Chapter 417: There are 30 billion in the account. I wonder if it is enough to play with Mr. Li?
Chang Wei decisively admitted his mistake and took the initiative to cancel the cycling red envelope activity.
Cheng Wei breathed a sigh of relief upon seeing this, and followed suit, ending the situation of losing nearly 10 million yuan a day.
But what they didn't expect was that Wang Zihao simply lowered the amount of each red envelope from an average of 2 yuan to 0.5 yuan, and the red envelopes were changed from being guaranteed to being randomly drawn.
It is clear that OFO has no intention of ending the subsidy war.
"You can start whenever you want, and you can end whenever you want? How can it be so easy?"
Wang Zihao sneered.
He came to North China to compete for market share, not to play house with Cheng Wei and Chang Wei.
He had a clear idea: he wanted to drive Didi Bike and Ofo Bike back to the north, and then slowly erode the market in North China.
Cheng Wei and Chang Wei thought that Wang Zihao was still not satisfied, so they tacitly changed the subsidy activities for new and old customers back to the mid-April policy.
This time, Wang Zihao chose to follow up, but the red envelope activity was still not cancelled.
But Cheng Wei and Chang Wei were helpless. They didn't dare to restart the red envelope activity again.
Because they both know very well that there are countless eyes secretly watching Didi Bike and Ofo.
Before the anti-cheating system is perfected, they can only passively take the beating.
…
…
Wang Xin, who was also in Yanjing, sat in his office, looking at the monthly business report on the screen with a mixed expression.
The good news is that Meituan’s transaction volume in April increased from 240 million to 330 million, and the downward trend stopped.
What is worrying is that 29% of the performance comes from the e-commerce module, which mainly sells low-priced group-buying products, and the gross profit margin is only 7%.
Seeing this, he couldn't help but sigh, muttering to himself: Meituan is a group buying website, not an e-commerce website.
Once the service changes, the product positioning will be distorted.
It is easy to be labeled as 'unprofessional' by users!
But Wang Xin had no choice. He couldn't just sit and wait to die. He had to stabilize the performance first.
When he opened Weibo and searched for iResearch data, he quickly found the group buying industry report for April.
Wang Xin gritted his teeth and clicked on the high-definition picture.
Kuaipao still ranks first, with sales exceeding 3 billion yuan for the first time and leading by a huge margin with a transaction volume of 3.16 billion yuan.
Qiandu’s group buying reached 870 million, falling below the 1 billion mark.
Dianping’s revenue was 590 million, a slight increase compared to March.
Looking at Meituan again, Wang Xin was stunned for a moment. Why is it 230 million?
He was so angry that he wanted to curse, saying that the iResearch data was not in accordance with the rules and Meituan’s sales were clearly 330 million!
After a while, my peripheral vision suddenly caught a line of small words in the lower right corner: To ensure the fairness of the data comparison, the takeaway, e-commerce and grocery shopping businesses of each platform have been eliminated.
From the perspective of users and investors, Meituan’s performance has been declining for three consecutive months, and it is even questionable whether it can maintain the 200 million figure in May.
Meituan is suppressed by Kuaipao and Dianping in first- and second-tier cities, and is fighting with Qiandu Group Buying in third- and fourth-tier cities. It is trapped at both ends, like a turtle in a jar. It wants to escape, but has no way to survive.
After Kuapao had successfully run its business processes in the county-level market, it immediately replicated the model in East China, Central China and South China, and continued to recruit new employees.
Many of Meituan's operations, technical and field sales staff resigned on their own without Wang Xin having to drive them out.
Generally speaking, capable and smart people are the first to run away before a project declines or goes bankrupt.
As front-line business personnel, no one knows the real situation of the company better than them.
The e-commerce performance of a group buying website accounts for nearly 30%. Can it still be considered a group buying platform?
If you don't run, you'll be fired!
While Meituan is on the decline, Kuaipao is full of vitality. With high salaries and good benefits, it has become the first choice for Meituan employees to change jobs.
This group of people were assigned to grocery shopping, group purchasing or takeaway business.
Kuapao’s expansion in the south is getting faster and faster, its business scope is getting bigger and bigger, and its business depth is getting deeper and deeper.
From food, entertainment, hotel and travel, hairdressing and beauty, movie tickets to grocery shopping and takeout, it covers almost all O2O categories, and the transaction volume is growing very fast.
New cities are included in Kuaipao’s sphere of influence every day. Once the combination of group buying, grocery shopping and takeout is launched, whether it is Meituan, Qiandu or Dianping, they have to be vigilant and be careful.
In terms of product experience and fulfillment capabilities alone, the other three competing companies are no match. Not to mention counterattacking, even defense is difficult for them.
After spending more than 100 million yuan on its food delivery business, Dianping immediately faced up to the reality and followed Meituan’s example by shrinking its defenses and focusing its energy on the group buying track.
Zhang Tao had to admit that he couldn't handle the takeaway model.
For a time, Dianping Takeout and Meituan Takeout went out of business one after another, leaving only Qiandu Takeout still competing head-on with Kuaipao.
Relying on Qiandu's strong financial strength and traffic resources, Qiandu's food delivery stations have also sprung up in the coastal, central and northern markets, but the order volume is not high, with an average of only about 700,000 orders per day, less than one-tenth of Kuaipao's.
Li Yanhong felt that his layout was complete, so he called Wang Zhongpu, Gong Zhenbing, Xiang Hailong and others to take the lead in launching a counterattack against Kuaipao and Kuaidi Taxi.
