Chapter 418: 4 billion US dollars missing? 3SB battle, expanding the attack range, slapping Li Yanhong hard!
On May 6, Senlian Capital and Qiandu.com launched an all-out war!
Li Yanhong had predicted this long ago.
He has met with Chen Yansen several times and is well aware of the operating styles of Kuaipao, Kuaidi Dache and AutoNavi Maps: they will never play cowardly in the face of provocation.
"The first step is to take 40% of the market share; the second step is to hold the line; the third step is to gradually penetrate and erode the mature market that Senlian Capital has worked so hard to build."
Li Yanhong gave instructions to Gong Zhenbing, Wang Zhongpu and Xiang Hailong.
His idea was a good one. He let Senlian Capital take the lead while he would make arrangements behind the scenes and launch a comprehensive counterattack when the time was right.
And this is exactly what Li Yanhong believes is the best opportunity.
Qiandu's group buying, food delivery, and online ride-hailing businesses have laid a foundation in North China, East China, Central China, and South China. Now it must use its advantages in capital and traffic to grab more of the pie from Senlian Capital.
But KuaiPao and KuaiDi Taxi are not soft persimmons that can be bullied by anyone!
Let’s first look at Kuaipao, which is backed by three giants: Senlian Capital, Penguin and Ali. It owns the first- and second-level traffic entrances of many software such as Pinbei, Amap, QQ, WeChat and Taobao, and occupies 90% of the market share.
It has defeated Ele.me, Meituan Waimai and Dianping Waimai one after another, and has rich experience in competition. With the three generals Shan Jiawei, Zhang Xuhao and Liang Changlin, let alone defeating a cross-border company like Qiandu, even if it is Ali who takes the field, he will return empty-handed.
Let’s take a look at Kuaidi Taxi. It not only has exposure and orders provided by Amap, QQ, and WeChat, but also has powerful algorithm technology, order allocation, and route planning capabilities.
These valuable data are compiled from hundreds of millions of orders.
Qiandu has only been in the online car-hailing field for about a year, and the order volume is just over 20 million. What can it use to compete with Senlian Capital?
Just based on the verbal 20 billion funds?
It's just wishful thinking!
If capital investment alone could determine the outcome of commercial competition, then PaiPai.com, owned by Penguin, would have already ranked among the top tiers in the e-commerce industry.
Li Yanhong shouted happily, but Chen Yansen had no interest in paying attention to him at all.
Because whether it is Kuaipao or Kuaidi Dache, the project structure, operation strategy and marketing strategy have already been formed, so there is no need for him to interfere too much.
The implementation can be left to Pei Yi and Cheng Weixing.
But the high-profile publicity of Senlian Capital and Qiandu scared competitors!
The bosses of Meituan, Dianping, Fantong.com, as well as Bumblebee Taxi, Baimi Taxi and Didu Taxi were so angry that they wanted to curse.
They never expected that after surviving the battle of thousands of online groups and the online car-hailing war in 2012, they wanted to follow the giants to get a share of the profits, but Senlian Capital and Qiandu.com once again launched a subsidy war.
Everyone knows that the final winner is still unknown, but they will most likely die in the first wave.
Qiandu group buying, takeout and Kuaipao group buying, takeout red envelopes and coupons, do you want to join in?
No, not enough funds!
If you don’t follow, your orders will decrease and you will just sit and wait to die.
The same is true for online ride-hailing services. After all, last year, when Kuaidi and Didi were fighting each other, individual users were offered instant discounts three times a day, with the starting price being free.
Who can stand this kind of gameplay?
For a time, fellow practitioners were so busy reporting the situation that the phone lines were boiling with calls, and they were cursing Li Yanhong and Chen Yansen on Weibo for malicious competition and their attempt to achieve a monopoly in the industry.
"I advise you to mind your own business and take care of yourself!"
"If you can afford it, play. If you can't, leave the table. Got it?"
"I hope that Senlian Capital and Qiandu can fight for a lifetime. It's so cool! As soon as I logged into Qiandu Waimai, I was immediately given a 10 yuan red envelope with no threshold!"
"Kuaipao is giving away red packets worth 20 yuan off 15 yuan, hurry up!"
Netizens who enjoyed the preferential benefits were delighted and left messages in the comment section.
The feeling of happiness that a takeout order costs only two or three yuan and taxi fare is free has returned.
The two sides didn't even have a few words to exchange before they started throwing money around like crazy.
Pei Yi, who had experienced several major battles, was not panicked at all. Although he also invested a lot of money in marketing activities, compared with Qiandu's extensive approach, Kuaipao's operations were more refined.
Qiandu Takeout and Qiandu Group Buying send out red envelopes without any threshold, while he sends red envelopes with discounts to users, but the amount is larger than that of Qiandu.
He is well aware that users attracted by red envelopes with no threshold have low retention and poor stickiness, so it is not an exaggeration to say that they are the "freeloaders".
Therefore, they would rather increase the amount of red envelopes and give the discounts to users with higher value.
At the same time, a recharge activity is launched, and a 10-yuan no-threshold coupon will be given for every 100 yuan recharge, with no upper limit. The plan is to use the stored value activity form to pre-lock in users' future consumption needs.
