Chapter 494: We Can’t Let the Boss Lose! 30 Minutes, 200,000 Units, 1 Billion Yuan in Sales!
After Tiangong T100 was launched on the market, Qualcomm purchased samples.
And through semiconductor reverse engineering, we analyze its circuit design and transistor layout to see if there are similarities with Qualcomm's patented technology.
What surprised Paul was that Tiangong T100 took a different approach in digital signal processors, microcontroller units, neural network processing units, as well as voice wake-up and front-end processing technologies, all using self-developed technologies.
He was deeply impressed at the time: this oriental technology company, which started out with mobile phone assembly business, has very strong capabilities in R&D.
To this end, he specifically investigated the backgrounds of Tiangong Technology's core researchers and found that among them were Mike Keller, Apple's former senior chief R&D engineer, as well as senior engineers from Nvidia, Broadcom, and Texas Instruments, and even Chinese or foreign engineers from Qualcomm.
But he doesn't believe that Tiangong A100 can bypass Qualcomm's patent defense wall in CPU, GPU and baseband.
If it can be easily circumvented, then wouldn’t the patent pool Qualcomm has spent decades building be in vain?
Even Sanxing, Apple and Huawei could not escape Qualcomm's patent lawsuits. What big waves can a mere Orange Technology make?
Paul sneered inwardly, and then sent a message to the person in charge of the Asia region, asking him to get the Tiangong A100 sample as soon as possible.
He plans to disassemble the physical layer first, then perform logic layer analysis, capture the signals when the chip is running, and check whether the communication protocol stack uses Qualcomm's patented technology.
at the same time.
Professional technology websites such as 36Kr, Huxiu, and Titanium Media were the first to report the launch of the Tiangong A100 chip.
"Orange Technology's Tiangong A100 chip debuts!"
"It's peak since its debut. Orange Mobile General Manager Wang Teng declared: Tiangong A100 crushes Snapdragon 800!"
"Tiangong A100: A pure domestically produced system-on-chip, the light of domestic production shines across the globe!"
As China's first attempt at self-developed SoC chip, HiSilicon K3V2 has shortcomings in process technology, hardware architecture, market competitiveness, etc. Even its architecture is a quad-core Cortex A9 purchased from ARM.
Such a level of self-research is naturally not recognized by netizens.
Although Kirin 910 planned to integrate the Balong baseband, due to the emergence of the Orange Z1 instruction set, He Tingbo incorporated some of Tiangong Technology's RF signal processing and modulation and demodulation technologies after obtaining the patent authorization, so it has been delayed in going online.
Therefore, the title of "China's first self-developed SoC chip" fell on the head of Tiangong A100.
Netizens watching in the live broadcast room kept their eyes fixed on Wang Teng on the stage.
He spoke calmly but forcefully, "The Tianhe-100 CPU architecture uses the underlying logic of the Orange Z1 instruction set, optimizing multi-threaded performance.
It can dynamically sense and control the peak performance of each core, flexibly turning the core on or off according to task requirements, effectively reducing power consumption and extending battery life while meeting high-performance processing requirements.
After actual testing, compared to the Snapdragon 800, performance has been improved by up to 60% and power consumption has been reduced by 30%.
It's not that I have to criticize Qualcomm, but in 2013, if you told users how good your chip performance was, they didn't really have any intuitive feeling. But if you just said it was better than the Snapdragon series, everyone would remember it immediately.
Wang Xiang, president of Qualcomm Greater China, who was sitting in the audience, smiled faintly and didn't seem to take the Tiangong A100 seriously.
From the perspective of personal performance, the Tiangong A100 is only installed in Orange Technology's Yaocheng series models, which has little impact on him.
In addition, he also privately inquired about the manufacturing cost of Tiangong A100, which was almost the same as Snapdragon 800.
In other words, regardless of the product performance, just looking at the price, Tiangong A100 has no competitiveness in the market.
Just like Sanxing's Exynos chip, it is basically produced and sold by itself, and will not cause any negative impact on Qualcomm.
What's more, the Orange series of smartphones are still equipped with Snapdragon series products.
Therefore, although Qualcomm was somewhat hostile towards Orange Technology at this time, it was not strong.
After all, chip design is only one link in the industrial chain, and chip manufacturing is the top priority.
With the order volume of Tiangong A100, it is difficult to form economies of scale, so the charges of the OEM factory cannot be reduced.
Of course, the potential threat posed by Tiangong Technology to Qualcomm cannot be ignored.
This was also the main reason why Paul Jacob asked him to get the chip sample.
Once Tiangong Technology is found to have committed infringement, patent litigation will be initiated immediately, dragging the other party into the trap of legal disputes.
At that time, Qualcomm can rely on the advantages of its patent pool accumulated over decades to use complicated litigation procedures to consume Tiangong Technology's R&D energy and financial reserves.
Even if it is not possible to completely kill this chip in the end, it can at least delay its market expansion and make Orange Technology stuck in the quagmire of patent wars and unable to escape.
Wang Xiang recalled Paul's instructions and pondered in his heart.
