Chapter 416: 10 million users in a single week, breaking through the traffic! Chang Wei and Cheng Wei were depressed!
The next morning, Douyin’s growth data was released, with 2.3 million new users yesterday, bringing the total number of users to 5.7 million.
The marketing expenses of Ofobik soared by 63% again, reaching more than 13 million in a single day.
Chang Wei was just inexperienced, not stupid, and he noticed something was wrong immediately.
He originally thought that 8 million per day was the peak, but he didn't expect that this was just the beginning.
After receiving the notice, the data department and technical department of Ofobi received the notice and rushed back to the company cursing.
What the hell!
Do you understand that it’s a holiday?
Doesn’t the boss have any sense of boundaries?
Which good person calls people back to the company to work overtime on Labor Day?
Half an hour later, people from the marketing department also walked into the company dejectedly and cooperated with the data and technology departments to investigate the problem.
Until two o'clock in the afternoon, no one noticed the problem.
However, the average daily usage frequency of the shared yellow bikes is as high as 14 times.
Is this fucking reasonable?
Everyone knows that something is wrong, but judging from the orders, riding tracks, IP addresses and device numbers, there is nothing abnormal.
"Boss, there's a problem with the order time!"
At this time, an analyst from the data department shouted loudly.
The director of the data department hurried over.
"Look, boss, from 2 a.m. to 6 a.m., there were 670,000 ride orders, accounting for 23.7%."
The analyst began to explain.
"Check! Check all these orders."
The director of the data department frowned and made the decision immediately.
Although this is his first time working in the bike-sharing industry, as the head of the data department, he still has the necessary reaction speed and common sense.
If there were hundreds of thousands of Yanjing people riding on the streets late at night last night, it would have been reported in the newspapers long ago.
This is not abnormal at all, it's clearly haunted!
With a direction and a goal, the investigation became much easier. After data comparison, hundreds of thousands of cheating accounts were exposed instantly.
At least 3 million yuan was stolen yesterday!
Chang Wei almost went crazy after receiving the investigation email from the Data Department.
At the same time, I secretly felt lucky that the accident was discovered in time and the loss was not great.
After a little thought, he decided not to indulge these users who were taking advantage of him, so he immediately called the police and submitted the list of users whose amount of money involved reached the limit to the inspection office.
But Chang Wei had no idea that the 'Little Taurus' software, which was hidden deeper, was still safe and sound.
In the eyes of Hui Ge and others, the risk control and anti-cheating systems of the Ofoku are full of sieves.
Qiandu.com's technical capabilities are strong enough, but it has not been able to catch the "Big Bull" so far.
It’s nothing more than that the subsidies for Didi Taxi have been reduced and the income of the gray industry studio has decreased, but it doesn’t mean that there is no profit.
Ofobi has banned cheating accounts on a large scale, and the WeChat forums are filled with wailing.
The college students who had just made a windfall suddenly felt like the sky was falling.
Those who are timid will stop after making a few hundred yuan a day.
The brave ones drink a mixture of Red Bull and coffee every day, sleep only five or six hours, and spend the rest of the time swiping red envelopes, at least three or four thousand a day.
In the six or seven days before and after, I made a total of 20,000 to 30,000 yuan.
After receiving the alarm call from the shared bike sharing company, the inspection office investigated the list one by one. The result was shocking: one-fifth of them were college students.
Once things get out of hand, a lot of people will be involved.
"We will arrest the big ones and let the small ones go. As for the students, we will warn those with small amounts and then arrest the ones with large amounts."
Inside the Yanjing Inspection Office, an inspector in his early fifties said with a smile while squinting his eyes.
Things cannot be undone, but they cannot be over-the-top either.
"An old man in the family is like a treasure, and it has to be Uncle Liao who can find a way." The young inspector at the side echoed.
Not long after, the inspection offices in Jinling, Luzhou, Shanghai and other places received the cooperation notice from Yanjing, and then took the list and made a phone call.
"Come to the inspection station before 10 a.m. tomorrow."
"Why?"
"Why don't you know clearly? You don't have to come, but we will go directly to the school to find you."
Soon someone posted a message on the forum asking for help: "Hey guys, the inspection office called me, should I go or not?"
"Yellow bikes? How many did you get? I got a call, too."
"Not much, only thirty thousand yuan."
"Thirty thousand isn't enough? You're on your own. Even if you withdraw the money, you'll still have to stay in jail for another month."
"It will take more than a month, maybe half a year."
"When you're making money, you call me a loser, but when something goes wrong, you call me a boss? Take me away, next one."
Some of the wool traders on the forum had sad faces, while others were gloating over other people's misfortunes.
