Chapter 545: 680.3 billion! Net profit 25.09 billion! No homework to copy? I didn't even plan to copy!
At two o'clock in the afternoon, when Chen Yansen and others returned to the Science and Technology Park from the Sky Garden, the sky above Xucheng was already covered with leaden clouds.
As soon as the north wind blew a few symbolic gusts, snowflakes began to fall.
Heavy snow fell across North China and northeastern East China!
"How can we have the first snow without fried chicken and beer?"
Due to the huge popularity of "My Love from the Star", Kuaipao, Qiandu Waimai and Taodiandian have launched special events of "Fried Chicken and Beer" on the homepages of their food delivery channels.
KFC’s sales skyrocketed instantly!
Korean fried chicken and Chinese fried chicken were sold out.
The snow fell heavier and heavier, and the whole sky was gray.
After returning to Zhuxianzhuang Science and Technology Park, everyone took a short rest.
At three o'clock, Senlian Capital's year-end performance review meeting officially began.
In the A1 conference room on the second floor, Huang Zheng connected his computer to the projection screen and turned to Chen Yansen and said, "Boss, I'm ready."
The first project to be reported is Pinbei.
At this time, in the conference room, in addition to Huang Zheng, there were also a number of senior managers including Xiong Li, Yang Pinglun, Cai Qiming, Chen Peng, Zhang Yifeng, Fei Qiwen and Zhang Wenbo.
On weekdays, these people report their work to Huang Zheng. Today, they are listening to Huang Zheng's report as observers.
This is Chen Yansen’s requirement: If the CEO cannot even understand the business and financial data, then he is not suitable for this position.
"Well, let's start." Chen Yansen leaned back, his eyes fell on the LED screen, and nodded slightly.
In 2013, the number of active buyers of Pinbei exceeded 600 million for the first time, a year-on-year increase of 53.8%, firmly ranking second among domestic e-commerce companies.
The total transaction volume was 680.3 billion yuan, a year-on-year increase of 114.2%, leading the bank in growth rate, far exceeding Ali and Dongfang.
Revenue was 51 billion yuan, a year-on-year increase of 103.4%, of which the revenue from online marketing advertising services was 28.46 billion yuan, accounting for 55.8%; the revenue from transaction services (commissions, purchase and sales price differences) was 22.54 billion yuan, accounting for 44.2%, and profitability continued to increase.
The average daily active users reached 140 million, a year-on-year increase of 108.9%, user stay time increased by 37.4%, and net profit reached 25.09 billion yuan.
Huang Zheng dragged the mouse and clicked on the first page of the PPT, and talked about Pinbei's core operating data in 2013 based on the data.
The platform's annual sales increased from 317.4 billion to 680.3 billion, not only achieving the 600 billion target but also exceeding it by 80.3 billion.
Combined with the rewards from the Double 12 promotion, the bonus coefficient for all Pinbei employees in the fourth quarter increased to 1.5.
In other words, those who originally received 2 months’ bonus will now receive 3 months; those who originally received 3 months’ bonus will now receive 4.5 months.
Take Cai Qiming, director of the design department, as an example. His base salary was 60,000 yuan, and he received 270,000 yuan in bonuses alone.
As for ordinary operations staff, even if their base salary is only 10,000, they can still get a quarterly bonus of 30,000.
"Business highlights are mainly concentrated in three aspects: First, the 10 billion yuan subsidy upgrade covers more S and A-level brands and products. The subsidy intensity of popular products such as iPhone, Orange mobile phone, and Moutai has been increased, driving the growth of high-priced users. The channel's GMV contribution accounted for 21.9%, compared with 13.6% last year;
Second, the agricultural product promotion strategy has been deepened, and the agricultural assistance program has achieved remarkable results. The GMV of agricultural and sideline products reached 74 billion yuan, a year-on-year increase of 79.6%, accounting for 10.8% of the platform's total transaction volume. The "Farmland Cloud Shopping" service, a partnership with Yunsu Express, has been extended to 569 counties and 97,000 agricultural and sideline product stores.
Huang Zheng continued to introduce.
At this point, he switched to a PPT to showcase the achievements of Pinbei in boosting the rural economy.
Products like apples from Guanzhong, vegetables from Qilu, fruits from western Guangdong, and flowers from Yunnan have all achieved impressive sales results on the platform.
"Third, the New Brand Program has supported a total of 496 emerging domestic brands, some of which have achieved annual sales of over 1 billion yuan."
As Huang Zheng spoke, he pulled up a detailed visual data table.
From the number of emerging brands supported each month, sales output, and leading brands, to the growth curves of each category and changes in user repurchase rates, the data dimensions are clear and intuitive.
In the table, the "Chuyan" brand in the beauty and cosmetics category exceeded 500 million in sales in half a year, "Jianwu" in the home furnishing track firmly ranked first in the segment with its original design, and even the niche pet brand "Maohaizi" doubled its monthly sales by relying on precise user positioning.
Although Chen Yansen did not publicize his efforts to help rural farmers and support emerging brands at various industry exchange meetings, the "Advanced Group in Poverty Alleviation" award awarded to Pinbei by the Agricultural Association made Pinbei the first e-commerce platform in China to receive this honor.