Wang Teng on the stage continued to introduce slowly: "The GPU is based on the Xuanshu architecture and integrates NVIDIA's CUDA general-purpose computing core, Tesla acceleration model, PhysX physics engine and Adaptive VSync variable update frequency technology.
We internally named it Xuanshu X100, with a frequency of up to 790MHz, and overall graphics processing performance is twice that of Adreno 330..."
Tianhe-100 CPU!
Xuanshu X100 GPU!
Liuhuo AI acceleration module!
Hongyan communication baseband!
Wang Teng spent nearly an hour explaining the chip structure of Tiangong A100.
He spoke in great detail, explaining everything from the underlying architecture to the technological breakthroughs and advancements.
Without even asking the reporter, he directly announced the proportion of self-developed products in the Tiangong A100 chip.
The intention is also very clear. Tiangong A100 is by no means built on the technical framework of European and American semiconductor companies, but is truly starting from scratch.
As soon as Wang Teng finished speaking, thunderous applause broke out in the venue.
The guests at the meeting all turned their eyes to Chen Yansen.
Although everyone knows that the popularity of Tiangong A100 is a problem, its strategic value is above all else.
On the one hand, it can accelerate the "de-Qualcommization" of domestic mobile phone manufacturers, and on the other hand, it can also drive the upgrading and transformation of the domestic semiconductor industry chain, thereby changing the market competition landscape.
"That's all the information about Tiangong A100.
Now onto the new product recommendations. The first new model at this Orange Technology new product launch is the second-generation Yaocheng series, and also Orange Technology's nominal first flagship model - the Yaocheng X2.
Wang Teng pressed the controller, and the image on the huge LED screen behind him changed.
An ultra-thin body with curved corner design comes into view!
The screen displays the iconic UI interface of the Aurora Future system!
big!
This is the first feeling of the audience and users in the live broadcast room!
Wang Teng continued, "The Yaocheng X2 is equipped with the Tiangong A100 chip, which has an octa-core design. This allows it to handle multiple tasks in parallel, such as message push, navigation positioning, and background downloads, without any lag.
With excellent lighting and shadow effects and the ability to render complex scenes, it can run large-scale mobile games such as "Asphalt," "Near Earth Alliance," and "Infinity Blade" smoothly.
"The operating system used by the Yaocheng X2 is Aurora Future 2.0, which has improved by 15% to 20% in terms of fluency, response speed, resource scheduling efficiency and power consumption control.
In addition, the Tiangong A100's built-in AI acceleration module has an integer computing power of 1.2 trillion operations per second, supporting rapid processing of voice commands and image recognition functions, such as opening Amap, Kuaishou, or automatic album classification.
Wang Teng said slowly.
"The front is a 6.0-inch Super AMOLED touch screen, running 4GB of memory, the standard version has 32GB of storage space, and the high-end version has 64GB. The front camera is 8 million pixels, the rear camera is 16 million pixels, and it supports 4K resolution video recording."
"The body is 6.6mm thick and weighs only 119 grams."
"Equipped with a 6100mAh deep blue battery, the battery life can reach 10 days. Even in heavy use scenarios, it can last for 16 to 18 hours; 1080P video can be played continuously for 20 hours."
"Hardware performance score 58637 points!"
"The standard version is priced at 4,688 yuan, and the high-end version is priced at 5,288 yuan!"
Wang Teng finished speaking in one breath.
In addition, there are a series of key functions such as 4G, built-in screen fingerprint technology, floating touch, 25W fast charging technology, AI imaging algorithm, NFC, Moss intelligent voice assistant, etc.
In fact, the experience of the Yaocheng X2 in terms of system, processor and battery has surpassed iPhone 5s, Samsung Galaxy Note 3 and Sony Xperia Z1.
In a nutshell, Yaocheng X2 has everything that its competitors have!
What competitors don’t have, Yaocheng X2 still has!
After hearing the price of the Yaocheng X2, representatives from many domestic mobile phone manufacturers breathed a sigh of relief.
This price represents the target users of Yaocheng X2, and the overlap with their users is almost zero!
The Huawei Ascend D2, which was released in January, was priced at 3,999 yuan, but has now dropped to just over 3,000 yuan.
The ZTE Grand Memo, released in March, was priced at 3,499 yuan, and is currently sold on e-commerce platforms for less than 2,600 yuan.
After optimizing the operating system and improving battery life and processor performance, the Yaocheng X2 directly aimed its gun at the iPhone 5s and Samsung Galaxy Note 3.
But can users accept this price of 4,688 yuan?
Fans at the press conference couldn't help but gasp when they saw the huge words "4688 yuan" and "5288 yuan" on the screen.
Compared with the Yaocheng X1, the price of Yaocheng X2 has increased by nearly 700 yuan.
But to be honest, if the performance and power consumption of the Tiangong A100 chip can really achieve the effect that Wang Teng said, the price of 4,688 yuan is not expensive.
"Orange Technology is getting cocky! Wang Teng is getting cocky! We're promoting Orange phones, and you're turning around and stabbing us in the back, right? You're not even as good as buying an iPhone 5s for this price!"
