Chapter 431: Average daily orders of 16.7 million! The uncrowned king of O2O!
The next day, at Sanyuan Bridge in Yanjing, as soon as the sky brightened, the smell of fireworks from the steamed bun shop drifted high into the sky, and one could faintly smell the rich aroma of wheat and meat.
Several Qiandu takeaway riders were bleary-eyed. They were eating breakfast and discussing yesterday’s battle.
“My money is 390 yuan!”
"You are being targeted by the webmaster. How come it's only this? I went online at 10:30, missed the morning rush hour, and still made 810 yuan!"
"Hey! The night before yesterday, I played League of Legends all night in the Internet cafe and slept until 1 p.m. Not to mention the morning rush hour, I even missed the lunch rush hour."
"Bull! You sleep while making money!"
"Hey, didn't you get up at six o'clock today? Try to earn 1,000 yuan!"
While a few people were chatting, a young man wearing an orange short T-shirt passed by on an electric scooter.
The Qiandu takeaway rider couldn't help but reveal a hint of envy when he saw this.
"We are both deliverymen, but there is a huge difference! I heard that the delivery boxes, electric bikes and work clothes of Kuaipao riders are all provided free of charge. Not only do we have to pay for clothing and deposit, but we also have to bring our own electric bikes."
"Who says it's not true? But Kuaipao only recruits a few people every month, but there are hundreds of riders interviewed, just like the civil service exam."
"The strict quota is a good thing for the riders. If there are too many riders and not enough orders like Qiandu, it would be meaningless."
"In fact, Kuaipao also has part-time riders, but the requirements are too high. The former single king of our station did not get a formal position, so he worked part-time."
The Qiandu delivery man sighed slightly.
If we categorize the treatment of food delivery companies according to university level, Meituan is from a third-tier university, Qiandu is from a second-tier university, Kuaipao part-time is from a first-tier university, and Kuaipao full-time is from a key university.
Others have basic salary, quarterly bonus and insurance, what do I have?
Even if there is bad weather such as wind, sun, heavy rain and snow, the platform will only symbolically increase the unit price by one yuan.
If you don't do it, there are plenty of people who will.
What the few people didn't expect was that the special electric vehicle that Kuaipao had just driven turned at the intersection and actually sped towards them.
Jiang Hao parked the car and counted silently in his mind: one, two, three... five, six. Six Qiandu riders were not a small number.
He shouted to the boss: "One basket of steamed buns and a bowl of green bean porridge."
After saying that, he picked up a chair and approached the group of people.
The six Qiandu riders looked at each other, not knowing what Jiang Hao was going to do.
After all, it is June, not the cold winter. Why do we have to crowd together? Do you want to get prickly heat?
"Brothers, are you interested in joining the Chopstick Run?"
Jiang Hao went straight to the point.
According to the policy just released this morning, if you invite a rider to register for the Kuapao part-time app and complete the first order, the inviter can get 20 yuan in cash.
Therefore, Jiang Hao's face looked extremely enthusiastic when he spoke.
"You are the webmaster? Who doesn't want to join Kuaipao? But your company only recruits a few people each time. It's harder than taking the college entrance exam."
"Brother, do you have any connections? If you can get me in, I'll give you two thousand dollars as a reward."
"I'll give you three thousand!"
“Full-time or part-time?”
The Qiandu deliverymen asked in a flurry, and some were even willing to pay for jobs.
It can be seen that in the eyes of practitioners, the treatment and benefits of Kuapao are indeed very attractive.
Jiang Hao laughed dumbly and waved his hand quickly, saying, "Part-time job, register now and you can take orders today."
As for collecting money, he didn't have the courage to do so.
It is said that the stationmaster of a station in Jinling colluded with the human resources department to openly sell full-time rider positions for 5,000 yuan per person.
As a result, they were discovered by colleagues in the risk control department and all of them were sent to work on sewing machines.
"Part-time job?"
"Part-time job is fine, how much is the unit price? How does it compare to Qiandu?"
"Any requests?"
The Qiandu delivery man frowned at first, then asked.
"The average daily order volume last month exceeded 30, and the rider service score was no less than 4.2. Come on, scan the QR code to register first. I'll teach you how to record a video. The site still needs to review it." Jiang Hao urged with a smile.
“It’s just 30 orders. I meet the requirements.”
“Is a 3.7 rating okay?”
"Who told you to scold customers all day long? Are you regretting it now?"
