Chapter 419: 3.25 million on the first day, 260,000 units sold in two days! Chen Yansen: Me? Paraquat in the industry?
On the first working day of the third week of May, Moman Camera was launched.
It attracted widespread attention because its founder, Xu Jiujiu, once won the top spot in Orange Pay's first "Share 10 Billion Experience Gold" event with 93 million Yu'ebao funds.
After returning to Luzhou, Xu Jiujiu immediately registered the official Toutiao and Weibo accounts of Magic Camera, and announced to the public that Chen Yansen had invested in the Magic Camera project.
This news instantly attracted the attention of many investment institutions!
You know, Chen Yansen is known as the God of Wealth and a guiding light in the investment world.
There is almost no project that Mr. Chen takes a fancy to that fails to take off.
In fact, Chen Yansen only invested 1 yuan symbolically, but Xu Jiujiu forced him to take 20% of the shares.
Chen Yansen wanted to refuse, but then he thought about Douyin's situation and finally agreed.
At that time, Douyin's editing and special effects functions were not yet perfect, and the product characteristics of Moman Camera were very suitable for promotion on the Douyin platform, thereby opening up a new profit path for it.
As long as app developers see the success story of Moman Camera, Douyin will be able to seize a portion of the market share from channels such as App Store, Qiandu Mobile Assistant, and Xiaomi App Store.
Therefore, under the promotion of Chen Yansen, the first-day download volume of Moman Camera reached 3.25 million, of which Douyin contributed 790,000 downloads.
Videos have better visual effects and are more attractive to users, making them extremely advantageous when promoting novel and interesting apps, especially in the gaming industry.
Upon seeing this, Liang Bo immediately launched the Creator Center that he had prepared long ago. Bloggers with 1,000 followers on the Douyin platform can open permissions and hang advertisements in the lower left corner of the video, thereby earning a portion of the video revenue.
Stimulated by money, users' entrepreneurial enthusiasm is highly inflated.
Fang Mingzhi, who became popular at the beginning of the month for his covers of "If It Was Then", "Hallucination" and "No Makeup", now has over 300,000 fans. He applied for permission immediately and shot a promotional video for the Magic Camera "Turning Photos into Comics with One Click".
The daily download volume is 13,000, with an estimated revenue of 39,000 yuan.
Earn nearly 40,000 a day!
Seeing the profitability, creators on Youku, Sohu, iQiyi and Penguin Video registered Douyin accounts, cut their previous works into 15-second highlights, and started their journey to create accounts.
The next morning, Zhuxianzhuang Science and Technology Park.
A black and white Ghost drove in slowly. Chen Yansen pushed the door and got out, then walked towards the lobby on the first floor.
Huang Boxiang picked up the water cup, locked the car, and happily walked into the lounge.
"Brother Huang, you're here!" Xiao Li looked up and greeted.
After saying that, he pushed two hot sour bean buns in front of Huang Boxiang.
Since Lao Huang came, his work has become a lot easier. It is said that the two of them work in 12-hour shifts, but when Chen Yansen was in Xucheng, he usually only had to go to Delta in the morning to send his boss to the company.
Just send your boss back after work.
I work no more than two hours a day, earn 20,000 to 30,000 yuan a month, and live a happy life like a god.
"Oh, sour bean filling? Thanks." Old Huang sat down and replied happily.
When people are not short of money, they will naturally be in a good mood.
A month ago, Huang Boxiang was frowning all day long. Now he is like a completely different person, as if he is five or six years younger.
All the miscellaneous benefits added up every month are at least more than 20,000 yuan. With food and accommodation provided, the salary is more than enough to take care of two families.
Without worries, you will naturally feel better.
"Don't you start work in the afternoon?" Old Huang asked again.
"It's boring staying at home, come to the company and you'll have food and drinks, and free fruits." Xiao Li lowered his voice and said with a chuckle.
Completely different from his usual silent self.
"Our welfare is better than that of state-owned enterprises. I'm afraid that Mr. Chen will lose money." Old Huang took a bite of the bun, looking worried.
He was really worried. If the company went bankrupt, where would he find such a good job?
The monthly food allowance is 800 yuan, and a bowl of braised beef in the cafeteria is only five yuan. I can never spend it all!
"Don't worry about it. Do you know how much money you can make in a day from the Pinbei Mall alone?" Xiao Li smiled and shook his head.
"One hundred million?" Huang Boxiang guessed a number at random.
“Last year, it was over 100 million every day,” Xiao Li said with a grin.
Huang Boxiang knew that Chen Yansen was very rich, but he had no idea how rich he was. When Xiao Li reminded him of this, he couldn't help but gasp.
The other side.
Chen Yansen walked into the office and first held a video conference with Pei Yi, Cheng Weixing, Xiao Jun, Zhang Yiming and others, listening to their reports on the latest status of their respective projects.
Kuaipao’s takeaway, group buying and vegetable selling businesses have opened up the ecological chain, with complementary categories and high frequency and low frequency. Baidu has been spending money desperately but has failed to make any splash.
