Chapter 414: The Three Kingdoms is back, Brother Hui: Brothers, it’s back to life! Douyin is coming soon!
The next morning, as soon as Chen Yansen arrived at the company, Liang Bo took him to Today Technology's headquarters.
The development speed of Douyin was faster than he expected.
Chen Yansen sat in the conference room, watching the test video. He liked, commented, and shared it without finding any bugs. The recommendation function was also very easy to use. After all, it used the same algorithm as Mimo.
"Have you met with Mr. Ye?" Ten minutes later, Chen Yansen put down the testing machine and asked Liang Bo.
"I provided Mr. Ye with the IP pool that Douyin was going to use. As long as the Star Card users activated the free traffic service, the access request would be directed to the forwarding server in the telecommunications room. The IP of the server was on the free traffic whitelist, thus achieving targeted free traffic.
To prevent accidents, the technical department also added characteristic values to parameters such as host, ua, and header for operators to identify. After testing, no omissions were found. "
Liang Bo answered quite seriously.
"Okay, no problem for me. I'll hand in the product launch plan later." Chen Yansen said, and then added: "The launch date is set for April 28, and five days of warm-up is enough."
Frankly speaking, he didn’t have high expectations for Douyin.
WIFI is not popular enough, mobile data charges are too high, and the user limit is within reach.
Except for the free-flow users of Star Card, even if other users download Douyin, their stay time and user stickiness are not as good as the former.
Moreover, users who own Star Cards may not necessarily like short video software.
Anyway, he created Douyin just to seize the market in advance, so just treat it as a large-scale test.
"Okay, then I'll let the marketing department coordinate the advertising resources in various channels." Liang Bo said immediately.
He paused and asked again: "Boss, do you want to invite a few celebrities to increase the popularity of the product?"
"What do you think? Don't forget the product positioning."
Chen Yansen said unhappily.
He didn't blame Liang Bo. Looking back at 2013, which well-known APP didn't have a spokesperson?
Yao Chen was invited to the market.
58 invited Yang Mi.
NetEase invited Chen Kun.
QQ Browser invited Li Nanfeng.
Only Senlian Capital is an outlier. Only Orange Mobile has a spokesperson, Chen Yansen.
The main purpose is to save money.
"Hehe, then I understand." Liang Bo replied with a smile.
"Toutiao's user growth slowed down in April, and the cumulative number of registered users has not yet exceeded 200 million. There is still room for improvement of at least 200 million. Don't slack off."
Chen Yansen stood up and patted Liang Bo on the shoulder to remind him.
"Okay, boss." Liang Bo responded simply.
In fact, he and the product team have been discussing how to optimize the registration process, increase incentives for old customers to bring in new customers, etc., but the plan has not yet been formed, so it is meaningless for him to say anything at this time.
Liang Bo knows Chen Yansen's personality well, and it is more convincing to let the finished product speak for itself.
Chen Yansen left the meeting room and returned to his office.
Compared with Douyin, he is more concerned about the expansion progress of Kuaipao Grocery, the research and development progress of Orange electric fans and the Northern Expedition plan of OFO bicycles.
The value that the former can create for him in the short term is extremely limited, far less than the latter.
at the same time.
After Liang Changlin arrived in Yanjing, he began to select a site. On the basis of the original forward warehouse, he added storage and processing forward warehouses in order to meet the sales needs of multiple categories.
Wang Zihao also selected a group of key members from the East China region to go to Yanjing to personally take charge of the North China market.
Didi Bike and Ofo Bike have both reached East China. If he has no reaction, wouldn't it make people think that OFO Bike is easy to bully?
After several days of preparation, and with the coordination of Huake Capital, OFO easily obtained the approval documents from the Transportation Association. It then deployed 100,000 shared bicycles and 20,000 shared electric bicycles at one time in subway stations, bus stops, and large communities.
Wang Zihao declared war on behalf of OFO Bicycle!
Cheng Wei had naturally received the news a long time ago, but he did not dare to act rashly, for fear of touching his opponent's sensitive nerves, instantly breaking the original tacit understanding and pushing the shared bicycle business into an endless price war.
It’s not that he is afraid of Senlian Capital, but he knows very well that engaging in a price war will only benefit users, while Didi Bike, OFO Bike and Ofo Bike will face losses of millions every day.
Therefore, the registration benefits for new customers of the three apps are all 7 1-yuan cycling coupons, limited to one per day, and they will take one week to initially cultivate users' usage habits.
After new customers are converted into active users, promotional coupons with 50% to 20% off will be issued from time to time based on data such as consumption frequency and login duration.
