Chapter 522: 10 million in three days! CEO candidate! Lao Ma: Why choose this juncture?
The next day, Monday.
Chen Yansen stayed in the company for only one day. After holding weekly business and financial meetings for various projects, he took Song Yuncheng to visit the headquarters of supermarket chains such as Yonghui, Walmart, and RT-Mart.
It was not until December 6 that he returned to Xucheng.
At 10 o'clock that morning, after learning that "Honkai Gakuen 2" had been launched, Chen Yansen took out his mobile phone and uploaded a video clip of him playing "Honkai Gakuen 2" in the office on Toutiao, Douyin and Weibo.
"It turns out that the billionaire CEO is just like me, he also likes to slack off at work!"
"What kind of game is this? The graphics look so cute and funny!"
"I saw it on Bilibili before. It seems to be called 'Honkai Gakuen'. It costs 6 yuan to download."
"You want money? Then I don't want to play anymore. I'm leaving."
"This is 'Honkai Gakuen 2'. The game is free and can be downloaded from the Orange App Store, Aurora Future App Store, App Store, Xiaomi App Store, and 360 App Store. It's quite fun."
"No money! Why didn't you tell me earlier? Then I'll give it a try."
Netizens in the comment section were discussing the matter.
Chen Yansen's fans across the entire network have long exceeded 100 million. With his help, the download volume of "Honkai Impact 3rd" has skyrocketed.
Many people want to know what games the world's richest man, who is worth hundreds of billions of dollars, likes to play in life.
The other side.
Cai Yuhao and the other two were standing in front of the computer, their eyes fixed on the data background.
From 0:00 to 10:00, the number of downloads of "Honkai Gakuen 2" increased by 300,000, which was an experience they had never had before.
It feels so good to be pulled by someone to fly!
Liu Wei's eyes widened and his mouth opened slightly. He didn't expect that the download volume of "Honkai Gakuen 2" in ten hours exceeded the data of "Honkai Gakuen 1" in half a year.
Especially after Chen Yansen posted the update, the download curve of "Honkai Impact 3rd" soared in a straight line.
In just half an hour, the number of downloads increased by another 100,000.
"Brother Dawei, what do you think our final download volume will be today?" Technical Director Luo Chenghao asked in surprise.
"I can't guess." Liu Wei shook his head and said with a wry smile.
“I finally understood the true meaning of financing.”
Cai Yuhao was silent for a long time and then spoke softly.
Financing requires both funds and resources.
The changes in Mihoyo before and after receiving Chen Yansen's full support are completely different.
"Give me a hand, big boss, and I'll soar to the sky!"
Liu Wei said this while shaking his head, with a very smug smile on his face.
"Have you checked the source of the channel?" Cai Yuhao turned to look at Luo Chenghao and asked.
"31% came from Bilibili, 47% from the App Store, 21% of new users were redirected from Douyin, and the remaining 1% were organic users, likely due to conversions from last week's comic exhibition."
Luo Chenghao scratched his sparse short hair and spoke slowly.
"If it was a buyout system, the revenue this morning would have been 2.4 million." Liu Wei couldn't help but sigh.
"The download volume of paid games doesn't grow at such an exaggerated rate. Whether you can make money depends on the quality of the game."
Cai Yuhao looks very confident.
But in fact, he was not sure either.
But he didn't dare show it. This was almost a desperate battle for Mihoyo. Once the revenue did not meet expectations, they would really have to consider breaking up.
Senlian Capital has provided Mihayou with a lot of support in terms of application distribution ports and funding. If they fail again this time, they will have no face to continue.
"Forget it, I'll check the data tomorrow. Let's make the overseas version of Honkai Gakuen 2 first. Mr. Chen said he'll give us a 40% discount and put ads on Mimo to make money from foreigners."
Liu Wei waved his hand and pulled Cai Yuhao and Luo Chenghao out of the office.
It’s better not to look at this data!
Because the more I watch, the more anxious I become!
at the same time.
Chen Yansen had just rushed back to Zhuxianzhuang Science and Technology Park and before he had time to rest, he stepped into a reception room.
Hou Yi heard the noise outside the door and quickly stood up. After seeing who was coming, he greeted respectfully, "Hello, Mr. Chen, I am Hou Yi."
"Mr. Hou, please take a seat!"
Chen Yansen pulled out a chair and sat opposite Hou Yi.
"Mr. Chen, these are the three development plans I made for Orange Supermarket."
Hou Yi picked up a stack of documents on the table and handed them to Chen Yansen with both hands.
He is 49 years old this year, two years older than Yu Donglai. He is from Shanghai, graduated from a computer science major, and was a software engineer in the 1980s.
Later, he resigned from the state-owned enterprise and successively engaged in clothing and home appliance businesses, and opened a real estate agency and a self-service hot pot restaurant.