It’s better to do more than talk!
At the same time, agricultural products from all over the country have found sales channels on Pinbei and have also been delivered to Kuaipao Shopping and Kuaipao Canteen.
After the Orange Supermarket opens, it will be able to enter offline supermarket channels to further expand sales channels.
Huang Zheng took a breath and continued, "2013 was a year of rapid growth for Pinbei, but the gap between us and Ali is still significant. 2014 will be a year for Pinbei to catch up. The goal of 1.2 trillion yuan in transaction volume requires the joint efforts of everyone involved."
In addition, overseas business is also a highlight this year. We will use Lazada as a springboard for the Southeast Asian market and open Pinbei international stations in Europe, Australia, and Africa. On the operational side, we will focus on localized supply chain construction, logistics, and payment experience to increase the repurchase rate of overseas users.
Ali Baba’s full-year sales report was announced yesterday morning, totaling 1.173 trillion yuan, with Tmall Mall’s sales reaching 505 billion yuan and Taobao’s sales reaching 668 billion yuan.
It can be seen that in the field of e-commerce, Ali still has a clear lead over Pinbei.
But there is no way around it. After all, Ali has been deeply involved in the e-commerce industry for more than ten years, while Pinbei has only been around for less than two and a half years.
Hearing this, Zhang Yifeng was delighted.
He saw his own growth opportunities in the company's global strategy.
The faster the company's business expands, the greater his room for promotion.
Xiong Li, Cai Qiming, Yang Pinglun and others obviously understood this truth, and their eyes showed an eagerness to try.
However, Zhang Wenbo, Xiang Pengfei, Zhuang Rui, Hu Yun and others felt enormous pressure, fearing that they would not be able to keep up with the company's expansion and would be eliminated one day.
They understood Chen Yansen's temperament and style of doing things. He was a little humane, but not much.
If your abilities meet the requirements, you will be promoted; if your abilities do not, you will have to stay in your original position.
"I really can't let my guard down! I have to keep up the good habit of studying even after get off work. Otherwise, if I fall behind, it will be hard to catch up again."
Zhang Wenbo warned himself silently in his heart.
As one of the thirteen founding members of Pinbei, I can't let outsiders say that I only got my current position because of Brother Sen's connections, right?
We must not embarrass Brother Sen!
Xiang Pengfei, Zhuang Rui and Hu Yun had similar thoughts, and their fists under the table were clenched extremely tightly.
At the same time.
Cities in northeastern China are basically covered in heavy snow.
The launch of the 'fried chicken and beer' combo along with the red envelope subsidy campaign has led to a surge in takeout orders.
But the snow on the ground was so thick that the tires slipped easily.
In just one hour, 37 riders were injured while delivering food in Qindao, Weihai, Pengcheng, Donglai and other places.
After hearing the news, local reporters braved the wind and snow and went to the streets of Weihai to interview the delivery boy.
"Excuse me, why do you still insist on delivering food in such bad weather?"
The reporter, wrapped tightly in a down jacket, stopped a Qiandu takeaway rider and asked with a microphone in hand. The white breath he exhaled while speaking instantly dissipated in the cold wind.
The rider who was asked rubbed his red cheeks from the cold, raised his head and wiped the snow off his face, with a look of helplessness in his eyes as if he was looking at a lunatic. He thought to himself: Of course it’s to make money!
Is it possible that I am mentally ill and like to starve?
But the truth was too harsh to say, so he exhaled white air and said: "If we stop working, how many people will starve?
Besides, the worse the weather is, the less people like to go out, and the more orders we get!
The platform has doubled the weather subsidy today. After completing this order, I can buy two more cans of milk powder for my baby."
"How much is the subsidy?" the reporter asked.
"2 to 4 yuan per order, depending on the delivery distance." The Qiandu deliveryman answered truthfully.
Including delivery rewards, the income per order is 8 to 10 yuan, and some can even reach more than ten yuan.
I can earn at least 600 to 700 yuan a day, which is equivalent to the income of two or three days.
At this time, another rider was on the opposite side of the road, carefully pushing his bike across the icy intersection, and the phone on the handlebars kept popping up new order notification sounds.
Who would have thought that he slipped and fell to the ground with his car, with the takeaway boxes scattered all over the ground.
"Hold!"
The rider, wearing a peach-polka dot work suit, lay on the ground and was unable to get up for a long time.
I couldn't help but curse.
As he was cursing, he actually started to cry, howling loudly!
The reporter was slightly startled, and immediately ran over with his colleagues and helped the man up.
The photographer nearby raised his camera and took a few close-up shots.
"Sir, your hand is bleeding," the reporter kindly reminded.
In the camera, the Taodiandian delivery guy was wearing fingerless gloves, his fingertips were red from the cold, his palms were scratched, and bright red blood was oozing out.
The reporter frowned and felt a tightness in his heart. It was so painful just looking at it.
After hearing this, the delivery man subconsciously looked down and his crying suddenly got louder.
When his eyes caught sight of the takeaway food rolling on the ground, his crying became even more desolate.
"Shall we drive you to the hospital?" the reporter suggested.
