Chapter 412 10 billion advertising fees! Ma Liyun: What, you still want to kill me?
"Old Wang, ask the heads of the five regions of Northeast China, North China, East China, Central China, and South China to submit a list of layoffs by next Wednesday. Let's set the ratio at 30%."
Wang Xin sat in silence for a long time, then suddenly spoke.
He originally wanted to say 40%, but changed his mind when the words were on the tip of his tongue.
He didn't want to admit defeat, but the industry report in March made him lose all his strength and means in an instant.
In terms of financial strength, market development capabilities, and team cohesion, Meituan is no match for Kuaipao, and is even inferior to Qiandu Group Buying and Dianping.
Only then did he realize the importance of Shan Jiawei to Meituan.
"30%? The number is a bit too much, Brother Xin. How about just cutting 10% in each round? That will have less impact and won't cause any backlash," Wang Huiwen suggested.
"It hurts the most to cut your flesh with a knife! A short pain is worse than a long pain. If 10% is done three times in a row, will the iron army still be able to fight?"
Wang Xin frowned and shook his head in denial.
"I am mainly worried about the mass arbitration of employees. It will be difficult to explain to the Labor Association. If someone holds up banners and causes trouble, it will easily generate negative public opinion," Wang Huiwen explained.
"Those who are willing to leave will be compensated, and those who don't want to leave will be transferred to other positions and only receive the minimum wage every month." Wang Xin said coldly.
Isn’t it easy to force employees to resign voluntarily?
He has plenty of means!
"Brother Xin, I understand." Wang Huiwen opened his mouth, then sighed and nodded heavily in response.
When the nest is overturned, how can the eggs remain intact?
After receiving financing from General Atlantic, Meituan's monthly transaction volume ranked last for two consecutive months and continued to decline. Its total performance in March was only 240 million yuan.
Kuaipao, which ranked first, was far ahead with sales of 2.37 billion.
Qiandu group buying reached 1.01 billion, a slight decline.
Dianping’s revenue reached 570 million, which is almost halved compared to its peak in Q4 2012.
All the market share has been snatched away by Kuaipao and Qiandu Group Buying. The former eats the meat, the latter gnaws the bones, and Dianping can only drink the water used to wash the pot.
As for Meituan, they soon ran out of even water to wash the pot.
"In addition, we need to adjust our business focus and increase exposure to vertical categories such as travel, weddings, and fresh food. At the same time, we need to introduce e-commerce models. We need to avoid the core business areas of Kuaipao and Qiandu Group Buying to form a differentiated competitive advantage."
Wang Xin thought about it and continued.
Advantages?
This was the path WoWoTuan took before he died!
Wang Huiwen complained secretly, but he had no better idea.
The strategies of Kuaipao and Qiandu Group Buying seem to be unskillful, relying entirely on price wars and traffic advantages, but often the simpler the moves, the more practical they are.
If the marketing strategy is too fancy, it will be easy for Wang Xin to find loopholes.
With a powerful straight punch, Meituan was defeated step by step. It has lost 70% of the market share and is about to repeat the mistakes of WoWotuan.
The General Atlantic Capital, which invested in Meituan, was completely panicked, fearing that its investment of 100 million US dollars would be lost.
They never thought that Meituan’s decline would be as rapid as an avalanche, and they were so angry that they started cursing!
After Wang Huiwen left, Wang Xin looked out the window in a daze.
He doesn't understand!
Why did I fail nine times after starting my own business?
Why does Chen Yansen win every time?
Is this fucking fair!
In order to attract investment, how many people did he ask for help? How much did he drink? How much grievance did he suffer?
But what he didn't know was that if he didn't treat the grassroots employees and riders as human beings, the people under him naturally wouldn't work hard for him.
If there was no choice, Meituan might still have a chance of success.
But everything is afraid of comparison. Under the temptation of high salary and high benefits of Kuaipao, Meituan is just a stepping stone for most practitioners.
In an instant, Wang Xin had the idea of selling Meituan again, and Ali was undoubtedly the best candidate.
Late next night.
In the Xucheng area, in a private room on the top floor of the Sky Garden.
