Chapter 450 Pinbei International, cross-border e-commerce! The world's first chip using Orange Z1!
At 4:30 in the afternoon, Chen Yansen sent the leek master Wu Hongxin to the car and waved goodbye to him.
Among all the younger brothers of Orange Technology, the one who is the most cruel to users is Wu Hongxin.
From the brief conversation just now, I learned that Wu Hongxin’s minimum requirement for Meitu mobile phone’s gross profit is 50% and the net profit is 30%.
"What I sell is not a mobile phone, but a smart camera that can make calls." Wu Hongxin said seriously.
Chen Yansen burst out laughing, but since it was a fight between the users and Meitu, it was a willing conflict, and he couldn't do anything about it.
What's more, he, Orange Mobile and Orange Mobile Factory are also beneficiaries.
"It's so easy to make money from women! Among Douyin's advertising users, apart from the gaming industry, the ones most willing to spend money are beauty brands." Liang Bo on the side sighed in a low voice.
"Times will change. Don't underestimate men's spending power."
Chen Yansen patted Liang Bo on the shoulder and said.
In the past decade or so, with the emergence of "My Sassy Girl" and the "dog-licking" economy, the retail industry has ranked the purchasing power of various types of users: women are the highest, men are the lowest, and above men are cats and dogs.
"That's true. Men's investments in digital products, fishing equipment and cultural relics are no less than women's spending on cosmetics and clothes." Liang Bo nodded in response.
As the project leader of Toutiao and Douyin, I have come into contact with too many advertising partners on a daily basis and have a deep understanding of consumption trends and the purchasing power of consumer groups.
His thinking is changing from the single perspective of a R&D personnel to a comprehensive talent. He is participating in more and more business and financial meetings, and his growth rate has even exceeded Chen Yansen's psychological expectations.
Chen Yansen raised his hand to check the time. He didn't even go back to the office. He simply sat in the back seat of Ghost's car and told Lao Huang to go back to the Delta.
The other side.
No. 668 Yanjing East Road, HTC headquarters.
In a spacious and bright meeting room.
Zhang Guangwei frowned, his eyes fixed on the data on the projection screen. He wanted to curse someone, but he didn't know who to curse.
However, in just two years, HTC's market share in China has continued to fall. It first lost to Samsung and then to Apple, and was later overtaken by Orange, Huawei and ZTE.
Now, even 360, Xiaomi and NetEase are riding on HTC's head.
The market share is less than 5%, and revenue in the first half of the year fell 27% month-on-month and 39% year-on-year, totaling only 20 billion yuan.
Due to its high price, HTC Jetstream has little appeal in the tablet computer market, and its sales volume is less than a fraction of that of the Orange iPad 1.
The HTC M7, released in February, also received good market response thanks to its all-metal body, UltraPixel camera and BoomSound dual speakers.
But after the release of the Yaocheng X1, it seemed that there was no room for HTC M7 in the huge market.
Because the front camera of HTC M7 is only 4 million pixels, combined with the UltraPixel sensor, its performance is on par with a 13 million pixel camera and is priced at 4,888 yuan.
But domestic users don't buy it. In an era when major mobile phone manufacturers are competing for configurations and new phones, when they hear that the front camera has 4 million pixels and the price is 4,888 yuan, they immediately lose interest.
In terms of sales, it was beaten to a pulp by the Orange, Apple and Sanxing Gaishi series.
The cost-effectiveness of HTC's mid- and low-end models is far inferior to that of competitors such as Orange, 360F series, Redmi, and Honor.
Seeing that HTC's products were priced high and had poor sales, the operators lost their enthusiasm for cooperation.
In the past, there were few domestic smartphones, but operators were still willing to cooperate. Now, there are so many mobile phone brands that one more HTC doesn’t make much, and one less HTC doesn’t make much either.
Since HTC is proud of its status and refuses to lower its status, the three major operators have become extremely cold towards HTC.
HTC First, a customized phone developed in cooperation with Facebook, only sold 10,000 units in three months. This made Zuckerberg very angry and he put HTC on the blacklist of countries that were not worthy of cooperation.
Zhang Guangwei rubbed his temples. He knew very well that if he allowed HTC's business to continue to decline, his position would be over.
It is said that the company intends to invite 'Iron Man' Robert Downey Jr. to endorse HTC in order to regain the market and stop the decline.
But he is not optimistic, as the high endorsement fees are difficult to convert into brand premium.
Unless HTC’s phone is really made by Iron Man!
The next day, Xunlei launched its membership service, and while it was moving towards commercial monetization, it was also heading towards its demise.
Half an hour later, Pinbei CEO Huang Zheng announced on Weibo that Pinbei International, the cross-border commodity business, will be launched on July 18.
Different from overseas shopping in previous years, Pinbei International combines overseas suppliers and bonded warehouse models, which to a certain extent solves the pain points of overseas shopping troubles and rampant counterfeit goods.
First-line goods entering the country must first be declared and then put into storage.
From the purchase contract to the certificate of origin, transportation route and other information, everything can be traced, reducing the risk of users buying counterfeit goods.
The platform only needs to strictly check the qualifications of suppliers and the compliance of the purchasing process to include all high-quality overseas products.
Huang Zheng prepared for this for more than half a year, and with the help of Duan Yongping's personal connections, he opened up bonded warehouse links in coastal areas and other places.
As soon as the news that Pinbei International was about to be launched came out, the founders of Yangmatou and 55 Haitao were suddenly panicked.
They are all overseas shopping intermediary platforms, and they make money from the price difference.
Pinbei International’s model is simple and crude, skipping overseas buyers and overseas shopping platforms, and connecting with brands and distributors in Europe, America, Asia, Australia and other places.
To put it bluntly, Pinbei's business model can kill 99% of overseas purchasing and shopping platforms.