Didi Taxi has restarted the promotion of offering an instant 12 yuan discount to old customers, with two chances per person per day.
The group buying campaign has launched where you can sign in and get coupons without any threshold. You will get 5 yuan for three consecutive days, 10 yuan for seven consecutive days, 20 yuan for fifteen consecutive days, and 50 yuan for thirty consecutive days.
In other words, if you spend 30 seconds every day to sign in at Qiandu Takeout for a month, you can get a no-threshold coupon worth 85 yuan.
The marketing activities of the takeaway business are even simpler and more crude. You will receive a 10 yuan red packet with no threshold when you log in every day, and there is also a limited number of 20 yuan red packets available on time.
At the same time, Li Yanhong announced through the media that Qiandu will invest at least 20 billion yuan in LBS business.
Anyone with a discerning eye can see that Li Yanhong has officially declared war on Senlian Capital.
The online car-hailing war in 2012 was just a small-scale battle, but this time we are going to put all our efforts into it.
The other side.
Chen Yansen had just finished strengthening and increased his spirit value to 100.76 when there was a knock on the door.
"Come in!" Chen Yansen responded.
Wang Xueting gently pushed open the door and led a tall woman in.
She looked to be about twenty-six or twenty-seven years old, with a pretty and gentle appearance. She was not stunning, but had an outstanding temperament. Her calves under her work skirt were straight and thin, and she wore a pair of glasses on her nose.
Wang Xueting learned from the last lesson and deliberately chose a candidate who was married, had children, and had a happy family, to prevent someone from being confused and knocking on the boss's door in the middle of the night.
"Boss, this is Meng Yun." Wang Xueting said softly.
"sit!"
Chen Yansen raised his hand and gestured.
He then waved his hand, and Wang Xueting immediately understood and turned to leave the office.
Meng Yun, actually 28 years old, majored in management at Tsinghua University and obtained a master's degree in strategy and consulting from EM Lyon Business School.
After returning to China, he worked in a foreign consulting company for only two years before getting married and having a child.
He is steady in his work, calm in character, and especially has an excellent memory.
"Hello, Mr. Chen." Meng Yun greeted respectfully with a smile on his face.
The job at Sunlink Capital offers salary and benefits 50% higher than those in foreign companies, and she is very tempted.
Meng Yun knew that whether he could succeed in the interview depended entirely on the young man in front of him.
Twenty-one, three years into his career, with more than a dozen unicorn companies under his belt, he is a recognized business genius both at home and abroad.
Even Japan's Takashi Otegawa and Japan's Mark Zuckerberg are inferior to him.
Her only concern was that her boss was too young and she had to accompany him on business trips frequently. What if he made excessive demands?
"Mr. Wang said you have a good memory. When you came in just now, should I put down my mouse first or pick up my phone?"
Chen Yansen asked casually.
"Neither. Mr. Chen was holding a pen in his hand at the time." Meng Yun thought for a moment and answered.
"Good vision. I have very high requirements for my assistants. They need to be smart, but not too smart. They need to be organized and know their priorities." Chen Yansen nodded slightly.
"Mr. Chen, I believe I can do the job. When I was studying at EM Lyon Business School, I worked as the executive secretary of the college's chamber of commerce. In addition, I worked as a business assistant to the president of the Asia region at Simon Consulting for three years."
Meng Yun replied confidently.
Chen Yansen has read her information, and Wang Xueting has also conducted a detailed background check through a third-party company, and there are no problems with her resume and abilities.
Next, he asked a few more questions, and Meng Yun's answers were impeccable, with clear logic, and high EQ and IQ.
"Welcome to join Senlian Capital."
Ten minutes later, Chen Yansen spoke up.
"Thank you, Mr. Chen." A hint of joy flashed in Meng Yun's eyes. After all, getting an offer was something worth being happy about.
Although Senlian Capital does not have a single listed company under its name, its overall strength is strong and is no worse than any of the Fortune 500 companies.
Coupled with the generous salary and comprehensive welfare system, she is very satisfied.
After Meng Yun left, Chen Yansen returned to his desk and continued to browse the hot news of the past two days.
“Buzz buzz buzz——!”
At this moment, the cell phone on the right rang.
Chen Yansen raised his palm and the phone automatically flew into his hand. He looked at the caller ID and saw that it was Pei Yi.
"Old Pei, what's the matter?" Chen Yansen asked.
"Didi Dache, Qiandu Takeout and group buying have launched another price war, and Li Yanhong claimed that he would invest 20 billion yuan in the O2O field," Pei Yi explained.
"I knew he couldn't hold it in. 20 billion? Business isn't about who has more money! Set up a video conference and invite Xiao Jun and Cheng Weixing."
Chen Yansen sneered.
"Okay, boss." Pei Yi was not panicked. He just reported to his boss out of habit.
Kuaipao occupies 60% of the market in the group buying industry and 90% of the market in the online car-hailing and food delivery industries. With its powerful algorithms and intelligent scheduling systems, as well as sufficient fulfillment capabilities, what can Qiandu use to compete with Kuaipao?
After Chen Yansen hung up the phone, he opened Weibo and found related entries about Li Yanhong in the hot search area.
20 billion?
Who are you trying to fool!
He felt there was no need to take action personally, so he left the fight back to Pei Yi.
Not long after, Kuaipao posted a message on its official Weibo account: "There are 30 billion in the account, I wonder if it is enough to play with Mr. Li?"
If you give me 20 billion, I will add another 10 billion!
(End of this chapter)
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