, and promoted preparations for the opening of direct stores in Serbia.
An hour later, Orange Mobile's monthly meeting for the Eastern European market ended.
Seeing that the boss did not express any opinions throughout the whole process, Zhou Shouzhi asked softly after everyone else had left: "Boss, do you have any new instructions for the development of the Eastern European market?"
"You have done a good job in channel network building, brand promotion and localized operations, but the proportion of low-end models is too high. You can open up the market with low-priced products, but you cannot rely on the low-price strategy for a long time."
Chen Yansen said slowly.
"Okay, boss. I understand. I will review the expansion plan for the Eastern European market later." Zhou Shouzhi responded immediately.
"Has the time for the new product launch conference been set?" Chen Yansen asked again.
"March 18th at 2 p.m., in the Sky Garden," Zhou Shouzhi replied.
"This is the debut of Aurora Future OS. Please keep an eye on it for me and make sure nothing goes wrong." Chen Yansen patted Lao Zhou on the shoulder and reminded him.
"Don't worry, Wang Teng, Ye Qiuping and I will check the process again before next week." Zhou Shouzhi nodded in response.
Chen Yansen nodded, stood up and walked out of the meeting room.
He glanced out the window. The sky was filled with clouds and colorful lights, and the rapeseed fields in the distance were lush and green.
I looked at my watch. It was a quarter past four in the afternoon.
After returning to the office, Mr. Chen sat down, stretched out his hand, and a bottle of ice cola flew automatically into his palm.
With a "slurp" sound, Chen Yansen took a big gulp, then put his feet on the table, leaned back in the soft boss chair, and watched Mimo short videos comfortably.
I have to say that the recommendation algorithm developed by Zhang Yiming and Liang Bo is indeed unique, and the more you use it, the more addictive it becomes.
In order to gain traffic, video bloggers in North America have resorted to all kinds of tricks to skirt the line of duty.
Mr. Chen casually browsed for a few hours, and finally couldn't help but sigh: It's too cool.
The video content and value orientation on Mimo are too vulgar, but this just caters to the preferences of local users.
The cumulative number of registered users has exceeded 30 million, and the daily active users exceed 10 million.
Vine, a short video app owned by Twitter, is no match for Mimo.
at the same time.
A piece of heavy news was revealed: Microsoft is about to acquire Nokia's mobile phone business, and the estimated acquisition price is more than 7 billion US dollars! It instantly caused a stir on the Internet! Although Nokia has lost its glory due to the failure of the Symbian system, its global mobile phone shipments still ranked second last year.
With sales of 330 million units, only 50 million units away from the first place, but now it has fallen to the point of selling itself? In fact, Nokia's sales at this time seem to be extremely high, but more than 70% of them are feature phones, a paper tiger! The purpose of Microsoft's acquisition of Nokia is also very simple! First, to seize the mobile market share, fight against Apple and Google, and increase the market share of Windows Phone system;
Second, Nokia owns 8,500 design patents and 30,000 utility patents, and can enhance its competitiveness by acquiring key patents.
To put it bluntly, Microsoft wants to leverage Nokia's mobile phone market to promote the ecological development of the Windows Phone system.
In Microsoft's view, it's just a mobile phone operating system, the technical difficulty is not high, and there is no need to hand over the market to Android and iOS.
As the system overlord in the PC era, it naturally wants to consolidate its system position in the mobile era.
It is truly shocking that tens of billions of yuan are being spent just to compete for market share in mobile networks.
Although Orange Technology's Aurora Future OS has not been released, it has already spread throughout the circle.
"If you want to popularize Aurora Future OS, it may not be that easy. Windows Phone is coming on strong, and Android and iOS are already the dominant trend."
When Lei Yijun learned about this, he smiled and shook his head.
He believes in Orange Technology's R&D capabilities, and also believes in Chen Yansen's operational capabilities and business acumen, but the process of replacing Android or iOS is as difficult as changing the world.
"Mr. Lei, I have submitted the production plan for Xiaomi 2A and Xiaomi 2S to the Orange Mobile Phone Factory. We expect the equipment debugging to be completed by mid-March." Li Wanqiang interjected.
To him, developing an independent operating system is a thankless task, and he doesn't understand why Chen Yansen would spend so much manpower, material resources and financial resources.
The industrial chain involved in mobile phones is extremely numerous, from CPU to GPU, camera, storage chips and batteries, etc., and each module involves thousands of patents.
Wouldn't it be better to just pay for it?
"There are only 5,000 phones of these two models equipped with the Aurora Future OS system. I think Orange Technology didn't say anything about it?" Lei Yijun asked.
"No." Li Wanqiang replied.
After hearing this, Lei Yijun secretly breathed a sigh of relief, fearing that he had offended Chen Yansen in this matter.
"Mr. Lei, Orange Technology's new product launch is scheduled for March 18," Li Wanqiang reminded.
"Okay, I understand." Lei Yijun said.
The other side.
In the brightly lit Xiaomi headquarters building, in the office area where the MIUI department is located, Li Xingwei had a solemn expression on his face, lost in thought.
