Chapter 391 You have to let them roll up! Fourth in sales in the North Ice Country! The first step to internationalization!
It is still cold in March.
The sun was warm one moment and drizzling the next.
The copper bells on the eaves rang wildly in the spring breeze, making rapid sounds. Rainwater slid down the battlements of the city wall, leaving layers of ink-colored water on the bluestone slabs.
Pedestrians on the street held up umbrellas, and those who didn't bring umbrellas either walked quickly or hid in roadside shops.
Wang Bin was standing at the door of a beef soup restaurant. His mood was as terrible as the weather outside.
Although Kuapao is already a leader in the group buying industry, it is still not popular in the small county of Chunshen.
He went to more than a dozen restaurants along North Street, and the owners' responses were basically "never heard of it", "uncooperative", and "not interested".
In the years when group buying and takeout were not yet popular, almost all catering businesses relied on offline distribution of flyers for promotion, and relied on the taste of their food to maintain relationships with old customers to gain a foothold in the market.
What the hell is this? You want to take away 5% of the sales right from the start?
It's simply crazy!
How much does it cost per day to hire a few part-time workers to distribute flyers?
"How come it's completely different from what I imagined!"
Wang Bin had a sad face. He took out a pack of Huangshan cigarettes, lit one and took a long puff.
"Young man, you are dressed in a suit and have shiny leather shoes. You must be a real estate salesperson, right?"
The owner of the beef soup restaurant was a bald middle-aged man who approached me with a smile.
"No, I sell insurance." Wang Bin replied unhappily.
"Hehe, you're quite aggressive!" The boss heard something and realized that the boy in front of him was clearly fooling him.
"Brother, it's just a joke." Wang Bin sighed, handed a cigarette to the boss, and said weakly.
"The house can't be sold?" The boss took the cigarette, but he didn't smoke it. Instead, he put it between his ears.
Shit! Wang Bin muttered to himself and glanced down at his outfit.
Does this outfit really look like an estate sale?
For this new job, he specially spent 800 yuan to buy a suit at Hai Lan House.
"Brother, I'm the business manager of Kuapao.com." Wang Bin couldn't help it and chose to reveal his true identity.
"Chen Yansen's company?" The boss' eyes lit up and he asked quickly.
"Have you heard of it?" Wang Bin's face lit up with joy.
"Are you recruiting for group buying or takeout business?" The boss nodded, looking very knowledgeable.
"Brother, you know a lot about group buying business!" Wang Bin came forward with a smile and started chatting enthusiastically.
"Fuck! What's that look in your eyes? Brother, I also like reading books and newspapers." The boss rolled his eyes.
"Excuse me! Big brother, I see your store's business isn't doing very well. Are you interested in moving into Kuaipao?" Wang Bin asked dryly.
"I finally understand why you were so dejected just now. With the level of your speech, you've gotten away with not getting beaten."
The boss frowned and retorted in an unhappy tone.
Since Chunshen is close to Zhoulai, its most famous snack is beef soup. Residents in and out of the city only recognize old brands, so a new store like his is naturally deserted.
Wang Bin smiled awkwardly. He also realized that he had said the wrong thing and apologized repeatedly.
The boss waved his hand, seemingly not taking it seriously, and asked directly, "How much is it?"
"The commission is 5%. For example, if Kuaipao increases your sales by 10,000 yuan, the platform will charge you 500 yuan in technical service fees." Wang Bin stretched out his right hand and gestured with his fingers spread out.
"Is it reliable? I only saw the news about Kuaipao on Toutiao today." The boss asked again.
"There is a beef soup restaurant in Luzhou. It had no business at the beginning and could only sell 20 to 30 bowls a day. Guess how many bowls the boss can sell a day after he started using chopsticks?" Wang Bin rolled his eyes and made up a story.
"Fifty bowls?" The boss guessed a number casually.
"Five hundred!" Wang Bin said loudly.
He was able to get the job thanks to his good mouth. He lacks emotional intelligence, but he makes up for it with bragging.
During the interview, he boasted to Wang Tianming that he was the head of the Student Union and the president of the College Student Entrepreneurship Alliance.
In Lao Wang's opinion, this guy is too shameless, and it would be a waste of talent if he doesn't do sales.
"That's all nonsense!" The boss didn't believe it, but the corners of his mouth rose unconsciously, and it was obvious that he was moved.
"We have more than 100,000 Kuaipao users in and around Chunshen, but there are only dozens of merchants. Once you go online, I guarantee your business will explode." Wang Bin continued to promote.
"My shop mainly sells beef soup and beef noodles. A large bowl costs eight yuan, a small bowl costs six yuan, and handmade sesame cakes are one yuan each." The boss rubbed his hands and asked with a smile on his face.