Therefore, in Huang Zheng’s comment section, 40% are words of praise, and 60% are insults from overseas Chinese.
"Pinbei International? Bonded warehouse model?"
At Ali's headquarters in Hangzhou, Ma Liyun, who was worried about not being able to find business growth points, immediately thought of learning from them.
He has been working in the e-commerce model for many years and can see at a glance the difference between Pinbei International and Yangmatou and 55 Haitao models.
In fact, some of the shop owners of Taobao C store are overseas sellers, but due to problems such as logistics and after-sales, transaction disputes have occurred frequently for a long time.
Ma Liyun had long noticed the hidden growth potential of cross-border business, but he had not yet figured out how to expand the scale of the business.
He doesn't even care about sales of tens of billions or hundreds of billions a year.
The emergence of Pinbei International pointed him in a direction to move forward.
"Copying again?" Zhang Yong glanced at the excitement on Ma Liyun's face and muttered to himself.
…
…
The next few days passed in a flash, and soon it was July 18, and Pinbei International was launched as scheduled.
The first batch of merchants to settle in are mainly beauty, maternal and child, and health care products, including brands such as Estee Lauder, La Mer, Clarins, Lancome, GNC, Viagra, Abbott, etc.
Surprisingly, the sales of milk powder products exceeded those of beauty products.
Mead Johnson, Wyeth and Friso were all out of stock in less than a day.
The transaction volume on the first day reached 290 million yuan!
Only 10 million is needed to break through the 300 million mark.
There were only more than 100 merchants in the first batch. Simply put, the average sales of a single store on a single day was nearly 4 million.
This is undoubtedly sending a message to overseas merchants: Make money, come quickly!
For a cross-border e-commerce platform, no matter how much advertising it puts out, it is not as good as establishing a typical case of making money.
For a time, the number of new merchants soared sharply.
Seeing this situation, Huang Zheng immediately transferred temporary staff from the Audit Department and Investment Operations Department, which relieved the pressure.
The success of Pinbei International made Ma Liyun and Liu Qiangdong envious. They quietly set up a cross-border e-commerce division and followed the path opened up by Huang Zheng.
at the same time.
After landing at Yanjing Airport, Cook first visited the Apple store in Chaoyang District, and then went to Foxconn for an inspection. After finishing all this, he went to Xucheng with his assistant, entourage and Ge Yue, Managing Director of Apple Asia.
On the way, Ge Yue looked at the street view outside the window and couldn't help thinking: "If it weren't for Orange Technology, I would never have been to Xucheng in my life, let alone for the second time."
Cook remained calm on the surface throughout the whole process, but his heart was already in turmoil.
He knew about Chen Yansen's entrepreneurial experience, and also knew that Xucheng was a third- or fourth-tier city in China, which could not be compared with Yanjing, Shanghai, and Shenzhen. But when he approached Zhuxianzhuang Science and Technology Park, he was still shocked.
He couldn't imagine that the Orange Z1 instruction set, a patented technology that was powerful enough to outperform the ARM architecture, was born in a software park surrounded by wheat fields.
Before Cook's motorcade approached, domestic media reporters pressed the shutter buttons of their cameras.
The CEO of the world's second largest smartphone brand traveled thousands of miles, took a plane, changed cars, and went to Xucheng in person. Naturally, he had big plans.
Whether it is competition or cooperation, it is explosive news.
A huge crowd of media reporters blocked half of the road in front of the Science and Technology Park, including media representatives from Korea, China and the Lighthouse Country.
Chen Yansen and Xu Zhenhui walked and talked, and slowly walked to the entrance of the park.
Zhou Shouzhi followed closely behind, with Gao Weilin and Ye Qiuping following behind.
At this time, the inspectors outside the door were also maintaining order.
"Hello, Mr. Chen!"
Cook had seen photos of Chen Yansen, and with Ge Yue's reminder, he immediately noticed that Chen Yansen stood out from the crowd. He was tall and handsome, with delicate features, broad shoulders, narrow waist, and long legs. He had a very imposing aura.
So he unconsciously quickened his pace and went to greet her with a smile.
Chen Yansen took a deep breath, stretched out his right hand, and greeted with a smile: "Mr. Cook, welcome."
His expression was normal, but his heart was full of disgust.
"This is Mr. Xu Zhenhui from the Xucheng Central Office."
He paused, then let go of his hand without leaving a trace and introduced him to Xu Zhenhui.
The three of them stood at the door, giving the reporters enough time to take pictures.
Cook believes that although there is competition between Apple and Orange Technology, they can also cooperate. Increasing the proportion of local supply chains will also be conducive to sales growth.
Xu Zhenhui's idea was simpler. He needed Cook and Chen Yansen to serve as Xucheng's "business cards".
Chen Yansen is eyeing Foxconn's OEM orders.
After all, in his opinion, whether it is Xiaomi, 360, NetEase, LeTV or Meitu mobile phones, the shipment volumes are not high, and the combined order volume is less than one-third of Apple's.
Temporarily transitioning to Apple's OEM orders can also provide him with a stable source of humanitarian support.
The three of them smiled and had all kinds of little thoughts in mind, and then they walked into Building No. 9, the headquarters of Orange Technology.
As soon as he sat down, Cook presented a small gift: an engineering prototype of Apple 5S and an A7 chip the size of a fingernail.
"Thank you." Chen Yansen smiled gently. This is the world's first mobile phone processor that uses Orange Z1 instruction set technology. Keeping it as a commemoration is indeed of great significance.
Immediately afterwards, Cook couldn't wait to inquire about the situation of Deep Blue Battery.
Chen Yansen raised his hand to signal, and Meng Yun on the side immediately understood and placed an ultra-thin mobile phone battery on the table.
(End of this chapter)
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