Cheng Weixing followed closely and simply modified the activity date of last year's taxi recharge plan and put it online again.
at the same time.
Zhuxianzhuang Science and Technology Park, Office Building No. 9.
Chen Yansen leaned on the sofa and called Zhou Hongyi, "Has the design plan for 360 F1 not been completed yet?"
"Thank you for your concern, Mr. Chen. Please give me another half a month. There are still some minor issues in the adaptation of the hardware and Aurora Future OS."
Zhou Hongyi replied with a smile. He paused and said, "Mr. Chen came to me not only to inquire about the progress of 360 F1, right?"
"Are you interested in joining forces to take a bite out of Qiandu Search?" Chen Yansen asked tentatively.
"I knew that with Mr. Chen's personality, he would definitely take the initiative to attack. As for hitting Qiandu, I am very interested."
Zhou Hongyi agreed readily.
One is to consolidate the cooperative relationship with Senlian Capital; the other is to suppress Baidu and increase the market share of 360 Search.
For a businessman, the first thing he thinks of is profit.
The two chatted for more than ten minutes, and after initially confirming the competition methods, Chen Yansen hung up the phone.
Next, he called Lei Yijun, Ma Wenteng and Zhang Chaoyang.
When Xiao Ma Ge heard that he was going to cooperate with Zhou Hongyi, he felt as uncomfortable as if he had eaten a fly, but for the sake of Chen Yansen's face, he finally nodded in agreement reluctantly.
After listening to this, Zhang Chaoyang thought for a moment and replied, "Sogou cannot cooperate with traffic hijacking, data grabbing, one-click copying of Qiandu content, competing with Qiandu for advertising agencies, etc., but since Mr. Chen has spoken, Sogou will stand in the same camp with Lingxi and 360."
Chen Yansen was slightly startled and thought: Lao Zhang may look inconspicuous, but when he speaks, he has bad intentions.
The other party's ambiguous words were clearly a trick on him.
"Thanks. I'll treat you to a drink later." Chen Yansen said with a smile.
"I didn't say anything." Zhang Chaoyang waved his hand.
Chen Yansen put down his phone, turned on his computer, and arranged a few things for Zhang Yiming.
That afternoon, Lingxi, 360, Sohu and Penguin formed a temporary "search engine alliance" with only one goal: to kick Qiandu Search off the throne of the industry's number one.
Li Yanhong has been in this position for too long.
Chen Yansen’s idea was simple: to expand the battle line, bring Qiandu’s main business into the competition, and thoroughly hurt Li Yanhong so that the other party would know fear.
He wanted to slap Li Yanhong hard in the face.
In the evening, when users entered the URL of 'qiandu' on Lingxi Browser, 360 Browser, QQ Browser and Sogou Browser, it either displayed a network error or automatically jumped to the homepage of their own search engine.
For users, the familiar feeling is back.
It is clear that the search engine industry is fighting a war without gunpowder.
The next morning, as soon as Li Yanhong sat down at the company, he took a look at the data backend and found something wrong.
The daily active users of Qiandu Search on both PC and mobile terminals have declined, and even its advertising revenue has shrunk slightly.
He quickly called the heads of the data department and search business.
"Boss, I saw user feedback on social platforms. When they use 360 browser and enter our official address, it will automatically adjust to 360 search."
Li Shuo said with a dark face.
"Is Zhou Hongyi ill again?" Li Yanhong asked back.
In November last year, all mainstream search engine companies signed the "Internet Search Engine Service Self-Discipline Convention" in Yanjing. Zhou Hongyi's move undoubtedly did not give face to the Information Association and the Internet Association.
How dare he?
Li Yanhong couldn't help but wonder.
In fact, if Zhou Hongyi was left to fight alone, he would not be stupid, but he was accompanied by Chen Yansen, Ma Wenteng and Zhang Chaoyang.
The law does not hold everyone responsible, and at most 360 will be scolded afterwards. If it can grab 5% of the market share, it will also make a lot of money.
"The same is true for Lingxi Browser, QQ Browser and Sogou Browser." The director of the data department added in a low voice.
“???” Li Yanhong frowned, his eyes full of anger.
He was a smart man and quickly guessed who was behind it.
Damn Chen Yansen, the battlefield between Senlian Capital and Qiandu.com is in the group buying, food delivery, and online ride-hailing sectors. What do you mean by entering the search field?
Li Yanhong was a little anxious!
To put it bluntly, the revenue share of O2O business is not high, and the biggest loss is marketing expenses.
The situation is different for the search business, which accounts for 80% of the revenue and is the main source of income for the group. Once affected, Qiandu's stock price will also fluctuate.
During the 3B war in August last year, Baidu's market value evaporated by billions of US dollars in one day.
Li Yanhong must be on guard!
He thought for a moment, took out his mobile phone and made a few calls. After hearing the other party's promise, Li Yanhong couldn't help but breathe a sigh of relief.
Although Suncity Capital, Penguin, 360 and Sohu are strong, do they dare to confront their superiors?