Selling 500 bowls a day! That would be crazy profitable!
"You can make two set meals first: a large bowl of beef soup plus a sesame seed bun, priced at 6.9 yuan; a small bowl of beef soup plus a sesame seed bun, priced at 4.9 yuan." Wang Bin gave a tentative suggestion.
"No, no, the loss is too great." The boss shook his head.
"Forget it. There's a beef soup restaurant up ahead anyway." Wang Bin said calmly without any panic.
When the boss heard this, his brows knitted together, fearing that his competitors would take away his business after joining the group buying, so he asked cautiously: "Will it increase by one yuan?"
"Or, lower the price by one dollar, and I'll sign you up for a flash sale for free." Wang Bin continued to bargain.
"..." The boss remained silent, then turned his head to look at the 30-square-meter dining area. Can he handle it? "There's no rush for the event. Let's give it a try first, but I can only receive 300 group purchase customers every day." The boss thought for a while and said.
This is a husband-and-wife shop. Even if he works himself to death in a day, he still can't make 500 bowls of beef soup.
"No problem, you can set a write-off limit in the background." Wang Bin grinned, feeling relieved, thinking to himself: I finally got my first order done.
Next, he pulled out a standard contract from his bag and asked his boss to sign it for confirmation.
After finishing all these, Wang Bin helped the boss open the merchant backend and briefly introduced the various functions of the menu bar and the process of withdrawing payment.
"Boss Zhou, our Kuaipao staff will come to your house this afternoon to help you take pictures of your products." Wang Bin did not forget to remind the other party before leaving.
"Manager Wang, excuse me. Can I give you something to eat? It's already noon. Eat first before you leave." Boss Zhou greeted enthusiastically.
"No, the company has regulations. I have to go back and stamp it for you and arrange the online process." Wang Bin refused decisively.
At this time, the rain stopped and the road was wet.
"Okay, then you go ahead." Boss Zhou walked him to the door.
Wang Bin clutched the contract in his hand and hurried to Times Square. As soon as he walked into a rice stall, he saw Wu Xingyu, who looked miserable, and Wang Tianming, who was calm and composed.
"Brother Wang, A Yu." Wang Bin walked over and sat down, then shouted to the boss, "One serving of pork head rice, with more meat and green peppers."
"Okay, wait a moment, it will be ready soon." The boss responded.
"Brother Bin, how many companies did you agree to negotiate with?" Wu Xingyu asked expectantly.
"One family." Wang Bin replied, raising his index finger.
"Bighead, you lose, lunch is on you! Boss, give me two more chicken legs." Wang Tianming said proudly.
"Do you want to bet on whether I have opened an order?" Wang Bin asked with a dark face.
"Don't worry, I won't forget your contribution. I'll give you a chicken leg." Wang Tianming said with a smile.
"Ayu, what about you?" Wang Bin looked at Wu Xingyu and asked.
"Just hang it to zero." Wang Tianming joked with a sly smile.
"Brother Wang, I have used all the sales pitches taught by the company, but why are those bosses unwilling to participate in group buying?" Wu Xingyu scratched his head, revealing a distressed expression.
"Which stores did you look for?" Wang Tianming asked.
"Wuyuanzi Old Goose, Zhuangyuan Snack Shop, Juhongsheng and the same song." Wu Xingyu replied.
"Abin, what do you think?" Wang Tianming ignored Wu Xingyu and turned to ask Wang Bin.
Along the way, Wang Bin slowly figured out that the dozen restaurants, Internet cafes and KTVs he found were all long-established stores that could survive comfortably with old customers. Why would they need additional customers? Therefore, when those bosses talked about online traffic, customer acquisition costs, word-of-mouth accumulation and management efficiency improvement, others just thought it was nonsense.
Only businesses with mediocre business or even poor operating conditions will actively seek cooperation.
"Business in these stores is very good," Wang Bin said concisely.
"Is there anything wrong with good business?" Wu Xingyu asked subconsciously before he could figure out what was going on.
“If we were in Luzhou or Jinling, of course we would first discuss cooperation with large merchants and merchants with good business. However, the model in small county towns is different. The business of many merchants mainly depends on old customers. We have to let them grow.” Wang Tianming analyzed calmly.
"Roll it up?" Wu Xingyu frowned slightly, not quite understanding.
“For example, there are 17 KTVs in the city. If any of them join Kuaipao, their orders will definitely increase by 30% to 40% every day.
There are only so many customers, and they don’t just fall from the sky. The business of other KTVs will definitely be affected. At that time, they will have to do group buying even if they don’t want to. When all KTV merchants have joined the group buying, they can then negotiate prices.”