'A loophole appeared in the red envelope activity of the small yellow bicycle, and 3 million was taken away! '
After seeing the news, Cheng Wei cursed inwardly: Stupid!
He is a person who has suffered losses before, and has put a lot of effort into the anti-cheating system. The daily marketing expenditure of more than 3 million is also within his acceptable range.
"I hope this idiot can see clearly and stop the subsidy war as soon as possible." Cheng Wei muttered softly.
3 million a day, that’s 90 million a month.
Even though Didi Bike still had 200 million yuan in its account, he knew that it would have to raise funds again within two months.
Returning to rational competition will benefit all three companies.
But what he didn't know was that Brother Hui, who was far away in Annan, regarded the ofo bikes as his first target, but that didn't mean Brother Hui would let Didi Bike go.
In Hui's opinion, Didi Bike's risk control system is better than that of Ofo, but it is far from being something he cannot handle.
What's more, he has foreign aid.
On the evening of May 1st, the Didi bicycle version of the Little Golden Bull was freshly released and quickly spread to North China, East China and other places through online sales channels.
At this time, Cheng Wei was still on vacation in his hometown of Hangzhou.
The other side.
In Villa No. 108 in Delta, Chen Yansen lay on the soft sofa, his head resting on Teacher Ye’s thigh, smelling the faint milky fragrance and enjoying the massage service from her.
“Push harder!”
Chen Yansen ordered.
"Your head is so hard."
"Where am I not hard?"
Ye Qiuping smiled slightly and increased the strength a little as she rubbed Mr. Chen's head.
"It's comfortable. Go a little higher." Chen Yansen said again.
"Do you want me to press my forehead?" Ye Qiuping knew that he was playing tricks on her, so she cooperated with him in the movements of her hands and joked.
"Let's cook rice dumplings with glutinous rice wine tonight." Chen Yansen ordered a dish casually.
"Add brown sugar or rock sugar?" Ye Qiuping confirmed the request.
"White sugar." Chen Yansen did not choose and gave a new answer.
"The total sales volume of Star Cards has just exceeded 20 million, with a delivery rate of 96% and an activation rate of 89%. Among them, the first recharge of 100 yuan accounted for 47%, 300 yuan accounted for 21%, and 500 yuan accounted for 8.6%. The estimated revenue in April is 560 million yuan..."
Seeing Chen Yansen half-closed his eyes, Ye Qiuping read the latest data to him.
Chen Yansen turned over, pressed his body against Master Ye's belly, and said lightly, "I'll report back at the meeting next week."
"I completed the task two months ahead of schedule. Is there any extra reward?" Ye Qiuping asked softly.
"I'll reward you with an extra half hour in the evening," Chen Yansen replied.
"This is clearly a punishment." Ye Qiuping's neck quickly turned red and she spat.
"Then reduce it by half an hour." Chen Yansen changed the way he put it.
"No." Ye Qiuping lowered her head and said coquettishly, "Did you say that on purpose? How about I add some wolfberries to the syrup?"
"Who are you looking down on? I'll give you an extra hour."
Chen Yansen sneered, switched positions with Ye Qiuping, and clapped his hands. With a "click" sound, Master Ye felt his clothes loosen.
Immediately afterwards, in the spacious and bright living room, the sound of plops was heard.
Outside the window, two dragonflies were stacked together, lying quietly on the treetop.
…
…
Luzhou University of Technology, in a male dormitory.
Fang Mingzhi placed a Qingcheng D2 on a stand, held a guitar, and sang slowly.
"Why were you nice to me then, and why are you so cold now?"
“…”
"The red rain poured down, bringing up memories,
Your beautiful eyes flow through my heart like those days,
The last period was sprinkled at the ferry,
If it were just like the first time we met, why would I feel sad about the separation..."
When the song ended, he picked up his phone and checked it again. It was a good performance.
"Post it on Douyin! If I gain a few thousand followers, I might even be able to get some advertising."
Fang Mingzhi grinned, then cut out the most essential 15 seconds of the chorus and uploaded it to his Douyin account.
He is a loyal fan of Chen Yansen. Ever since he heard the phrase "give overtime pay back to young people", he has become a supporter of products such as Toutiao, Lingxi Browser, Kuaipao, Pinbei, and Amap.
I bought the Star Card and registered for Douyin.
"Azhi, my dragon scale horse, what time is it? We agreed to meet Mrs. Luzhou at 7 o'clock, where the hell are you?"
A message suddenly popped up in the WeChat chat group.
"It's bad. I was just busy recording the video." Fang Mingzhi slapped his thigh, quickly picked up his phone and keys, and ran out in a hurry.
While running, he replied, "Brother Chai, I'm almost at the door. I'll be up soon. I'm waiting for the elevator."