In this respect, he is very similar to Zhou Hongyi, except that Zhou Hongyi found the right way from the beginning and made his first pot of gold with the rogue software 3721.
Hou Yi worked hard from the age of 20 to 35, and finally joined the "Kedi Convenience Store" project under Guangming. He worked in the logistics and supply chain field for ten years and accumulated rich industry connections and resources.
Four years ago, he switched to Yidong and served as the chief logistics planner, leading the construction of Asia No. 1's logistics center.
It is not difficult to tell from his slightly plump physique that Hou Yi’s 30 years of hard work in the workplace have definitely not been in vain.
He was wearing a white shirt, a red tie, a royal blue suit, a pair of glasses on his nose, half of his head was white hair, and he had a short haircut.
Chen Yansen took the plan and flipped through it casually.
Even after more than a decade, the outside world still does not have a high opinion of Hou Yi.
The reason is very simple. Under his leadership, Hema has tried 12 business models in 9 years, basically copying all the supermarket models on the market, but it has been unable to make a profit.
Since ancient times, heroes have been judged by their success or failure.
Hou Yi failed and was naturally thrown into the "garbage dump".
But Chen Yansen doesn't think so. The actual controller behind Hema is Alibaba and Ma Liyun. If there is a mistake in the strategic positioning, Hou Yi cannot be the only one to take the blame.
Problems such as out-of-control costs and shortcomings in the supply chain may also be caused by Alibaba's management repeatedly changing its development path.
Of course, Chen Yansen didn’t care about the real situation at all. He only cared about whether Hou Yi could meet his employment requirements in terms of procurement and cost control in 2013.
As for the opponent's strength, he will judge for himself.
“Light asset model: community fresh food convenience store
Store model: 80-120 square meters, covering communities within a 500-meter radius, focusing on fresh produce, pre-prepared meals, and daily necessities;
Supply Chain: We sign contracts directly with local farms and adopt a "nighttime delivery, morning stocking" model to reduce the loss rate to below 5%. We also reuse Yunsu Express's warehouse and distribution system and Kuaipaomaicai's supply chain to reduce cold chain and procurement and sales costs.
Chen Yansen took a glance and thought that this should be the operating model of convenience stores that Hou Yi applied, focusing on high-frequency consumption scenarios in the community and avoiding the heavy asset risks of hypermarkets.
It is obvious that Hou Yi is an extremely cautious person. He is very sensitive to the floor efficiency data and knows how to make money.
While Chen Yansen was reading the information, Hou Yi was also looking at Chen Yansen.
Among the three e-commerce giants, Chen Yansen is the youngest, but has the greatest wealth and domestic influence.
In terms of wealth, business ecology, or control over mobile terminals, he is the strongest among the three.
Only by working with this kind of boss can you have the opportunity to stand at the top of the industry pyramid.
Chen Yansen continued to read.
"It's a membership-based supermarket, comparable to Costco, targeting the middle and high-end groups.
A comprehensive supermarket integrating online and offline operations, covering all product categories, taking a streamlined approach, and focusing on flagship stores..."
Hou Yi's idea is to give priority to launching community fresh food convenience stores that are light on assets, low in risk and can be quickly verified; secondly, membership-based selected supermarkets; and finally, large-scale comprehensive supermarkets that are heavy on assets, require high investment and have a long payback period.
These three types of supermarkets can be combined into two or all three and launched into the market together.
But you must pay attention to key factors such as proportion and efficiency per square meter.
"Regarding the high loss of fresh produce in supermarkets, I'd like to hear Mr. Hou's opinion."
Chen Yansen put down the documents and looked at Hou Yi and asked.
"When I was at Kedi Convenience Store, I once implemented similar optimization measures. Using a 'data-driven ordering' approach, I reduced losses to 12%, compared to the industry average of 20%. This was achieved through three key factors:
First, dynamic pricing: After 4 p.m., leafy vegetables are automatically discounted by 30%; after 8 p.m., the prepared food section is cleared out at 50% off, with prices adjusted in real time through the backend.
Second, the commodity circulation cycle model uses store sales data to forecast demand and reduce losses at the source;
Third, we will establish a bonus mechanism for reducing consumption. For stores with a loss rate below 15%, all employees will receive additional dividends.”
Hou Yi spoke without hesitation.
He has been working in the community convenience store industry for a full decade and has considerable experience.
Just talking about the issue of loss control, he can talk for hours from multiple angles such as supply chain, employee management, and data collaboration.
"Give you a 5,000-square-meter store near a software park, surrounded by 20 mature communities with a population of 70,000. How can you increase the sales per square meter to over 30,000 yuan?"
Chen Yansen continued to ask.
30,000?
Hou Yi hesitated for more than ten seconds, chewing over Chen Yansen's question.