"So let me ask you, which is better, Siri on the iPhone 5s or the Moz voice assistant? Which has better battery life? Which charges the fastest? Which has a smoother system?"
"Brother, if you can afford it, go for the Yaocheng series. The texture and experience are completely different! If you're short on money, go for the Qingcheng series. Orange Technology also has a low-end series!"
Netizens in the live broadcast room were discussing it.
By this time, it was exactly 11 o'clock in the morning.
After Wang Teng finished his introduction, Yan Peng, the person in charge of Orange Mall, immediately released the sales link of Yaocheng X2.
It has also been launched simultaneously on mainstream e-commerce channels such as Pinbei, Yaomao, and Yidong.
The whole process is very similar to the live streaming sales more than ten years later. After the host Wang Teng introduced the selling points of the product, he shouted "three, two, one, link up", and the operation operator Yan Peng took over the operation and launched it online.
"Brothers! Orange Mall has the goods!"
"Hurry up and go to Pinbei for the 10 billion yuan subsidy and get a 10 yuan subsidy voucher, which is only 4,678 yuan!"
"Okay, I got the coupon, but what should I do with the remaining 4,678 yuan?"
"I can't afford it, it's too expensive!"
"You don't want to buy it? Do you want me to buy it?"
Judging from the comments online, most users think it is too expensive and keep saying they don’t want it.
But within half an hour, someone posted a comment in the live broadcast room asking, "Didn't you say you wouldn't buy? All 200,000 in stock are gone! Not a single bit left! They're all scammers!"
"Hehe, trust Mr. Chen, trust Orange Technology! This is China's first phone equipped with a self-developed system-on-chip. It would be a great collection!"
"Even the Meitu 1S is priced at 2,699 yuan, so the Yaocheng X2 is worth 2,000 yuan just for its camera function!"
Someone immediately jumped out in the comment section to show off.
The reason why these people unconditionally believe in Orange Technology and choose to place an order to purchase the Yaocheng X2 as soon as possible is mainly because Orange Technology has built a complete user trust system with its products, after-sales service and application ecology in the past two years.
Only 4,688 yuan, 600 yuan cheaper than iPhone 5s!
For users who have used the Yaocheng X1, there is nothing outstanding about Apple in terms of system, hardware and application ecology.
And users are also aware that the iPhone 5s's A7 chip uses the Orange Z1 instruction set and the battery uses a Deep Blue battery.
In their opinion, if the iPhone 5s were to lose Orange Technology's patented technology, its performance and battery life would be greatly reduced, and it might not even achieve its current reputation and sales.
After all, these two core technologies have a profound impact on the smoothness and battery life of mobile phones. Without them, the competitiveness of iPhone 5s will inevitably plummet.
Cook improved the performance of the iPhone 5s with the help of the Orange Z1 instruction set and Deep Blue battery, but this was not without cost.
Once domestic Apple users discover that Apple phones and Orange phones use the same CPU underlying architecture, batteries and even production lines, they will immediately become disenchanted with Apple phones.
Since you use domestic patented technology and hardware, how dare you sell it at such a high price?
The other side.
Yan Peng, who was sitting in front of the computer, saw that the inventory on major platforms was sold out one after another, so he quickly removed the spot link and replaced it with a pre-sale link.
The sales volume of Yaocheng X2 far exceeded the company's expectations!
On the day of its release, only 116,000 units of the Yaocheng X1 were sold. Considering that each specification of the Yaocheng X2 has increased by 600 to 700 yuan, the company only has 20,000 to 30,000 units in stock.
But who would have thought that in just half an hour, 200,000 units in stock were sold out!
The transaction volume is nearly 1 billion!
Who is placing the order?
Not only users were asking questions, but even Yan Peng looked confused.
This is unreasonable!
In fact, as soon as Yaocheng X2 was launched, Yunsu couriers, Kuaipao deliverymen, and Orange factory screw workers all over the country took action.
This is because an hour and a half ago, Fang Zhouzi criticized the Yaocheng X2 on Weibo, cursing Chen Yansen for being crazy and saying that the Yaocheng X2 was not worthy of being sold at the price of 4,688 yuan.
This time, both Orange Technology and Chen Yansen will lose badly!
This blog post was forwarded to the group's intranet by a Kuaipao field sales manager.
"Damn it! You dare to curse my boss? You're courting death! I'm going to curse him to death right now!"
"What's wrong with 4,688 yuan? The iPhone 5s can sell for that price, and so can the Galaxy Note 3, but not the Orange phone? Isn't this bullying honest people?"
"Brothers and family! Yaocheng X2 goes on sale at 11 o'clock. The link is below."
Couriers and delivery drivers who have just received their Q3 bonuses, as well as employees of branches such as AutoNavi, Pinbei, Orange Pay, Today Technology, Byte Technology, and Xiaohongshu, are worried that they will not have the opportunity to thank their bosses.
After seeing my boss being scolded, there was only one thought in my mind: "I can't let my boss lose!"
Of the 200,000 units sold, employees of Senlian Capital contributed more than 60,000 units.
Employees who were a little slower in getting the news rushed in with the pre-sale link!
(End of this chapter)
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