Chapter 413 30% layoffs? Must be 2N! 35 days online, cumulative sales of 13.64 million!
Chen Yansen didn’t know what Liangzaidong was thinking, and even if he knew, he probably wouldn’t take it to heart.
Does Senlian Capital have any cooperation with Yidong?
Of course, Orange Technology has opened a flagship store in Yidong.
But as for such third-party channels, Orange Technology also has platforms such as Tmall, Suning, Gome, Dangdang, and Yixun, and Yidong is just one of them.
The cooperation between Senlian Capital and Ali is much more in-depth: not to mention that Ma Liyun has successively invested in Kuaipao and Kuaidi Dache, just looking at Kuaipao, the entrance is still on the homepage of Taobao APP, which can bring it millions of exposures and hundreds of thousands of orders every day.
Judging from the results, Chen Yansen and Ma Liyun can be called "good brothers".
In addition to the friendship of 10 billion in advertising fees, Chen Yansen's way of addressing Ma Liyun was upgraded from Mr. Ma to "Brother Ma".
To put it bluntly, for the sake of money, the two entered the honeymoon period again.
Therefore, after Ma Liyun left Xucheng, he asked Ji Gang to call Wang Xin back and clearly expressed that Ali had no intention of acquiring Meituan for the time being.
What's more, the lesson from Wang Xin's trick on him before is still fresh in his mind. Who knows if Lao Liu will repeat the same trick again.
Ma Liyun doesn't care. Others may say he is magnanimous on the surface, but who knows how they might bully him in private.
Lao Ma is also a vengeful person.
If the benefits are greater than face, he will laugh it off without hesitation, but the value of Wang Xin and Meituan together is just that.
Just useless!
It's tasteless to eat, but it's a pity to throw it away.
"Not interested?"
After hanging up the phone, Wang Xin frowned, his eyes revealing a sense of loss and despair that could no longer be concealed.
In fact, Meituan had not yet reached its desperate situation at this time, but the pessimism from top to bottom had already spread to every corner of the company.
The next day, Monday.
As soon as the news of Meituan's layoffs came out, there was an immediate uproar among employees. Laying off 30% of the staff at one time really scared a lot of people.
In other words, there were originally 10 people at a certain field promotion site, but this time 3 of them must leave.
The task of submitting the layoff list was assigned layer by layer. There was also a supervisor among the 10 people who was responsible for filling out the list.
So, the reality is that 3 out of 9 people left, and the reality is even more cruel.
"Fuck Wang Xin! He didn't raise our salaries last year when our company's business ranked first in the industry, but now that things are not going well this year, he's laying us off."
"Who says it's not true? It is said that the head office also laid off 30% of its employees. The technical department, customer service department, and operations department are all wailing."
“Only N is like sending away beggars. More than 10% is considered economic layoffs, so 2N must be paid!”
"Where are the HR department? You're a bunch of lackeys. After I fire you, you'll have to get out too!"
Meituan branches across the country began to make trouble.
Some exposed the situation online, some called the labor association to complain, and some quietly packed up their things and chose to be the first to sign and get the money.
"What a bunch of idiots! If complaints were useful, would Meituan still dare to ask us to work overtime voluntarily?"
While others were cursing and looking angry, Li Zhixiang was modifying his resume as if no one was around, and then sent it to the official recruitment email address of Kuaipao.
Fearing that it was not safe, he took the initiative to find the HR department of Kuapao on several recruitment apps and re-applied.
Only by getting an interview and starting a job early can you escape from this sea of suffering.
By the time these idiots realized what was happening, he had already collected his salary and run away.
If you are a step slower, you will have to compete with dozens of people for the same position.
After all, Meituan laid off more than 1,000 people at one time, so those who run faster will naturally get the interview opportunity first.
Li Zhixiang decided not to eat noodles and immediately turned to group buying on Qiandu.
"Brother Xiang, are you going to run?"
At this time, a colleague next to him tilted his head and asked with a smile.
"Shh! Keep your voice down. No one can hear you."
Li Zhixiang quickly covered Zhang Zhiheng's mouth and spoke softly.
"Actually, I also applied for the city operations position at Kuaipao. Maybe we can be colleagues in the future."
Zhang Zhiheng said with a smile, a hidden gleam in his eyes.
He didn't know whether Li Zhixiang could save face, but it was easy for him to run away.
To be precise, it should be a return!
Because he was originally a member of the "Thousand People and Hundred Cities" program, he would be promoted to team leader as soon as he returned, and it would be worth it for him to collect business information of Meituan all day long.
Wang Xin wants to win?
Definitely a dream!
The company is like a sieve, full of moles!
As soon as the email was sent out about Meituan’s latest financing, market expansion and marketing trends, Mr. Pei received it. What can Wang Xin do to fight back?
"Eh? You look silly at ordinary times, but you are not stupid at critical moments, you are smarter than me. Zhiheng, if you go to the interview first, remember to memorize the interview questions and help your brother."