The delivery man from Qiandu laughed.
After a while, five deliverymen had registered for the Kuapao part-time app, but the rider with a score of 3.7 was the only one who was rejected by Jiang Hao.
If the service rating does not meet the standards, the review will not be passed.
After comparing the price per kilometer, several people immediately decided to try running during the morning rush hour.
Jiang Hao earned a hundred yuan, and then after having breakfast, he went online to take orders with satisfaction.
Similar situations are happening all over the country.
Wang Zhongpu, who was in a blood-thirsty mood, did not hesitate to continue the subsidy war after winning 4.1 million orders on June 3.
If the money is lost, it is the company's fault. But if you can conquer the market, the performance can be counted on yourself. Anyone with a clear mind knows what to do.
What Li Yanhong wants is market share, so he will fight for the market.
After eight o'clock, the merchants of Qiandu takeout began another day of pain and joy.
In platform competition, they are also beneficiaries just like users.
…
…
Half past eight.
A husband-and-wife shop selling noodles with soybean paste. The owner kept looking outside with a frown on his face and an impatient expression.
There were more than 30 takeout orders piled on the counter, but what puzzled him was that no rider came to pick up the orders for half a day.
What's going on?
The calls from customers asking for orders have exploded!
It was not until 9:15 that he waited for a Qiandu deliveryman to arrive. He then angrily asked, "What are you doing, Qiandu? These takeaways are all gone. If the users want to cancel their orders, who will bear the loss?"
The Qiandu deliveryman curled his lips and said with disdain: "Why are you yelling at me? I'm not a Qiandu employee. Give me orders 37 and 38."
"What about the dozens of orders before that?" The boss was slightly startled and then asked.
"The system didn't assign it to me, so it's none of my business." The delivery man said unhappily.
Most of the deliverymen at the same station went to Kuaipao. He didn't have enough rating, so he had to stay and work for Qiandu. He earned three or four yuan less per order, so his tone was naturally rude.
It is not difficult to see from his choking attitude why his service rating is lower than 4.2.
"Fuck!" the boss couldn't help but curse.
"Who are you scolding?" the delivery man asked with his neck stiff.
"None of your business!" The boss rolled his eyes at him.
"Fuck you!" The delivery man didn't tolerate the other party at all. He cursed first and then added: "It's none of your business!"
Both of them were very angry and started fighting before they could even say a few words.
For a moment, noodles with soybean paste were flying everywhere.
Before the lunch rush hour arrived, Qiandu Takeout had already experienced widespread food jam issues.
Either the merchant is too late to prepare the food and the riders are getting impatient waiting in the store, so they simply cancel the delivery; or there is insufficient transportation capacity and orders are piling up.
A large number of complaints from merchants were made to Qiandu's food delivery department, and the core demand was: compensation for the losses caused by stuck meals.
Wang Zhongpu received the news quickly and realized something was wrong. He immediately asked the Technology Department, Operations Department, Distribution Department and Data Department to investigate the source of the problem.
"Mr. Wang, the online rate of riders in the East China region has dropped by 36.2% month-on-month, and in the North China region it has dropped by 41.3%..."
Not long after, the heads of the data department and the distribution department immediately reported.
Rider not online?
Wang Zhongpu frowned, and suddenly an idea flashed in his mind: "Ask someone to check whether Kuaipao has increased the number of part-time riders it recruits?"
Riders will never fail to take orders online for no reason.
The probability is that someone offered a higher price.
All of Qiandu's riders have signed labor contracts. Of course, they are not considered Qiandu employees. They will deliver food for whoever pays more.
In fact, most of the Qiandu riders were also poached by him from Meituan.
But what surprised him was that Pei Yi actually used the exact same trick on himself.
About 20 minutes later, the subordinate said in sync: "Starting this morning, Kuaipao has completely lifted the registration restrictions for part-time riders and raised the unit price standard. All of Qiandu's most experienced deliverymen have gone to Kuaipao."
"Raise the price! Bring the riders back!"
Wang Zhongpu said in a deep voice.
In the past, he looked down upon the riders the most, but now he has no choice but to improve their treatment. Compared with the delivery fees, marketing costs and merchants' meal losses are the real big expenses.
If Qiandu does not provide compensation and subsidies, the merchants will run away on the spot and will also make Qiandu Takeout a hot topic on the Internet.
Although Wang Zhongpu responded promptly enough, it would take at least half a day or even a day to bring the rider back to Qiandu.