Wang Tianming said sinisterly.
"Brother Wang, you're a master!" Wu Xingyu suddenly realized and gave a thumbs up in praise.
Wang Bin also understood. In the afternoon, he would focus on small and medium-sized businesses and make Chunshen businessmen understand that they can make a lot of money by joining Kuapao and then promote the platform's reputation.
Wang Tianming squinted his eyes and listened to the two people's flattery. A smile appeared on his face and he felt extremely happy.
On the morning of the third day, the first batch of merchants settled in Chunshen welcomed the first batch of group buying customers.
There was a long line in front of Zhou's Beef Soup Restaurant on North Street.
The entrance of Tongxing Bakery on South Street was also crowded with customers both inside and outside the store.
There is a KTV called "Alibaba" at the intersection. Its business never stops from noon to 1:30 in the morning.
Although the number of users in a county is not large, the population density cannot be underestimated.
What's more, the vast majority of people in county towns, firstly, have no car loans, and secondly, no mortgages, and they are more generous with their money than white-collar workers in first-tier cities.
As soon as Kuaipao’s group buying app was launched, its business became extremely popular due to the small number of merchants and large number of users.
Wang Bin gradually discovered that his boss, who had previously ignored him, had become much more polite.
This group of people began to listen carefully to his analysis of group buying data, and even took the initiative to inquire about the preferential policies for joining Kuaipao.com. Their eyes were shining with desire for money, which was completely different from their initial attitude of rejection.
The other side.
Pei Yi took the first-day data of the ten county sites and invited Chen Yansen to a video conference.
"Mr. Pei, you underestimate the spending power of county users," Chen Yansen joked.
Previously, Pei Yi led his team to expand recklessly across the country, but was reluctant to enter the county-level market. The reason was that he felt that the income of county users was low and not enough to support group buying and takeaway business.
"Boss, this data is beyond my imagination."
Pei Yi laughed dryly and replied slightly embarrassedly.
"You can ask Liao Wei for a copy of the county-level market consumption power data for East China, North China, Central China and South China. Yunsu did sufficient research and preparation in the early stages when setting up the express service stations." Chen Yansen put away his smile and said seriously.
"Okay, boss. I understand." Pei Yi nodded in response.
"By the way, I agree to your proposal to appoint Zhang Xuhao as the general manager of the takeaway business unit. Tell him that he will not lose any bonus or options," Chen Yansen added.
"Well, okay." Pei Yi agreed immediately.
After explaining everything clearly, Chen Yansen hung up the phone.
In his eyes, Kuaipao's development is fast, but not fast enough.
The potential of the group buying and takeout market is amazing, and it should create more jobs.
"Knock knock knock!" There was a knock on the door.
"Boss, the monthly video conference for the Eastern European market is at three o'clock. It will start in ten minutes. Mr. Zhou is in the A4 conference room on the eighth floor."
Chen Jie pushed the door open and walked in. She was wearing a houndstooth pattern half-length skirt and a light grey blazer with an off-white chiffon lining. Her fair skin could be vaguely seen under the clothes.
Chen Yansen nodded slightly, stood up and walked out.
Seeing this, Chen Jie followed Mr. Chen closely. As an assistant, writing meeting minutes was also one of her daily tasks.
A minute later, Chen Yansen took the elevator to the eighth floor and walked into conference room A4.
"Boss!" A greeting sounded in the room.
Chen Yansen took a quick look and saw that in addition to Zhou Shouzhi, there were also the marketing director, after-sales manager and channel director for Eastern Europe.
"Let's get started."
After Chen Yansen took his seat, he gave instructions to Zhou Shouzhi.
The overhead strip lights illuminated the LED screen clearly. As the video conference was connected, market managers from seven countries, including Poland, Ukraine, Romania and Arctic Ice, appeared on the screen one by one.
"Let's review the market performance first. Each person has three minutes." Zhou Shouzhi spoke first.
He knew his boss's character and he didn't like his subordinates to talk too much.
“North Ice Country’s total sales in February were 159,000 units, with a target completion rate of 106%, including 27,000 units online and 132,000 units offline, with a market share of 8.9%.
The best-selling models are Orange D1S (with hardware and application ecosystem adaptation), Orange D1, Orange C2 and Orange C3, accounting for 26.1% of sales, and the main competitors are Apple, Sanxing, Fly and Nokia..."
The business manager of the Arctic Country reported slowly.
Even though the monthly sales volume was only 159,000 units, it has already ranked fourth in the local market, with only Sanxing, Fly and Nokia ahead of it, and Apple behind Orange.
(End of this chapter)
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