Chapter 432: The tragedy of car-sharing! 599 yuan? The industry's battle royale is about to begin!
In the evening, the afterglow is fading, but the warm breeze remains.
In the Delta Villa District, Chen Yansen lay on the couch with his eyes closed comfortably.
The koi fish in the pond kept swimming as if they were out of control.
Song Yuncheng was sitting on a rattan chair with an Orange Magicbook in his arms, busy working on the integrated marketing plan for the key account investment department.
LeTV gave Pinbei 50 million yuan in advertising fees and wanted to hold a super brand day event. The price of LeTV X60 and S40 is also 50 yuan cheaper than the launch price.
Of course, in order to appease previous users, LeTV will announce to the public that this money is an official subsidy from Pinbei and has nothing to do with LeTV.
Jia Yaoting's "Internet TV station" plan requires millions of end users to realize his dream of earning billions of dollars in advertising fees each year.
Therefore, without Song Yuncheng saying anything, LeTV took the initiative to lower prices in order to achieve higher sales.
"Master, Jia Yaoting is selling TVs so cheaply. Is he copying the marketing strategy of Orange Mobile?"
Song Yuncheng kicked Chen Yansen's calf and asked softly.
"Similar, but not exactly the same." Chen Yansen replied casually.
As for the deeper reasons, he did not explain.
He felt that if Song Yuncheng could figure things out on his own and then solidify his thinking process and logic, he would be able to form his own methodology.
There was no need for him to mash up the answer and feed it to her.
After hearing this, Song Yuncheng did not continue to ask questions. Instead, he put down his laptop, frowned slightly, and looked like he was thinking seriously.
Chen Yansen smiled and turned over lazily.
Compared with Ye Qiuping, Song Yuncheng's IQ and EQ are slightly inferior, but she also has her own advantages: studious and capable!
It only took her two and a half years to go from a sophomore visual design student to the director of key customer acquisition for the second largest e-commerce platform.
From this we can see that although Song Yuncheng is not as good as Ye Qiuping, he is much better than the vast majority of Xuyuan graduates.
If she wasn't smart enough, she wouldn't be able to climb to this position even if Chen Yansen gave her a chance.
After all, which of the supervisors, team leaders and even ordinary employees of the large customer investment department is not an excellent salesperson from Ali, Suning, Yidong or a large advertising company?
If Song Yuncheng showed any sign of cowardice or incompetence, he would not be able to control the people under him.
Time passed by minute by minute. After an unknown amount of time, she finally heard Chen Yansen say, "I'm hungry."
"What do you want to eat?" Song Yuncheng came back to his senses.
"Hand-rolled noodles." Chen Yansen ordered.
The smile on Song Yuncheng's face froze and he shook his head awkwardly.
"Oil-splashed noodles are also fine." Chen Yansen said again.
"Master, I don't know how to cook pasta." Song Yuncheng glared at him, knowing that Chen Yansen did it on purpose.
"Forget it, let's order takeout. It's your treat."
After saying that, Mr. Chen turned over again, looking restless, just like a slender cat.
Song Yuncheng pouted and obediently took out his phone. He ordered a bowl of hand-rolled noodles first, then a bowl of oil-splashed noodles, and then a few side dishes.
Normally when she was alone, she would not be willing to be so extravagant, but for Chen Yansen, she was always willing to spend money.
A Patek Philippe mechanical watch worth more than 300,000 yuan was bought without any hesitation.
In fact, Chen Yansen had never bought her any expensive items, but she was already satisfied.
She knew in her heart that without Chen Yansen's hands-on guidance, she would not be able to perform her current position and would not be able to get a monthly salary of more than 100,000 yuan.
This guy has his bad sides, but the good ones outweigh the bad.
at the same time.
The three-day battle burned a total of 200 million in cash. Even though Li Yanhong was not short of money, he couldn't help but feel terrified.
But he is not afraid of spending money as long as he can gain market share.
Before leaving get off work on June 5, Li Yanhong approved another 200 million yuan in marketing expenses for group buying, food delivery and online ride-hailing businesses.
"After we take over 30% or 40% of the market, we will slowly eat into Kuaipao's existing market share."
Li Yanhong thought silently.
His strategic plan never wavered.