"Thank you, but I still have more than a dozen orders to deliver. The meal damage plus the delay fine will cost hundreds of dollars. What should I do?"
The rider Tao Diandian had a worried look on his face. As he spoke, he ignored the injury on his hand, forced himself to stand up, and bent down to pick up the takeaway food on the ground.
Fortunately, most of the food was packed tightly and securely, with only one plate of cross-bridge rice noodles completely broken, with the soup spilled all over the floor.
"Sir, how about we drive you there, tell us the address, and we'll go with you?" the reporter asked again.
"Is it okay?" The young rider only felt a burning pain in his palm. In his current condition, who could guarantee that he would not fall again at the next intersection?
"Of course!" The reporter waved his arms.
Seeing this, the interview car parked opposite slowly drove over.
It was a van, and the three of them worked together to lift the electric bike into the trunk and put it away.
After getting in the car and sitting firmly, the reporter started the interview: "Sir, what is your name?"
"My last name is Huang, Tao means waves." Huang Tao answered simply.
"Does Taodiandian provide subsidies for bad weather?" the reporter asked.
"Yes, 2 to 5 yuan per order."
Huang Tao had calmed down at this moment, but his eyes were still red.
"Then why don't you choose to log off and take a rest?" the reporter asked again.
"I had already logged off, wanting to wait until the snow subsided before delivering again, but the website owner said anyone who didn't go online would be fined 300 yuan, and if they didn't go online for more than eight hours, the fine would be 600 yuan."
Huang Tao couldn't help but explain with gritted teeth.
"Your daily income is less than 600 yuan, right?" the reporter asked in surprise.
"I used to make just over 200 yuan a day, but with the recent food delivery war, if you're willing to work hard, you can make 300 to 400 yuan a day.
The top seller on our site can earn over 600 yuan a day.”
Huang Tao thought for a moment and said.
More than 600?
The reporter was secretly shocked that his monthly salary was only five or six thousand yuan.
Based on 300 yuan per day, the monthly income of the delivery guy in front of him is 1.5 times his.
Of course, his main income came from travel expenses and writing fees.
"I heard that Taodiandian is going to pay you a basic salary and social security?"
The reporter changed the subject and tried to say something happy.
"Bullshit!" Huang Tao cursed unconsciously.
After saying that, he quickly added, "It's called a base salary, 2,000 yuan a month, but you have to complete 400 delivery tasks."
"400 orders? That's pretty good." The reporter was a little confused.
"The 2,000 yuan is the delivery fee. It should have belonged to the rider. The platform just called it a different name."
Huang Tao snorted coldly.
"You mean, this 2,000 yuan is not extra?"
The reporter was also stunned.
What kind of shitty base salary is this?
He had interviewed riders from Kuapao before. Although their base salary was low, it was actually extra. There was only a requirement for the length of time they were online, and there was no hard and fast regulation on the number of orders.
Huang Tao smiled bitterly and nodded.
He had just entered the industry and wanted to switch to Kuaipao to work part-time, but when he heard that Tao Diandian offered a base salary of 2,000 yuan, he immediately gave up.
After working for a few days, I finally understood what the salary list for the special delivery riders sent to them by the station manager meant.
A complete routine!
The other side.
The riders of Kuaipao are fully armed, wearing down jackets, down jackets, and knee pads. Even their electric bikes are equipped with anti-skid tires with strong grip, and they keep running around the streets and alleys.
200 yuan subsidy for bad weather, issued online!
The additional subsidy for each order ranges from 4 to 10 yuan. Many people’s daily income exceeds 1,000 yuan before dark.
The riders of Kuaipao get more and more excited as they do it!
At 8 pm, a piece of news became popular: "Spring snow arrives, takeout orders double, has the riders' income increased?"
The report disclosed in detail the basic salary mechanism and commission rewards of the three major food delivery platforms.
"You can still pay me this much? I'm totally nuts!"
"Didn't Ma Liyun say he wasn't interested in money?"
"Liu Qiangdong also said that he is face-blind! Do you believe it?"
"It seems that the treatment at Kuaipao is better. The base salary is lower, but the guarantee is genuine."
Qiandu Waimai and Taodiandian were ridiculed by netizens for fooling people with a basic salary.
"Order less takeout on snowy days and do yourself a favor!"
"Yes, especially on rainy or snowy days. Other people's children are still children."
"That's not true. If we don't order food, how will the drivers make money?"
Netizens were divided into two camps, each holding their own views, and arguing non-stop in the comment sections of Weibo, Toutiao, and Douyin.
…
…
Delta Villa Area.
After a day of year-end performance review, Chen Yansen lay on a soft couch beside the pool, browsing today's hot news.
More than a dozen fat and big-eared koi fish were swimming in the water.
The entire pool is covered with a carbon fiber floor heating system, and even when it snows, the water temperature remains above 4 degrees Celsius.
"I thought they really gave out a basic salary, but it turns out they just had a responsibility-based salary."
Chen Yansen smiled and shook his head, thinking: It's like he's a piece of useless shit, he can't even copy the homework properly.
But then he thought, maybe they didn't intend to copy at all!
(End of this chapter)
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