The two-meter-diameter mahogany round table was filled with exquisite dishes. The three bottles of Maotai had already been empty. Ma Liyun's face was flushed. He threw the small wine glass aside and started drinking with Chen Yansen in the wine decanter.
His assistant Cheng Wei was anxiously standing by. If he tried to persuade him, he was afraid of being scolded; if he didn't try, he was afraid that Ma Liyun might end up in the hospital after drinking too much and he would be scolded afterwards.
After all, Lao Ma is almost fifty years old. Even if he can drink a lot, he can never be a match for Chen Yansen.
Cheng Wei secretly glanced at Chen Yansen. The other party's face was not red and his heart was not beating fast. His eyes were bright and clear. It was obvious that he was not even slightly drunk.
"Boss Ma, let's stop here."
Chen Yansen shook the wine glass, drank the last sip of wine, and said with a smile.
It would certainly be a good thing to drink Ma to death and end the e-commerce dispute ahead of time, but he knew very well that even though Ma Liyun shouted loudly, if he really opened two more bottles of wine, the other party would definitely run away.
They are here to discuss cooperation, not to die!
Disguise is the basic skill of a businessman.
"Cheng Wei, go open another bottle." Ma Liyun felt dizzy, but he was a man who refused to admit defeat. He would rather lose the battle than the fight.
"Okay, Mr. Ma." Cheng Wei agreed readily, but he was hesitant with his hands.
"Mr. Ma, don't forget that we still have to visit the Science Park tomorrow. We can't delay our work."
Chen Yansen waved his hand to stop and gave Ma Liyun the way to leave.
"Is that so? Then let's continue tomorrow and forget about today." Ma Liyun secretly breathed a sigh of relief.
He could drink two kilograms of liquid in one meal without stuttering, and he was not afraid to go to the Northeast to discuss business. However, Chen Yansen drank one and a half kilograms of liquid as if nothing had happened. He was afraid that if he drank another half kilogram, he would be carried back to the room by others.
"Okay, I wish Mr. Ma's Alibao cards will sell well." Chen Yansen said meaningfully.
Ostensibly, the reason for Ma Liyun's visit was to draw on the business model of Senlian Star Card, so he came to say hello.
In fact, they were attracted by the overseas traffic of Mimo short videos and wanted to sign an annual framework advertising cooperation agreement with Chen Yansen.
In addition, the exposure of products such as Toutiao, Lingxi Browser, Orange and Aurora Future App Store, and Xiaohongshu also made Ma quite excited.
After all, the essence of Ali is a traffic intermediary, and buying and selling traffic are part of daily operations.
Chen Yansen wanted to improve the profitability of his products, and Ma Liyun wanted to obtain more third-party resources. The two hit it off immediately and had no concerns about their collaboration due to the competition in the e-commerce industry.
Both parties are pure enough, guided only by interests, without any personal emotions involved.
It was dark outside the window and the lights were dim.
Accompanied by his assistant, Ma Liyun staggered back to the hotel, quickly washed up and fell asleep.
The cell phone on the bedside table kept ringing, but Lao Ma was shouting loudly without noticing anything.
Don’t answer the phone?
Wang Xin frowned and decided to play it again tomorrow.
The other side.
Chen Yansen got into the back seat of Ghost's car and told Lao Huang, "Go back to the Delta."
Huang Boxiang nodded, said nothing, and concentrated on driving.
In recent days, he met Meng Jie, Song Yuncheng and Ye Qiuping one after another.
At first, Lao Huang was a little shocked, but after getting used to it, he felt that Chen Yansen had too few girlfriends.
But he forgot that before he became Mr. Chen's driver, he despised men who were fickle and unfaithful in relationships the most.
Now I think that Mr. Chen is young, rich, tall and handsome, so three of them is not too many.
People always change!
When the favor was infinitely magnified, Chen Yansen's shortcomings became insignificant little quirks in Huang Boxiang's eyes.
"It would be great if the Star Card could apply for patent protection. At least Sohu and Ali would have informed us. There would definitely be more people who copied without saying anything." Song Yuncheng sighed helplessly.