But what he didn't know was that the Information Association and the Internet Association only agreed but did not do anything, and they threw the phone aside after answering the call.
From the perspective of the top leaders, Qiandu.com is the only dominant player in the search field, accounting for 60 to 70 percent of the market share, which is inconsistent with the regulatory trend of Internet monopoly.
Although Chen Yansen, Ma Wenteng, Zhou Hongyi, Zhang Chaoyang and others did not have any instructions, they complied with the development needs of the times.
It was not until the third day that Zhou Hongyi realized what had happened, and when he did, he stepped up his attack and directly banned all of Qiandu's products within his own software ecosystem.
Soon after, it convened a channel partners conference to promote the CPS advertising model, aggressively snatched away Qiandu's agents, and unscrupulously started a rooting-out operation.
On one side, they compete for users; on the other side, they compete for agents.
Lingxi, Penguin and Sogou Search have also launched similar advertising business policies to attract Qiandu's agents.
With this move, Chen Yansen killed 10,000 enemies but lost 800 of his own.
Li Yanhong was stunned by the slap!
At this time, he had no time to care about other things. He hurriedly increased agent loyalty training and strengthened regional control in order to stabilize his own agent system.
But how can a businessman be loyal?
Agents will go to whichever company has lower costs, more users, and makes money easily.
Although the top agents look down on Lingxi, Penguin and Sogou Search, the tail and mid-level agents, as well as the agents who were eliminated due to failing to meet KPI standards, have all been absorbed by the three companies.
Among them, Zhou Hongyi was the most ruthless. In order to win over the agents, he even offered a rebate of 30%-40%.
Usually, the advertising recharge funds of enterprises need to enter the Qiandu system through agents, and the agents can earn 15%-25% rebate from it.
Lao Zhou made a move and doubled the money immediately.
He just doesn't believe that there is anyone who doesn't love money?
As it turned out, Zhou Hongyi's fighting style was both accurate and ruthless, which made Li Yanhong extremely anxious.
Chen Yansen, Ma Wenteng and Wang Xiaochuan followed suit and used low prices to try their best to attract Qiandu.com's service agents.
CNZZ is the third-party monitoring agency that responds most sensitively to traffic and released industry data changes on May 8.
Before the battle, the traffic shares were 66.4% for Baidu, 8.5% for 360 Search, 8.3% for Lingxi, 7.1% for Sogou, and 1.4% for Penguin.
Three days later, Baidu accounted for 59.4%, Lingxi 9.7%, 360 Search 8.9%, Sogou 7.3%, and Penguin 1.6%.
Sogou and Penguin are more Buddhist, more like lackeys hiding in the back and waving flags and cheering.
Lingxi and 360 are the most ferocious!
The media named this search engine battle the "3SB War."
3 represents 360, S represents Sunlian Capital, and Qiandu represents B.
On May 8, as soon as the stock market of the Beacon Country opened, the share price of Qiandu.com fell sharply. The opening price was 87.3 US dollars per share, and it fell to 82.6 US dollars in less than ten minutes.
Investors on the other side of the ocean also received the news that the situation of Qiandu.com was not good, and many people chose to sell their stocks.
At the close of the day, Qiandu's stock price fell below US$80 per share, and its market value shrank by US$2.2 billion.
Only three days had passed since Chen Yansen launched the '3SB War'.
The next morning, Lingxi Search added an artificial intelligence module to its homepage, which can be seen as a combination of search and a basic version of the language model.
Compared with its competitors more than a decade later, this small plug-in named "Moss" actually has very simple functions.
But it changed the search engine service in 2013.
In the past, when users searched for a question, they had to look for the answer on the search results page, but 'Moss' gives the answer directly.
Although Moss lacks expressiveness when faced with complex questions, it can be almost 100% accurate in answering some simple common sense questions.
If users think there is a problem with the answer, they can also browse the search results page themselves and find the answer in the complicated web page.
Moreover, the answer interface of 'Moss' is clean and neat, without any annoying advertisements.
With the promotion of content on Toutiao, Xiaohongshu, and Douyin, and exposure on Aurora Future, Orange App Store, Lingxi Browser, etc., Lingxi Search has gained even more power with the "Moss" plug-in.
In the second week of May, the market share continued to soar, rapidly approaching 13%, and the market value of Qiandu.com also evaporated by nearly 4 billion US dollars, a drop of more than 15%.
at the same time.
Qiandu has repeatedly failed in the group buying, food delivery and online car-hailing markets. It spent money but did not produce results that satisfied Li Yanhong.
Senlian Capital held Qiandu under it, just like beating a child.
For the first time, domestic Internet peers realized that perhaps Qiandu and Senlian Capital were not on the same scale at all.
Qiandu should be kicked out of the 'BAT' ranks!
Seeing that the higher-ups didn't care, Li Yanhong simply started a ban campaign. All products of Senlian Capital and 360 could not be searched in the Qiandu ecosystem.
He selectively ignored Penguin and Sogou.
The main fear is that there will be too many enemies and Baidu will not be able to handle it.
…
…
"13.1%? This is just the beginning." Chen Yansen said to Zhang Yiming on the phone.
(End of this chapter)
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