No one dares to be the first to increase the price and initiate a price war!
No one, including the young and inexperienced Chang Wei, was foolish enough to give users an extra no-threshold coupon every day.
Let’s make money first!
This is the common idea of the three companies!
When local netizens saw OFO bikes enter the Yanjing market, they were initially overjoyed and waited for the three companies to come up with some ideas and send out coupons and red envelopes every day.
But the joy on their faces only lasted for one day before they realized something was wrong.
No one sends out red envelopes, and no one gives out additional coupons to users.
Everyone was as calm as a gentleman.
It is obvious that Didi Bike, OFO Bike and Ofo have the same strategy, and the winner will be determined by riding experience, positioning technology and deposit-free policy.
But after only three days, Chang Wei couldn't bear it anymore.
Not only are OFO bikes competing with the shared bikes for market share, OFO electric bicycles are even more popular among users.
Ofo’s no-deposit policy and positioning technology already have flaws, and the gap between it and Didi Bike is not that big.
But compared with OFO bikes, the shared yellow bikes are far behind.
You know, OFO bikes' positioning technology has been developed based on the data accumulated from hundreds of millions of orders from apps like Kuaipao, Yunsu, and Kuaidi Taxi. Even though the yellow bike has established cooperation with Qiandu Maps, there are still big problems with user experience.
When users open the interface of the shared yellow bikes on their mobile phones, they often cannot find the bikes at the coordinates located by the system.
A deviation of tens of meters is common, and a deviation of hundreds of meters is also normal.
As soon as OFO bikes were launched, users immediately abandoned the yellow bikes after trying them a few times.
Their core need is convenient travel, not playing the boring game of 'where is the bike'.
In just three days, the business volume of Ofobi in the Yanjing market dropped by 40%.
If you can’t compete on service, you can only compete on price.
Chang Wei gritted his teeth and secretly issued 10% and 70% off cycling coupons to old users, and his market share quickly recovered.
But his little tricks could not be hidden from Wang Zihao and Cheng Wei.
As a result, the number of 10% off cycling coupons issued increased, and finally no one pretended to be one, and the 10% off coupons became coupons with no threshold.
One becomes two, two becomes three!
"Ouch! The familiar feeling is back again!"
"Yes, yes, that's it. I love it when Internet companies engage in business wars and throw money around at every turn!"
"Go! Go ride an OFO bike. Every time you ride more than 500 meters, you can get a random red packet ranging from 0.8 to 88 yuan."
"How do you know I won an 88 yuan red packet? Screenshot.jpg"
Netizens in Yanjing are overjoyed!
In less than two days, Didi Bike, OFO Bike and Ofo Bike turned their high-end and complex marketing strategies into a bare-knuckle fight.
No skills, no handles, just simple and crude, issuing coupons like crazy, crushing the opponents!
Wang Zihao borrowed the activity template of Kuaidi Taxi and made some improvements to it, turning it into a game where you can get cash red envelopes by riding.
In just one day, it easily took over half of the market in Yanjing with 100,000 shared bicycles and 20,000 shared electric bicycles.
The cost is high, but Didi Bike and Ofo Bike are not feeling well either.
Cheng Wei and Chang Wei had no choice but to launch similar product features and spend money to capture the market.
But they had no idea that Wang Zihao was just waiting for Didi Bike and Ofo Bike to launch red envelope activities.
The other side.
Brother Hui, who was far away in Annan, put down his phone and shouted to Yaozi and the others, "Brothers, there's something new! Didi Bike, OFO Bike and Ofo Bike have launched a red envelope activity for riding. Each red envelope is about 2 yuan, and each account can receive it once a day..."
"Brother Hui, isn't 2 yuan too little?" Liuzi grinned.
Their big Golden Bull software makes a fortune every day, so they don't care about small amounts of money.
"You know nothing! We are a software service provider and we have to meet the needs of our customers."
Brother Hui said coldly, with an unfriendly tone.
"Listen to Brother Hui's arrangements!"
"Liuzi, you're the one who talks the most bullshit!"
"Brother Hui, which one should we start with?"
The remaining few people were cursing Liuzi while flattering Brother Hui.
Brother Hui narrowed his eyes and said calmly: "Little yellow bicycle!"
Who made the risk control mechanism of the shared bikes the worst and have the most security loopholes?
Cheng Wei has suffered losses in this regard, so he put a lot of effort into the anti-cheating system.
As for Chang Wei, he was so focused on market expansion that he had no idea of the horror and greed of the gray industry.
(End of this chapter)
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