The Qiandu LBS business unit is a transformation battle for the group, and it is willing to do so even if it means gambling on three years of net profit.
The other side.
Wang Zihao led the core members of OFO Bike to continuously recruit troops and conquer cities in North China, frantically grabbing the territory of Didi Bike and Ofo Bike.
But early in the morning of June 6, he was met with Chang Wei's revenge.
The Yanjing Transportation Association sent a rectification notice, requiring OFO electric bicycles to withdraw from the local market within three days.
The reason given is: for public transportation safety and regulatory reasons.
Wang Zihao didn't believe it at all!
He immediately called Yu Heng of Huake Capital and asked him to mediate.
But less than half an hour later, Yu Heng called back and said, "Mr. Wang, to be honest, Huake can't handle this matter. The higher-ups have said that there is no room for negotiation."
"Does it have anything to do with Chang Wei?" Wang Zihao asked with narrowed eyes and a dark face.
"If you ask me, I can only tell you that it doesn't matter." Yu Heng said lightly.
"Mr. Yu, thank you. I'll make arrangements later."
Wang Zihao understood immediately and said with a carefree smile.
It doesn’t matter, it does matter!
This damn Chang Wei is such a bastard. He can't win in business competition, so he resorts to these tricks.
Seeing that Wang Zihao understood the subtext of his words, Yu Heng smiled and hung up the phone.
Compared with Chang Wei's connections and resources, Yu Heng values the development of Senlian Capital more.
In any case, Chen Yansen is a business card of young entrepreneurs born in the 1990s who were chosen by the higher-ups.
With Chang Wei's family background, the most he could do is to trip up the enemy secretly. If he went too far, he would easily get himself into trouble.
Although Wang Zihao was very angry, he also knew that no matter how capable he was, he could not defeat a piece of approval document.
Then, he synchronized the situation in Yanjing to Hu Weiyi and Chen Yansen.
"I understand. The most important thing is to expand first and take over the North China market as soon as possible." Chen Yansen said casually without saying anything.
Since the other party doesn't follow the rules, he doesn't need to be too polite.
That afternoon, the business of Ofo bikes in Hui'an Province was halted by the local Market Supervision Association, and the companies were told to either get out of Hui'an or launch a deposit-free feature.
Anyone with a discerning eye could see that this was just Chen Yansen's way of fighting back.
After Chang Wei received the news, his face turned pale and blue. He thought Chen Yansen would not dare to resist, but who knew that the other party had no scruples and would not even take a slap in the face overnight.
Thinking of this, he took out his mobile phone with a cold face, wanting to attack Yunsu Express's business from the transportation industry.
But what he didn't expect was that this time his family background was ineffective.
Zheng Shengyu from the General Postal Association asked his secretary to issue a warning that anyone who dared to cause trouble for Yunsu Express would have trouble with him, Zheng Shengyu.
nonsense!
Nowadays, the daily express delivery volume in the country is as high as 28 million pieces, and Yunsu accounts for half of it. It has more than 100,000 couriers, and all of them have paid social security.
Once Yunsu is in chaos, the express delivery industry will be shaken.
In his opinion, Chang Wei's behavior was extremely stupid.
Seeing this, Cheng Wei couldn't help but feel angry. He had never seen such an unruly businessman.
For businessmen, a fair business environment is above all else.
Chang Wei's actions made local Internet entrepreneurs in Yanjing dissatisfied.
As a result, the next morning, before even a day had passed, the Yanjing Transportation Association took back the rectification notice.
At the same time, the Hui'an Municipal Supervision Association also withdrew its "deposit-free" requirement for the shared yellow bikes.
The whole process seemed calm as water, but secretly it was turbulent.
Meng Yuanzhi, Zheng Shengyu and the people behind Chang Wei came out one after another, and after a little probing, they withdrew their hands.
After Chang Wei was called home and given a scolding, he instantly became much more restrained.
But he was still not convinced. He stopped the small moves, but accelerated the expansion in East China, Central China and South China.
After Cheng Wei saw that the two parties had settled down, he immediately felt relieved. He was afraid that the two parties would fight each other and use Didi Bike as a sacrifice.
Fortunately, the storm came quickly and went away even faster.