"It doesn't matter. Anyway, I copied Ali's electronic payment and Penguin's social communication software. The Internet is like this. You copy me today and I copy you tomorrow. No one should feel wronged."
Chen Yansen said indifferently.
In his opinion, everything depends on human effort, and implementation is always more important than creativity.
Creativity determines the upper limit, execution ensures the lower limit.
Just like Wang Xin once "borrowed" Facebook's blue and white theme style and product functions one by one and launched Xiaonei.com, but was he successful?
Eventually, the product was sold to Chen Yizhou for 2 million US dollars. The other party simply changed the name and readjusted the product direction, and in just a few years the market value reached tens of billions of US dollars.
There was also Liang Changlin who copied Nextdoor's community app model, but it was also in vain.
When selecting project leaders, Chen Yansen first looks at execution ability, which is the foundation; strategic planning, risk decision-making, communication skills and innovation come next.
Being able to blow is not a bad thing, but if you only know how to blow, that will be troublesome.
"I have good news, guess what it is first." Song Yuncheng smiled and didn't take Ali and Sohu's plagiarism to heart. He changed the subject and asked.
"Got it?" Chen Yansen joked with a sly smile.
"What do you mean?" Song Yuncheng was stunned at first, not understanding, but she reacted quickly, her face and earlobes flushed instantly, and she whispered angrily: "You just like to talk nonsense, I bought a house."
"Congratulations, how many sets did you buy?" Chen Yansen asked casually.
"Five sets, all in Luzhou. I plan to live in one myself and rent out the remaining four to offset the mortgage." Song Yuncheng opened his right hand and said with a smile.
She did whatever Chen Yansen said.
"That's good. Next time I can't call you Xiaochengzi anymore. I'll call you landlady instead." Chen Yansen teased.
"You can call me mom." Song Yuncheng smiled without saying anything, and added silently in his heart.
In the virtual city in the night, a layer of gauze-like mist rose unnoticed. The car lights emitted orange-yellow spots and sped away in the direction of the villa area.
The next morning, the spring breeze was pleasant.
Last night's mist turned into dewdrops, condensing on the new buds of the camphor trees. The sunlight filtered down, reflecting a rainbow-like luster.
A Mercedes-Benz 62S with a Hangzhou license plate slowly drove into Zhuxianzhuang Science and Technology Park. Ma Liyun in the car was full of worries.
In the morning, he received a call from Wang Xin, who asked him straight away whether he was interested in buying Meituan for only 200 million US dollars.
Not expensive!
If Meituan’s food delivery and group buying businesses can be integrated, Ali will no longer have to rely on Kuai Pao in the local life sector.
But when it comes to a head-on confrontation with Suncity Capital, Ma seems a little hesitant.
Previously, Ali and Senlian Capital had also had small-scale conflicts in the e-commerce and food delivery markets, but Ali did not gain any advantage at all.
The climate for Senlian Capital has been established. There is no shortage of funds, terminal equipment, or traffic.
In the fight with Senlian Capital, Ali is restricted everywhere.
Ma Liyun was very conflicted, as he knew clearly that once he bought Meituan and entered the O2O field on a large scale, Chen Yansen would most likely turn against him.
The advertising cooperation between the two companies has also come to a close!
If he doesn't buy it, he will be unwilling.
Even Qiandu.com has established an LBS business department, so why can’t Ali do the same?
"Ma Liyun, you don't even have an electronic navigation map, how can you build Ali's O2O ecosystem?"
"If you don't have one, you can buy it. If you don't have one, you can make one yourself. Is it difficult to make an electronic navigation map?"
For a moment, two completely opposite thoughts rang in my mind.
"Boss, we're here," the assistant reminded.
Ma Liyun stretched his body back, raised his head and looked outside, only to see more than a dozen office buildings, all with different LOGO logos on their exterior walls.
Orange mobile phone, Pinbei, Orange Pay, Toutiao...
Although the supporting facilities nearby are average, the first impression given to him by Sunlink Capital is that it is strong and powerful.
Orange mobile phone ranks first in China and sixth in the world in terms of shipments.
