Chapter 430 Peak Competition Starts, Net Loss of 1.94 Billion Yuan! Pei Yi: No One Will Take Orders from Qiandu Takeout!
The next morning, as soon as Chen Yansen arrived at the company, he called Zhang Cong and Zhou Ze over. He had only one core idea: to complete the testing and acceptance of the Qingcheng D2 SE version within this week.
Ni Cai was seeking death, so of course he had to help him.
"Okay, boss. No problem." Zhang Cong and Zhou Ze responded in unison.
The original plan was to release it on June 18, but in order to cooperate with Pinbei’s 618 promotion, it is now launched ten days in advance, so there is still enough time.
"How long will it take to adapt the network and communication standards of the overseas versions of Qingcheng D2, Orange C3S and Yaocheng X1?" Chen Yansen asked again.
"I have communicated with Mr. Zuo that MediaTek and Qualcomm will provide us with a batch of processors that meet the European frequency band by the end of the middle of this month.
However, due to the long review period for CE, RoHS and WEEE certification, it will take at least two months before the operator network access test phase." Zhang Cong replied immediately.
"You are responsible for the frequency band and network adaptation. The hardware compliance certification, operator maintenance and market after-sales layout will be handed over to Mr. Zhou. Please speed up the progress." Chen Yansen nodded slightly.
After he finished explaining, Zhang Cong and Zhou Ze quickly responded, then left the office and returned to the office area to continue their work.
Chen Yansen picked up the teapot, poured himself a cup of herbal tea, and took a sip.
I was thinking about Sanpower Group's acquisition of Meituan.
Wang Xin's move was not unexpected.
Previously, the other party had contacted Senlian Capital, Penguin and Ali successively, and its intention to sell the project was extremely obvious.
Sanpower Group was willing to be the "buyer", so Wang Xin was naturally happy to see it happen. Even Sequoia Capital and Ali Baba took the opportunity to cash out their equity.
It’s a pity that Ma Liyun still has evil intentions in the O2O local life field. He changed the name of Taobao Takeout to Taodiandian. Although he did not continue to expand, he did not give up the idea of operating his own takeout business.
Chen Yansen knew clearly that Senlian Capital and Qiandu.com were in an all-out war, and that the marketing expenses alone would cost 100 million yuan every day. Ali had not yet gone public, and in order to ensure the beauty of its financial data, it certainly did not want to get involved in this hand-to-hand combat.
If Ali goes public in the future, maybe Ma will turn against it.
After all, in the business world, interests come first and there is no such thing as friendship.
Thinking of this, Chen Yansen narrowed his eyes slightly and became secretly alert.
The other side.
Li Yanhong sat in the conference room of the Qiandu Building headquarters, his eyes fixed on the May report of the LBS business unit. The first page was marked with detailed business and financial data.
Net loss of 1.94 billion yuan!
Among them, Qiandu Takeout had a market share of 17.9%, 1.75 million orders per day, a transaction volume of 15.8 million yuan, an average customer price of less than 10 yuan, and first orders and subsidized orders accounted for as much as 61.5%.
In other words, the majority of users are those who take advantage of the services.
Once the discount stops, the relationship returns to zero.
What’s worse is that the next-day retention rate of new customers is only 4.7%, and the weekly retention rate is 1.9%. As for the monthly retention rate, Li Yanhong can’t even bear to see it.
Although there is no shortage of transportation resources, the delivery delay rate is as high as over 20%, indicating poor fulfillment quality and low service level.
"You've spent a lot of money, but you can't even get 20% of the market share. What are you doing?"
Li Yanhong looked at Wang Zhongpu and questioned him in a bad tone.
Wang Zhongpu looked embarrassed and slowly explained: "Boss, Kuaipao's business ecosystem has taken shape, cooperating with group buying and grocery shopping businesses, and the scale effect is significant.
However, we have shortcomings in merchant resources, transportation capacity and dispatching systems, and it is very difficult for us to compete with others for market share.”