You know, in the domestic supermarket industry, it is difficult to achieve a sales per square meter of more than 30,000 yuan, let alone a large supermarket of 5,000 square meters.
A convenience store of a few dozen square meters may be able to do this, but it is much more difficult for a large supermarket.
Currently, RT-Mart’s sales per square meter is 15,000 yuan, Yonghui’s is 18,000 yuan, and Walmart’s is 13,000 yuan, but Chen Yansen’s requirement is twice this level.
Unless Sam's performance level can be replicated.
"For a 5,000-square-meter store, the key to improving sales per square meter is to "make every square meter of space generate precise value." A residential area with 70,000 people means that each person has to spend 2,000 yuan.
My approach is to take three steps: First, dynamically adjust the product category ratios. For example, if measurements show that the fresh produce area's efficiency per square meter is 2.3 times that of the daily necessities area, we can expand the fruit and vegetable counter from 300 square meters to 350 square meters. At the same time, we can introduce processed products such as freshly cut fruit boxes to increase output per unit area.
Second, reduce inefficient shopping routes. Currently, many supermarket shelves are arranged too mechanically, forcing customers to go through three detours just to find soy sauce. This can be reorganized based on cooking scenarios, with soy sauce, vinegar, and cooking wine placed in the condiment area, right next to Sichuan condiments like broad bean paste and Sichuan peppercorns. This allows customers to buy everything at once, improving shopping efficiency and driving related purchases.
Third, establish a membership system to increase user repurchase frequency and retention rate, and provide preferential policies in terms of pricing, gifts, and benefits.
Hou Yi pondered for a moment and answered with clear logic.
After saying this, he looked at Chen Yansen a little nervously.
To be honest, the proposition given by the other party is difficult to complete: the annual consumption of one person is 2,000 yuan, and based on a family of three to four people, the total annual expenditure is 6,000 to 8,000 yuan.
You can imagine how difficult it is.
Chen Yansen smiled noncommittally and then asked a few more questions about supply chain and team management.
Hou Yi answered the questions one by one. Although his answers were not amazing, they were quite satisfactory.
An hour later, Meng Yun sent Hou Yi out of the science and technology park.
In the next three days, Chen Yansen met with Byron, vice president of Walmart Greater China, Lin Xiaohai, president of Procter & Gamble Greater China, Zhu Jingxiao, strategic development director of Honeywell, and others.
After comprehensive consideration, he chose Byron as the project leader.
The other party not only has experience in supermarket operations, but also has experience in operating membership supermarkets and the ability to integrate international supply chains.
As for Hou Yi, he was appointed as President of Supply Chain, responsible for improving the supply chain system of Orange Supermarket.
At this time, three days after its launch, the cumulative downloads of "Honkai Gakuen 2" exceeded 10 million, and the recharge flow reached 1.7 million, and the revenue far exceeded the expectations of Cai Yuhao and the others.
In the eyes of game practitioners, Senlian Capital’s capabilities in the application distribution field are too strong.
Toutiao, Douyin, and Xiaohongshu are responsible for planting grass and attracting traffic, while Orange App Store and Aurora Future App Store are responsible for injecting traffic. As long as the product is not bad, it will take off once it is promoted.
Therefore, many small and medium-sized game companies have set their sights on Senlian Capital, either seeking financing opportunities or wanting to engage in game joint ventures.
After Chen Yansen finalized the candidate for CEO of Orange Supermarket, he started the preparatory work.
When Orange Supermarket goes online, he will also connect it to the Pinbei Mall and Kuaipao takeaway platform, integrating e-commerce, takeaway and physical supermarkets.
…
…
December 10th, the eve of Double 12, 8 am.
Kuaipao Takeout sent a 12-yuan instant discount red envelope with no threshold to new and old users in Hangzhou in the form of a pop-up window.
There was no way. Ma Liyun was too timid. In order to stabilize the valuation before listing, he was reluctant to increase investment in the food delivery and group buying areas, for fear that the radical money-burning strategy would affect the capital market's investment confidence in Ali.
But Chen Yansen will not let him go.
Since the two sides are destined to fight, of course they should take action while Lao Ma is tied up.
Kuaipao used this wave of red envelope offensive to open up a gap in the Hangzhou market.
Just half an hour after the pop-up window was pushed out, the number of orders for Kuaipao Takeout in the local area soared by 60% month-on-month.
When Ma Liyun learned the news, his face darkened. He didn't expect that Chen Yansen's revenge would come so quickly.
"This kid is determined to disrupt the situation before Double 12."
Lao Ma pinched his knuckles until they turned slightly white, and the atmosphere in the office suddenly became solemn.
Tang Yongbo, the business manager of Taodiandian, sat aside, quietly waiting for the boss to announce the order for the battle.
(End of this chapter)
Continue read on readnovelmtl.com