Pinbei Mall, with annual sales of 300 billion, is the second largest e-commerce platform.
Orange Payment has a total of 160 million registered users, with daily active users stable at 31 million. The scale of Yu'ebao funds is over 300 billion yuan, and there are over 100,000 merchants using the payment code.
Toutiao, with 43 million daily active users, is also among the top three in the industry among information apps.
Tiangong Technology, just looking at its client list, you can tell that it is very powerful, including the China Science and Technology Association, Apple, Huawei, ZTE, etc.
In addition to Xucheng, there are many other products such as Yunsu, Kuapao, Kuaidi Taxi, Amap, OFO Bike, Mimo and Xiaohongshu, all of which are industry leaders.
This is not just hitting the trend of the times, it is clearly putting the trend in one's pocket, doing one thing after another, making old Ma jealous to the point of going crazy.
Chen Yansen was wearing a well-ironed suit and shiny leather shoes, and he gave Ma Liyun a lot of face.
People came to give him money, so of course the treatment was different.
Mr. Chen has always been very realistic.
"Mr. Ma, welcome." Chen Yansen said with a smile on his face.
"It's quite quiet here. It's called a software park, but there are no other companies here. It's no different from your own headquarters," said Ma Liyun.
"It's too small. When the Luzhou headquarters is completed, Mr. Ma must come for a cup of tea." Chen Yansen took Ma Liyun and walked towards Building No. 9.
"No problem, but good wine is also necessary." Ma Liyun joked.
"This is the headquarters building of Orange Technology. It houses the R&D, marketing, operations and e-commerce departments. Would you like to take a look around first?" Chen Yansen asked.
"I don't know much about technology, so I won't waste your time. Let's go to your office and talk about business first." Ma Liyun waved his hand.
Although he spoke modestly at this moment, his attitude towards people at the Ali headquarters was completely different.
In fact, there is no difference between business tycoons and ordinary people. They all act according to the circumstances.
If you have a lot of wealth, high status and great influence, even the young and old horses will have to lick your face and flatter you.
Even if what you say sounds like a fart, the other person can help you make it up.
On the contrary, if you have no identity and status, no matter how well you speak, no one will pay attention to you, and you may even get scolded.
Chen Yansen smiled. He was happier because Lao Ma was pursuing efficiency.
The marketing department has already prepared product promotional materials regarding the advertising rates for products such as Mimo, Toutiao, and Lingxi Browser.
Of course, the quoted price is usually 50% to 100% inflated. If you meet someone who wants to bargain, you can give in. If you meet someone who has plenty of money, you can take advantage of the opportunity to rip them off.
Just basic operations!
Ma Liyun wanted to raise Ali Baba's transaction volume to a higher level before going public in order to obtain a higher valuation, making it easier to raise money in the North American stock market.
Therefore, Lao Ma's mouth was loose, and Chen Yansen easily negotiated an annual quota of 10 billion yuan, of which 8 billion was advertising fees and 2 billion was e-commerce commissions.
This business will be shared by Mimo, Toutiao and Lingxi Browser.
"Mr. Ma, don't rush to leave this afternoon. I will arrange the second show in the evening." Chen Yansen said generously.
A big client worth 10 billion, it’s not a loss to treat him for another meal.
What? You still want to kill me?
Ma Liyun shook his head and refused, secretly complaining.
The reason he gave was that he had to return to Hangzhou in the afternoon for a high-level group meeting.
Seeing this, Chen Yansen had no choice but to give up and personally help Lao Ma to the car.
It would be better if there were a dozen more customers like this!
Mr. Chen narrowed his eyes and returned to his office contentedly. He continued to improve the architecture of Tiangong A100, occasionally calling Mike and Wu Shengyu to discuss the plan.
But within two days, Liu Qiangdong, who was far away on the other side of the ocean, learned that Ali and Senlian Capital had signed an annual frame advertising agreement worth over 10 billion yuan.
"Boss Chen, we are brothers from the same camp!"
Handsome Dong was heartbroken and angry.
He can't beat Ahri in the first place, and with the traffic of Senlian Capital, what can Yidong use to compete with Ahri?
(End of this chapter)
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