After taking advantage of the free services, users immediately opened the Kuaipao App.
Li Yanhong trusted Qiandu's technology too much and thought he could accurately grasp consumer needs through big data analysis, optimize service strategies, and thus improve user experience and operational efficiency.
But he didn't even understand the front-line market. Gong Zhenbing, the person in charge of the group buying business, and Wang Zhongpu, the person in charge of the takeaway business, had never even experienced the complete business process.
When it comes to building a local sales team, he is far behind Shan Jiawei, a veteran in the industry. He relies entirely on the ultra-low commission policy to negotiate with merchants.
Kuaipao charges 5%, while Qiandu Group Buying charges 4%.
Kuaipao dropped to 4%, and Qiandu group buying was changed to 3%.
Simple and crude, a completely rogue style of play.
After being beaten several times, Qiandu's business manager gradually learned his lesson and would run away as soon as he saw someone running with his knives.
For users, the cheaper the price, the better.
But Pei Yi did something weird in private. He asked the sales staff to take the initiative to contact new merchants on Qiandu Group Buying, and did not require them to choose between the two. Instead, he provided traffic and support right away.
The only condition is: when Qiandu Takeout users come to redeem the group purchase coupon code, tell the other party that the cooperation with Qiandu has ended.
In order to make offline purchases, users have to walk at least seven or eight hundred meters. If they go farther, they may even have to ride a shared bicycle, take a taxi, or take the subway.
After being cheated once or twice, users will definitely request a refund on the spot and uninstall the APP.
As for the food delivery business, the main force is the human resources of Kuapao, who specialize in poaching experienced riders.
Who would be willing to stay at Qiandu and work as a deliveryman when they can work as a rider for Kuaipao?
Is it because there is no social security, no insurance, and no bonus?
As a result, Qiandu Takeout’s delivery efficiency is extremely poor, with rookie riders accounting for too high a proportion, and it often takes an hour to deliver an order.
It takes as long as one and a half hours from the time the food is prepared by the merchant to the time it is delivered.
Food such as noodles and vermicelli were simply clumped together, and rice with gravy and clay pot rice were cold. Even at a discounted price, users could not tolerate it.
Online car-hailing, electronic map navigation and search engine businesses are also weighing on Baidu.
Of course, the amount of money consumed every day is also astronomical.
Chen Yansen didn't care. After all, he was just catching rabbits while killing others. By the way, he could also wipe out Meituan and Dianping, the two survivors of the "Thousands of Groups War".
Half an hour later, the meeting ended.
He opened his email and dealt with work emails leisurely.
Cao Dahua and Yuan Ruili have communicated and plan to build a comprehensive factory covering an area of over 300,000 square meters near the Zhongsha Software Park.
Under the guidance of Yuan Ruili, the land and loan process was approved very quickly. The ground is currently being leveled and the construction period is about one and a half years.
By then, the total number of employees will increase by nearly 70,000 to 80,000, creating millions of humanitarian contributions every year.
In addition, the construction progress of the Luzhou headquarters has exceeded half, with the first phase of the project progressing 80%. It is expected to be completed in Q3, followed by decoration, landscaping and formaldehyde cleaning work.
As for the second phase of the project, it will probably take until Q2 of next year to be completed, and people will have to wait until the end of the year to move in.
After all, every employee is his humanitarian flame-making machine, and he would not bear to let his subordinates become human formaldehyde purifiers.
Orange Smart Life Co., Ltd. also started the production of new products after receiving the DC brushless motor drawings he provided.
The first batch of models confirmed include three types: Orange E1 (AC motor version), Orange E1 (DC inverter version) and Orange E1 (voice intelligent version).
The all-white exterior design is equipped with an anti-touch grille, a tip-over power-off feature, and anti-direct-blow technology.
The first one targets the low-end market and is priced at only 79 yuan.
The second model is aimed at the mid-to-high-end market and is priced at 279 yuan.
The third model is aimed at the high-end market and is priced at 379 yuan.
It not only guarantees sales volume, but also ensures gross profit.
Chen Yansen uses high-quality parts for motors, fan blades, control devices, linkage mechanisms, bases, protective covers, power cords and plugs. There is no need to drive up the prices to the extreme.
The higher the profit, the more confident he will be in offering higher wages to his employees.
Otherwise, if the company relies entirely on subsidies from the headquarters, no amount of funding will be able to sustain the situation.
For a project, achieving profitability is the most basic requirement!
A business that doesn't make money has no meaning at all.
This is also the reason why he quickly moved into the mid-to-high-end mobile phone market after Orange C1.
For example, the Yaocheng X1, which is equipped with the Aurora Future OS system, uses top-notch products from the screen to the processor, camera, and battery, and it is definitely worth the money at 3,999 yuan.
In other words, Mr. Chen needs to make money, but he also needs to uphold humanity.
Dai Zhanhong mentioned in the email that the production task of 150,000 units is expected to be completed within this week.
Chen Yansen thought about it and created a work group, asked Dai Zhanhong to send the samples over, and asked the e-commerce department of Orange Technology to be responsible for taking pictures of the product and designing the product details page.