Logically speaking, Qiandu Waimai has no shortage of money or traffic. Even if Kuaipao has an advantage in every aspect, it should be able to take over 30% of the market.
But the reality is cruel, even 20% is very difficult.
"Next month I want to see Qiandu Waimai take over 30% of the market, and there will be no cap on marketing expenses." Li Yanhong said in a cold voice, with a strong warning tone.
As the head of Qiandu, he has many ideas, but he lacks patience and his execution is weak.
In his opinion, sufficient resources and funds had been provided to Wang Zhongpu, but the expected goals had not been achieved, which was obviously a problem of the ability of the person in charge.
If Wang Zhongpu is unable to complete the task, he can only consider replacing the person in charge.
Gong Zhenbing and Xiang Hailong on the side twitched their lips and frowned. They knew that their boss's old habits had come back and his tolerance for the project had reached its limit.
If Didi Dache and Qiandu Group Buying do not improve, they will be demoted and sent to marginal departments at best, or fired directly at worst.
"The same goes for group buying and online car-hailing projects," Li Yanhong continued.
"Yes, boss." Gong Zhenbing and Xiang Hailong answered in unison.
Although Qiandu Group Buying ranks second in the industry, with a turnover of 1.16 billion yuan in May, a month-on-month increase of 34.9%, Gong Zhenbing knows very well that the extra 300 million yuan in sales was entirely generated by red envelopes and coupons.
Didi Chuxing is still lukewarm, with the daily order volume exceeding 2 million in May, but falling back to 1.8 million within a few days, becoming the most expensive project in Qiandu's O2O strategy.
In the past thirty days, Li Yanhong had to sign once for every 200 million yuan of funds on average, and a total of six times.
Once the war started, no one was willing to admit defeat easily before the winner was decided.
Under siege from Lingxi, 360, Penguin and Sogou, the market share of Qiandu's search business has fallen below 45%. Especially after Lingxi launched the "Moss" plug-in and 360 launched the "Conscientious Search" function, Qiandu's search user churn rate has further increased.
No one wants a screen full of ads when there are other options.
Qiandu’s advertising revenue is certainly considerable, but in the past seven or eight years, it has also offended too many users because of this.
Lingxi Search focuses on artificial intelligence, and 360 focuses on no medical advertisements. Each move is aimed at Baidu's vital points.
In just one month, Li Yanhong lost 20% of the search market share and the stock price evaporated by more than 5 billion US dollars. He wished he could kill Chen Yansen.
Therefore, it is impossible to give in.
He decided to increase his investment and make Chen Yansen feel the heartache.
After the meeting, at 11:00 am that day, Qiandu Waimai pushed the red envelope collection entrance to all users.
Whether new or old users, both can receive an 18 yuan red envelope with no threshold.
You can enjoy zero-yuan purchase when you use the red envelope to buy milk tea, bread, fast food lunch boxes and other goods.
Although Qiandu Takeout’s delivery speed is slow and the riders’ service attitude is poor, users will not refuse it because it is free.
Milk tea shops such as CoCo, Happy Lemon, Auntie Hucheng, and Yidiandian have been flooded with orders. The chefs of Braised Chicken Rice, Yunnan Cross-Bridge Rice Noodles, Shaxian Snacks, and Lanzhou Ramen are also very busy, with dozens of orders pouring in every minute.
There is endless milk tea, endless egg fried rice, and endless beef noodles.
The merchants are crazy, and the riders are crazy too.
In just half an hour, Qiandu Takeout’s orders increased by 300,000!
"Hurry, hurry, hurry! Kuaipao has accepted the challenge. Click the link to receive a 20 yuan red packet with no threshold, and there are also 40-20 yuan red packets for purchases over a certain amount."
"Everyone can have a one-cent milk tea, log in and run with Kuaipao!"
"Who can help me? Get three new users and get a free KFC bucket."
Sudden!