Li Zhixiang chuckled.
stupid?
Zhang Zhiheng sneered.
The layoff storm at Meituan caused a stir in the industry. Everyone knows that the death horn of a company usually starts with layoffs.
Pei Yi also lost one third of the manpower he had deployed half a year ago.
Many people are still a little reluctant!
The good days of getting two salaries for one job were destroyed by Wang Xin.
In addition, part-time riders for Meituan Takeout have been uninstalling the order-taking software. There are fewer and fewer orders, and they work in the wind and sun every day and can’t even earn 30 yuan. Who would still be willing to do this?
If we don’t keep running, there will soon be more riders than orders!
The most capable delivery men all went to Kuaipao’s delivery department.
The next largest share is divided between Qiandu Waimai and Dianping Waimai.
With few orders, the riders can’t make money and have to run away;
There are few riders, poor delivery timeliness, weak fulfillment capabilities, and low service levels, resulting in faster user loss and a continuous reduction in orders.
It's completely a vicious cycle!
The evil consequences that Wang Xin had sown with his own hands finally backfired.
On April 16, Meituan received 37,000 orders per day!
On April 17, Meituan received 24,000 orders per day!
On April 18, Meituan received 15,000 orders per day!
A 60% drop!
You should know that although Meituan Takeout's business scope is limited to the two major regions of North China and Northeast China, it covers more than 60 cities. On average, there are only more than 200 orders per day within a population of millions.
Revenue is less than 30,000 yuan!
This little profit is not even enough to cover the server costs.
Wang Xin did not expect that the chain reaction of layoffs would be much greater than he imagined, but he had no choice but to shrink his defenses and find ways to expand the business boundaries in order to survive the first half of 2013.
When Ma Liyun saw that Meituan’s performance was plummeting, he immediately felt fortunate: Fortunately, I didn’t take advantage of the situation.
Buy when it’s high and don’t buy when it’s low!
A startup company in a downward trend may appear to be flourishing, but its roots are rotten and it will die in a few days.
Pei Yi called together Shan Jiawei, Zhang Xuhao, Liang Changlin and others. After a morning of discussion, they quickly came up with a "boiling frog in warm water" strategy, preparing to hunt down Meituan and swallow up its market share.
The measures should not be too radical, and the trapped beast will still fight.
If Wang Xin were to be provoked into spending all his last remaining funds to fight Kuapao to the death, although he would not be afraid, it was not worth taking the risk.
Qiandu and Dianping have the same idea and are quietly eroding Meituan's market share. Their actions are light and slow, and seemingly painless, but they are taking a bite of Meituan every day.
In the eyes of its peers, Meituan is doomed!
As Kuaipao has expanded its grocery business, it is in the process of hiring people. Simply increasing the number of positions has caused Meituan's employees to shrink by 10% again.
Moreover, most of these people are the backbone of various departments.
Among those who stay, the proportion of those who just slack off is even higher.
After learning about Meituan's recent situation, Chen Yansen felt that Wang Xin's performance was much weaker than he expected, but he didn't care too much.
He killed Ele.me, so killing Meituan would be no more difficult than stepping on an ant.
After all, it is just the Meituan in 2013, not the industry giant ten years later with millions of riders, over 100 million orders per day, and revenue of over 300 billion yuan.
…
…
Shaobi Town, Yunsu Express Service Station.
"Manager Wu, is Qingcheng D2 available?"
"Uncle Zhang, I'm just a small webmaster. You should call me Xiao Wu. I specially reserved one for you."
As Wu Lei spoke, he handed a brand new Qingcheng D2 to the other party.
Since Qingcheng D2 was launched one month ago, he has sold more than 1,900 units in total.
More than 300 Orange C3S units were sold, and 23 units of Orange X1 were sold.
Before this, he could never have imagined that the consumption power of the rural market would be so amazing.
"Okay, Manager Wu, please download Pinbei for me. Mr. Li next door said that new users can get 6 eggs for free. They can play a watering and vegetable-growing game every day, and they can also get apples, bananas, and toilet paper for free."
Lao Zhang grinned and urged Wu Lei to teach him how to shop online.
"Uncle Zhang, you are talking about Pinbei Orchard. If you play it every day, it will take more than 200MB of data a month. What package do you have on your phone card?"
Wu Lei reminded.
"It seems to be called M-Zone, 50MB per month." Lao Zhang thought for a while and said.
"Then I suggest you apply for a Xingyao card. You can watch Toutiao and play Pinbei Orchard without spending a penny on data traffic."
Wu Lei took the opportunity to promote his product.
He was also afraid that a month later, Lao Zhang would come to him with a phone bill of several hundred yuan to cause trouble.
"How much is the monthly rent?" Lao Zhang asked cautiously.