The short video he uploaded was pushed to local users in Luzhou within just one minute because Douyin had just been launched and had less content.
In the picture, Fang Mingzhi's shirtless figure, shaking his head while singing, immediately attracted the user's attention.
"The red rain poured down, bringing up memories,
Your beautiful eyes are still flowing in my heart..."
Fang Mingzhi's singing was heart-wrenching and extremely intoxicating.
To be honest, his level is quite good, which forms a sharp contrast with the simple dormitory.
"Brother, are you heartbroken?"
"You sing so beautifully, is it your brother's original work? I like it so much."
"The nympho above, this is Xu Song's song! Haven't you heard it?"
"You sang well, I'll give you a little heart!"
“If you don’t have ten wives, you will never be able to sing like this!”
Netizens left messages in the comment section.
1,000 exposures actually increased the number of comments, 274 likes and 29 reposts for this video.
After advancing through PK, you will immediately enter the next level of traffic pool.
So the algorithm engine allocated another 5,000 exposures to it, and Fang Mingzhi's amateur version of "If It Were Then" finally became a popular video on Douyin after breaking through the traffic pool.
This song, released four years ago, has a strong Chinese style flavor. The melody and lyrics are full of regret and remorse.
Especially in the video, Fang Mingzhi sang like his "wife ran away", which made people even more sad. Netizens couldn't help but think of their first love.
There are countless imitators.
On the fourth day after Douyin went online, it welcomed its first hit video.
In just three hours, Fang Mingzhi's video received more than 500,000 likes and his followers increased by more than 40,000.
After he returned to the dormitory after the dinner, he took out his cell phone with a look of disbelief in his eyes.
"Sons, Daddy is going to be famous!" Fang Mingzhi danced with excitement.
Although the internet celebrities in 2013 were not as capable of monetization as those who emerged more than a decade later, it was still not a problem for them to get some advertising and make some money.
"Fuck! Almost 50,000 followers!"
“There are 510,000 likes!”
"If you become rich and powerful, don't forget me!"
Several classmates in the dormitory were also shocked.
In their opinion, putting aside Fang Mingzhi's outstanding singing and playing skills, the video scene is simple, the lighting is blurry, and it does not seem to have any technical difficulty.
I can do it too!
After watching Fang Mingzhi's video, many people had this idea.
The next day, the richness of content on Douyin increased greatly.
Some people imitated Jay Chou's "Red Dust Inn", some covered a funny version of "Can't afford it", and some even edited "The Most Dazzling National Style" and "Gangnam Style" into ghost videos, and gained countless fans.
Technical bloggers such as editing experts and special effects masters have also found a place on Douyin.
The more content there is, the higher the user stickiness, the higher the retention rate, and the more new entrepreneurial content there is.
Without inviting any celebrities, Douyin still became very popular.
In fact, it is precisely because there are no celebrities that most videos are rather rustic and casual, which makes users think that shooting videos is very simple and all you need is hands.
As of May 3, Douyin’s registered users had reached 10 million, with daily active users approaching 1.5 million.
As long as users are guided to continuously produce high-quality content, the product will gain a firm foothold in the market.
The popularity of Douyin has also boosted the sales of Star Cards.
After all, traffic is too expensive, so it would be great to have targeted free traffic.
As the number of Star Card users increases, products such as Pinbei, Kuapao, Gaode, and Toutiao have also gained additional natural traffic.
Phone cards and applications form a complementary ecosystem.
Although Sunlink Capital does not make much money from this business, the potential benefits are immeasurable.
Ma Liyun and Ma Wenteng were so envious that they wished their own Internet phone cards could be put on sale online immediately.
At the same time.
Cheng Wei sat in his office and got angry at the heads of the technical department and the risk control department.
Didi Bike’s red envelope activity expenditure on May 1 was 4.7 million.
May 2nd, 8.9 million!
He was not stupid and immediately smelled the scent of crisis.
Someone is taking advantage of him. There must be something wrong with this data.
But what annoyed him was that, apart from blocking a number of accounts, the risk control department had not been able to catch the gray industry studio.
And the studio has no shortage of accounts at all!
In other words, the gray market personnel who developed the corresponding software are ahead of Didi Bike's anti-cheating level in terms of technology.
"No! We have to seek external help!" Cheng Wei was anxious. Who could bear a loss of five million in one day?
He would rather offer a reward of 10 million than give the money to a shady studio.
Just as he was seeking technical assistance, Chang Wei's face was full of worry, as the activity expenses of the Ofobi business had reached 20 million a day.
Anyone with a bit of common sense would know that something is wrong!
Either suspend the activity or completely ban the cheating software!
There are only two options left for Chang Wei.
(End of this chapter)
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