A large number of bloggers providing discount information appeared on Weibo and Toutiao, and posted the red envelope redemption link of Kuaipao on their personal homepages.
QQ groups, WeChat groups, Douban groups, and Renren comment sections are also filled with a large number of price-bargaining links.
It’s just a marketing tactic!
Pei Yi was not afraid at all. After obtaining instructions from his big boss, he immediately launched a counterattack against the cities where Qiandu Waimai had the most active operations.
"Awesome! That's the feeling. Don't stop the activity!"
"I bought two cups of milk tea and a cream puff for 0 yuan. The free things tasted especially delicious!"
"Why doesn't Taodiandian issue coupons? @Taobao, please stop playing dead, okay?"
Netizens were discussing heatedly in the comment section, their words filled with excitement.
Tang Yongbo, who was far away at Ali's headquarters in Hangzhou, asked Ma Liyun for instructions and received a reply that he would not participate.
Taodiandian's operating scope is mainly concentrated in the Jiangsu and Zhejiang areas, with more than 30,000 orders every day, so there is no need to spend money to join in the fun.
"If a business like Chen Yansen and Li Yanhong does business like this, even 10 billion yuan won't be enough to sustain the consumption."
In the Taohua Island office, Ma Liyun spread his hands and said helplessly.
It’s not that he hadn’t thought about joining the “takeout war”, but when he thought about the huge marketing costs, he immediately calmed down.
"Li Yanhong has stepped into the heartland of Senlian Capital, and Senlian Capital has joined forces with 360, Sogou, and Penguin to snatch 20% of Qiandu's search business. In my opinion, Li Yanhong has been beaten to a pulp."
Zhang Yong said with a chuckle.
"It is roughly estimated that the marketing expenses of Qiandu Waimai today will exceed 60 million yuan, and Kuaipao will be no less than that."
Lu Zhaoxi frowned slightly and couldn't help but sigh.
Ali can be considered wealthy, but he did not dare to spend so much money during the 618 and Double Eleven promotions.
"Takeout is indeed a good business. Since the Kuaipao entrance was added to Taobao's homepage, the number of daily active users has increased by 11.7%." Ma Liyun said quietly.
He coveted the high-frequency consumption attributes of takeout and group-buying businesses, but he could never make up his mind to fully enter the O2O market.
At present, the competition between Ali and Senlian Capital is relatively mild. Based on his understanding of Chen Yansen, if the other party is angered, Pinbei and Dongdong will join forces, and Ali will suffer heavy losses.
It is not difficult to see from Qiandu’s miserable situation that Chen Yansen not only has outstanding project management capabilities, but also has cruel means to suppress his peers.
Lu Zhaoxi and Zhang Yong looked at each other and instantly understood Ma Liyun's thoughts.
"Mr. Ma, the scale of Taodiandian's business should not be expanded because the market is not mature enough." Lu Zhaoxi thought for a moment and advised softly.
"I know." Seeing this, Ma Liyun temporarily suppressed the proposal in his heart.
He paused, looked at Zhang Yong and said, "June 18 is coming soon. Let's focus on the main business first. Didn't Liu Qiangdong issue a 'red challenge'? Destroy Liu Qiangdong's June 18 promotion for me!"
An hour ago, the handsome guy Dong, who had just returned from studying, personally took charge of the headquarters and posted a notice of the 618 promotion on Weibo, with the message: "Don't make a fuss, the June promotion is only available at Dong! Go to Dong for shopping, the prices are guaranteed."
Suning, Dangdang and Yixun immediately responded with the copywriting format of "Don't brag, don't make noise, don't pretend". It is obvious that they don't want Dongfang's 618 promotion to have a brand effect.
"Okay, Mr. Ma." Zhang Yong nodded in response.
at the same time.
The crazy distribution of red envelopes by Kuaipao and Qiandu Waimai led to a surge in orders at hundreds of thousands of merchants across the country. The riders worked non-stop from 11 a.m. to 11 p.m. without rest.