"The monthly rent is 19 yuan, and the package includes 500MB of nationwide data and 100 minutes of calls. More than a dozen apps such as Pinbei and Toutiao are all free of charge, and the monthly limit is 40GB."
After Wu Lei finished speaking, he took out a flyer and explained it patiently.
Of course, his enthusiasm comes at a price. He gets a commission for every phone card sold.
"Oh shit! Is this true?" Old Zhang looked surprised.
"I don't like what you said!" Wu Lei said with a straight face and took the poster back.
"Don't worry! I'll do it, I'll do it!" Old Zhang said with a smile.
Wu Lei's tactic of retreating to advance has been effective time and time again.
Everyone is on guard. If you are too enthusiastic, it is easy to give people the feeling that "if someone is too nice to you, he is either a traitor or a thief." If you take a step back, others will catch up with you.
Hu Peng suppressed his smile, helped Lao Zhang get a Star Card, and instructed him how to activate it over the phone.
After a while, Lao Zhang went home happily with the ultra-thin large-screen Qingcheng D2.
"Brother Lei, another order!" Hu Peng said with a smile.
"The Qingcheng D2 is so popular that customers in rural areas don't care whether the phone system is Aurora Future or Android."
Wu Lei couldn't help but sigh.
"The commission for the Qingcheng D2 equipped with Aurora Future is higher. Who will sell the Aurora OS version?" Hu Peng said with a sneer.
at the same time.
In a conference room in Office Building No. 9, Zhuxianzhuang Science and Technology Park.
Chen Yansen leaned back in his chair, staring at the PPT on the screen without saying a word.
Zhou Shouzhi sat on his left.
Yan Peng on the right looked down at the computer screen and reported slowly: "As of April 21, the three new products have been online for 35 days, with a total sales of 13.64 million units, including 11.6 million units of Qingcheng D2, 1.507 million units of Orange C3S, and 533,000 units of Yaocheng X1."
He paused and said, "It is worth noting that the sales share of Yunsu Express Service Station has grown very fast, and has now reached 19.3%. The share of Qingcheng D2 is as high as 82.6%, and the share of Qingcheng D2 equipped with the Aurora Future System is 91.7%."
Chen Yansen nodded slightly, looked at Zhou Shouzhi and said, “It seems that the promotion of the Aurora Future System still depends on the rural market.
Liao Wei said that when users encounter after-sales problems, they either mail the products to a nearby direct-sale store or send them back to the Shenzhen or Luzhou factories, which takes too much time.
"Boss, do you mean to select a group of authorized stores?" Zhou Shouzhi asked.
"I prefer to run a self-operated store, which is smaller in scale, so that I can take on sales tasks and handle after-sales issues."
Chen Yansen gave the answer directly.
Thanks to their offline sales networks, Sanxing, Coolpad, OPPO and VIVO have been living a very comfortable life, with high gross margins and few troubles.
Mr. Chen can't stand seeing competitors being too happy!
"Okay, I understand." Zhou Shouzhi responded immediately.
"Where will the first stop in the Western European market be?" Chen Yansen asked again.
"In Germany, we have communicated with the local operators and the products will be launched online in mid-May, with the initial products being Orange D2 and Orange C3S," Zhou Shouzhi replied.
"Okay, go ahead." Chen Yansen waved his hand and said.
Afterwards, the newly appointed Brand Director Wang Shixiang gave the report.
Ye Qiuping was in charge of the Senlian Star Card project, so naturally she couldn't hold the position for long, so she selected a capable supervisor from within the company and promoted him up.
He used to be a member of Nokia's Asia Brand Department, so he has been tempered in a first-tier international company. He has a good foundation, speaks logically, and is willing to use his brain.
Chen Yansen seemed satisfied with what he heard but did not question it.
Seeing this, Wang Shixiang was delighted and secretly breathed a sigh of relief.
An hour later, the weekly meeting ended. Chen Yansen asked Zhou to stay and discussed the network construction work for offline channels for more than ten minutes before letting Zhou Shouzhi go back.
Orange Smart Lifestyle Store now has 270 stores, mainly in first- and second-tier cities and third- and fourth-tier cities, and its influence on the sinking market is limited.
If the direct-operated stores could be fully rolled out in rural areas, perhaps the sales of Orange mobile phones could be taken to a higher level.
Back in the office, Chen Yansen glanced at his watch, turned off his computer, and walked towards the elevator.
As a boss, leaving get off work on time can also slightly correct the "bad habit" of overtime work in the company.
"Old Huang, we're not going back to the Delta today." Chen Yansen said softly after getting in the car.
Huang Boxiang understood immediately and drove the Rolls-Royce worth more than 8 million yuan towards the destination.
The other side.
Liang Changlin, with his team and the Kuaipao Grocery Project, stepped into Yanjing for the first time.
The city’s population is nearly 20 million!
This market is no smaller than Shanghai!
(End of this chapter)
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