The computer in front of me had a black screen and was obviously not working.
He is one of the founding team members of Xiaomi Technology, his employee number is 12, and he is a core development engineer of the MIUI system.
"We will start with a customized Android system. Once Xiaomi phones occupy a certain share of the domestic market, we will use our terminal market advantage to build China's own mobile phone operating system."
The big promises that Lei Yijun had painted for him when he first started working kept flashing through his mind.
He came from Microsoft and was also involved in the system development of Windows Phone.
The reason he joined Xiaomi was, first of all, the generous salary and attractive option rewards, and secondly, he also wanted to develop a pure-blooded domestic operating system.
But two weeks ago, Lei Yijun announced that the MIUI system would stop iterative upgrades.
In other words, the boss decided to abandon the MIUI system.
This group of people will either transfer to Xiaomi's application ecology department, or stay at their posts, provide system maintenance work for existing users, and then be slowly abandoned by the company.
"Ah Wei, what are you thinking about?"
At this time, Sun Peng, who was also the main creator of the MIUI system, bumped into his shoulder and asked.
“Brother Peng, you said that even Xiaomi 2A and Xiaomi 2S don’t use the MIUI system. Is there any need for our department to exist?” Li Xingwei asked with a wry smile.
"Awei, it's just a job, isn't it good to have something to do? Don't worry, with your ability, you will be transferred to the Application Ecology Department in the future, and you will at least get the title of general manager." Sun Peng said indifferently.
"What about MIUI?" Li Xingwei asked back.
"Don't we have Aurora OS?" Sun Peng shrugged.
Li Xingwei burst out laughing, not knowing what to say.
After pondering for a while, he said to Sun Peng: "Brother Peng, take care of yourself."
"Awei, what do you mean?" Sun Peng opened his mouth and a look of surprise appeared in his eyes.
"Resign!"
After saying that, Li Xingwei walked towards Lei Yijun's office with great strides.
"Resign?"
Three minutes later, Lei Yijun looked at the capable man in front of him and asked in confusion.
Li Xingwei was one of Xiaomi's first employees. He remembers very clearly that on the day Xiaomi was founded, he personally handed a bowl of hot millet porridge to the other party.
He made a few bold statements and expressed his happiness that the company was able to attract senior R&D personnel for the Windows Phone system.
It's been less than three years, and the other party is actually going to resign on his own initiative? "Boss Lei, you're not working on the MIUI system anymore, what else can I do if I stay?" Li Xingwei looked at Lei Yijun with a burning gaze and asked.
"I plan to set up the Xiaomi Internet Operations Department, and you will be the general manager, responsible for the Xiaomi browser business." Lei Yijun said seriously.
"The MIUI system has only failed temporarily. Isn't it too early to give up?" Li Xingwei couldn't help but ask after hearing Lei Yijun's arrangement.
"Xiaomi must survive first before it has the opportunity to pursue independent research and development. Do you understand?" Lei Yijun snorted coldly, leaned back, and spoke in a harsher tone.
"Boss Lei, thank you for your favor and trust, but I am a stubborn person, please approve my resignation application."
Li Xingwei suddenly stood up and urged without any politeness.
Lei Yijun took a deep breath, resisted the urge to get angry, waved his hand and said, "I know, get out."
He understood Li Xingwei's thoughts, but the difficulty of developing a self-developed system was not something that could be accomplished simply by talking.
Isn’t Microsoft’s influence strong enough?
After three years of going online, its market share is only 5%.
In order to increase user usage, Microsoft even spent 7 billion US dollars to buy Nokia's mobile phone business.
Does Xiaomi have sales?
Does Xiaomi have funds?
Let him do it with his head!
Who doesn’t want to use self-developed operating system to build an ecological moat for their own products?
Li Xingwei left dejectedly.
"Damn it, is it wrong that I just want to survive?" Lei Yijun roared silently in his heart with red eyes.
Damn Zhou Hongyi!
Biting millet all day long!
Lei Yijun really wants to win once!
In this business adjustment, Li Xingwei became the first person to leave Xiaomi's 13-member founding team.
…
…
"Li Xingwei? Take it. I'll be your deputy."
After listening to Wang Teng's statement, Chen Yansen chose to hire Li Xingwei without much thought.
The system research and development department of Orange Technology has long been divided into two groups: Aurora OS and Aurora Future OS. The former is responsible for in-depth customization of Android, while the latter is responsible for version upgrades of Aurora Future OS.
"Okay, boss. Then I'll put him in the Aurora Future OS group?" Wang Teng asked Chen Yansen for his opinion.
"Sure." Chen Yansen replied.
In just a few words, Li Xingwei's career for the rest of his life was determined.
For Chen Yansen, Li Xingwei's joining did not attract much attention.
After all, Orange Technology's technical department and AI laboratory are filled with senior engineers from companies such as Microsoft, Google, and Oracle.
Li Xingwei's resume can only be described as decent, but it is far from enough to make him take it seriously.
Time flies, and Orange Technology's spring new product launch conference was held as scheduled.
(End of this chapter)
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