May is almost halfway over, and the weather is about to get hotter, which is the peak season for demand for electric fans.
Naturally, we must hurry up and bring it to market!
After a while, Song Yuncheng and Zhang Yifeng were also pulled in.
Both of them are TOP business persons of Pinbei and have rich practical experience in new product marketing and sales. In just a few words, they finalized the online promotion plan for the Orange E1 electric fan.
On sale online and offline simultaneously!
Time flies. On May 18, Orange E1 was available on Orange Mall, Pinbei, Yaomao, Yidong and other channels. It can also be purchased at the "Orange Smart Lifestyle Store" on Kuaipao and offline direct stores.
It happened to be the peak season for electric fan sales. Although many people believed that Orange Technology was not doing its job by making electric fans, they still trusted Chen Yansen and Orange Technology.
On the day of release, Orange E1 (AC motor version) easily surpassed 67,000 units in sales volume across the network;
Orange E1 (DC inverter version) sold 23,000 units;
Orange E1 (voice intelligent version) sold 14,000 units.
A total of 104,000 units, with sales of 17.003 million yuan.
Compared with mobile phone, e-commerce and express delivery businesses, this revenue is pitifully small.
But Chen Yansen knows well that behind the Orange Fan Factory, there are more than 1,000 people who make a living from these products.
Among these more than 1,000 employees, about 80% are direct relatives of Kuaipao and Yunsu employees.
The news that Orange Technology crossed over to sell fans quickly became a hot topic. Although netizens did not understand, facing the electric fans priced as low as 79 yuan, many people chose to place orders to show their support.
At eight o'clock that evening, Chen Yansen posted a set of photos showing the environment of the Orange Fan Factory and the busy figures of some employees.
"I am very happy to introduce the new member of Orange Technology to you. I also hope that you will pay attention to Orange electric fans as much as you like Orange mobile phones."
Chen Yansen's copywriting is very concise.
"Mr. Chen, as a Haizhou native, I want to thank you for providing more than 1,000 jobs for our county."
"Mr. Chen, what is the hourly wage at the Orange Fan Factory? Are food and accommodation provided?"
"Don't even think about it, my friend upstairs. The Orange Fan Factory only recruits local workers. The people who can get in are all direct relatives of Yunsu couriers and Kuaipao deliverymen."
"Damn! Aren't you going to do open recruitment?"
"The treatment at the Orange Fan Factory is exactly the same as at the Orange Mobile Phone Factory. I'm a local. This company was originally the Jiahaojia Fan Factory. There were more than 100 employees who were clamoring for compensation. I heard that after Senlian Capital took over, no one resigned."
In just ten minutes, there were thousands of messages in the comment section.
There is no way. Chen Yansen has too many fans, and his social media accounts have been regarded as group assets by Ye Qiuping.
He posts product promotions all day long and occasionally posts photos of his daily life. He seems so active that it doesn't seem like his real self.
In fact, these contents were not operated by me.
The single-day sales of Orange electric fans immediately made brands such as Midea, Gree, and Airmate feel the crisis.
The next day, Orange E1 sold another 156,000 units, with a total of 260,000 units sold and a transaction volume of 42.5 million yuan.
Now, competitors could no longer sit still and adjusted their online and offline sales strategies one after another. They also actively proposed activities such as Juhuasuan, 618 Promotion, and Fox Tao Brand Group, trying to compete for potential customers in 2013.
Seeing this, Li Yanhong posted a press release that smeared Orange Technology on the homepage of Qiandu News.
“Senlian Capital—the biggest troublemaker in the country!”
Just by looking at the title, one would want to click on it. The content describes in detail how Chen Yansen successively entered into the fields of mobile phones, food delivery, express delivery, group buying, etc. He used methods such as low-price dumping and price wars to kill a large number of his peers and caused more than 100,000 people to lose their jobs.
After reading the entire article, one is left with an impression: Senlian Capital is the paraquat of the industry. Wherever it goes, its peers suffer heavy casualties.
With the help of Qiandu, this report quickly became a hot topic.
"But is it wrong for Orange phones to be sold cheaply? In the past, knockoff phones dared to sell for 700 or 800 yuan, but now you can buy a Green Orange D2 for 700 or 800 yuan."
"Think it's cheap? Why don't you buy Orange C3S or Yaocheng X1?"
"The hourly wage at the factory owned by Senlian Capital is 25 yuan. How much is it at our competitors? Are there any friends who are in the same industry?"
"When will Mr. Chen enter the clothing industry and raise our hourly wages?"
What Li Yanhong didn't expect was that 99% of netizens were supporting Chen Yansen and Senlian Capital.
This is completely different from the development trend he had envisioned!
The painstakingly crafted "black article" actually brought a huge wave of traffic and popularity to Senlian Capital.
Li Yanhong was very angry, but there was nothing he could do.
Even he had to admit that Chen Yansen was ahead of many major Internet companies in terms of employee treatment and welfare system.
(End of this chapter)
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