But the rewards are also quite amazing!
The daily income of Qiandu food delivery riders generally exceeds 600 yuan, and some outstanding ones even reach 1,000 yuan.
The same is true for the Kuaipao riders. Although they are physically tired, they are secretly excited and wish the company would give them red envelopes every day.
Yishan Road Station.
Inside a Shaxian snack bar, Li Zhou and several colleagues were sitting around a table, wolfing down their food.
After a busy day, his hands and feet were shaking. He couldn't remember how many stairs he had climbed or how many orders he had delivered. He only remembered that the estimated income displayed on the App was 1,137.5 yuan.
"Brother Zhou, the stationmaster asked us to rest until 11 o'clock tomorrow, and let the part-time brothers take over the morning rush hour."
A Kuaipao rider said while holding his mobile phone.
"The company has invested a lot of money. I feel really bad for it." Another Kuaipao rider stuffed two steamed dumplings into his mouth and said while eating.
"Xiao Wang, you don't have to feel sorry for anything. We don't ask you to pay." Someone retorted.
"Lao Zhang, you know shit! We all have equity in our hands. If we send red envelopes to users every day, the company's valuation will plummet and the loss will be huge." Someone quickly retorted.
"Brother Zhou, is this true?" asked the rider holding the phone.
"I didn't even study for many years, and you ask me? Anyway, just work hard. The boss will take care of the big things. There's no point in thinking too much. Deliver every order well, don't be late, and don't forget to smile and say polite words no matter how busy you are."
Li Zhou felt weak all over and ate the fried rice in big mouthfuls.
If he doesn't eat something, he'll collapse.
When we were competing with Ele.me for market share last year, we weren’t this tired.
"Brother Zhou is right. The better our service is, the more orders the company gets, and the more valuable the shares we hold will be."
Everyone agreed with a smile.
"Cheers! Let's go home and sleep after that. Damn it, my whole body aches." Li Zhou put down the plate, picked up the beer and said.
More than ten kilometers away, at No. 200, Longcao Road, is Yiyuan Office Building.
In an office on the top floor, Pei Yi rubbed his eyes and drank the coffee that had already gone cold.
From the beginning of May to the beginning of June, the fight between Kuapao and Qiandu never stopped, and it reached its peak today.
The daily subsidy costs for group buying and takeaway business have exceeded 80 million yuan.
If it had not received US$870 million in Series B financing, Kuaipao would probably not have been able to withstand such tremendous financial pressure.
Pei Yi turned his head to look out the window, then glanced back at the lower right corner of the computer desktop. It was already 11:54.
He forced himself to revise tomorrow's marketing activities and response strategies, and then sent the documents to the corresponding communication group.
"Not off work yet?"
At this moment, a message popped up in the chat window.
"Boss, I'm just about to leave." Pei Yi replied immediately. He knew Chen Yansen's temper and he didn't like his subordinates to work overtime.
"Temporarily lift the part-time APP registration restrictions on Kuaipao riders, increase the unit price, and first destroy Qiandu Takeout's transportation system tomorrow." Chen Yansen instructed.
"Boss, how do we ensure the order volume and income of formal riders?" Pei Yi asked with a frown.
"Give priority to formal riders, and give extra orders to part-time riders." Chen Yansen replied.
His plan was simple: to lure Qiandu Takeout riders into the Kuaipao camp with benefits.
Instead of wasting money on freeloaders, it is better to invest the funds in the riders, and it can also create humanitarian support for them.
Pei Yi's mind turned, and he immediately understood Chen Yansen's intention, so he smiled and replied: "No problem."
"Go back early, there is no end to the work." After saying this, Chen Yansen went offline directly.
Pei Yi felt warm at heart, but he did not do as he was told. Instead, he called Kang Jia from the distribution department and asked him to notify stationmasters across the country to spread the poaching plan.
Tomorrow morning, he will make sure that no one accepts the takeout orders from Qiandu!
(End of this chapter)
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