As a result, Qiandu Takeout was seriously overloaded with orders during the lunch rush hour, and merchants saw the situation was not good and quickly closed their stores.
Countless office workers didn't even have lunch.
No one takes takeout orders!
As soon as Chen Yansen made a move, he disrupted the offensive rhythm of Qiandu Waimai.
Entries such as "Qiandu takeout system crashes", "No one takes orders from Qiandu takeout", and "Qiandu takeout drivers and merchants fight each other" have appeared in hot news one after another.
"No wonder no one accepted the order? It turns out the riders were busy fighting with merchants."
"Not necessarily. I think the merchant locked the delivery man's neck."
"I waited for an hour but no one took my order. Luckily I cancelled the order immediately and went to Kuaipao to place another one. Guess what? It was delivered in just over ten minutes, and the food was still being served in my Qiandu takeout uniform."
“666!”
"I burst out laughing! The chopsticks I ordered ran away, and the one who came was also a Qiandu takeaway staff member."
"Who told Li Yanhong not to pay social security for the riders? If they don't even have a basic salary, it would be strange if they don't run."
Weibo is full of ridicule from netizens.
In their opinion, Qiandu Waimai has neither good service quality nor sufficient delivery capacity, and is far inferior to Kuaipao Waimai.
"Li Yanhong just caught up with the trend. With his level, he is far from being a match for Chen Yansen!"
Liu Qiangdong sat in the boss chair in the office, sliding the mouse, roughly browsing the "takeout war" between Kuaipao and Qiandu, and said with a chuckle.
"Boss, since Chen Yansen entered the industry, no one has been able to make him suffer losses in business. It is normal for Li Yanhong to be suppressed and beaten." Xu Lei echoed.
"Never mind. The most important thing for us right now is to win the 618 battle." Liu Qiangdong waved his hand and said.
As soon as the red challenge was issued, Suning, Gome, Dangdang and Yixun formed a pincer attack on Yidong.
Xu Lei nodded and took out a brand image design plan with a metal dog pattern printed on the cover.
Yaomao’s brand logo is a black cat, which has great positive value in expanding brand awareness.
Naturally, Liu Qiangdong was not willing to be outdone. The first thing he did after returning to China was to upgrade the brand image.
Little did people know that as soon as the metal dog made its debut, Dong was given the nickname "Godong".
618 is approaching, and all major e-commerce platforms are working hard to deliver a good report card on this day.
Orange Mall, Xiaomi Mall and 360 Mall are no exception.
Although the prices of Qingcheng D2, Orange C3S and Yaocheng X1 have not been reduced, some gifts have been added.
Zhou Hongyi reduced the prices of 360 N2 and 360 F1 phones by 50 yuan and 30 yuan respectively, in an effort to surpass the sales of Redmi 1.
Lei Yijun’s marketing strategy is the same as that of Orange Technology, which is to only give away accessories while keeping the price unchanged.
Mobile phone manufacturers such as Huawei, ZTE, Meizu, and OPPO have also realized the importance of online channels and have rushed to complete the store opening process of Yaomao, Pinbei, and Yidong before the mid-year promotion.
The other side.
On the second day of the peak competition, Kuapao launched the Kuapao God membership, with a standard fee of 12 yuan per month and 120 yuan for the whole year.
But if you activate it between June 4th and June 10th, the first month will only cost 6.9 yuan, and the whole year special price is 69 yuan.
Every month, we will give away 5 takeaway red packets worth 6 yuan without any threshold, 2 group purchase coupons worth 5 yuan off for purchases over 10 yuan, 3 grocery shopping coupons worth 20 yuan off for purchases over 69 yuan, and free grocery delivery for purchases over 39 yuan.
The Shen Member service has opened up the takeaway, group purchase and grocery shopping businesses in one fell swoop.
Although the food delivery war is still going on, the platform will distribute a limited number of red envelopes with no threshold every day, but for users with high frequency consumption, one red envelope a day is not enough at all.
The launch of the Shen Membership just fills this gap and also provides users with a new reason to choose Kuaipao.
On June 4, the number of takeout orders of Kuaipao exceeded 11 million!
Group buying business orders 4 million!
1.7 million grocery shopping orders!
The average daily order volume is as high as 16.7 million!
There is no doubt that Kuapao has become the uncrowned king in the O2O field!
(End of this chapter)
Continue read on readnovelmtl.com