On weekdays, Chen Yansen and Senlian Capital never show their true colors and appear harmless.
After this incident, his domestic colleagues realized his extensive network of relationships.
…
…
At 11 o'clock on June 7, a news about shared cars became a hot topic because someone found a pile of fresh human feces in the back seat of a Tusong shared car.
The user suppressed his nausea, took the photo and posted it online.
Because it was too curious, it was quickly reprinted by major news websites and self-media.
"It wasn't me, I was working overtime!"
"Neither am I. I'm ordering takeout."
"I'm sorry, I just couldn't hold it in that day."
"Brother upstairs, are you serious?"
"Imagine that when you have diarrhea and the flood is about to come, you suddenly see a shared car, scan the code, open the door, close the door, and the four seats in the car are becoming more and more like four toilets. Then I ask you, would you poop in your pants or in the car?"
"No buddy, did you really do this? You are so disgusting!"
"Tusong Car Sharing: Give me peanuts!"
“The first mobile toilet for young people!”
In just half an hour, the netizen who blew himself up in the car gained 50,000 to 60,000 Weibo followers.
Although most netizens don't believe it and think he is playing with abstraction.
But ten minutes later, this person sent another Douyin video link, and when it was clicked, tens of thousands of netizens forwarded it.
"Dude, you're awesome! Really!"
"Attention! This video has a strong flavor, please watch with caution!"
"I just don't believe it. Would he dare to do it?"
This Douyin video quickly became popular!
In fact, it was not this blogger who shit on the Tusong shared car, but he was quick-witted and immediately smelled a business opportunity.
Not only did he change his Weibo nickname to "Shit Brother", he also found a scrapped old car and filmed a video of himself shitting in a "shared car".
In order to avoid being sued by TuGou, he deliberately marked the prompt "It is required by the plot, not true" in the upper left corner of the video.
But netizens didn’t care about all this and kept tagging TuGou’s official account crazily.
When Wang Fengli, CEO of Tusong Car Sharing, saw the Weibo post, his eyes went dark. Without any delay, he immediately called the company's legal department and sent a lawyer's letter to the other party.
He knew very well that once the concept of "TuGou is a mobile public toilet" was conveyed to users, the product would be doomed.
Moreover, this bastard is still filming videos to guide others.
Eight hours later, Lashit Ge gained 110,000 followers on Weibo and more than 170,000 fans on Douyin.
Seeing that it was profitable, many people followed suit. The smarter ones found a scrapped car, while the stupider ones actually scanned a Tusong shared car and got in.
For a time, the style of Douyin short videos changed.
After repeated consideration, the director of the content review department did not impose a blanket ban. Instead, he only removed some of the original videos, but retained most of the related videos.
Because during this period, Douyin added more than 600,000 new customers.
Became the biggest beneficiary of this storm!
The next morning, June 8, the Qingcheng D2 SE version quietly appeared on the homepage of Orange Mall and Pinbei's 10 billion subsidies without any preheating at a press conference.
4.5-inch IPS touch screen, MediaTek dual-core 1.3GHz processor, 512MB RAM plus 4GB ROM memory design, 1.3 million pixel front camera, 5 million pixel rear camera, 1500 mAh removable battery, equipped with Aurora Future OS system.
Single speaker, Micro-USB port, 3.5mm headphone jack, no gyroscope or light sensor.
The system has been deeply streamlined, and an elderly mode has been added (with enlarged fonts and a simple desktop).
The disadvantages are obvious: the camera has no autofocus function, only the most basic CMOS sensor, and the screen resolution is not high.
But it only sells for 599 yuan!
Free shipping!
The page shows a pre-sale link. The fastest delivery time is one week later. It is available in black and white.
Many netizens went to Wang Teng’s Weibo to ask questions.
"My dear son, is this phone okay?"
"Tell me the truth, is this a knockoff of the Orange D1?"
"599 yuan is too expensive, please reduce it by 100 yuan! Mr. Wang, I am a college student."
After a while, Wang Teng officially replied: "See you tomorrow morning at 10 am on Penguin, Youku and YY live broadcast rooms. In addition to Qingcheng D2 SE, there is another new product to introduce to you."
When Lu Hongbo found out, he panicked on the spot!
(End of this chapter)
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